PODCAST · business
Content Matterz
by Eric Kasimov
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!
Episodes
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The Return on Investment of a Podcast | Audible Style Blog
“They” said having a podcast does not offer a good return on investment. But that’s wrong. Podcasts offer a ridiculous return on investment. This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast” You can read the full article here....
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Creativity Connects People
We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of...
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Education Through Content
Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. This Content Matterz episode is all about...
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What Happens When Content Is Taken Out of Context?
People freak out! That’s what happens when content is taken out of context. Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview…
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Why the Internet Recency Bias Is Bad News for All Humanity
Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. Did you know that by 2025, the…
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How Online Content Is Affecting Our Lives For the Worse
It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you...
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Podcasts Are a Must in 2022 +
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR...
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Creating Content Changes Lives
The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health...
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Podcasts Changed My Life
When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes…
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Connecting Through Content
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is...
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Iterating Content & Production Value
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form...
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What Makes a Good Podcast Guest and Long-Form Interviews
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short…
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Charlotte Startup Uses Branding and Content FTW
This Charlotte startup company focused on branding and content FTW. Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of...
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Why This Charlotte Business Leader Creates Content
This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said:...
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Making Connections Through Content
Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like...
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Sharing Stories Through Podcasts
Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech...
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Podcast Interviews Are More Personal Than Company Presentations
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how...
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Content as a Sales Tool
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way…
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You Can’t Always Close the Loop on Content ROI
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99%…
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Blogging is Not Dead | An Audible Blog
Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from…
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It’s ALL About CONTENT
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris....
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Content Impact
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation...
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Seeking Truth Through Content Creation
The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation...
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The Benefits of Appearing on Podcasts
Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring…
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Content Is Leverage
Leverage content to create opportunities for your business. Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of…
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Content Creation At Its Core
Why is content creation so important at its core? Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content…
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Content Brings People Together
No matter what we’re going through, thankfully, content brings people together. Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two...
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For Those Who Care – An Audible Blog
For Those Who Care is an audible style blog from Content Matterz. For Those Who Care is an article to help you, the entrepreneur, share your unique story to your audience. To read the written style of this blog, you can do so here. There are so many stories to be told. Some are heartfelt, some…
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Filling the Brand Gap – An Audible Blog
Filling the Brand Gap is an audible style blog from Content Matterz. Filling the Brand Gap is an article to get you thinking about your brand and how you can start building a brand for yourself. To read the written style of this blog, you can do so here. And keep in mind, you have a story. I bet...
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Setting the Vision and Creating Content
“Setting the vision is the beginning of all creation.” – Brett Gilliland. What does it mean to cast a vision about what is possible and where you want your business to be? In this episode of Content Matterz, Eric Kasimov chats with Brett Gilliland, Co-Founder and CEO of Elite Entrepreneurs. Brett...
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The Power of Creating Genuine Content
“Nervousness is the indication that you’re doing something right.” – Joe Cantanucci on the power of creating genuine content. Many advisors and leaders within the financial services industry have had a hard time creating genuine content to connect with those around them. Joe Cantanucci is here to...
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Why We Doubled Down on Content Creation on the Why Are We Shouting Podcast
The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks Eric Kasimov about the moment he decided to double down on the content creation business. Eric tells his story about when he decided to “double-down” on the content creation...
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Everybody Needs to be Creating and Giving Content
“Everybody needs to be creating and giving content” – David Meltzer on the ROI of content creation. What is the return on investment of content creation? In this Content Matterz episide, Eric Kasimov chats with David Meltzer about the impact that creating and giving content away can have on...
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Shaping Your Future Through Podcasting
“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting. With COVID-19 affecting how students are going to school this year, the uncertainty may create opportunity for students to consider other options. In this Content Matterz episide, Eric Kasimov...
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Your Content Library is An Asset
The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and how this content library is one of the most valuable assets that you can have. Eric gives the example of how a photographer...
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Make Content Creation a Habit
Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode, Eric Kasimov chats with Glenn Boothe about how he started on his content creation journey by making it a habit. Eric…
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Building Your Brand Through Authenticity
Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being authentic will help you build your brand. Danny discusses what he sees in the sports world when…
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Measuring the ROI of Content Creation
Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how he is learning along his journey and gaining experience which will help with his success in the long run. Measuring the return…
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Thanks to Podcasting
Podcasting has the potential for so much good. In this Content Matterz episode, Eric Kasimov discusses how podcasting has helped create opportunities for self-betterment and meaningful conversations. Podcasting isn’t just about seeing how many followers, listeners, or subscribers you can get. It...
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If You Want Accountability For Yourself, Start Creating Content
There is a lot of self-talk in the content that we create. In this Content Matterz episode, Eric Kasimov discusses how writing and creating content adds a level of accountability to his life. Accountability; we all should have it, we all need it. And while you are at it, ask yourself this; are…
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Creating a Positive Atmosphere Through Content and Conversations
The conversations and content you take in will affect your energy levels in both a positive and negative way. In this Content Matterz episode, Eric Kasimov discusses his experiences with both positive and negative conversations he has had in his career and how they’ve affected his productivity.…
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Hit That Record Button | Start Your Podcast Now
Should you start recording your podcast now? In this Content Matterz episode, Eric Kasimov tackles this question that we often receive from people. At the current moment, podcasting is a very important and popular way to tell your story. Yes, you should start recording your podcast now. This is…
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Create Content Now | Someone Cares
“Why should I create content now? No one cares what I have to say.” In this Content Matterz episode, Eric Kasimov tackles this concern that he often hears from business leaders. This is an audio style blog around our written article, “Content Creation: What If Nobody Cares?” You can read the full...
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Create Content Around Your Passion For Your Business
Creativity helps you in the nuances of the business world. In this Content Matterz episode, Eric Kasimov discusses why he started his passionate content platform, SportsEpreneur. Eric enjoys talking about both sports and business. This podcast episode is about why you should create content around...
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Instagram Can Lead to Great Relationships
Instagram can lead to new and exciting opportunities for you and your business. In this Content Matterz episode, Zachary Hooks and Eric Kasimov discuss how their relationship was built and has grown through Instagram. In fact, this relationship all started with our SportsEpreneur Instagram…
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Sharing Content Works, So What’s Holding You Back?
Don’t let a reluctance to share content get in the way of opportunity. Sharing content works! Individuals are often reluctant to create content. We base this on many hours of conversations, listening, and other forms of communication with entrepreneurs, business leaders, and professionals. What...
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How Networking Builds Relationships
Using current day networking tools along with tried-and-true methods is the way. In this Content Matterz episode, Charles Leichtweis and Eric Kasimov discuss how to plant seeds along the way to help your business develop new opportunities–basically how networking builds relationships. Charles and...
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Podcasting Builds Genuine Relationships
Using your podcast to build genuine relationships is what it’s all about. In this Content Matterz episode, Rob Cressy and Eric Kasimov discuss how podcasting has helped them build genuine relationships with others. Podcasting Builds Genuine Relationships in Text Form: You come out with with a...
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How Social Media Can Help You Exceed Your Potential
Business development in the professional world is a must. In this Content Matterz episode, Brady Murray and Eric Kasimov discuss how social media can help professionals exceed their potential. —— Want help creating your own content that matters? Contact Us. Useful links from this episode: * KazCM…
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Why We Doubled Down on Content Creation
Content Marketing is at the core of what we do. Content creation is very important to all of us at KazSource. Specifically, Eric discusses why content creation means so much to him and the overarching company, KazSource. Listen to this podcast episode of Content Matterz to hear the story of why…
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ABOUT THIS SHOW
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!
HOSTED BY
Eric Kasimov
CATEGORIES
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Frequently Asked Questions
How many episodes does Content Matterz have?
Content Matterz currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Matterz about?
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine...
How often does Content Matterz release new episodes?
Content Matterz has 58 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Matterz?
You can listen to Content Matterz on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Matterz?
Content Matterz is created and hosted by Eric Kasimov.
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