PODCAST · business
Content Strategy Insights
by Larry Swanson
Content strategy matters. No matter what kind of content you create, no matter what industry you're in, no matter what your business role is, you need to be strategic about your content. We bring you the unique perspectives and insights of experienced content strategy experts.
Episodes
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Rob Hanna and Lance Cummings: Information Typing in DITA – Episode 215
Rob Hanna and Lance Cummings Good communication has always been about understanding your audience — shaping your message to match how they think, what they need, and what they'll do with it. Information typing, the "IT" in the technical documentation standard DITA, codifies that practice into a...
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Melanie Seibert: Managing Content Design Teams – Episode 214
Melanie Seibert Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured the best of her insights in a new book, "Managing Content Design Teams."...
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Manny Silva: Docs as Tests for Resilient Technical Documentation – Episode 213
Manny Silva Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created the Docs as Tests, a system that integrates a set of well-developed practices…
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Jeff Eaton: Content Observability in Complex Systems – Episode 212
Jeff Eaton Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the...
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Jeffrey A. “jam” McGuire: The Value Map Content Framework – Episode 211
Jeffrey A. "jam" McGuire Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product...
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Greg Dunlap: Designing Content Authoring Experiences – Episode 210
Greg Dunlap Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system...
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Sarah Johnson: Moving Content Forward with “Content-first Design” – Episode 209
Sarah Johnson Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a...
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Leah Buley and Joe Natoli: The UX Team of One – Episode 208
Leah Buley and Joe Natoli Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" (use code ELLESS15 at checkout to get 15% off through then end of February) to share...
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Rob Punselie: Content Jobs to Be Done – Episode 207
Rob Punselie A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework....
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Alan J. Porter: Storytelling for Enterprise Content Strategy – Episode 206
Alan J. Porter Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within...
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Joe Gollner: A Multi-layered Definition of “Content” – Episode 205
Joe Gollner As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various...
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Stephanie Pereira: Designing Hyper-localized Content – Episode 204
Stephanie Pereira Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments...
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Chris Bach: The Origins of Decoupled and Composable Web Architectures – Episode 203
Chris Bach Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that...
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Fran Alexander: Democratizing Taxonomy Practice – Episode 202
Fran Alexander There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses,...
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Mike Gifford: Accessibility, Sustainability, and Content Management – Episode 201
Mike Gifford Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through...
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Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture – Episode 200
Michele Ann Jenkins Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture…
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Ilse Jonker and Joyce van Aalten: Content Structure and Meaning – Episode 199
Ilse Jonker and Joyce van Aalten Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have…
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Vinish Garg: Bringing Product Sense to Content and Design – Episode 198
Vinish Garg Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital...
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Preston So: The Case for a Universal CMS – Episode 197
Preston So The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many...
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David Connis: Systems Thinking for Content Designers – Episode 196
David Connis A crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them. David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design...
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Timi Stoop-Alcala: Knowledge Domain Modeling and Content Advocacy – Episode 195
Timi Stoop-Alcala When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about. At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to...
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Hilary Marsh: Digital Councils for Better Content Strategy – Episode 194
Hilary Marsh Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms…
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Cruce Saunders: Content as a Valuable Enterprise Asset – Episode 193
Cruce Saunders Content is a precious business asset and should be treated as such in enterprise accounting. Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory…
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Michael Priestley: Creator of the DITA Structured-Content Standard – Episode 192
Michael Priestley Twenty-four years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels. Michael Priestley was uniquely positioned to guide the team that created the…
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Rafaëla Ellensburg: Holistic, Semantic Content Engineering – Episode 191
Rafaela Ellensburg Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company…
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Pavel Samsonov: Content-First Product Design Leadership – Episode 190
Pavel Samsonov Pavel Samsonov is a UX product designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the...
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Jeffrey MacIntyre: Orchestrating Personalized Content Experiences – Episode 189
Jeffrey MacIntyre Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that…
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Shannon Leahy: The Content Design Job Market – Episode 188
Shannon Leahy Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social...
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John Williams: Going Headless and MACH Architecture – Episode 187
John Williams The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new systems and modern content and...
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Deborah Carver: Connecting Literature, Composition, Content, and SEO – Episode 186
Deborah Carver Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with...
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Tuija Riekkinen: Scaling Content and Design Operations – Episode 185
Tuija Riekkinen Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design...
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Michael Haggerty-Villa: Design Systems and Content Strategy
Michael Haggerty-Villa Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.…
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research – Episode 183
Gladys Diandoki Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her...
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Wojtek Aleksander: Inclusive Content Design in Poland – Episode 182
Wojtek Aleksander Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in...
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Barbara Blythe: Content Design Operations at Cisco – Episode 181
Barbara Blythe Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling…
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Nicole Michaelis: Thoughtful Content Design Leadership – Episode 180
Nicole Michaelis Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions....
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Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179
Terry Roach Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a...
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Anna Potapova & Arnaud Frattini: Content Design in China – Episode 178
Anna Potapova & Arnaud Frattini With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond...
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Sophie Tahran: Org Design for Content-Design Orgs – Episode 177
Sophie Tahran As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to...
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Matt Hayes: Enterprise-Scale Content Design at LinkedIn – Episode 176
Matt Hayes Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their...
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Jorge Arango: Duly Noted – Episode 175
Jorge Arango The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been scarce. Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend...
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Peter Compo: The Emergent Approach to Strategy – Episode 174
Peter Compo Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points…
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Relly Annett-Baker: Stalwart Advocate for UX Content – Episode 173
Relly Annett-Baker Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it,...
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Jason Barnard: Conversations with Google’s Knowledge Graph – Episode 172
Jason Barnard Like many digital practices, search engine optimization is becoming more conversational. Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from...
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Melinda Belcher: Inspirational Design Leadership – Episode 171
Melinda Belcher As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions. Melinda Belcher's ascent to her current design executive management role is an instructive and inspirational story of professional...
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Scott Abel: Content Unification from The Content Wrangler – Episode 170
Scott Abel Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience. Scott Abel has a method for smoothing out online customers' experiences. His "content unification" approach benefits both the organizations that create content experiences…
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Dan Mall: Creating a Sustainable Design System Practice – Episode 169
Dan Mall The basics of building a design system are fairly simple. Ensconcing a system in an organization's culture so that it's actually adopted and used is a more complex undertaking. Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to...
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Jarno van Driel: Semantics, Accessibility, and SEO – Episode 168
Jarno van Driel Jarno van Driel is a true pioneer on the semantic web. Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of his early focus on accessibility and...
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Steve Portigal: Interviewing Users – Episode 167
Steve Portigal To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews. Now in its second edition…
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Michael Reid: English-Language Privilege – Episode 166
Michael Reid Michael Reid is a consultant who helps organizations with their diversity, equity, and inclusion programs. A linguist by training, he is extremely attuned to the role of language in his work, which led to his explorations of the privilege given to English-language speakers in our...
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ABOUT THIS SHOW
Content strategy matters. No matter what kind of content you create, no matter what industry you're in, no matter what your business role is, you need to be strategic about your content. We bring you the unique perspectives and insights of experienced content strategy experts.
HOSTED BY
Larry Swanson
CATEGORIES
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Frequently Asked Questions
How many episodes does Content Strategy Insights have?
Content Strategy Insights currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Strategy Insights about?
Content strategy matters. No matter what kind of content you create, no matter what industry you're in, no matter what your business role is, you need to be strategic about your content. We bring you the unique perspectives and insights of experienced content strategy experts.
How often does Content Strategy Insights release new episodes?
Content Strategy Insights has 100 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Content Strategy Insights on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Strategy Insights?
Content Strategy Insights is created and hosted by Larry Swanson.
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