PODCAST · business
Content Tea with G | Content Tips and Ideas
by Ray of Social
Wish you could learn how to create better content that communicates with your community and converts them into clients? Join G from Ray of Social as she shares thoughts from her brain on how to make better content combined with a sprinkle of friendly Yorkshire advice so that you can start creating content with JOY and a whole lot of FUN. With over 11+ years spent working in social media marketing, G now spends her days flirting about in Canva designing BANGING graphics for her content clients.Come connect over at @rayofsocial on your preferred platform.
Episodes
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Episode 52: Fallen out of love with your social? 3 practical things you can do about it.
Have you stopped posting on social media? Do you feel like you have a blocker, but are not too sure why that is or what to do about it? This episode is for you! You will learn some practical things you can do to help you love your social media again (and no, it doesn't just involve giving it to...
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Ep 51: Slow Growth? 3 things you can do to stay motivated
If your social media seems to be growing at a SNAILS pace - well this episode is for you. Learn 3 proven ways to keep that motivation alive and help your socials grow - I know because, I do them too and they work chuffing brilliantly! Enjoyed this podcast episode? It would mean the world to me if...
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WELCOME to the podcast!
Well hey there 🫶🏻 - if you are new here... well come on in love! Welcome to Content Tea with G - the podcast with me, G from Ray of Social. I started this podcast in January 2024 and my intention for every episode is that you receive a little bit of friendly advice to help you create better...
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Episode 50: What worked well in 2024 and What's hot for 2025?
Predictions for 2025 are coming in thick and fast BUT have we thought about what worked well in 2024? In this episode, I am re-capping and reminiscing on all the GREAT bits of last year and also... what my hot take is on things you should focus on for 2025! If you enjoy this podcast, it would…
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Episode 49: Creating content when you have no time or energy
Feeling a bit meh, blah or lethargic when it comes to creating content? If so, this episode is for you! Today, we are talking all about quicker and easier ways to create content especially if you are feeling a little uninspired. If you enjoy this podcast, it would mean the world to me if you…
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Episode 48: 5 Content formats you haven't tried yet (but should!)
In today's episode you will find 5 content formats that you *may* have not yet created or even considered for your content creation. My hope is that they inspire you to try some new formats for 2025 and diversify your marketing. Tried any of these already? I would love to know how you got on…
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Episode 47: Copying content from your competitors (an update!)
This year (2024) I have been on a mission to focus inwards, stop comparing myself and more than anything - resist from looking at the content of my competitors! Today's episode is an update on how that has been for me and what I have learn't along the way - I urge you to try it, you won't regret...
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Episode 46: How to organise Canva
In today's episode, we are talking about how to organise your Canva, giving yourself a mental de-clutter. I'll be sharing the exact process I follow to make sure my own Canva hub is ready to use every time I open up the app! Found this useful? Please do let me know over on Instagram as I love to...
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Episode 45: What's love got to do with it?
WHAT has love got to do with it? If you loathe your social media rather than love it, well this could be the quick pick me up you need to hear today! We are chatting about how to use social media to help you market your service in a way that feels good for you and how to re-frame things to help…
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Episode 44: BENEFITS VS FEATURES
Are you guilty of selling "all of the stuff that is included" when you talk about your service or offer? If so, then this episode is for YOU! Today, we are talking about how real life people describe something they have purchased and how you can adopt the same technique to help you sell better.…
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Episode 43: FREE content - does it work?
Do you spend a LOT of time creating "free content" for your business but wonder where it slots in or how it fits with your overall marketing strategy? In todays episode, we are discussing lead magnets, value driven content and how creating accessible content can lead to growing your audience. If...
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Episode 42: How to drip-feed your content
Have you ever had the fear of missing out (commonly known as FOMO) - well if you have, today we are chatting about how Netflix used this very clever strategy during their recent release of UK's Love is Blind... and how YOU can use it in your marketing as well! If you enjoy this podcast, it would...
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Episode 41: A harsh content creation lesson!
Are you prepared to do what it takes to get your content and your business to where you want it to be? In today's harsh (but needed) lesson - we discuss why you have more time than you think you do and why you should have a word with yourself so that you can create more time to create better...
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Episode 40: 3 ways to put more personality in your content
Putting personality into your content is HARD - I get it! In this episode, we will go through the exact things I think about when I want to be more personable in my own content and how you can implement them too. Personalities are like art... they are subjective! So remember that just like art......
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Episode 39: What ONE thing can you teach them - in your content?
How easy do you find it to talk about what you love? If you know a lot about the service that you offer (which I hope you do) it can be easy to overload people with information whenever you post on social media. In this episode, I challenge you to take it right back to basics AND we will…
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38: Content Ideas for Q4
Every man and his dog seem to be selling something in September each year - so naturally, it feels like we have to create salesy or promotional content. But, what if there was an alternative? In this episode, you'll learn about how to create other forms of content, how they slot in over quarter 4...
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37: Confidence - How do you get it?
"It's easy for you - you're confident G" I hear this a lot, but it wasn't (and still isn't) always that way. Becoming more confident is a journey and one that is well travelled. However, anybody - absolutely anybody - can tap into this super power. In this episode, I share with you a tried and...
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36: 3 things to have in place before creating content
SO you wanna create content? Great! Here are three important things you need to be thinking about before you go any further. You don't have to get these nailed on, but it will help you and save you a load of time if you brainstorm some ideas around these three things before you get going. In this...
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35: How to be more productive in Canva
Do you find it hard staying on track whenever you head on into Canva? ME TOO! But it doesn't have to be that way, I promise. In this episode, I am giving you my top three tips that I use to help you stay productive and focussed whenever you open up Canva. You can listen on the go or whenever you...
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34: How to test out a new strategy on TikTok
Ah TikTok, the yapping dog of social media. If you find the constant noise of social media irritating, this episode is for you. In the spirit of testing out a new strategy (love that for me) - I decided to download the TikTok app for my business and trial regular posting with a loose strategy...
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33: How to create BETTER vertical video content
If you are a fan of reels or tiktoks or just video in general on social media, you may have noticed that some people just know how to create really great videos! Even though it may not be obvious to you, most of these creators follow a steady and simple strategy when they create content. In this...
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32: Lessons I have learnt from creating content for strangers on the internet.
Over the last 2 years, I have created over 8 thousand graphics in Canva - it's safe to say that I have worked with a lot of different businesses and learnt even more along the way. In this episode, I talk about some key things I have noticed and learnt from creating content for strangers on the...
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31: How to switch off for the summer!
If you are a small business owner looking to try switch your socials off for the summer - this episode is for you. There are no sexy hacks here, just a really good plan. You'll hear about how I navigate each summer in my own business as well as how you can switch your content to match. Over the...
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30: 4 years of lessons in my business!
Ray of Social, my business is FOUR! In this rare, personal (and vulnerable) episode, I give you the low down on my story from employed social media manager to freelancer business owner. A HUGE thank you to all of my clients, past present and those of you yet to come because I really do appreciate...
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29: 48 Social Posts in less than 15mins (ish!)
Grab a pen and paper or open up the notes in your phone because in this episode, I am walking you through step by step an easy way to create 48 content ideas in less than 15 minutes (ish!) It's a simple, easy to follow formula that I rinse and repeat in my own business - try it and see if it…
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28: Website Content VS Social Media Content
If you have had some professional branding done, this whole episode is a gentle reminder that sometimes it may not translate onto social media posts What your website looks like *may* fall flat when replicated onto a graphic. Let's have an open mind! When you are creating content, remember it...
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27: How many content pillars is too many?
Ever wondered how many "topics" you should talk about on your social media? Maybe you like talking about your cat... but wonder if this should be a content topic or maybe why nobody else is liking your cat posts? You will learn how to create better content using the exact content topics I use in…
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26: What does consistent content look like?
Ah consistency. So many people talk about it, but how many of them are actually doing it? Should you really be consistent in your content and if so, what does that even look like? In this episode, I will walk you through exactly that means *for me* and give you some practical advice for achieving...
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25: When is it time to outsource content?
Creating content takes time... even for me (and I create content for a living!) As a freelancer or small business owner, there comes a time when you get too busy to create content and you may need to outsource. But when? In this episode, you will learn a few reasons why you should outsource your...
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24: Content Creation Tools: My favs!
If you are a small biz, you will probably create content using one of two apps or some sort of software. Are you a Canva fan... or maybe Adobe has your heart instead? As an official Canvassador & Canva Creator, I obviously use Canva (and love it whole heartedly!) But often on social media, I get...
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23: What are your content boundaries?
As a small business owner, boundaries are one of those sticky subjects. Often overstepped (by you and your clients alike!) this easily leads to biz burnout. But what about your content? When it comes to content creation, you generally have two choices - outsource it or do it yourself. In this...
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22: How to create content that positions you as a pro
Ever wondered how to create content that helps establish and position you as THE expert, the pro in the know? This is one of the four content topics that I use in my own content strategy. It's important to include content that helps position you as a pro so that your audience know without a…
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21: What is your unique content combo?
What do murder & makeup have in common? Well in this episode - you'll find out! We are chatting all about how to put a bit of what you love to do in your person life INTO the content you create for your professional life. Let's brainstorm your unique content combination together - this will help...
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20: Why you should move content creation up the "to do list"
HELLO small biz owners, self employed-ers, freelancers on the daily - this one is for you. If you know you need to create content for your business, but always put it off - in this episode, we will chat about the *results* with receipts from real life brands who made content creation a priority....
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19: How to make your content look more like YOURS
Always wondered how to make your content look a little bit more like... yours? My clients always ask me this question when we start to work together. They are looking for that "formula" that helps make them stand out and easily identifiable. WELL, it might not be the formula you want to hear…
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18: How to use trends in content
Are you a "serial trend-er?" Forever guilty of following the crowd and wondering why some trends land and some absolutely dive bomb to the bottom of the ocean? Trends are often viewed by people as "the thing to make my content successful" - but that's not always the route to the top. In this...
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17: How to create emergency content
Do you have a "bank of emergency content" created and ready to go for those "just in case" days? If not, then you will get an absolute shed load of value from today's episode! We will go through the reasons why you might need it as well as how to create emergency content from what you *already*...
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16: How to set content expectations
Are you guilty of posting once and expecting great results? In this episode, we are chatting about how to set realistic expectations for your content and there is an important reminder on how to trust (and test!) the process as you go along. You cannot eat "one apple" and all of a sudden expect…
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15: How to make yourself accountable
Is creating content usually the last thing on your list? If so, it may be time to get an accountability buddy! In this episode, you'll hear how I check in with my OWN accountability buddies and together, we will create 4 posts that you can instantly create and post on your socials. If you enjoy...
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14: How to PIVOT your content when your services change
I get asked this question a lot: "G, if I am starting a brand new service or business, where do you sit on *deleting* or *keeping* your existing social media accounts?" Well, the answer isn't as straight forward as yes or no. But, in this episode, we will chat about how to pivot your content when...
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13: Why I don't post about love on social media.
Okay, so what's love got to do with it? If you love a bit of "posting about Valentines Day" (or any other #hashtagholiday) on social without a second thought... well this episode is for you. You'll notice that I don't "post about love" over on my social, because I use the exact strategy in this...
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12: Why you need to stop using jargon in your content!
If you are guilty of using IRJ (industry related jargon?) in your social media content then you may be alienating people without even meaning to. Whenever we create content, it's important to know that the only people who understand the acronyms or terminology we use... are us! It is our jobs to...
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11: How to treat content like a first date
It is easy to create content, pump it out and expect it to perform... but what if we treated a post like a human? If we went on a first date with that human, we wouldn't expect them to understand us right from the get going. Relationships take time, sometimes we have to wine and dine people…
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10: How to use downtime to create better content!
Who knew? Well it's true, having downtime can actually help you create better content. This year, I have been trying to switch my brain off before I go to sleep and in this episode, I'll share all the ways I have been trialling to help me do just that. You'll also learn how to take time out of…
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9: How to create content with more JOY
I hear it a lot, I *hate* creating content for my business. I get it. When your skillset (or areas you enjoy) lay elsewhere, then creating content is further down the list. BUT - we all know that it is important to create content to help market your business. In this episode, you will learn how…
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8: Don't know what to post on social? Ask yourself this one Q!
If you have ever sat down at your desk, tried to brainstorm some content ideas and wondered what on earth to create or write about- fear not... me too! Ha. However, in this episode, you'll learn the ONE question you can ask yourself whenever you your brain feels empty. It's an easy "go-to"…
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7: Stop overthinking and start posting!
If you are a chronic over thinker like me, you *may* have a ton of content ideas that never seem to materialise, mostly because you are too concerned with what other people think or if it's "good enough content." However, in this episode - we are chatting all about creating content and just…
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6: How to batch your content - FAST
If you are creating and post content for your social media WITHOUT batching anything - you are missing out. Wanna learn how to work smarter not harder? Batch your content! In this episode, you will learn the exact strategy I use over and over for my business. It's no secret that by batching…
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5: How to navigate your competition!
When you create content, it is EASY to compare yourself to other people who do exactly what you do. Wow, you may even think they do it better than you and hesitate to put yourself out there in the world as well. In 2024, I decided to make this year a competitor free zone. In this episode, you…
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4: How many fonts are TOO many?
If you create your own social media graphics, I bet you have wondered how many fonts to include. Most of us may have 1 or 2 fonts in our brand kit - but what if you ONLY use Canva templates and don't have "proper" branding set up? Today, we are talking about how many fonts you should be using as...
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ABOUT THIS SHOW
Wish you could learn how to create better content that communicates with your community and converts them into clients? Join G from Ray of Social as she shares thoughts from her brain on how to make better content combined with a sprinkle of friendly Yorkshire advice so that you can start creating content with JOY and a whole lot of FUN. With over 11+ years spent working in social media marketing, G now spends her days flirting about in Canva designing BANGING graphics for her content clients.Come connect over at @rayofsocial on your preferred platform.
HOSTED BY
Ray of Social
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Frequently Asked Questions
How many episodes does Content Tea with G | Content Tips and Ideas have?
Content Tea with G | Content Tips and Ideas currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Tea with G | Content Tips and Ideas about?
Wish you could learn how to create better content that communicates with your community and converts them into clients? Join G from Ray of Social as she shares thoughts from her brain on how to make better content combined with a sprinkle of friendly Yorkshire advice so that you can start creating...
How often does Content Tea with G | Content Tips and Ideas release new episodes?
Content Tea with G | Content Tips and Ideas has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Tea with G | Content Tips and Ideas?
You can listen to Content Tea with G | Content Tips and Ideas on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Tea with G | Content Tips and Ideas?
Content Tea with G | Content Tips and Ideas is created and hosted by Ray of Social.
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