PODCAST · business
Conversations for Course Creators
by Lucas Marino
A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to it!Join the newsletter: https://keap.app/contact-us/1762730614586645 Support this podcast: https://podcasters.spotify.com/pod/show/marino-training/support
Episodes
-
Ep.28 To drip, or not to drip content? That is the question!
Drip content is a way to control the amount of content we expose a learner to in a set period. Simply put, you release your course in batches. In this episode of Conversations for Course Creators, Lucas discusses when you should and should not use a drip schedule. He also discusses how to use…
more -
EP.27 Should you write scripts for your online course?
Course creators often ask me whether they should write scripts for their online courses. In this episode, Lucas Marino discusses whether you should leverage scripts in your courses, considerations for recording video with scripts vs audio, how to use scripts as memory primers, and more. Lucas…
more -
Ep.26 Give your learners what they need. Nothing more. Nothing less. Also, let's talk about dreaded assessments!
Give them what they need. Nothing more. Nothing less. Have you ever signed up for something and thought, "Man, this is so exciting! This is going to be the best (insert awesomeness here) ever!"? And it really was the best ever... until it wasn't. Your students worry about this when they buy your...
-
EP.25 Essentials - Organizing chapters and lessons in a logical way
Initially, you may not think the topic of lessons and chapters is especially interesting. However, all course material is in a lesson of some sort! In this episode, Lucas shares his approach to structuring intro, body, and closing chapters. Let’s keep it simple and easy to implement. Learn more...
-
EP.24 Essential curriculum! Defining your course's goals, outcomes, and objectives.
We're talkin' curriculum essentials in this episode of Conversations for Course Creators! Your curriculum provides the learner with the information needed to achieve the outcomes and objectives of your course. The outcomes of a course may be generic or very specific, but they must always be...
-
EP.23 The critical step of identifying your ideal learner and ideal buyer
In this episode, Lucas discusses why identifying your idea learner is critical to your course project. He also discusses how your ideal learner may or may not be your ideal buyer. If you want to build the right course for the right learner AND sell that course to the right buyer...well, you'll…
more -
Ep.22 Course Outlines
Course outlines are an important part of course creation. You've chosen a topic, now what will you say about it? In what order will you say the things? Are you interested in using the outline or table of contents from your nonfiction book, paper, or presentation to create an outline for your...
-
Ep.21 Pre-Selling Courses, Book Launch News, and Some Shared Motivation
Lucas shares why pre-selling your course is a solid launch strategy. He discusses the pros and cons of this approach and a new minicourse to help creators navigate a predevelopment launch. We close with commentary on whether online courses are a scam (you can guess my opinion on the matter) and...
-
Ep.20 Course Pricing Strategies, Part 4 - The buying behaviors of your ideal learner. Why should you care?
In the final episode of this series on pricing strategies, Lucas discusses why the spending habits of your ideal learner are so important. He also discusses the consideration of industry trends, gaps, and accessibility. Where would your course fit into this picture? You really need to know. Want…
more -
Ep.19 Course Pricing Strategies, Part 3 - The financial value of the learner's new knowledge and skills in action.
In Part 3 of the Course Pricing Strategies series, Lucas discusses the most important factor in price development - the value of the learner's new knowledge and skills. This knowledge and skill equips learners to do new things, close gaps, or perform differently. What is the financial impact of...
-
Ep.18 Course Pricing Strategies, Part 2 - Should you match your competitor's price? (Not so fast!)
In Pricing Strategies, Part 2, Lucas discussed the common mistake of adopting competitor pricing and how to better consider market prices. Lucas discusses common pitfalls entrepreneurs experience when competing solely on price and makes some recommendations on how to better approach the value of...
-
Ep.17 Course Pricing Strategies, Part 1 - What do price and volume have to do with success?
Should you choose to price low and sell more products? Or should you price higher and move less products? Does it matter if the thing you sell is a product or service? Lucas addresses the relationship between price and sales volume in this episode of Conversations for Course Creators! This show…
more -
Ep.16 What's the best way to learn how to use Thinkific? Problem solved!
Wonder what Lucas has been up to lately? Well, more solution development for course creators to start! Have you developed course material but are intimidated or slowed by learning Thinkific? Want to avoid paying someone to do the Thinkific work by learning the system yourself? Perhaps you want to...
-
Ep.15 September is for Strategy
Much is made of early, mid-, and end-of-year reflections on the health and trajectory of your products and business. BUT...what about September? I know, it sounds a bit odd, but I associate September with a significant annual milestone: your last opportunity to plan a successful final quarter....
-
Ep.13 Multiple uses for Thinkific with Tiffany Willyerd (Part 2)
This is Part 2 (deux?) of my interview with fellow Thinkific Expert and battle buddy, Tiffany Willyerd. In this episode we continue the theme of creative and practical uses of the Thinkific learning management system including coaching programs, interactive online products (e.g., Wobo, Video Ask,...
-
Ep.12 Using Thinkific for more than just courses with special guest Tiffany Willyerd (Part 1)
It's happening! In this episode I get to nerd out a bit with my buddy, fellow Thinkific expert, Tiffany Willyerd! In this first episode in a series, we introduce several ways to use your Thinkific learning management system for more than just courses. We discuss using the platform as your home...
-
Ep.11 Order Bumps for the Win - The revenue generator that's so simple it hurts...if you don't use it!
Order pumps rock. Especially if you have multiple related products to offer your clients and you are into rewarding decisive buyers (by the way, you should be!). Order bumps are tried and true, can significantly increase your revenue and provide your students with additional value in their time…
more -
Ep.10 Courses for Coaches - Integrating online courses into your coaching program
Coaches can offer super value to their clients by including online course content in their coaching programs. Let's learn more about it! You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at...
-
EP.9 Marketing courses - Strategic challenges and approaches when the course topic is unique or the market is saturated
What happens when your ideal client or student doesn't even know that your course topic provides a solution to a problem they have? Well, they don't purchase your course! I discuss this challenge as well as some of the hesitancy that course creators express when entering the opposite environment…
more -
Ep.8 Work/life balance - How to determine when best to create content without creating conflict in your life!
Is it okay to create content on weekends? What about holiday weekends!? Blasphemy!!! (I kid, I kid). The topic of work/life balance is extremely important and this episode is all about recognizing what's best for you and your situation. Context is king, living in balance requires some...
-
Ep.7 Blogs! A Simple Yet Powerful Tool for Audience and Business Value
In this episode, I discuss how blogs bring value to prospective clients, increase your brand and site traffic, establish your authority and reputation with readers, and fit into your Product Ladder. I also discuss my choice for blog publication software: DropInBlog and the many benefits this...
-
Ep.6 Robert W. Anderson, author and Fearless Lives Summit host joins us live to discuss his experience launching a virtual summit.
Course creators, like authors, can benefit greatly by expanding their product line and representing their subject matter expertise in virtual summits. It's just one of the many ways we can reach a new audience, grow our following, generate an email list fast, and push our brand into new areas....
-
Ep.5 Product Ladders - What the heck are they and how does a course fit into a product ladder?
What the heck is a product ladder and how does a course fit into one? Well, the answer is: perfectly! :) A product ladder is a range of products that you offer your clients and customers. Each step of the ladder contains products of various prices and features. You may choose to offer a book…
more -
Ep.4 The Power of Video for Marketing and Curriculum Development
Hello! In this episode I discuss how to leverage video to market your course and keep your course curriculum engaging. I cover one of my favorite marketing mediums in live streaming video before diving into a conversation about how to use video as a primary element of your course curriculum. The...
-
Ep.3 Marketing Courses via Webinars and Virtual Summits
Are webinars and virtual summits worth the effort? In the struggle to market courses, many course creators rush the process of executing a well-designed and planned webinar. This leads to frustration because webinar attendance is weak, sales aren't materializing, and the course creator feels...
-
Ep.2 Marketing Your Course - Social Media
Do your ideal learners and clients know your course exists? Many course creators pour their time and energy into building courses but struggle with getting the word out. This often leads to frustration because sales aren't materializing, students are nowhere to be found, and the course creator...
-
Ep.1 We're live!
Meet Lucas, CEO of Marino Training, as he welcomes you to the podcast and discusses confidence for course creators. You can learn more about me and Marino Training at https://www.marinotraining.com/ Learn about my Private Slack Group at...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to it!Join the newsletter: https://keap.app/contact-us/1762730614586645 Support this podcast: https://podcasters.spotify.com/pod/show/marino-training/support
HOSTED BY
Lucas Marino
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Conversations for Course Creators have?
Conversations for Course Creators currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Conversations for Course Creators about?
A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to...
How often does Conversations for Course Creators release new episodes?
Conversations for Course Creators has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Conversations for Course Creators?
You can listen to Conversations for Course Creators on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Conversations for Course Creators?
Conversations for Course Creators is created and hosted by Lucas Marino.
URL copied to clipboard!