Conversations with the Creators - St. John's University
by Neil Feinstein
Innovators who are conceiving the coolest, hottest, most provocative ideas in marketing, media, PR and tech. Hosted by Professor Neil Feinstein, Associate Professor of Advertising Communication, St. John's University and Audrey I. Siegel-Mevorah, Adjunct Professor of Advertising and Media Strategy, St. John's University. Sponsored by the M.S. in Integrated Advertising Communications.
Episodes
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Episode 5: Reinventing the Agency Playbook & Building Brands That Thrive – Lynn Power
Meet Lynn Power, former agency executive and now CEO & Co-Founder of MASAMI Haircare, who has helped reshape how agencies grow and how brands evolve. She breaks down how advertising has become more insight-driven, why the brand-agency relationship needs a reset, and how creative thinking and…
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Episode 4: Unlocking Ideas and the Power of Perspective in Storytelling - John Carstens
Meet John Carstens, Chief Creative Officer at Team DDB who believes ideas are limitless when we broaden our perspective. John shares how research, exposure, and diverse voices shape stronger storytelling — and why you don’t need to be the consumer to create something meaningful. From building...
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Episode 3: The Human Side of Brand Evolution - Leona Lindner
Meet Leona Lindner, President and CEO of NEA Member Benefits. Leona shares how understanding people first shaped her approach to brand evolution and leadership. From helping educators manage student debt to navigating tough partnerships, she shows how curiosity and empathy can drive real impact.
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Episode 2: Multicultural Branding and the Evolution of Consumer Perception - Jackie Hernández
Meet Jackie Hernández, Founder and CEO of New Majority Ready and multicultural marketing expert. Jackie shows how brands can authentically engage today’s diverse audiences and shares her innovative approach to shaping the future of advertising.
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Episode 1: TikTokification and the Future of Influencer Marketing - Corey Martin
Meet Corey Martin, Managing Director at Lippe Taylor and Influencer Marketing expert. Corey tells us what will happen if TikTok is banned. He also takes you into the creative war rooms as he and his team conceived programs for Dove and CeraVe.
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Purely Puris Episode 4
In the final episode of the Purely Puris series, hear why Martin fired clients, what his secret is to great advertising, and where the opportunity lies for the future of the industry.
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Purely Puris Episode 3
In episode three of our new 4-series podcast with advertising great, Martin Puris, listen to the story behind the famous Club Med, UPS, and Waterford Crystal accounts.
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Purely Puris Episode 2
The second episode in our new 4-series podcast with advertising great, Martin Puris. Get to know the story behind the Ammirati & Puris agency and how they created arguably advertising’s most famous tagline...
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Purely Puris Episode 1
The first episode in our new 4-series podcast with advertising great, Martin Puris. Get to know the man behind what is arguably advertising’s most famous tagline....
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How Innovation Comes to Life in the Production Studio - Scott Peters
Meet Scott Peters, Founder/CEO of Assemble. Scott is an entrepreneur who comes up with breakthrough ideas every day. He believes production should be front, and center, not a secondary part of the advertising ecosystem. Plus, if you’re looking to break into the industry, Scott has some excellent...
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Episode 5: From Aristotle to AI: The Art of Brand Storytelling - Bonnie Rothman
Meet Bonnie Rothman, Storyteller, Founder and President, Company B. Hear Bonnie discuss the evolution of storytelling and how brands are using it in their strategies and engagement with consumers.
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Episode 4: The ABCs of AI - Oleg Korenfeld
Meet Oleg Korenfeld, Chief Technology Officer, CMI Media Group & Compas. Explore the world of artificial intelligence, data, and machine learning through the lens of a technology expert who has witnessed the transformation of digital technology. Also, hear how Oleg believes that there is no need…
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Episode 3: What’s Next in Travel Tech? - Maryssa Miller
Meet Maryssa Miller, Chief Product Officer, Mint House. Hear Maryssa discuss how the pandemic transformed the travel industry and how technology is radically altering how we travel in 2023.
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Episode 2: Are Electric Vehicles Really Better For The Environment? - Cam Pegg
Meet Cam Pegg, Vice President, Strategy at Critical Mass. From Tesla to BMW, here Cam explore the world of electric vehicles and how they are impacting humanity. Plus, are they as eco-friendly as they say they are?
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Episode 1: Shaping Culture Through Creativity - Sharon Napier
Meet Sharon Napier, Executive Chair & Founder at Partners + Napier and Chair of the 4A’s. Hear Sharon discuss her journey from a small town to founding her own agency, how creativity has the power to change the world, and what the disruption of AI means for our industry. Sharon also discusses the...
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Episode 4: Hot Takes From PCA
We took Conversations with the Creators on the road to the annual Popular Culture Association conference, which was held in San Antonio, TX. While there we met four fascinating educators who had some interesting takes on what’s happening in media, advertising, and gender studies. Meet Elizabeth...
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Episode 3: The Evolution of Influencer Marketing - Aliza Freud
Meet Aliza Freud, Founder & CEO SheSpeaks; Host, SheSpeaks: How She Does It & Powerhouse Women; Forbes Contributor. Hear Aliza discuss the early days of influencer marketing before it became a billion dollar industry, what it takes to be a content creator and how failure does not define you, it’s...
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Episode 2: The Glory Days of Advertising, Unfiltered - Helayne Spivak
Meet Helayne Spivak, Director/Mentor, Creative Director, and Life Coach. Hear Helayne discuss how she shattered the advertising glass ceiling to become an award-winning woman in advertising, working on brands like Sears, Burger King, UPS, Club Med, Kraft, Kodak, Barneys New York, and a U. S....
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Episode 1: Making Disability Front and Center - Laurel Rossi
Meet Laurel Rossi, Chief Marketing Officer, Infillion and Co-founder, Creative Spirit. Laurel talks to Professor Audrey Siegel-Mevorah about the power of DEI, specifically disability and how it is the key to opening doors, inspiring culture and changing workplaces.
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Episode 6: How CI (Creative Intelligence) is Changing CX
You've heard of Artificial Intelligence, now meet Creative Intelligence (CI), a new era in marketing. Hear Craig Elimeliah, Chief Experience Design Officer at VMLY&R break down how CI is changing Customer Experience (CX).
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Episode 5: From Moments to Movements: A New Era of Marketing - Brent Turner
Meet Brent Turner, EVP, Strategy and Solutions at Opus Agency. Hear Brent discuss movement marketing, stakeholder economics and how we are increasingly looking to brands to define who we are in the world.
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Episode 4: Brands Are People Too - Andre G. Gray
Meet Andre G. Gray, Chief Creative Officer, Annex88, Author, ADWEEK Creative 100 and CANNES LIONS 22 Juror. Hear how Andre looks at brands in human terms and how this anthropomorphic process impacts how brands show up in the world. Also, his advice for the next generation of industry professionals.
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Episode 3: The Power of Purpose - Heidi Schoeneck & Phil White
Meet Heidi Schoeneck and Phil White, Co-founders of Grounded World. Hear how the marriage of purpose and profit is important when it comes to creating change for brands and how the next generation of communication professionals have the power to make an impact not only on the industry but on the...
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Episode 2: The Truth About Fake News - Elisabeth Fondren, PhD
Meet Elisabeth Fondren, PhD, Assistant Professor of Journalism, St. John's University. Hear Elisabeth break down the intention behind Fake News as a form of propaganda, how misinformation is used as a way to disarm us, and why it’s important to be critical at all times.
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Episode 1: What’s an Insight Whisperer? - Thom Kennon
Meet The Insight Whisperer, Thom Kennon, Founder / Chief Radicalist, Free Radicals and author of The Big Leap. Hear how Thom mines for insights to uncover the value of human behavior, the importance of ethical marketing and tips on how to make a meaningful impact in the industry.
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Episode 7: The Power of Games - Susanna Pollack
Meet Susanna Pollack, President at Games for Change. Hear how Suzanna found a way for games to create a creative, unique, and forward way of teaching STEM skills, corporate social responsibility, and the importance of storytelling to young people.
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Episode 6: How to Get Your Brand Found - Nick Musica
Meet Nick Musica, Founder and CEO of Optics In LLC. Hear how Nick uses his SEO and content marketing knowledge to wrap content in devious detail and bring online brands to the top.
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Episode 5: What Went Wrong at WeWork - Howie Konopko
Meet Howie Konopko, Executive Vice President of Account Services at Publicis. Hear from a previous employee how WeWork, the globally disruptive brand that redefined what office space could be, became "WeCrashed."
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Episode 4: Digital OOH, Circa 2022 - Barry Frey
Meet Barry Frey, President, and CEO of DPAA. Hear Barry discuss digital out-of-home advertising and how the fastest growing media has expanded beyond the billboards on the side of the road.
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Episode 3: What Amazon Really Knows About You - Jordan Greene
Meet Jordan Greene, Co-Founder and Chief Media Officer for Alpha Precision Media. Hear Jordan break down how Amazon has woven itself into every aspect of a consumer’s life to learn who that customer is and what ads they need to see.
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Episode 2: The Reality of Being an ‘Other’ in a Room - Valerie Graves
Meet Valerie Graves, Public Speaker, Author, and Creative Consultant. Hear how Valerie put the best face on the truth and took on the challenge of being a black woman in a white man’s advertising world in order to become the first black female CCO of a major agency.
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Episode 1: Creative + Data = A Collaborative Beast - Lincoln Bjorkman
Meet Lincoln Bjorkman, Chief Creative Officer at Rauxa. Hear Lincoln talk about his superpower—using data to inspire creativity so he can deliver advertising that consumers want.
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Episode 7: Luxury Skincare, Doritos Locos Tacos, and Mulch - Marisa Thalberg
Meet Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s Companies, Inc. Hear how Marisa paired fresh thinking with institutional knowledge to discover the importance of humility, resilience, and empathy. The end goal: get consumers to evolve beyond their...
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Episode 5: “What's your side hustle?” - Shelly Palmer
Meet Shelly Palmer, digital transformation expert, leader, and pioneer. Hear about Shelly’s experience with unveiling breakthrough technologies and how innovators turn their passion projects into the next big idea. https://www.linkedin.com/in/shellypalmer/
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Episode 4: How an Influencer Makes Money - Hiro Landazuri
Meet Hiro Landazuri, founder of Body Smart Yoga and social media creator. Hear how Hiro tripled his Instagram followers over the pandemic using a new approach to Instagram videos, consumer psychology, and his authentic voice. https://www.actionhiro.com/ https://www.instagram.com/actionhiro/
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Episode 3: TikTok Boom: Driving and Inspiring Action on TikTok - ATTN:
Meet Taryn and Clare from ATTN:, a content creation and storytelling agency. Hear how Taryn Crouthers, COO, and Clare Stein, Executive Creative Director, are helping brands create a dominant presence on TikTok and how their in-office TikTok studio has opened new opportunities for original…
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Episode 2: Behind Closed Doors: What Award Show Judges Are Really Saying - Walter T. Geer III
Meet Walt Geer, Executive Creative Director, Experience Design for VMLY&R. Hear the story of his accidental journey to creativity. Walt also discusses the make-or-break power of awards, and the built-in biases of some jury members. https://www.linkedin.com/in/3rdgeer/
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Episode 1: First Stop, Queens. Next stop, Hollywood - Scott Donaton
Meet Scott Donaton, Chief Marketing Officer at Hulu and St. John’s CCPS graduate. Hear Scott discuss his journey to Tinseltown, the importance of brand storytelling, and why Hulu is at a pivotal moment right now. https://www.linkedin.com/in/scott-donaton-a66ba4/
About this show
Innovators who are conceiving the coolest, hottest, most provocative ideas in marketing, media, PR and tech. Hosted by Professor Neil Feinstein, Associate Professor of Advertising Communication, St. John's University and Audrey I. Siegel-Mevorah, Adjunct Professor of Advertising and Media Strategy, St. John's University. Sponsored by the M.S. in Integrated Advertising Communications.
Hosted by
Neil Feinstein
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