PODCAST · business
Conversionations - Conversations About Conversion Optimization
by Effective Experiments
Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.
Episodes
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S03E03 - Non CRO skills for CROs
In this episode we're joined by Elise Maile, Tim Stewart, Val Kroll and Manuel da Costa to discuss the soft skills and sales skills that CROs need beyond being able to build and run tests. These skills help Optimizers build transformational testing programs
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S03E02 - Mythbusters Part 2
A continuation of Episode 1 where we pick up where we left off discussing the myths of best practices that are affecting CROs and the industry.
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S03E01 - Mythbusters Part 1 - Busting the best practices in CRO
In this episode, we're putting all the best practices under a microscope. It's time to bust some myths about the long accepted best practices and question it.
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S2E10 - The Past, Present & Future Of CRO going into the next decade
In this live version of the podcast, we talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. A lot of interesting predictions for the upcoming decade and how to best prepare for those challenges.
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S2EP09 - Experimentation Ops and why only few CRO teams get to the next level
Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture. Host Manuel da Costa is joined by Valerie Kroll and Tim Stewart
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S2EP08 - Why CRO project management is not enough
Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce you to ExperimentationOps which is going to transform your testing programs.
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S2E07- Neuroeconomics & CRO in Australia
Nima Yassini from New Republique in Australia joins us for a conversation about the state of CRO down under. We also discuss the use of Neuroeconomics in CRO.
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S2E06 - UX vs CRO
Guests include Unn Swanström from Doberman and Valerie Kroll from Search discovery. We discuss how UX and CROs work together or against each other and how to break down the silos to achieve the same goals.
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S02EP5 - The Importance Of Peer Review In Experimentation
In this episode, we discuss the importance of an outside view to vet the quality of your experiments. Guests include Chad Sanderson and Tim Stewart
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S02EP4 - The Best A/B Testing Tool - Revealed
What's the best A/B Testing tool. We reveal all in this episode
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S02EP3 - Should we be calling it CRO?
CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)
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S02EP2 - Making friends and influencing stakeholders
In this episode, Alex Abell joins Manuel da Costa to discuss how making a personal connection with people you work with will transform your CRO program and break down silos
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S02EP1 - The Ethics of Experimentation
Joined by Chad Sanderson from Microsoft, Tim Stewart, and Alex Abell from Lunchpool to discuss the ethics of experimentation. Conversionations is the podcast for Conversion Optimizers brought to you by Effective Experiments
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S01EP11 - Mistakes CROs still make in 2018
This episode features new guests Valerie Kroll (Search Discovery) and Guido Jansen joining Tim Stewart and Manuel da Costa to talk about the mistakes Conversion Optimizers are still making in 2018. Whilst the industry has matured, rookie errors are holding back CROs from truly achieving success.
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S01EP10 - Considering Risk & Reward in CRO
Georgi Georgiev is the special guest joining Tim Stewart and Chad Sanderson talking about risk and rewards in CRO.
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S01EP9 - Getting out of your comfort zone
In this episode Tim Stewart takes charge as the host of Conversionations and talks to Chad Sanderson about Getting out of your comfort zone as a CRO.
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S01EP8 - Introducing CRO to the wider organisation
In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.
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S01EP7 - A different framework to approach experimentation
Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid way through, we are joined by Chad Sanderson who takes up the questioning.
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S01EP6 - Maturity of the CRO Industry with Paul Rouke & Tim Stewart
This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry
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S01EP5 - Experiment Design with Chad Sanderson & Tim Stewart
CRO Podcast with host Manuel da Costa and guests Tim Stewart and Chad Sanderson. In this episode we talk about how to set up and design an experiment the right way, dispel common misconceptions and touch on hypothesis building.
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S01EP4 - Does Gamification work in experimentation programmes with Bart Schutz
CRO podcast with host Manuel da Costa and guest Bart Schutz (Online Dialogue). In this episode, we talk about the realities of using gamification to engage your stakeholders and team members in your company when running experimentation programmes.
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S01EP3 - AI / Machine Learning & CRO - with Chad Sanderson & Tim Stewart
CRO podcast with host Manuel da Costa and guests Chad Sanderson (Optimization manager / Subway) and Tim Stewart (Optimization Consultant / TRS Digital ) . In this episode, we talk about the challenges, myths and realities of AI and Machine learning in the experimentation space.
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S01EP2 - Is A/B Testing is dead? with Chad Sanderson
This episode involves the latest news in the world of optimization and sensationalised marketing by testing tool vendors pushing out new technologies.
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S01EP1 - The state of the CRO Industry with Chad Sanderson
Conversion optimization chat show / podcast with the founder of Effective Experiments, Manuel da Costa and Optimization manager of Subway, Chad Sanderson. This episode is the first in the series and touches on the state of the CRO industry and the various aspects of it.
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ABOUT THIS SHOW
Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.
HOSTED BY
Effective Experiments
CATEGORIES
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Frequently Asked Questions
How many episodes does Conversionations - Conversations About Conversion Optimization have?
Conversionations - Conversations About Conversion Optimization currently has 24 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Conversionations - Conversations About Conversion Optimization about?
Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.
How often does Conversionations - Conversations About Conversion Optimization release new episodes?
Conversionations - Conversations About Conversion Optimization has 24 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Conversionations - Conversations About Conversion Optimization?
You can listen to Conversionations - Conversations About Conversion Optimization on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Conversionations - Conversations About Conversion Optimization?
Conversionations - Conversations About Conversion Optimization is created and hosted by Effective Experiments.
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