PODCAST · business
Copy Arena: The Podcast
by Tania Dakka
Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.
Episodes
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Four Steps To Your Most Profitable Copy
Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&7-figure clients, so you…
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Learn How to Stand Out In a Sea of Sameness and BLAH
Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients...
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How to Bring Your FULL Self To Your Copy
Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the...
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What All the Hype In Copywriting About AI Really Means
Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on...
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What Not To Leave Out Of Your Copy
When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can...
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Jason Falls Drops By For a Special Chat About Cipio.Ai
Discover CIPIO.AI, the Marketing Podcast Network, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, CGI from Cipio.Ai and what he's up to with brands, the marketing landscape, and...
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Copy That Has The Power To Move Your Reader To Action
It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that…
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The Easy Way To Rate (& Improve!) Your Own Copy
Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your...
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Top Tips To Get Readers To Take Action (Even If You're Not A Copywriter)
Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase...
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How To Get Your Ideal Clients From Skipping Your Best Offers
After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take…
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Easily Craft Sales Pages With Emotion
Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it...
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How to Make Your Copy Work For You Without Being a Copywriter
Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out...
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The Pitfall Of Writing Copy From Instinct Alone
In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the Copy Arena for…
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Speed Up Your Success With Copy
When you're not true to YOU, this is what happens. And what you can do about it if you fall into that trap. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What To Do When Your Ideal Clients Don't "See" You
When your ideal clients don't respond to your content, fix this disconnect to make yourself visible. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Do You Even Need a Copywriter?
Not every business needs a copywriter. Listen to Episode 6 to find out if your business is one of those or if you actually do need a copywriter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Solution For Getting More Sales
Can you sell without sales pages? Yes! But this quick tip explains why you shouldn't... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Ensure the Profitability of Your Sales Pages
Publish a sales page that's going to make you money out of the gate, rather than publishing one that hasn't been through this step...that forces you to doubt your own product or program. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of...
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Fish Sandwich Copy
Create a more profitable 2022 when you do this with your copy from now on. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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3 Fallacies That Can Ruin Your Copy
These are three fallacies heard being spread around the web regarding copy this week. Avoid them and give your copy a fighting chance to actually convert for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for...
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Finding your brand voice
Discover the mistake so many business owners make when trying to uncover their brand voice and what to do instead. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Don’t Assume the Obvious in Your Copy
Your reader isn’t in your head. Use these tricks to make sure your reader sees what you need them to see. Join the Copy Arena www.facebook.com/groups/copyarena Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Why your copywriter can’t get your copy right
Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for...
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Winning with subpar copy
How do some people kill it even though their copy isn’t “perfect”? Join the Copy Arena to get your questions answered www.facebook.com/groups/CopyArena Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The 9 Essential Phases of Sales Page Writing
Create sales pages that are compelling and convert when you have pushed your copy through the 9 essential phases of sales page writing. Join the FREE copywriting group, the Copy Arena, for more https://www.facebook.com/groups/copyarena/ Hosted by Simplecast, an AdsWizz company. See…
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Use the words that matter
Spin this and learn how NOT to address your ideal clients in your copy. Join the Copy Arena on Facebook and learn how to get them to say yes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get Your Sales Copy Right
A brief lesson on how to craft sales copy, how to sold my wolves on new music, and an end of the year kick in the pants for next year Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Frank Kern turned $1.88 into $630K (and why you care!)
In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales....
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How to FINALLY start your copy
Stuck in your head? Here’s why and what to do about it so you can FINALLY start writing your copy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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How to find your voice
Copy coaching is less what you need. Instead follow these steps to uncover your voice. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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When to use “write like you talk”
One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to find out why and when you should and should not use it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our...
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Tap into real emotion with this exercise
Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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How to get effective feedback on your copy
There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see how to get better results with better feedback. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of...
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What it means to build your legend
Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in your copy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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A Fatal Copy Mistake and It’s Fix
This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy fix for it. https://www.taniadakka.com/the-sales-copy-blog/copy-benefits-mistake Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for...
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Don’t put it off, start your copy here...
Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to say yes. https://www.taniadakka.com/the-sales-copy-blog/how-to-start-your-copy-when-you-dont-know-where-to-start Hosted by Simplecast, an AdsWizz company. See...
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How to Make Your Readers Think You’re Reading Their Minds
Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their objections, so they’ll feel like you were reasoning their minds. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com…
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They lost the sale because...
When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how to stop your readers from doing the same. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection…
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Creating Authority Without Accolades
Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want help writing your own authority-boosting bio! www.legendmakercopy.com/authors Hosted by Simplecast, an AdsWizz company. See…
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The Differentiating Factor in Your Copy
What you can do to get past your “copy flaws”. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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A Habit That Wrecks the Flow of Copy
This is a habit that many people have, but can be fixed by separating the two jobs of writing and editing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Start Your Copy By Taking Stock
Get over the pain of trying to figure out where to start writing your copy with this stock checklist Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Key to Effective Copywriting
When you tap into this vein, your copywriting will flow like butter for your business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Frequently Asked Questions
How many episodes does Copy Arena: The Podcast have?
Copy Arena: The Podcast currently has 43 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Copy Arena: The Podcast about?
Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.
How often does Copy Arena: The Podcast release new episodes?
Copy Arena: The Podcast has 43 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Copy Arena: The Podcast?
You can listen to Copy Arena: The Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Copy Arena: The Podcast?
Copy Arena: The Podcast is created and hosted by Tania Dakka.
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