PODCAST · business
Copy Cats
by Drew Lubega
A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts. Contact us: [email protected]
Episodes
-
Episode 13: Dean Robertson on why AI makes content governance as important as copywriting
Dean Robertson, Content Design leader at Expedia, knows a thing or two about shaping traveller experiences, building content systems and navigating the future of AI. Here he speaks to Drew about the complexity of travel content, how AI is changing the role of content designers, and why curiosity...
-
Episode 12: Patrick Stafford on why marrying technical skills with the right mindset will transform your content career
Patrick Stafford, CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy. Here he speaks to Drew about his journey in the content space, why there’s a time and a place for AI, and the key to standing out from other content...
-
Episode 11: Patrick Fagan on marketing psychology, the art of nudging and the transformative potential of AI
Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour. He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design…
more -
Episode 10: Pete Kowalczyk from GOV.UK on navigating the intricacies of conversational AI and the evolution of content design
Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News. Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of…
more -
Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age
Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft. Tune in for a thoughtful exploration of what it means to be a copywriter today. Check out Andrew's books:...
-
Episode 8: Margo Stern on approaching interviews as design problems, and the secret to driving content design advocacy
In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft. As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the...
-
Episode 7: Michael Osborne CEO of Accessible Me on going from animation dreams to empowering inclusion
In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for…
more -
Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI
Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our...
-
Episode 5: TextJam founder Pete DeLaurentis on collaboration, AI, and making products fun
Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use. Pete also shared knowledge nuggets on the…
more -
Episode 4: Jon Yablonski on human-centred design and what scares him about AI
Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design. We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the…
more -
Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research
Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field". We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus...
-
Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter
Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users. Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business...
-
Episode 1: Whitney Quesenbery - on accessibility, personas and more
Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences. The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting...
-
Copy cats trailer
Copy cats trailer
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.
Contact us: [email protected]
HOSTED BY
Drew Lubega
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Copy Cats have?
Copy Cats currently has 14 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Copy Cats about?
A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts. Contact us: [email protected]
How often does Copy Cats release new episodes?
Copy Cats has 14 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Copy Cats?
You can listen to Copy Cats on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Copy Cats?
Copy Cats is created and hosted by Drew Lubega.
URL copied to clipboard!