PODCAST · business
Copy Chief Radio
by Kevin Rogers
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
Episodes
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CCR333: Why We Buy What We Buy In Stores with "The Retail Doc" Bob Phibbs
If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you. Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and…
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CCR332: From Freelancer to Founder: How Chris Orzechowski Built a Business That Prints Email Profits
If you've ever hit that wall in your freelance career where you're booked solid, your income looks good on paper, but somehow you feel stuck, this episode is going to hit you square in the chest. Chris Orzechowski is one of the few freelance copywriters who managed to break free from the "busy…
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CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco
In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how...
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CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story
In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They'll Fight Over It When You're Dead. Dave's story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. We got deep into how a...
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CCR329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI with Lolita Allgyer
In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with…
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CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less)
In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it's like to land an elite in-house gig with Jeff Walker's team at…
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CCR327: Behind The Copy with Chris Haddad – "Manipulate Responsibly"
In this special Behind The Copy session, I'm joined by one of the most legendary and unfiltered voices in copywriting—Chris "Mr. Moneyfingers" Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back. We go...
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CCR326: Introvert's Guide To Rich Relationships with Selena Soo
Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That's exactly what…
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CCR325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld
Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We're talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it's...
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CCR324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy
Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome. In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many...
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CCR323: Fifty Copywriters Competed for a House Gig with Jeff Walker - What We Learned w/ guest Dan Walker
In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. We dove deep into the strategies behind finding copywriting talent...
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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner
In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his...
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CCR321: "If It's Hard, You're Doing It Wrong: The Path to Mastery with Jeremy Bellotti"
In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move...
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CCR320: W.R.I.T.E N.O.W. framework with Kevin Rogers
Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual "writing of words" accounted for maybe a third of the conversation. The majority of the episodes were about the "living and thinking" behind the words. I've been pondering…
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CCR318: Lizzie Mills builds a copywriting family business
Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie,...
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CCR316: How Tom became Rich Schefren's new copywriter
Tom Hammaker's life in copywriting took a radical turn last month when he was hired to become Rich Schefren's copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it "The Goods," and...
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CCR315: The Evocative Power of Scent and Story with Helida Dodd
In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.
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CCR314: Coffee w/ Kev - Landing six-figure copy gigs
I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one…
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CCR313: The Minimum Is Everything with Aaron Winter
How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of...
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CCR312: Creating Unforgettable Customer Journeys with Jason Friedman
In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.
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CCR311: Getting clients to say "Yes!" w/Sara Estes
In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her "bombshell" after offering it to her.
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CCR310: Profit Partnerships w/ Chris Mason
Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.
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CCR309: Kevin Rogers is out to save copywriting
Today I'm sharing who's behind the problem (yeah, I'm naming names), and how I hope to change it for copywriters who have "The Goods."
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CCR307: Buyer Belief-Shifting with Stephen Hutson
My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.
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CCR306: Kevin Rogers & Rob Tillman - 3 Best Copywriting Categories for 2024
Today, I'm going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.
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CCR305: One-Person Brand w/ Carlos and Brenda Citron
In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.
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CCR304: Paid To Create w/ TV Producer David Matthews
In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews.
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CCR303: Coffee w/ Kev - Over My Shoulder Writing A Sales Page
In this episode, you'll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of "look over my shoulder" insight we rarely get to see in copywriting.
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CCR302: Nicholas Kusmich - Kill Your Funnel Now
In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's journey from pastor to Facebook ads expert and key marketing strategies.
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CCR301: Marie Forleo "Write it rude"
Today's podcast episode is with Marie, a world-class marketer and passionate copywriter.
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CCR300: John Carlton: "My only regret…"
I've interviewed John close to 50 times over the years, this is certainly one of the best. A true must listen for anyone looking for an edge in sales, and in life.
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CCR299: Self-awareness for the win with Debbie Owen
My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix.
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CCR298: Susan Berkley on shifting your human voice for influence
It only takes a little awareness and some simple tactics to use your voice with confidence. You'll leave this episode with both.
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CCR297: Justin Blackman - Next level copy voice
Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman.
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CCR295: How Daniel Throssell declared war on me, and won!
For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell.
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CCR294: Stress-Free Selling with Psychotherapist, Leah Benson
After listening to this quick episode, you'll know exactly how to prepare yourself to turn what used to feel like a high-pressure "performance" into an easy-going "conversation.
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CCR293: Why Teachers Make Great Copywriters w/ Tania Yeo
Today I'm talking with Tania Yeo, a former language arts teacher on how she has excelled at growing her skills and her career as a copywriter, just ONE YEAR after leaving teaching.
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CCR292: The secret side-door into financial copywriting w/ Joshua Lee Henry
On today's episode, I'm talking with Joshua Lee Henry, a rising star in the world of financial copywriting (recently promoted to copy chief at Banyan Hill Publishing)...
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CCR291: (Wisdom Tree) Laura Belgray on writing, and selling, Tough Titties
In this raucous episode, Laura walks us through the process, exposing the thrilling (and often ridiculous), ride of creating her brilliant memoir, Tough Titties - from concept to release date.
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CCR290: (New Breed) Ben McLellan on "Wowing" Your Clients
Today, I'm talking to Ben McLellan, co-author of the book, Customer Success Manifesto, about how to make your clients swoon with delight over working with you.
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CCR289: (New Breed) Sue Rice brings the Tiny Thunder
How short can you write a great story? Sue and I sat down to discuss her new book, Tiny Thunder (I couldn't put it down).
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CCR288: (Coffee with Kev) Copy with MEANING (Titan's talk 2023)
In this episode, I'm sharing a talk I gave a couple of weeks ago at Brian Kurtz's Titans Mastermind.
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CCR287: (New Breed) Jason Van Orden - The Customer Awareness Spectrum
This episode will shed fresh light on how to make practical use of Eugene's genius.
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CCR286: (New Breed) Kelly Brown - Stansberry is Hiring Copywriters!
Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they're hosting. This could be the moment that changes everything.
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CCR285: (New Breed) The Art of Anticipation Marketing with Brenna McGowan
Get ahead of the trend and claim your space in today's interview with Brenna.
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CCR284: (Wisdom Tree) Henry Bingaman "The threat of the cage"
If you're ever wondering what qualifies someone as a mysterious "A-list" copywriter – that's Henry.
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CCR283: (Freelancer's Journey) How to instantly become the #1 choice for a great client
In this episode, I grilled Alex about the process he followed to vetting and hiring the perfect copywriter for his team, and the "little things" Beau did that made the CEO say, "Hire him!"
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CCR282: (New Breed) Brian McCarthy on ending procrastination
If you're an entrepreneur or freelancer, this episode will be a major shift in mindset for blasting past mental hurdles and getting more done.
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CCR281: (Freelancer's Journey) Ryan Schwartz on the magic of acting on instinct
Ryan and I dove deep into often hilarious tales of his unique creative journey and the magic of trusting your instincts as an artist. This was a great conversation with a truly cool and intelligent purveyor of the craft.
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ABOUT THIS SHOW
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
HOSTED BY
Kevin Rogers
CATEGORIES
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Frequently Asked Questions
How many episodes does Copy Chief Radio have?
Copy Chief Radio currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Copy Chief Radio about?
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly...
How often does Copy Chief Radio release new episodes?
Copy Chief Radio has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Copy Chief Radio?
You can listen to Copy Chief Radio on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Copy Chief Radio?
Copy Chief Radio is created and hosted by Kevin Rogers.
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