Covering the Spread

We wrap up season 1 of Covering the Spread with a bang: magazine expert Peter Houston breaks down the state of the industry today and answers the question, "What is a 'print pervert?'" Are you one, too?

It has rightly been said that there is an association for everything. Everything. While Louanne and Scott have their experiences with professional associations, they brought it expert Carla Kalogeridis to give everyone the real lowdown on the current state of association publishing.

Printing, paper and postage are the three pricey P's of magazine publishing, but do they have to be expensive? Louanne and Scott get some tips from Rob Schmidt of Royle Printing about how magazine publishers can work their printer relationships for big savings without sacrificing quality.

A sequel that's just as good as the original! Louanne and Scott chat with Megan Wray Schertler of In Real Life Media about ways that independent magazines can position themselves for success (plus a few tips that the major publishers should be following). 

Nikki Simpson walks us through the creation and operation of the International Magazine Centre, the best friend an independent magazine ever had.

We talk about artificial intelligence: its threats and opportunities, with veteran magazine designer Matthew Lenning.

Erin Peterson of Capstone Communications gives us the inside story of a growing niche in magazine publishing: alumni magazines.

What makes regional magazines different from national and trade magazines? We talk with designer Kelly Martin.

It's a wide-ranging discussion with publishing expert Bo Sacks. When Bo talks, smart people listen.

We talk niche publishing with the Design Director of MIT Sloan Management Review, Steve Traynor.

We continue our discussion with Carol Moskot, as she walks us through her redesign process from Broadview magazine.

Louanne and Scott chat with Creative Director Carol Moskot about the process of redesigning magazines, with stories and advice on best practices (and what NOT to do).

Louanne and Scott talk about their respective histories as magazine designers, highlighting their educations and early career experiences. They also share introductory thoughts on both the current state of magazine publishing and its future.