PODCAST · business
Create Your Art
by Darren Cooper
I'm Darren Cooper, and I believe something that might sound crazy...every one of us is an artist.Not the kind with a paintbrush. The kind that looks at their life, their message, and decides it's worth giving to the world.Every episode, I sit down with ordinary people doing extraordinary things with their one life (coaches, leaders, entrepreneurs, pastors), those who had something worth creating, and finally stopped waiting for permission.My hope is simple. That somewhere in their story you hear your own. And that you walk away convinced that your voice matters and your art deserves to e
Episodes
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How One Tweet Built a Fulfillment Company | Create Your Art Ep. 030
Cody Brahnam had zero followers when he posted his first tweet about supply chain margins. One reply turned into a consulting client, then a 3PL contract, then a borrowed warehouse, and today Ship Smarter is one of the fastest growing fulfillment companies in Indianapolis. In this episode of the...
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Why You Feel Like a Phony (Even After 33 Years)
Chad Temple spent 33 years as a pastor before he stepped out to launch indyNetwork, and the fear that showed up was the same one he felt as a teenager throwing a party nobody came to. In this conversation with Darren, Chad opens up about the voice that told him he was a phony, the "doorway...
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You Can't Fake Thirty Years of Faithfulness
Chad Temple spent thirty years walking the same routes, knocking on the same doors, showing up for the same families, long after most people would have quit or moved on. In this segment, he tells Darren the stories that explain why. A pay phone in the Bronx. A neighborhood that stayed loyal after…
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What Thirty Three Years of Consistency Taught the Founder of iNDY Network | Create Your Art Ep. 028
Most people building something new are chasing the moment it finally looks impressive. Chad Temple, founder of iNDY Network and Darren's father in law, spent thirty three years knocking on doors in Indianapolis neighborhoods before any of it looked impressive at all. In this episode, Chad and...
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What Happens When You Stop Waiting for the Map
Erik Cooper started college as a music major, graduated with an accounting degree, spent two or three years at a CPA firm, and then landed in full time ministry completely by accident. Twelve years later, a phone call brought him back to the family business he now leads. He never saw any of it...
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Why Your Monday Matters as Much as Your Sunday | Create Your Art Ep. 027
Erik Cooper spent twelve years in full-time ministry, then walked back into the business world and could not answer one question. Why does God care at all about renting apartments? The search for that answer led him to a room in Seymour, Indiana, where six grown men wept at the front after he...
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Why 48 Is The Perfect Age to Start Something New
At 48 years old, Dave Cooper started the work that would define the next 30 plus years of his life. Before that, he taught ninth grade business math for exactly one year, audited hospitals for a health insurance company in Philadelphia, and became a CPA only because a job required it. He never...
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Why It Is Never Too Late to Start Something That Matters | Create Your Art Ep. 026
At forty-eight, Dave Cooper had a resume full of half-finished chapters and no master plan. A ninth grade teacher who quit after a year, a ketchup factory shift he never forgot, a CPA firm he walked away from over lunch. Then one dinner conversation became Community Reinvestment Foundation, a...
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The One Small Action That Changes Everything
Most people never fail at the plan. They fail at the start. In this conversation, Super Bowl official and sales coach Bryan Neale breaks down the idea he has taught from stages for years: the first domino. It is the smallest possible action that turns a stuck idea into a moving one, and it is...
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The Failure Isn't in the Process, It's in Not Starting | Create Your Art Ep. 025
Most people think the reason they haven't started the business, the podcast, or the book is that they aren't ready yet. Bryan Neale, founder of Blind Zebra and a Super Bowl NFL referee, went bankrupt before he built any of it, and he is convinced readiness was never the requirement. In this...
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Why I Stopped Asking Permission to Be an Artist
Most of us are waiting for someone with authority to tell us our work counts. PJ Towle waited too, until a college professor stood him up in front of a color theory class and made him defend why his work was even art. In this segment, PJ tells Darren about growing up the artist kid in a black and...
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Why I Stopped Trying to Be a One Man Band with PJ Towle | Create Your Art Ep. 024
Most creatives believe the lie that they have to build it all themselves. PJ Towle spent close to twenty years pouring his creativity into the church, lost his love of art to a college professor who told him what did and did not count, and walked away from a secure job with two kids at home and…
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Why Charging for Work You Love Feels So Terrifying
Most experts assume the hardest part of building a platform is the skill. It is not. It is the moment you decide to charge for the work closest to your heart. Christine Hakkola built a multi six figure coaching company, sold it, and built again, and she still says charging for the first time was...
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The Lie That Keeps Skilled Experts Invisible with Christine Hakkola | Create Your Art Ep. 023
Most skilled experts believe the same quiet lie: that one more credential, one more certification, one more course will finally make them feel ready to charge, to be visible, to put themselves out there. In this episode, Darren sits down with Christine Hakkola, who built a six-figure therapy...
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Why the Strongest People Run Toward the Storm
This week was heavy, and Dustin Pead met it with one of the most grounded pictures of courage I have heard in a long time. We get into the difference between the fear that runs your life and the fear you actually respect, why you should plant something even when you do not know what will grow…
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Why Your Contacts List Is Worth More Than You Think
Twenty years of creative ministry ended for Dustin Pead on a single Friday. By Monday, the reality of a wife, kids, and a mortgage was staring him down. In this segment, Dustin walks Darren through how he rebuilt his livelihood from nothing, using the one asset he already had and had never…
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What 20 Years in Ministry Taught Him About Starting Over with Dustin Pead | Create Your Art Ep. 022
Dustin Pead spent twenty years in creative ministry before that chapter ended in a way he never chose. With a wife, kids, a mortgage, and no plan, he rebuilt his career one phone contact at a time. He shares the question that became his catalyst, why he runs toward fear instead of away from it…
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The Clock Hidden In The Logo For Sixteen Years
Sean Kirby grew up with a clock in his family firm's logo and never knew why. When he finally asked his dad, the answer reframed his entire approach to wealth: time is the only asset you can't buy more of. In this conversation, Darren Cooper and Sean unpack how one buried idea changed the…
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The Only Asset You Can't Buy Back with Sean Kirby | Create Your Art Ep. 021
He spent his twenties chasing a million dollars by thirty. He got four kids instead. In this conversation, financial advisor Sean Kirby breaks down why time, not money, is the only asset you cannot buy more of. He walks through the exact goal sheet he uses with clients to stop lifestyle creep,...
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The One Line in a Contract That Cost Him Everything
Most high-achieving men are carrying something nobody around them knows about. The failed exit. The marriage on fire. The financial hit. The faith that has gone quiet. In this video of The Create Your Art Podcast, Matt opens up about the 2018 exit that wiped him out, the one line in the contract...
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The Cost of Pretending You Have It Together with Matt Balducci | Create Your Art Episode 020
Most high-achieving men have an operating system for their business and no system at all for their family. Matt Balducci built two multi-million-dollar companies, lost a major exit in 2018 because of one line in a contract, and almost lost his marriage along the way. He's now launching the...
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Why My Eighth Grade Biology Teacher Was an Artist
There's one quiet test that determines whether you're creating art in your work or just collecting paychecks: if you stopped tomorrow, would anyone be different because you were there? In this video from Episode 19 of the Create Your Art Podcast, Darren Cooper tells the story of Mrs. T, the...
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I Was Faking It and You Probably Are Too | Create Your Art Episode 019
After 18 episodes of trying to be the "guru," Darren had a confession to make: he'd been faking it. In this turning-point episode, Darren and Dustin Pead break down why mimicking influencers will quietly kill your content, why clarity only comes through the work (not before it), and why every...
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Why Nobody Can Find Your Podcast (And the Free Fix Most Coaches Miss)
Most coaches publish a podcast episode and wonder why it's not growing their audience. The problem isn't the content, it's the foundation underneath it. In this segment, Darren Cooper breaks down what 1898 Creative calls the Poor Man's SEO: a simple, free, repeatable process that turns every...
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How to Make Your Coaching Content Findable Without a Big SEO Budget
Most coaches hit publish and wonder why nobody finds their content. The problem isn't the quality of what you're creating, it's the foundation underneath it. In this episode, Darren and Dustin break down what they call the "Poor Man's SEO", a simple, repeatable process that turns every podcast...
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You Don't Have an Idea Problem You Have a Capture Problem
You're not running out of ideas. You're running out of places to put them. In this segment from Coaching with Content Episode 017, Dustin Pead walks coaches through the first two steps of building a content system that actually works: the brain dump that gets your ideas out of your head, and the...
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Stop Losing Your Best Ideas Before They Become Content
Most coaches aren't stuck on ideas. They're stuck on systems. In this episode, Darren and Dustin break down the exact SOP framework they use with every podcast client at 1898 Creative, including the three-tab production schedule, the Story Vault, and how to use AI to capture your best ideas…
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After Hundreds of Episodes Here's What Actually Works
Most coaches check their download numbers and quit too soon. But what if 30 listeners isn't a failure, it's a room full of people waiting to hear what you have to say? In this video, Darren Cooper and Daron Earlewine break down the vanity metrics trap, why consistency compounds over time, how...
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What a Decade of Podcasting Teaches Every Coach About Content
What does a decade of podcasting actually teach you? In this episode, Darren Cooper sits down with Daron Earlewine, coach, author, speaker, and 10-year podcasting veteran, to unpack the mindset shifts, vanity metric traps, and mission-driven lessons that every coach and consultant needs to hear...
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How Adam Ivy Closed 120K Without a Sales Page
Most coaches make YouTube way harder than it needs to be. They gatekeep their best insights, interrupt their content with aggressive CTAs, and wonder why nobody's buying. In this video, YouTube expert Adam Ivy reveals the exact strategy that helped him close three $40,000 contracts in four…
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The Science Behind YouTube Success with Adam Ivy
Most coaches waste hours creating content that disappears in days. But YouTube content compounds for years, building trust and attracting premium clients while you sleep. In this episode, YouTube expert Adam Ivy breaks down the science behind sustainable YouTube growth, why going viral often…
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Podcast Production Partner vs Going Solo | The Real Difference
Most coaches think they should just "open their phone and start talking" when launching a podcast. But it's so much more than that. In this week's video, Dave Rodriguez shares why he chose professional production over DIY and how that decision led to two potential clients reaching out within 10...
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The Truth About Starting a Podcast for Coaches
Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast....
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Why Your Content Strategy Needs This Spreadsheet
Most coaches capture content ideas in random notes with zero organization. Then, when it's time to create, they waste hours searching through messy lists trying to find something useful. In this segment, Darren breaks down the exact eight-column Story Vault system that transforms scattered ideas...
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Content Ideas Don't Have to Be Random
Most coaches don't have an idea problem; they have an idea-capturing problem. You know those perfect stories that pop into your head during client calls or while you're in the shower? They disappear by the time you sit down to create content. In this episode, Darren and Dustin reveal the Story...
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Video Podcasting Is Going Mainstream in 2026 Here's Why
People are watching podcasts on their living room TVs. Netflix is entering the space. The Golden Globes just added a podcasting category. If you're a coach or consultant wondering whether video podcasting is worth it, this video will answer that question. Darren and Dustin break down why video...
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Video Podcasting Predictions for 2026 (What's Coming Next)
Most coaches are still treating podcasting like it's 2019. But in 2026, everything is about to change. Video podcasting is exploding, community is the new currency, and AI is opening doors that didn't exist a year ago. In this episode, Darren and Dustin share their five bold predictions for video...
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Storytelling in Sales (The Secret Top Performers Use)
If you're a coach or consultant who feels awkward selling your services, this 10-minute conversation will change everything. Jason Barnaby reveals why storytelling beats feature lists, how the "Magic Wand Question" uncovers what clients really need, and the counterintuitive move that wins clients...
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Stop Selling. Start Serving. (The Jason Barnaby Method) | Episode 11
Most sales leaders focus on playbooks, pipelines, and performance metrics, but what if the secret to selling has nothing to do with tactics? In this conversation, fractional sales leader Jason Barnaby reveals why understanding people as people (through tools like the Enneagram and the power of...
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4 Podcast Pillars You Need To Know (Podcast Tips for Beginners) | Ep. 010
In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that…
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How to Break Through Content Burnout | Ep. 009
Most coaches hit a wall with content creation, not because they lack ideas, but because they've lost sight of why they started. In this episode, Darren opens up about his current content burnout, and he and Dustin share their 4-step recovery plan to reignite your passion and create content that...
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How to Create a Months Worth of Content in Four Hours | Ep. 008
You started your coaching business to make an impact and have more time with family. But somehow you're spending more hours creating content than actually coaching clients. Every Sunday night, you plan with good intentions, but by Wednesday, you've fallen behind again. Sound familiar?In this...
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Why Every Coach Needs a Podcast (Three Step Framework ) | EP 007
Most coaches are fighting algorithms on social media, hoping their content gets seen. But there's one platform where algorithms don't exist: audio podcasting. In this episode, Darren and Dustin reveal why podcasting is the secret weapon for building authority and share their three-step framework…
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The Mental Health Crisis Every Business Owner Faces | Ep. 006
In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business. Why you spend 100% of your life with yourself (and how to...
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4 Videos That Build Trust & Authority for Coaches | Ep. 005
Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy. WHAT YOU'LL LEARN: The Brand Story Video - How to connect emotionally and build trust at...
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Why Your Brand Story Videos Arn't Working (And How To Fix Them) | EP. 004
Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out. In this episode, Darren Cooper and Dustin Pead reveal the 4...
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How To Use Video To Book More Discovery Calls Without Feeling Salesy | EP 003
If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy. The mindset shift that changes…
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Is Content Creation Just a Pyramid Scheme? | EP 002
The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7. Why consistency is the key to content success and audience growth How to create a "Content Pyramid" from one long-form video…
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Why Every Coach Needs A Video Content Strategy | EP.001
In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business. WHAT…
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The Real Reason Coaches Struggle with Video | EP.000
In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content. WHAT YOU'LL LEARN: Why most coaches...
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ABOUT THIS SHOW
I'm Darren Cooper, and I believe something that might sound crazy...every one of us is an artist.Not the kind with a paintbrush. The kind that looks at their life, their message, and decides it's worth giving to the world.Every episode, I sit down with ordinary people doing extraordinary things with their one life (coaches, leaders, entrepreneurs, pastors), those who had something worth creating, and finally stopped waiting for permission.My hope is simple. That somewhere in their story you hear your own. And that you walk away convinced that your voice matters and your art deserves to e
HOSTED BY
Darren Cooper
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