Creatives on Camera: Using Video to Teach, Sell and Inspire Online

In this episode, I sit down with Michele Muska, a textile artist, craft industry connector, and the face of the iron brand Oliso. Michele has spent decades doing many things at once: painting, art therapy, product development, publishing, hand stitching, and now custom stitching on clothing. Her career has always been shaped more by curiosity and connection than by a tidy plan. She and her friend Leslie Tucker Jenison have been hosting a weekly Instagram Live since August 2020 (phone-only, low-tech, low-pressure), and their Wednesday Afternoon Chats have become a quiet cornerstone of community for artists and makers. Michele reflects on why engagement matters more than follower count, how lifting other creatives is always worth it, and why a small, loyal audience is a real business asset.This conversation is a gentle reminder that creative lives don't have to look a certain way. They just have to be yours.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

If social media has been feeling like a constant pressure… like you’re always behind, always needing to post more, but not really seeing the results you hoped for, you’re not alone. I’ve been feeling that too.In this episode, I wanted to have a real conversation about a different way to approach content as a creator. Not doing more, not being everywhere, but choosing one platform that actually works with you, not against you. For me, that platform is YouTube. Not because it’s trendy, but because it gives your work a longer life. It lets your content be found when someone actually needs it. It allows you to teach, share, and connect more deeply without constantly chasing the next post. I talk about why YouTube works differently, how to think about creating content based on what people are already searching for, and why you don’t need to show up every day to grow something meaningful.If you’ve been feeling stretched thin or wondering if there’s a more sustainable way to build your audience, this episode is for you. It might just change how you think about content altogether.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What happens when a 3D artist from Lucasfilm sells out at Comic-Con and realizes he might have a business?In this episode, Jackie Huang, founder of Woolbuddy, shares how a handmade toy for his daughter grew into an international needle felting brand sold in museums and online worldwide. We talk about failing faster, breaking the “invisible wall” between buying and doing, scaling from garage production to outsourced fulfillment, and why teaching your craft does not create competition. Jackie’s story is a masterclass in turning creativity into community, product into experience, and failure into fuel. If you are a creative entrepreneur trying to grow beyond trading time for money, this conversation will open your mind.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What if you don’t have to eliminate fear before you start teaching?In today’s episode on Creatives on Camera with MJ Kinman, we talk about acting “as if,” pivoting boldly, and choosing joy in your creative business. MJ shares how she left a corporate IT career to build a thriving art practice, how coaching helped her move through imposter syndrome, and why flexibility matters more than perfection, especially when teaching online. We also talk about diversifying income with patterns, books, lectures, and classes, navigating tech fears, and giving yourself permission to evolve. If you’ve ever wondered whether you’re “ready” to teach online, this episode is your reminder that confidence is built through action, not before it.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, Lyric Kinard talks with watercolor artist and educator Madhu Srinivasan about what happens when we stop trying to control our creativity. Once driven by perfectionism, Madhu shares how watercolor taught her to slow down, trust the process, and create from a place of presence rather than pressure. This conversation explores how art can become a healing practice, especially for creatives who feel burned out, stuck, or disconnected from joy. Madhu reflects on how letting go transformed not only her painting style but also her sense of self, and how she now helps others rediscover creativity through gentle, playful watercolor.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, Lyric Kinard talks with Kelly Feltault, an artist, social scientist, and certified therapeutic arts facilitator, about building a creative business that honors the realities of chronic illness rather than pushing against them. Kelly shares how living with Mast Cell Activation Syndrome and sarcoidosis reshaped her identity, her relationship with art, and ultimately the way she teaches. She explains why most online courses are inaccessible to people with fluctuating energy, and how she designed Crooked Path Studios as a community-first, “spoon-friendly” creative space focused on presence, nervous system regulation, and connection, not productivity.This conversation explores art as a tool for emotional processing, identity rebuilding, and social connection, as well as practical decisions around simple tech, community platforms like Substack, and sustainable online teaching for both creators and students.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What if growing your creative business didn’t mean doing more, scaling bigger, or teaching everything you know?In this episode, Lucy Jennings shares how she built a calm, sustainable online teaching business by simplifying her offers, focusing on beginner wins, and letting her content work smarter, not harder. From weaving kits paired with mini courses to using YouTube and Pinterest as long-term discovery tools, Lucy walks through the real decisions that helped her grow without burnout. This conversation is a reminder that small, focused, and intentional can be powerful and profitable.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this solo episode, I walk you through the real results of our first Workshop Pre-Sell Challenge at the Academy for Virtual Teaching. If you have ever delayed teaching because your course “isn’t ready yet,” this is your invitation to do things differently. I share what actually happened when a group of creative teachers launched their workshops before building a single lesson. We talk about market testing, momentum, student feedback, tiny daily tasks, and the magic of building inside a supportive cohort. If you want a smarter, more joyful way to launch your next workshop, this debrief will give you clarity and confidence.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

This episode brings back the radiant and powerful Lisa Woolfork, founder of Black Women Stitch and host of Stitch Please Podcast. We move beyond her origin story (go listen to Part 1!) and step into the how, the structure behind her community-centered creative business. Lisa shares how she built a mission-driven model using Patreon, why she intentionally rejects hustle culture, and why sustainable systems (not burnout) fuel her work. We also talk tech: starting with a phone, simple gear, accessible workflows, and learning one step at a time. This conversation is intimate, energizing, grounding, and a masterclass in aligning your values with your business.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this week’s episode, I sit down with Anastasia Williams, founder of the Fiber Business Collective, to talk about what really sustains creative entrepreneurs: community, collaboration, and connection. Anastasia shares how her membership grew from a simple Slack group into a thriving hub for fiber artists, makers, and small business owners. We talk honestly about the realities of running a creative business, the pivots, the loneliness, the identity shifts, and the power of being surrounded by people who understand your world. If you're building something you love and you’re tired of doing it alone, this episode will help you rethink how support, transparency, and shared values can change everything.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, I sit down with quilting educator and YouTuber Beth Ann Williams, who has built a thriving online teaching business by doing something many creatives are afraid to do: learn in public.When chronic illness made travel impossible, Beth Ann shifted from in-person workshops to Zoom classes… and eventually discovered that YouTube was the most sustainable, scalable path for her creativity and her income. We talk honestly about letting go of perfection, showing up on camera before you feel ready, and using YouTube as a long-term platform to reach more students without burning out. Beth Ann shares what she’s learned about building community on YouTube, what analytics actually matter, and why this platform gives creatives more freedom than any social feed ever could.She’ll also be teaching a brand-new YouTube for Creatives course with the Academy for Virtual Teaching in early 2026; sign up for our newsletter so you hear about it when it comes out.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Some artists teach. Some artists build community. But Kimberley Pierce Cartwright does both with a depth of soul that you can feel the moment she starts speaking.In this episode, Kimberley shares her remarkable journey, from sewing childhood dolls on a treadle machine with no electricity to becoming a textile artist, teacher, ceramic artist, conference founder, and creative force in her community. We talk about what it means to begin before you’re “ready,” how imperfect studios still serve thousands, and why showing up with love matters more than having the perfect equipment. Kimberley walks us through building the Kindred Spirits Quilt Conference, how she went from a raw warehouse space to a full convention center, and why bravery always begins with one small step. Her story is honest, funny, deeply human, and an incredible reminder that you don’t need perfection to make a powerful impact.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

This week, I’m talking with Alicia Díaz-Blevins, a fluid-art instructor, creative wellness mentor, and business consultant who turned her decades of corporate leadership experience into something beautiful, helping busy professionals decompress and reconnect with joy through art.Alicia shares how painting became her sanctuary during years of high-pressure corporate work, and how she now blends mindfulness, breathwork, and creative play to help her students feel calmer, grounded, and restored. She walks us through how she teaches online with multi-camera setups, how she niches to high-achieving professionals, and why your voice (not your resume) is what draws students to you. If you’ve ever wondered whether your art could do more (heal more, reach more, transform more), Alicia’s story is your reminder that creativity is a powerful tool for emotional well-being.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Some conversations stay with you long after the recording stops, and this one with Claudia Squio is absolutely that kind of episode.Claudia is the founder of ColorWay Arts, an online school and creative business built around Cartonnage, the beautiful art of crafting fabric-covered boxes, books, and heirloom pieces that hold memory, meaning, and love. But the real story here isn’t only about craft. It’s about starting over in a new country, learning a new language, finding joy in creativity, building a business without meaning to, facing burnout, navigating deep personal healing, and finding a way back to yourself. Her wisdom is so honest, so generous, and so full of heart. And it’s a powerful reminder that our businesses can support us (not consume us) when we align with our values, trust our intuition, and allow ourselves to be human. You’re going to love this one.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What happens when living your truth means losing the community you thought was yours?In this powerful and deeply personal episode, I sit down with Lisa Woolfork, founder of Black Women Stitch and host of the Stitch Please podcast, to discuss courage, integrity, and the cost of standing firmly by your values. Lisa shares her story of navigating racism in creative spaces, the heartbreak of rejection, and the freedom that followed when she chose to stop “auditioning her humanity” to belong. We talk about what it means to align your art, business, and voice with your values (even when it’s uncomfortable) and how creativity becomes a form of resistance, healing, and connection.Lisa will return in a future episode to talk more about her sewing and community work, including the transformative impact of Black Women Stitch and Stitch Please. So stay tuned!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

This week on Creatives on Camera, I talk with Marcela Strasdas, a vibrant painter and art educator from Victoria, BC, whose creative journey proves that you don’t need perfection, you just need to start. Marcela shares how she built her first online course “one sticky note at a time,” testing her ideas in a backyard class before moving online. We discuss how to overcome tech fears, embrace imperfection, and cultivate confidence in front of the camera. Her story is full of practical advice for artists who want to teach online, from simple setups to authentic connections that keep students coming back. If you’ve ever thought, “I can’t do this,” or felt stuck by tech or perfectionism, this episode will remind you that action, no matter how small, is what creates success.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Sometimes, life delivers the most powerful lessons in unexpected ways. My guest, Marianne Gargour, knows this intimately. A professional artist and certified life coach, Marianne transformed her cancer journey into a creative calling, helping others use art, mindfulness, and conversation to move from stress and overwhelm into joy and connection.In this episode, Marianne shares her story of going from a fine artist focused on skill and performance to a creative mentor helping others embrace art as a tool for healing. We talk about building a coaching business with creativity at its core, listening deeply to your audience, hiring help before burnout hits, and trusting the slow, organic process of growth. Marianne reminds us that creativity doesn’t have to be perfect, it just has to be true, and that you don’t have to be good at art, because art itself is good for you.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities.In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, and why community became the heart of her business. Beth also shares practical wisdom for any creative entrepreneur, including how she uses a simple four-part newsletter system to stay consistent, how she built a thriving artist membership using Mighty Networks, and how she keeps going even when business feels challenging. This conversation is a beautiful reminder that creativity, connection, and courage are at the heart of every successful creative business.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Let’s be honest, building a creative business isn’t always easy. There are days when the tech breaks, the sign-ups don’t come, or you just feel tired and overwhelmed. I’ve been there too.In this episode, I talk about what keeps us going when it feels hard, the deeper why behind what we do, and how reconnecting with your core values can help you find steadiness again. I’ll walk you through simple, practical ways to stay grounded: writing down your values and keeping them visible, breaking big goals into small, doable steps, tracking your wins, and leaning on your community when you need it most. This is your reminder that struggle doesn’t mean failure. It means you’re doing work that matters. And the people who succeed in creative business? They’re simply the ones who don’t give up.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

If you’ve ever wondered how to turn your craft into a sustainable business without losing your soul, this conversation is for you. I sat down with Anne Fjeld, a Norwegian knitting designer who transformed burnout and struggle into a thriving teaching business rooted in tradition, culture, and community. Anne shares how she found her “niche inside a niche” by focusing on Norwegian colorwork knitting for North American audiences, why letting her students speak created her most successful launch, and how charging for transformation (not just tools) opened new doors. This episode is a reminder that when you lean into your passion, trust the process, and center your community, your craft can become so much more than patterns; it can change lives.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and rebuilt her business to focus on what truly mattered.In this episode, Sarah shares the lessons she’s learned about saying no to distractions, using creativity as a superpower in business, and creating a roadmap that fits you (not someone else’s template). We also talk about building systems that align with your goals, the importance of resilience, and why you don’t need anyone’s permission to succeed. If you’ve ever felt overwhelmed, unfocused, or unsure whether you’re “business-minded” enough, Sarah’s story will inspire you to trust your instincts, focus your energy, and build a creative business on your own terms.*Heads up there’s no full video version of this episode due to technical problems, but the full audio is still available for listening and you can check out clips from the show on Instagram, Facebook, and YouTube.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

When I first met Maria Coryell-Martin, I was struck by her adventurous spirit; she’s an expeditionary artist who has sketched walruses in Greenland, penguins in Antarctica, and built a business that now reaches creatives worldwide.In this episode of Creatives on Camera, I talk with Maria about how she turned necessity into invention, creating her first pocket watercolor palette while crawling through the sand to sketch wildlife, and how that small idea grew into Art Toolkit, a thriving business with e-commerce, a retail shop, online courses, and a global creative community. Maria shares what it really looks like to build a business step by step: starting with simple tools like Zoom and Shopify, adding layers only when needed, and focusing on practice over perfection. We also talk about using video to connect and build trust, the power of persistence, and why she believes art is a tool, not a talent. If you’ve ever felt like you don’t have the perfect tech, the perfect setup, or enough time to get started, this conversation will remind you that starting small is enough. You can grow from there.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to. In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers practical, stress-reducing strategies for marketing. From working backward to plan your launches, to repurposing content instead of reinventing the wheel, to focusing on engagement over perfection, Amberleigh helps us see that sustainable marketing is less about hustle and more about structure, clarity, and connection.Whether you’re an educator launching your first online course or a maker looking to grow your visibility, this conversation will give you the confidence to market with ease and create a business that actually supports your creativity.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she carved out a new path—turning her love of textiles into a thriving online business. Emma now designs bag patterns, runs a membership and subscription box, and has built a vibrant YouTube channel that reached monetization in just six months. In this episode, she opens up about the realities of building an online business, why she restructured her membership to avoid burnout, and how she uses YouTube, email, and community to create sustainable income and freedom on her own terms.If you’ve ever wondered how to blend creativity with entrepreneurship—or how to grow an audience that truly supports you—Emma’s story is full of inspiration and practical wisdom.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show.In this conversation, Nicole shares how to recognize when it’s time to pivot, why feedback (even from a tiny audience) is pure gold, and how shifting your mindset from selling to serving can transform the way you market yourself. We talk about what it takes to create a truly connected community, how to show your presence authentically on video, and why the path to a sustainable creative business is often messy, but always full of lessons. If you’ve ever wondered how to grow a creative career without losing yourself, this episode will inspire you to follow your soul, embrace change, and keep building with purpose.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Every creative business needs direction, and that’s where your North Star comes in. In this solo episode, I share how to dream big about the business and life you want, then break that vision down into systems and baby steps that actually move you forward. Your North Star should feel so big it scares you. You’ll probably never “stand on it”, but it can guide your decisions, give you clarity, and keep you moving. I’ll walk you through imagining your ideal business, identifying just three systems you need in place, and then breaking down your next step into something so manageable that you can complete it in 20 minutes today. If you’ve ever felt stuck, overwhelmed, or unsure of where to start, this episode is your reminder that success is built one baby step at a time.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions guide for creatives, and her new book Taxes for Humans—complete with visuals that finally make tricky concepts click. We also talk about online course platforms (Podia, Kajabi, Zenler, Mighty Networks), why “passive income” still requires energy, and how generosity in your free content builds trust—and sales. If you teach, sell, or make anything creative, this one will pay you back.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in email marketing, webinars, blogging for growth, and how to keep momentum when the mid-project slump hits. Whether you’re launching your first course or refining your online teaching, this conversation is packed with ideas to help you work smarter and serve your students better.Don’t forget to tune into our other episodes that are a part of our On Demand series – Aaron Morin from Thinkific and David Zenler from Zenler!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt their craft after injury or disability. We dig into practical ways to make online classes more inclusive—from lighting and contrast to captions and modular lesson design and why thinking about accessibility benefits all of our students. Beth also shares her dreams for future “Knit Working” retreats and her excitement about launching her own podcast. This conversation will leave you inspired to rethink how you teach, create, and connect with your audience—while making your creative business more welcoming for everyone.If you want the chance to ask questions live with Beth, she is our guest expert at the Academy for Virtual Teaching on August 27th at 8pm eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is such a powerful reminder that you don’t need perfect gear or a polished plan to start teaching online. We dive into creating safe spaces for students to make mistakes, how to handle big personalities in workshops, and what it really takes to build a sustainable creative business. If you’ve ever frozen up in front of a camera or doubted your ability to write, teach, or lead, this episode will inspire you to start where you are, use what you have, and trust that your imperfect action matters.→ If you want the chance to ask questions live with Tori, she is our guest expert at the Academy for Virtual Teaching on August 20th at 12pm/noon eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching, real-time vs. scheduled posting, and tools that fit your brain, this episode is packed with practical strategies to help you build a thriving creative business without constant hustle. You don’t need a studio. You need a system and this crew will help you find yours. So, if you haven’t listened to the first half of their episode, do that now, then come back and join us here!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! This is part one of our deep-dive into building an authentic brand presence online. From YouTube to Pinterest to Instagram, we explore how each of these platforms serves a different role in our marketing strategy and how to show up without burning out. Whether you're just dipping your toe into social media or looking to make your presence more meaningful and aligned, this episode will leave you inspired and equipped.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

The most recent episode of our On Demand Platform series is here! Today, I chatted with David Zenler of the all-in-one course creation platform, Zenler. We dig into what makes this platform so special for educators, especially creatives who feel overwhelmed by tech. David walks us through how you can literally build a lead-generating site in under 10 minutes (yes, he timed it!), why live Zoom support is a game-changer, and how Zenler is creating a human-first experience for online teachers. Whether you're just getting started or looking to simplify your existing tech stack, this conversation will inspire you to take the next step confidently with the help you need at every turn.If you haven’t already be sure to check out the other episode in this series which featured Aaron Morin from Thinkific back on June 3rd! Then subscribe so you don’t miss upcoming interviews from the most-used platforms out there. Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this solo episode, I’m sharing a heart-to-heart on something that holds so many creatives back: perfectionism. Whether you're a maker, quilter, or artist stepping into online teaching, the fear of not being “good enough” on camera is real and you’re not alone. I talk about imposter syndrome, why it’s totally normal to feel awkward at first, and how the key to getting good is being willing to be bad. If you’ve been waiting until you feel ready to hit record, this is your invitation to start where you are and show up anyway. After listening, let me know your favorite take away and don’t forget there is always room for you in The Virtual Academy for Teaching where we grow, fumble, and rise together!Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’ve admired Christa Watson for years, she’s a powerhouse in the quilting world, and I’m so honored that she sat down with me for the newest episode of Creatives on Camera. Throughout our conversation, we go deep into what it really looks like to build a thriving, multi-faceted teaching business. From her early days participating in her local quilt guild to working with Craftsy, designing fabric, and now running a successful YouTube channel, Christa shares how she’s learned by doing – and sometimes doing things totally out of order. We talk about showing up on camera (even when it’s uncomfortable), building residual income from online classes, what works (and doesn’t) in Zoom teaching, and how she’s created a year-long video series based on her own quilting book. Christa’s story is honest, funny, and deeply inspiring (plus proof that you don’t need fancy tech to make a big impact). You don’t want to miss this one!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, I sit down with mixed media textile artist and teacher April Sproule to talk about her journey from longarm quilting to thriving as an online educator. April’s story is such a powerful reminder that your teaching business doesn’t have to look like anyone else’s to be successful, it only needs to work for you. We chat about how the Global Quilt Connection and the Academy for Virtual Teaching helped her build confidence, develop tech skills, and find her voice on camera. She shares exactly how she balances live Zoom classes with pre-recorded video, what her simple tech setup looks like, and how teaching online has opened doors to global collaboration (without ever leaving her studio!). Whether you're camera-shy, worried about the tech, or just craving more connection as a teacher, this conversation is full of practical encouragement.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’m so excited to share this episode of Creatives on Camera today! I got to sit down with the ever-energetic Jane Clauss, a TV host, podcaster, creative maker, and media pro with a passion for inspiring others to create. Jane shares how she blended a lifelong love of making with a 30-year career in television and radio, and how she’s built a joyful business around content creation, brand partnerships, and centering creative collaboration. We talk about everything from her popular series of crashing craft studios to building your own DIY video setup, overcoming imposter syndrome, pitching yourself to brands, and what it really takes to keep going when the creative business journey gets tough. Whether you're dreaming of launching your own creative show or just want to be reminded why your voice matters, Jane’s enthusiasm throughout this conversation will have you feeling ready to hit record with confidence. Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, I sit down with Bea Byrne, a quilter, teacher, and the creative force behind the Quilt n Learn online summits and the largest online quilting event, Tour de Fabric. What started as a personal dream to attend a quilting-focused summit became a global event that’s now bringing together over seven thousand quilters and fiber artists every six months. Bea pulls back the curtain on what it really takes to run a successful online summit—from navigating imperfect tech stacks to building an ethical, teacher-centered business model. We talk about accessible education, affiliate marketing pitfalls, inclusive hiring, and how experimenting with new formats (even risky ones!) can unlock both creativity and growth. If you’ve ever thought about creating your own event, teaching online, or reaching a wider audience without compromising your values, then this episode is a must-listen.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

This episode is specifically for my fellow quilt teachers! I’m sharing the story behind the Global Quilt Connection, a grassroots effort started by myself and Sue Blyweiss that blossomed into one of the most effective platforms for quilt teachers to connect with the people who hire them. Born out of the early days of the pandemic, the Global Quilt Connection has grown into a vital bridge between teaching creatives and quilt guilds across the world. From "Meet the Teacher" Zoom events to our wildly popular All-Star Sampler Platters, I walk you through the tools, resources, and community we’ve built to help you show up with confidence and professionalism whether it is online or in person. If you’re a seasoned instructor or dreaming of becoming one, I hope this episode encourages you to take actionable steps to get your work seen and your classes booked.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

A couple of weeks back, I introduced the On-Demand Platform Series, and I’m excited to bring that first interview to you today with Aaron Morin from Thinkific! Aaron Morin is the Senior Manager of Customer Education and Community at Thinkific, and he’s joining me to talk about all things course creation, community-building, and launching with heart. With over a decade in e-learning and firsthand experience with 100,000+ course launches, Aaron shares what works, what doesn’t, and how to get started (even if you’ve never taught online before). We cover how to move from in-person teaching to online offerings, avoid common pitfalls, and build a business that feels aligned with your values. Whether you’re a seasoned educator or just starting to explore online teaching, this conversation is packed with inspiration and practical takeaways!17Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

In this episode, I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business. We dove into how she built a community through platforms like Twitch and YouTube, the differences between pre-recorded and live content, and why she’s passionate about bringing people along for the ride. She shares some honest reflections about being an extroverted maker in a digital world, how live streaming feeds her creativity, and what it really takes (both technically and energetically) to show up consistently on camera. Whether you’re tech-curious or already video-savvy, you’ll walk away from this conversation inspired to connect more deeply with your audience in your way.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

If you’ve ever wasted twenty minutes searching for a video file or lost a day trying to remember where you put that draft PDF, this episode is going to be a game changer. I sat down with Adrienne Farrow, a former teacher turned Google Suite expert, to talk about how creative business owners can reduce digital clutter and get seriously streamlined using (free!) tools you probably already have. We talk about what she calls the “Google trifecta”: Drive, Gmail, and Calendar. Adrienne shares powerful tips on organizing your backend, color coding for visual thinkers, and even using Google Slides in unexpected ways to make interactive course content. Whether you’re a solopreneur or managing a team, you’ll walk away with fresh ideas, clear systems, and a lot more headspace to create.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Back when I started teaching online, a company approached me about using their platform and I took the offer because they were literally the first online course platform for quilters! Now, many years later, there are endless platforms for bringing your craft business online… so endless that it feels impossible to choose the one that’s best for your business. That feeling of overwhelm is no place to make good decisions from. So in this episode, I’m excited to introduce an upcoming series where I’m sitting down with representatives from some of the biggest teaching platforms and asking them direct questions about their product and how they differ from others on the market – all so you can make an informed and confident decision about the platform that you choose! Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Lacking confidence on camera? Want to utilize the support of AI but feel overwhelmed? If so, today's episode is going to feel empowering for you. I'm joined by Shirlee Engel, a former Canadian national TV reporter and founder of Camera Confident, where she teaches business owners how to show up on video with purpose and presence. In this conversation, we explore what it really means to be magnetic and authentic on camera and how you don't have to change who you are or become someone you're not to connect meaningfully with your audience. But what makes this episode especially valuable is where our conversation goes next, using AI tools in your business – we're talking about authentic messaging, guided by your own creative spark and supported by tools that help you do more with less time. So if you've been wondering how to create with less overwhelm and still feel like you, this episode is packed with ideas you can use right away.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Today we are joined by an incredible guest who is at the forefront of supporting craft and creative entrepreneurs – Abby Glassenberg, the co-founder and president of the Craft Industry Alliance. In our conversation, she shares the mission of the Craft Industry Alliance and how they support creative entrepreneurs, educational resources like webinars and mastermind groups that can help you grow your business, and the value of networking at trade shows like H+H Americas, and how to connect even if you can't attend a trade show in person. This conversation is packed with insightful advice and valuable resources that will help you streamline your business, connect with industry professionals, and make smarter decisions as a creative entrepreneur. So whether you're a quilt teacher, pattern designer, or craft business owner, this episode is filled with practical takeaways that you won't want to miss. Just a heads up, this conversation was recorded live in front of members of the Academy for Virtual Teaching, which means our attendees had the chance to ask their own questions and get direct insights from Abby. If you'd love to be part of these interactive events, I invite you to join our free membership at academyforvirtualteaching.com. It also means we weren’t using studio microphones so the sound quality isn’t as great but the content was too good to miss.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Today, we’re diving into one of the biggest challenges creative educators face when bringing their teaching online—how to create a course that is structured, engaging, and actually works for students. If you’ve ever struggled with organizing your lessons, figuring out how much content to include, or keeping students engaged from start to finish, then today’s episode is for you. I’m joined by Shannon Boyer, an expert in curriculum development and online course creation, who helps creative educators take their knowledge and turn it into a well-structured, engaging, and effective learning experience. While I focus on helping you get comfortable with the tech side of online teaching, Shannon’s specialty is what happens inside the course—how to make sure your students not only learn, but love the experience and keep coming back for more.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I know that you are a creative, an artist, a quilter, a crafter, somebody who makes things and loves what you do so much that you can't help but teach. So what if you didn’t have to be limited by geography or other circumstances? What if you didn’t have to trade hours for dollars? Enter on demand courses! On-demand courses allow us to share our gifts with students worldwide while creating a more sustainable income model. In this episode of Creatives on Camera, I'll walk you through different course structures, how much interaction you might want to have with students, and the best ways to get started. Whether you're just thinking about it or ready to launch, I’ve got plenty of tips to help you along the way!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

I’m talking with someone who is truly on fire in the quilting world—Brandy Maslowski, the Quilter on Fire! Brandy’s journey into virtual teaching started in 2020, when she quickly pivoted to live Zoom workshops after all of her in-person events were canceled. Since then, her career has absolutely taken off, with new opportunities to appear on TV shows, a thriving podcast, and more. Brandy’s passion for teaching and creating engaging online experiences shines through in everything she does. When you listen in, you’ll learn how to create successful, profitable on-demand courses that you love as much as your students do. If you’ve been thinking about offering virtual workshops or taking your video teaching to the next level, this episode is packed with insights you won’t want to miss. So grab your favorite cup of tea and join the conversation!Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

If you've ever thought about working with a company to help market and sell your online craft workshops, then you are going to love today's guests. In this episode—I'm joined by Amy Barrett-Daffin, the head of C&T Publishing, and Sophie Scardaci, who runs Creative Spark, C&T's online learning platform. They are two of the most knowledgeable and generous business leaders in the craft and quilting world and they've built a platform that not only supports educators, but amplifies their reach and impact. In this episode, we're covering everything from how Creative Spark works with educators to turn their skills into professional courses to the different ways AI is changing the game for course creators. This interview provides a comprehensive roadmap for creative educators looking to expand their teaching online while maximizing their revenue potential. By leveraging C&T’s expertise, strategic marketing, and growing online community, instructors can take their teaching businesses to new heights.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

Sam Hunter is not only an incredible quilt pattern designer and educator, but also a fierce advocate for creative entrepreneurs, fair pricing, and owning your work. I’m thrilled to welcome her on the show today. As the founder of The Revolutionary Craft Business Podcast, where she dives into the real challenges of the craft industry and shares practical advice for makers who want to build sustainable businesses. She’s a podcast veteran and has so many great things to share. When you tune in, you will hear many of the common challenges owning a business and how to move through them in order to build it up from a hobby to your full time income. Sam is full of wisdom, wit, and straight-up truth bombs, and she’s not afraid to tell it like it is when it comes to the realities of making a living in the craft industry. Whether you’re just starting out with video or looking to level up your online teaching, you are going to get so much value from this conversation.Learn more about The Academy for Virtual Teaching here.Let's Connect!Join The Academy for Virtual TeachingInstagramFacebook>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!