PODCAST · business
Creator Culture
by #paid
This is a podcast focused on underrated creators. We're here to shine a light on creators you should know about. Each episode is a conversation with an underrated creator to help you learn about the human behind the profile
Episodes
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Learning from Answer In Progress, the creators helping you answer big questions
Today's guests could be seen as the coolest librarians in the world. They are incredible at helping you answer life's biggest questions in a personal, humorous and intellectual way. Most of them were creating videos before they came together three years ago to create what's now their main…
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Learning from Paige Evans, the actress looking to uplift Canada
Today's guest is impressive for a couple of reasons: She cares about uplifting the Canadian creative ecosystem She has very clear goals and wants to get better every single day Her approach to working with brands is very unique — she creates a commercial and stars in it to showcase her acting...
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LIVE at Meet The Creators — achieving your dreams doesn't equal happiness
Welcome to Creator Culture's first ever live recording in front of a crowd. This one was special. We spoke to six incredible Canadian creators: Spencer Barbosa, Sahar Dahi, Brianna Renee, Mallory Rowan and the Jumpers Jump guys (Carlos Juico and Gavin Ruta). We covered what it means to achieve…
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Learning from @blakeoftoday, the creator supporting us through adulthood
Today's guest is a mentor to many and a storyteller whose perspective is comforting to parents. Being a creator is his most recent creative endeavor amongst a long list — musician, podcaster, writer, and copywriter. Many creators document their day or share tips on a specific part of the…
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Learning from @welcometoheidi, the creator proving that age is just a number
Today's guest is one of a kind. She's 62, tells compelling life stories on social media and knows how to put together an outfit. It's fascinating to read her comment section — many young people share how they can't wait to get older and they hope to be like her. Today's guest has worked in the...
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Learning from @franticframes, the creator slowing life down with claymation
Today’s guest has achieved so much in such a short amount of time. His skills as a stop-motion and claymation animator are mind blowing. Starting from a young age today’s guest knew he had a passion for making videos and telling stories. Today along with his own content, he helps the world’s...
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Learning from Coco Mocoe, the creator predicting the future of culture
Today’s guest is the queen of recognizing patterns and identifying talent. She started her career at Famous Birthday’s where, fun fact, she found Charlie D’Amelio at 50k followers on TikTok. Today’s guest thrives on observing culture and predicting what will happen next. She’s a history nut that...
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Learning from Dan Toomey, the creator bridging comedy and business news
Today’s guest belongs on SNL. He’s a comedian, creator and writer. What I love most about his work is how he bridges business news with comedy that helps the average person understand the state of the world. Today’s guest is most well know for his role in Morning Brew’s short form videos — I bet...
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S4E12 | Learning from @dodford, the best director on YouTube
Today’s guest is the king of storytelling on YouTube. Some might say he’s the best director on YouTube. Watching his videos makes me think that we’ll be seeing him receive many of the critically acclaimed film awards in the not too distant future. Over the past 5 months he’s made films on Donald...
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S4E11 | Manager | The truth behind creator managers in 2023 w/ Nate Ruff
Today’s guest is the founder of a creator management company you might not know by name. Before starting his own thing, today’s guest went through the traditional entertainment route having worked as an agent at WME. Today our guest and his team focus on comedy, commentary and animation creators…
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S4E10 | Managers | The managers behind Kenny Beecham w/ Cole & Cody Hock
Today’s guests are the co-founders of a creator management company called Up North management that is home to some of the most interesting commentary, gaming and sports creators. They’re roots start in the music but soon after transition to the creator space — it was a bet that paid off…
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S4E9 | The future of storytelling in the music industry with helloyassine
Today’s guest has been telling stories about the music industry on YouTube for over 5 years and is well known in the rap and hiphop community. What drew me to this person was their drive to master their craft. When I met this person, they had over 250k on YouTube yet it wasn’t their numbers which...
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S4E8 | Manager | managing creators for the long-term with Benji Sudmann
Today’s guest is Airrack’s Day to Day manager at One Day Entertainment. Compared to all the other managers who have come on the show, this person is primarily focused on one client. The problems he tackles and the businesses he works on are incredibly unique. It's rare to find someone so locked…
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S4E7 | Manager | Uplifting the next wave of black creators with Shannae Ingleton Smith
Today’s guest is the first creator turned manager on Creator Culture. She’s someone that has tons of experience in the advertising world while starting a blog that cultivated an unbelievable community. That experience showed her a different side of advertising and was the beginning of her journey...
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S4E6 | Manager | Why it's so important to do things differently with Eric Bogard
Today’s guest is the founder of Undercurrent Entertainment. He started out managing in the music industry and a couple of years ago added creators to his roster. This is someone who sees the creator industry with a lot of clarity — you’ll love the way he thinks about building creator businesses....
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S4E5 | Corporate Natalie's guide to balancing corporate and creator life
Today’s guest wears many hats — Creator, founder, advisor and comedian. This person is very impressive. She’s someone that has one foot in the creator world and one foot in the corporate world. It’s super unique to see at her level of success. Creators often shy away from the corporate world...
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S4E4 | Manager | Leanne Perice on the reality behind long-term creator deals
Today’s guest is the founder of Made By All, a management company to some of the most dynamic creators and celebrities out there. This person came from the music industry having done brand partnerships for Interscope records but one day decided to make the leap into the creator space. It was on...
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S4E3 | Manager | Max Levine on the world of creator development
Today’s guest is the cofounder of Amp studios where he develops talent and helps that talent produce amazing content. Think of it as Disney Channel meets a new aged media company incubating IP. He started out in the creator industry working with Brent Rivera, who now has an audience of over 96...
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S4E2 | Manager | Christina Brennan on the reality of representing creators
Today’s guest is the president of The Digital Renegades where she manages talent like Jen Selter, Dana Torres and Alex Meija. She started out representing athletes and soon after started building her roster of creators. Fun fact: she’s the only manager we interviewed that also posts on TikTok.…
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S4E1 | Jack Cook, the best daily vlogger on the internet
This week's guest has vlogged on TikTok for 518 days straight. He cares about consistency as much as character development and unique storylines. This is someone who has put in his 10,000hrs but is as hungry as ever to get better each day. He's a creator to learn from and get inspired by. This...
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S4E0 Intro — what to expect this season
We're back with another season. This time the focus is on those representing the underrated creators! That said, there will be a couple of creators sprinkled in throughout the season. As a matter of fact, we're starting off with a creator for the first episode. He's vlogged for 516 days straight…
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S3E16 | Spencer Barbosa, the creator celebrating the ups and downs of life
Today’s guest is Spencer Barbosa. She’s a ball of energy. Watch her videos and you’ll notice that she puts every ounce of effort into her career. Many young girls look to Spencer as a source of inspiration around body positivity and confidence. In just over two years she’s grown a following on...
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S3E15 | Donovan Beck, the creator using poetry to make the world a better place
Today’s guest is Donovan Beck. It’s hard to put him in a creative box — he does it all. On social media he’s best known for spoken word poetry. Donovan’s built an audience of over 430k followers on TikTok. Reading the comment section is the best part. His videos inspire and comfort his followers....
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S3E14 | Annabelle Kline, the creator becoming your favourite music curator
Today’s guest is Annabelle Kline. She is a better version of your Discovery Weekly playlist on Spotify — Annabelle is a creator but more specifically she’s a music curator and the founder of That Good Sh*t. It’s all directed at a mission of giving smaller and upcoming artists a platform. Her...
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S3E13 | Gohar Khan, the creator celebrating education
Today’s guest is Gohar Khan. Gohar is making it easier for students to write essays, stay productive and study more effectively. He’s got a signature video style — you notice papers and drawings moving in and out of the frame on top of his table while he narrates the story. His style, content…
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S3E12 | Noah Jennings, the creator using graphic design to leave a legacy
Today’s guest is Noah Jennings. His content transports viewers into an alternate reality where the brands we know and love take on different identities. Think of Gucci as a premium gas station or McDonalds as a video game. Noah’s success as a creator display the 10,000 hours he’s put into graphic...
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S3 E11 | Elliott Walker, the creator bringing hollywood to TikTok
Today’s guest is Elliott Walker. I remember coming across his content on TikTok and being excited to binge the rest of his videos. What caught my attention was his episodic strategy — each video is part of a larger body of work. It’s rare to see someone post on TikTok in that way. Elliott is a...
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S3 E10 | Peder Cho, the creator upcycling his way to stardom
Today’s guest is Peder Cho or as you might know him, utopia.us. Cho is a fashion designer who upcycles clothes and is starting to design his own line. He’s a magician with a sewing machine and has a personality people love. It’s inspiring to see how he turned a hobby into a career and we haven't...
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S3 E9 | Dulma Altan, the creator celebrating female founders
Today’s guest is Dulma Altan. She’s a great example of a creator who has quickly found content-market fit. I find it interesting how her influence far exceeds her follower count. Currently, she has 95k on TikTok, which is nothing to scoff at, but through her content, she’s got to meet her heroes,...
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S3 E8 | Sarah Renae Clark, the creator building a coloring empire
Today’s guest is Sarah Renae Clark. Unlike many creators, Sarah started off as an entrepreneur and turned to video content to grow her art business. Today she has over 175k subscribers on YouTube and is just getting started. She continuously looks for ways to get better as a creator. It could be...
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S3 E7 | Taylor Bell, the creator embracing corporate America
Today’s guest is Taylor Bell. Taylor’s unlike any creator I’ve interviewed before — she’s willingly going back into management consulting while keeping up the same ambitions of a full-time YouTuber with over 200k subs. Her content is a journey through personal finance, her life as a management...
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S3 E6 | Nathan Kennedy, the creator becoming the finance professor he wish he had
Today’s guest is Nathan Kennedy aka newmoneynate. He’s a personal finance creator that never stops working on his craft and always looks for ways to innovate. His drive, which may be his superpower, gives him the endurance to stay relevant for a long time. Nathan will teach you about money and...
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S3 E5 | Jordan Studdard, NYC's favourite world-building creator
Today’s guest is Jordan Studdard. It was a friend of mine, Rohan Kumar, who sent me his profile. After watching the first video, I was in awe. The storytelling, set design, and editing were fantastic. Jordan is a world-builder. He takes a common question and turns it into a masterful video on the...
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S3 E4 | Max Reisinger, the creator inspiring the next generation of storytellers
Today’s guest is Max Reisinger. He’s wise beyond his years, and as a creator, he’s experienced more than most. There’s the YouTube audience of 500k subs he’s built or Perspectopia, the clothing brand he started or Creator Camp, the creator collective company he runs with other creators. It feels...
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S3 E3 | Danny Miranda, the creator setting a new podcasting standard
Today’s guest is Danny Miranda. He’s the host and creator of The Danny Miranda Podcast, a top 1% podcast in the world. It's energizing to learn how big his vision is for the podcast and how much work he puts into becoming the best. There's a story about how Lebron invests millions back into his...
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S3 E2 | Neemanaz, the creator looking to build a comedy empire
Today’s guest is Neema Nazeri, or as you might know him on socials, NeemaNaz. He’s a Canadian comedian with the spirit of a creator and has the vision of a founder. If you spend a few minutes on his TikTok or YouTube, you’ll find a mix of impersonations (Like GaryVee and Gordon Ramsey), skits and…
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S3 E1 | Andrew Murnane, the creator helping millions of people live in the present
Today's guest is Andrew Murnane. If I were to sum up who he is as a creator, it would be a thing explainer for the book The Power of Now by Eckart Tole. Andrew has a gift for helping us understand identity's role in our lives and how to live in the present. Over one million people follow him on...
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Special Episode | The responsibility of being a creator — why mindset matters (ft. Queer Collective)
There's magic in creators interviewing each other — there's a level of respect, a sense of connection and a feeling of comfort. This time around, we wanted to share the perspective of incredible queer creators. Pride month might have ended, but queer creators aren't finished making an impact. In...
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S2E10 | The future of creator merch w/ Chris Vaccarino (CEO, Fanjoy)
Today’s guest is Fanjoy's CEO and founder, Chris Vaccarino. Chris and his team power the merch operations of many incredible creators. Fanjoy makes it super easy to create quality merch as a creator of any size. Fanjoy recently released Sykkuno's merch line which was a massive hit with fans. It’s...
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S2E9 | Allow me to introduce you to one of the best storytellers on the internet ft. Timm Chiusano (@timmchiusano)
Today’s guest is Timm Chiusano. Get ready to be inspired. It’s hard to describe what Timm does but if I were to explain it to you in Starbucks terms it would be: A hot vlog style storytelling macchiato with a double shot of inspiration and a dash of culture. I wouldn’t be surprised if people used...
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S2E8 | Redefining what it means to create commercials with Grace Wells (@gracewellsphoto)
Today’s guest is Grace Wells, whose tagline could be ‘award-winning commercials from my room”. You know the people that you meet once and right away you’re their biggest fan? Well, if not, that was me with Grace. You’ve definitely come across her ‘table top commercials’ where she produces...
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S2E7 | Helping the world embrace a child-like curiosity with Tom Curtis (@thingsihavedrawn)
Today’s guest is Tom Curtis. He’s an inspiring human. There’s a good chance you’ve seen his work. You just might not have known it was him. Tom is the creator behind Things I Have Drawn, an Instagram account sharing what life would look like if it were up to kids. It all started when he wanted to...
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S2E6 | Becoming the Wes Anderson of TikTok with Madelaine Turner (@madelaineturner)
The first time I came across one of Madelaine's videos I was blown away. The storytelling, the editing and the choice of music was something out of a film festival. From that day on I was hooked. Madelaine Turner is a creator, writer and director that's well known for her highly produced, short...
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S2E5 | Finding new talent is an art, not a skill with Josh 'Caru' Glodoveza
Today’s guest is Josh Glodoveza. You might also know him as Caru. He’s the VP Talent at Fanjoy and works with some of the biggest Twitch streamers such as Sykkuno and Hannah Rose, to name a few. Caru's journey into the creator space starts in his early teen years. It started with creating…
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S2E4 | Why Creators will change education (Solo Episode)
Think back to when you were in school. So many courses and classes were forgotten right after the final exam was complete. Why? I believe it's because we didn't have a strong connection with our teachers. Without that connection it's hard to see the beauty in the subjects you're learning. Hot…
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S2E3 | Why traditional financial institutions should be scared of creators with Apple Crider (Co-Founder, Creators Agency)
Apple Crider is a name you might not be familiar with. At 24, he is the co-founder of Creators Agency, a company that handles brand partnerships for the worlds biggest finance creators. The exciting thing is he's just getting started. Before starting the agency, Apple was a personal finance...
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S2E2 | Why it's so important to find your tribe as a creator (Solo Episode)
Today's episode is different. It's the first solo episode I've recorded. Over the past four weeks I've participated in Creator Now, a creator cohort to help jumpstart my own YouTube journey. It's been fantastic and has forced me to reflect on what's important as a new creator. Creator Now was...
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S2E1 | Winning 1M brand deals by 2032 with Justin Moore
In this episode Danny talks to a brand deal wizard, Justin Moore. Justin is a creator, entrepreneur and teacher whose mission in life is to help creators secure 1M brand deals by 2032. Powerful! It all started when he and his wife stumbled upon the power of creating videos. They've done it all...
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Inspiring the world, one conversation at a time with Rob Lawless (@Robs10kFriends)
Welcome to week 29. Creators occupy all corners of the internet. Some will make you laugh, some will make you cry, and others will make you think. But, regardless of the output, each one has one thing in common. They are storytellers. So what does it looks like when the creator helps tell others...
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Supporting creators in ways traditional banks can't with Creative Juice CEO, Sima Gandhi
Welcome to week 28. If it’s true that creators are the new brands, then they need to be supported like them. When starting a traditional business you have access to a suite of tools that help you analyze the data, take out loans, and effectively scale. The same can’t be said for creators which is...
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ABOUT THIS SHOW
This is a podcast focused on underrated creators. We're here to shine a light on creators you should know about. Each episode is a conversation with an underrated creator to help you learn about the human behind the profile
HOSTED BY
#paid
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