PODCAST · business
Creator Generation
by Changer
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
Episodes
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There is no creator economy, just an economy of creatives - Feat. Ronald Pruett
Ronald Pruett has spent decades in direct response TV, home shopping and direct to consumer, and now sits on the business side of Gemma Stafford's Bigger Bolder Baking, the YouTube channel that has become the number one baking podcast in the US, and most recently a run on QVC. He calls himself…
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From $400 a month to $70k a month - Feat. Andrea Casanova
Andrea Casanova was born in Venezuela, left after her brother was kidnapped, and moved through the Dominican Republic, Panama and Brazil before landing in the US for college. On a student visa she was legally capped at $150 a month, so she hustled: growing League of Legends accounts, walking…
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Why chasing the data eventually stops working - Feat. Jazza
@Jazza started as a kid making Flash animations, moved to YouTube in 2012 because he could see a gap where the art tutorials were terrible, and has been there ever since. He's built one of the biggest art channels in the world and, by his own account, has never truly gone viral. The channel grew…
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How creators turn brand deals into million-dollar software – Feat. Miles Sellyn
Miles Sellyn is VP of Partnerships at Rare Days, a company that builds software with creators including Colin and Samir, Cody Sanchez, and Rhett and Link. His argument is simple: 95% of creator businesses are advertising companies, selling other people's products with no long term upside, when…
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What's really stopping brands sponsoring you - Feat. Zoe Soon
Zoe Soon moved from Sydney to New York on the back of a thirty minute coffee she flew twenty one hours for. When we recorded with her, Zoe led Creator and Gaming at the IAB, the body that standardised digital advertising back when the industry needed agreed ad sizes so brands could buy across the...
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How Caleb Hammer grew one of the biggest YouTube memberships in the world - Feat. Robert Kaliati, President of Hammer Media
Robert Kaliati has known Caleb Hammer since middle school. They played music together, ended up doing sales at the same company in Austin, and when Caleb left to start a YouTube channel, Robert eventually joined to run the business side. He is now President and COO of Hammer Media, which means he...
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Getting past the ick of charging your audience - Feat Uscreen CEO Allison Yazdian
Allison Yazdian started in real estate, where she noticed the best agents were never the ones with the best listings. They were the ones who owned the direct relationship with their customers, so it didn't matter which brokerage they sat at. She went on to LTK and now runs Uscreen as CEO…
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Losing the TV career, keeping the skills - Feat Devin the Dad
Devin McGovern spent over a decade producing reality TV, wrapped a show in October 2024, and never got another call. Hundreds of job applications later, not one interview. In his mid forties with two kids, the creator economy wasn't a bold pivot so much as the only place money was moving. In this...
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Leaving CNBC and Gaining a Million Followers in a Year - Feat Uptin
Uptin spent years as a CNBC producer, where he launched the network's international YouTube channel in 2016 and quietly noticed something awkward: the videos he shot on his own iPhone in selfie mode outperformed the ones made with a professional crew. Then the pandemic hit, he was laid off, and…
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Who Actually Owns Your Content? - Feat Creator Lawyer Rebecca Rechtszaid
Rebecca Rechtszaid is a Harvard Law grad and former lead counsel for partnerships at Meta who now represents creators through her own firm. Her core message: if you're a creator, you're running an IP business whether you realise it or not, and most people only figure that out at the worst…
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Building a 7-Figure Business Without Chasing Views - Feat Justin Brown
Justin Brown runs Primal Video, a channel with nearly two million subscribers that teaches creators how to actually make videos. But as Justin explains, he never set out to be a YouTuber. He walked away from a profitable production company, clients and retainers, to gamble on a channel he treats...
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$800K on Patreon, Millions on Tour: Inside Aunty Donna's Real Numbers - Feat Georgia Mappin
Georgia Mappin is the Managing Director of Haven't You Done Well Productions, the company behind Aunty Donna. But as Georgia explains, what looks like three guys mucking around with a camera has always been a far more deliberate operation. In this episode, Georgia is remarkably open about how it...
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Part 2 - From MrBeast's Strategist to Creator Business Advisor - Feat Mario Joos
Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In part 2 of our interview we get into...
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From MrBeast's Strategist to Creator Business Advisor - Feat Mario Joos
Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In this episode, Mario breaks down the...
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SPECIAL: The Implications of Australia's Social Media Ban
Australia is about to become the first country in the world to introduce a minimum age of 16 for major social media platforms - including Instagram, TikTok, Snapchat, reddit and also platforms like YouTube, and its being referred to as the Social Media Ban. Supporters call it a necessary step to...
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Balanced Journalism in an Imbalanced World – Feat Taylor Lorenz
Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs. Episode Chapters: 0:00 Intro 7:42 Becoming the enemy of Right Wing…
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Do You Need a Manager? – Feat Reuven Ashtar
This week world class talent manager Reuven Ashtar shares with us what makes a good talent manager, why you might need one, how much they should cost you, and a whole lot more! Episode Chapters: 0:00 Intro 6:40 What should a manager do for creators? 18:09 What should creators look for in a…
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Investing in the Creator Community - Feat Michael Ma of CreatorDAO
Michael's company, CreatorDAO, has entered the investment space like few others. Navigating W3, Crypto and Blockchain are some of the things we chat with him about. Plus, we discuss what creators can do to maximise their presence in this misunderstood space, in order to boost their opportunities...
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Demystifying the YouTube Algorithms - Special Q&A
In this special episode, we focus on the YouTube Algorithms, breaking down some common misconceptions and answering the most important questions: how do they work and what can you do about it? Episode Chapters: 1:25 What are the YouTube algorithms? 4:27 Do the algorithms hate you? 7:24 How do the...
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Q&A Roulette – Are YouTube Tags Important? Dealing With Dislikes, And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:54 Are tags important? 4:07 How do you deal with dislikes? 8:46 The difference between YouTube membership and Patreon 16:30 How many social…
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Wear Your Passions on Your Sleeve – Feat Glory Allan
We love when a creator is able to turn their passion into a successful YouTube business. This week, we talk with Dre Glory Allan about his passion for fashion, and how he was able to create a popular label out of what began as sewing tutorials. Episode Chapters: 0:00 Intro 6:05 From a sewing...
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Developing the Right Products for Your Audience – Feat Sarah Renae Clark
If you can profitably leverage your channel into your own business, you're ahead of the game. Sarah is here to tell us how she's been able to win this game, and what you can do to succeed, too! Episode Chapters: 0:00 Intro 15:01 Starting the business 22:01 Picking the right product for your...
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Q&A Roulette – Should You Script Your Videos? How Do You Increase Your CTR? – and More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:47 Do you need a script for your videos? 3:53 Do you need to stick to your video format? 7:42 How 'good' should a video be? 9:54 How...
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Building Success Quickly - Feat GhostGum
GhostGum is one of those rare creators who in a very short time has built a large, loyal audience. We chat to him this week about how he did it while still being authentic. Episode Chapters: 0:00 Intro 7:35 Researching to become a YouTuber 13:55 The GhostGum process 22:36 Being a student of the...
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Knowing When To Walk Away – Feat Beauty News
Having a successful YouTube channel is the aspiration of many Creative Entrepreneurs. But what happens when the passion, and therefore YOU, burn out? We chat to Kat and Hailey from Beauty News about how this happened to them, and if anything could have been done to avoid it. Episode Chapters…
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Q&A Roulette – Using Copyright Protected Music, Should You Make Shorts? And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:38 What is a good intro? 5:07 Can you add copyrighted music to your video? 6:45 How do you choose the right format? 11:09 Should you...
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The Realities of Van Life - Feat Tideline To Alpine
An original Van Life vlogger, Tideline To Alpine chats to us about why passion is so important for YouTube creators! Episode Chapters: 0:00 Intro 4:38 How did you become a van-lifer? 12:10 The 'other side' of van life 20:45 Turning a lifestyle into a content trend 32:00 Where do your content…
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Finding Success as a Comedy Team – Feat Goodall & Gallagher
The bridge from short and long form content to TV can seem tricky, but comedy due Goodall and Gallagher have done it. In this week's episode, they tell us how! Episode Chapters: 0:00 Intro 7:35 The first project 15:20 Meeting with Paramount 26:30 Being IP creators 37:55 Working with vs without...
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Q&A Roulette – How To Engage With Your Audience, Why Comments Can Be Mean, And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 2:00 Why are people mean in the comments? 7:05 The best ways to engage with your audience 10:12 Should you create videos for current…
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What You Need To Know About Brand Deals - Feat Justin Moore
There are lots of misconceptions around doing brand deals, and it's time to straighten them out! Any creator interested in expanding their revenue streams to include brand deals NEEDS to hear this! Episode Chapters: 0:00 Intro 6.29 Biggest mistakes creators make 12:46 Being proactive with brands...
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From Web Series to Streaming Platform - Feat Clare Sladden
Want to be a writer but don't know if you have the talent? Clare is here to break down all your reservations. This week she shares her journey, and provides important advice for aspiring creators, to help you live your dream career! Episode Chapters: 0:00 Intro 7:27 Knowing you're good enough…
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Q&A Roulette – How To Make Money on YouTube, When To Start Doing Brand Deals, And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:25 What's the best way to first make money on YouTube? 4:45 When can you start doing brand deals? 7:45 What if you don't like the...
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Destination Discovery - Feat Emma Cruises
You'll be hard pressed to find someone more passionate than Emma about Cruise Ships, and that passion has led to massive success on YouTube. We talk with her about the personal and professional benefits of making videos on a topic you love! Episode Chapters: 0:00 Intro 5:15 Interesting your...
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Unapologetic Body Positivity - Feat Ama Scriver
Representation in all its forms is critical in the Creator - and viewer - landscape. We chat with Ama Scriver about finding her tribe, and how she became a spokesperson for body positivity and beauty in all its forms. Episode Chapters: 0:00 Intro 4:15 Where did your passion stem from? 9:40 The...
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A Recipe for TikTok Success - Feat Tigga_Mac and Katie
This week we speak with TikTok legends Tigga_Mac and Katie (formerly Cake For Days), who grew their channel after their successful cake making business was closed. Episode Chapters: 0:00 Intro 11:55 Growing on TikTok 18:10 Learning how to succeed as a creator 25:03 How the ritual of Okie-dokie...
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Q&A Roulette – Can a New YouTube Channel Succeed Today? How Do You Know What Viewers Want? And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 1:30 Can a new YouTuber succeed today? 4:08 Is it possible for a channel to be too niche? 12:08 How do you know what your viewers…
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Bringing YouTube Into the Classroom – Feat Woodward English
Education channels are hugely popular on YouTube, and the languages niche is a big one. This week we talk to one of the most popular Creators in this space about what it takes to stand out and add value to the education community. Episode Chapters: 0:00 Intro 11:07 Can anyone teach on YouTube?...
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Transforming Your YouTube Channel Into a Netflix Show - Feat Max Miller
From their routes as a live act and sketch comedy YouTube channel, Aunty Donna successfully made the leap to streaming, with their Netflix show 'Aunty Donna's Big Ol' House of Fun'. This week we chat to show director Max Miller, to find out how they did it! Episode Chapters: 0:00 Intro 6:55…
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How Creators Can Survive and Thrive Through a Recession
This week we tackle an often misunderstood topic, which is extremely relevant for creators today: what would a potential recession mean to creators? What does this mean for your channel, your revenue, and your opportunities? We unpack all this and more. Episode Chapters: 0:00 What causes s...
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Q&A Roulette – Where Does Inspiration Come From? Are Affiliate Links Worth It? And More!
Every month, we spin the wheel and answer your biggest Creator and video platform questions. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:55 Should you recreate an older video? 5:09 Where does inspiration come from? 10:52 Are affiliate links worth it? 14:8 How important...
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Serving Up Your Authentic Self – Feat the Edgy Veg
Whether to change your personality to 'fit' YouTube is a question many Creators face. This week we chat to the Edgy Veg creator, Candice, who not only faced this challenge, but did it through a niche already rife with varying opinions: Veganism! Episode Chapters: 0:00 Intro and going vegan 10:23...
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Bringing in the $$ and Becoming a Full-time Creator - Feat Sylvia Jade
Want to work with brands but don't know how? This week we chat with Sylvia Jade, a beauty and lifestyle YouTuber with a tonne of brand experience. We cover what you should and shouldn't do when doing brand integrations on your channel. Episode Chapters: 0:00 Intro 5:45 Going full-time as a…
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Blowing Up on YouTube Shorts - Feat Saksham Magic
There's a lot of creator speculation around YouTube Shorts - if it's something that would benefit your channel, and if so, how do you make them work for you? Join us this episode, where we explore this topic with one of the most popular Shorts creators in the world. Episode Chapters: 0:00 Intro...
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Q&A Roulette – Should I Delete Old Videos? What Makes a Great Intro? And More!
We're back for our first Q&A Roulette of the season! For the uninitiated, every month we spin the wheel and work our way through the questions we're asked about YouTube and other video platforms. It's not just random, it's Q&A Roulette! Episode Chapters: 0:00 Intro 0:46 What if you have multiple...
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Patreon - Its like OnlyFans for Creators...but not really - Feat Dylan Harari
What is Patreon and how can creators use it to earn new sources of revenue? That's what we cover this week with Dylan Harari, Partner Manager at - you guessed it - Patreon! Episode Chapters: 0:00 Intro 7:19 What is Patreon 10:53 Creator Generation on Discord 11:21 Why Creators Should Diversify...
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When 100 Million Views per Video Isn't Enough - Feat Shannon Jones from Bounce Patrol
Shannon's channel, Bounce Patrol, have held the title of Australia's biggest channel for a long time - and they're only getting bigger! What happens when you're so big that getting 100 million views is considered a failure? How do you get to that level of success, and what's involved in holding...
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We’re back! And answering big creator questions
We're back for a new season! And this year we've made some exciting changes. In our return episode, we join up with top travel YouTuber Phoebe (from the channel Little Grey Box), to answer some major creator questions! Episode Chapters: 0:00 Intro 5:10 Building your business with a moderate sub...
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Investing in Creators - Feat Sima Gandhi
Episode Chapters: 0:00 Intro 7.55 Creators seeing themselves as business entrepreneurs 14.21 Did MCN's do damage? 22:40 Helping creators see their value 33:00 Will other companies catch on? Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories...
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Special 100th Episode and Season Finale!
Episode Chapters: 0:00 Origin stories 8:05 Defining what Changer does 9:55 Key turning points 14:40 Opportunities for Creators 23:20 How does Changer work with so many Creators 28:43 Reflection on hosting the podcast 33:33 Favourite parts of the last 100 episodes Creator Generation features top...
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Explaining the EXPLAINER - Feat Julian O'Shea
Episode Chapters: 0:00 Intro 2:54 What is a proper science explainer? 8:50 How do you make people want to learn? 18:02 How do you generate ideas? 24:41 Keeping retention high through story 29:50 Why is YouTube a better long-term strategy? 36:35 Final advice Creator Generation features top YouTube...
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ABOUT THIS SHOW
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
HOSTED BY
Changer
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Frequently Asked Questions
How many episodes does Creator Generation have?
Creator Generation currently has 148 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Creator Generation about?
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
How often does Creator Generation release new episodes?
Creator Generation publishes regularly with 148 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Creator Generation?
You can listen to Creator Generation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Creator Generation?
Creator Generation is created and hosted by Changer.
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