Creators of Web3
by Eric Siu and Wil Lee
Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and stories of these creators, giving insight on what goes on behind the scenes in the Web3 space. In each episode we will shed light on the biggest players in Web3, and explore how they are pushing innovation forward.
Episodes
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What's REALLY Happening in Web3 Right Now
Web3 continues to make massive advances and promises to disrupt even more industries going forward. Today, we take a look at what is really happening in Web3 right now, some of the biggest trends that we have witnessed recently, and what we believe they mean for the industry. Tune in for more!...
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What Are the 3 Things That You Would Advise Someone Launching an NFT Project Today to Focus on and Why?
During his talk at Art Basel, Wil was asked about the three things that he would advise someone launching an NFT project to focus on and why. Today our hosts share their answers. Tune in for some insightful information on business plans, missions, and understanding your ‘why’, along with plenty…
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AI and Web3
ChatGPT is an AI chat interface that is incredibly useful and time-saving. Today our hosts discuss how this and other forms of AI relate to Web3. Tuning in you’ll hear about how ChatGPT works, the research Wil did into how AI can help enhance Web3, and what Wil was able to achieve using AI. Tune…
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RTFKT Getting Wrecked for Horrendous Merch Drop
Nike’s RTFKT has been teasing a drop of metal boxes that were at some point valued at 2+ETH. What this product actually ended up being was a 0.1ETH discount that would be applied upon the purchase of Nike’s new self-lacing shoes (which are not available for shipping outside of the USA). In this...
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NFT Basel - 1 Year Later
Last year’s NFT or Art Basel was the height of the NFT market. Having just returned from NFT Basel 2022, Eric and Wil share their views on this year’s event and what it says about the NFT market going forward. Tune in to find out what Eric and Wil gained from this year’s NFT Basel and why they…
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How to Deal With Anger From Your Community
When you are dealing with anger from your community, it’s important to take a step back and gain perspective. In today's conversation, we unpack the difference between useful feedback and unwarranted anger, and how to determine when you should engage. TIME-STAMPED SHOW NOTES: [00:00] An overview…
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Critical Lessons You Can Learn From Traveling for an Extended Period of Time
Traveling for an extended period of time, whether it’s to attend an event or go on holiday, can be incredibly invigorating. In today’s episode, Eric breaks down his recent three-week trip in which he visited Dublin, London, and New York. He breaks down what he learned from attending conferences…
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How to Create Connections in Web3
It’s always a good time to network and make connections, and one of the best ways to do so is through common interests. Tune in as we discuss the best ways to connect with people (both online and offline) and how to identify the many ways you can add value when reaching out to new people!...
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Time Management as a Founder
Time management is something every founder needs to come to grips with. The “work hard, play later” mentality can be a really dangerous one to fall into, and today, we discuss ways to manage your time effectively to maintain a balanced lifestyle. Tune in for our personal time management goals and...
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Extreme Winter Incoming – What Should We Do As Founders?
Winter is coming and, as founders, we need to prepare to weather the storm. With the recent mass layoffs and hiring freezes in the Web3 space, it’s important to stay level-headed as a leader and do your best to steer the ship in the right direction. In this episode, we discuss strategies for...
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FTX Saga and Implications to Founders
The FTX saga has really drained confidence in the crypto space. In this episode, we examine the implications for founders and the industry at large. We speculate about the cause of FTX’s undoing and the lessons that can be learned from it. Tune in to find out how, despite its negative…
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How Proper Web3 Events Should Be Run
More often than not, Web3 events are poorly organized, and attendees walk away with far less than their money’s worth. In this episode, we look at examples of both good and bad event experiences and break down what’s required to run a proper event. Tune in for more on the business model of these...
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How We’re Thinking About Building Our Teams in a Tough Climate
Although we’re in a particularly tough economic climate, it’s ironically a great time to hire. In this episode, we examine why that is, and break down how best to find the perfect team members. You’ll also discover what not to do when hiring generalists versus specialists, and why values should...
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How To Deal With Turnover in Web3
Staff turnover is never comfortable, but sometimes it’s unavoidable. In this episode, we examine our experiences of turnover against the backdrop of the current labor market in the web3 space. The market has evolved significantly in the past ten years, and today, we look at what that means for...
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Are Roadmaps a Good or Bad Thing?
Having a roadmap for your NFT project is an industry-standard, yet is it always a good idea? In this episode, Wil fills us in on why he chose not to publish a roadmap for The Littles. We discuss the limitations of roadmaps, when it’s a good idea to have one, and how best to approach it to allow...
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How Wil Is Building a Council for The Littles NFT Community
There are many pros to building a committee within your NFT projects and an equal amount of drawbacks. In this episode, we break down the benefits and share tips to avoid a toxic outcome. We look at the importance of vetting people and how to do so, as well as the value of diversity in council...
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The Rise of Councils in NFT Communities
We’ve noticed a recent rise in councils in NFT communities. In today’s episode, we break down the ins and outs of this trend and what it means for the evolution of communities. Tuning in you’ll hear why The Littles are creating their very own council to nurture their community and how having a...
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Why Having A Media Company Matters in Web3
We live in an age of information overload, and if you’re trying to capture someone’s attention, you need to stand out from the crowd. One of the best ways to excel in the new attention economy is to have a media company where you can regularly put out fresh information. This is especially true in…
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How To Get More Out Of Your Community (And Not Burn Out)
Constantly remaining engaged with your community takes a ton of work (and attention!). And while building your community is essential, it is equally important that you do so in a way that does not result in exhaustion and burnout. Join us today as we discuss how you can get more out of your...
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Fundraising for Your Web3 Project
The current downturn in the economy has had a significant effect on fundraising. Tuning in you’ll hear about Will’s approach to fundraising, how they have demonstrated their worth, and what he is doing to showcase his work. Make sure you tune in to gain fresh insight into what it takes to…
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Our Reflections After Doing Free Mints
In today’s episode of our Web3 series, we share our reflections after doing free mints. ‘Crypto winter’ is here, and NFT creators are searching for ways to gain recognition, sell work, and save on heavy minting costs. That’s why a growing number of projects, including The Littles and Leveling Up...
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How Veefriends’ Toys R Us & Macy's Retail Push Will Change Everything
Today, we talk about how VeeFriends’ Toys R Us and Macy’s retail push will change everything going forward. This signals a major shift for Gary Vaynerchuk’s IP from digital to physical NFT collectibles, with the first-ever limited collection of plush and vinyl characters becoming available at...
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OpenSea's Volume Is The Lowest It Has Been in 14 Months
Today, we address why OpenSea’s volume is now the lowest it has been in 14 months. In October, OpenSea recorded $8.4 million in daily volume. Of course, this still seems like a very respectable amount of trading, but it’s a number that nonetheless marks a long-term low for the world’s largest...
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What Really Matters For All Builders
Today, we talk about what really matters for all builders. Whether you are a budding Web3 builder or just crypto-curious, there is a seemingly endless list of tools and resources that you need to wrap your head around. In this episode, we cover two surprisingly simple core principles for builders...
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How Elon Buying Twitter Will Affect Web3
In today’s episode, we discuss how Elon Musk’s acquisition of Twitter will affect Web3. This is an ever-changing and somewhat messy story with a lot of moving parts. It’s also a story that will likely continue to stretch out over a number of months, which is why we’ve put together a guide for how...
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The Importance of Diversifying Your Bags, and Risk Assessment
In this episode of the podcast, we talk about the idea of diversifying your bags and making better risk assessments. A foundational rule that we can all follow is to be clear on the projects you choose to align with. Once you do this, it is easier to hold true to the art and artists that you...
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Storytelling in NFTs
Today, we get into the role of storytelling in NFTs. Tuning in, listeners will hear Will talk about why stories are a little overhyped in the space right now, but also why they will continue to be utilized in order to generate interest in different products and projects. TIME-STAMPED SHOW NOTES:...
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Apple Allowing Devs to Implement NFTs 30% Cut
For today's episode, we briefly discuss Apple's decision to allow devs to implement NFTs at a 30% cut. For us, this is something exciting and we feel really bullish about what this will do to the marketplace. Tune in to hear about why complaining is futile, and how things might pan out....
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Traders Will Always be Traders
On today's show, we talk about the reality of traders in the NFT space. In light of the constant movement and shifting in our communities, it is important to remain focused on what is important and under your control. Tune in to hear why long-term investing is better than trading, and how to...
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How to Manage Community Sentiment
In this episode, we break down some of our thoughts and approaches to managing community sentiment. Drawing on some recent experiences with launching new products, Will and Eric share some of the ideas that could be useful for you in making sure your community stays strong and on track with its...
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What We're Doing For Art Basel
Today on the show we discuss Art Basel, an art show in Miami that has grown tremendously in the past few years. We break down some of the satellite events that you can expect to see there, why it’s an excellent opportunity to network for anyone in the Web3 and NFT space, along with our tips for...
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Recap of The Littles' Big Arcade Launch
In today's episode, we look back at The Littles' recent launch (and what made it successful)! Will shares some of his reflections on expectations, reception, the stressful elements, and more, so make sure to tune in to hear all about this momentous occasion! TIME-STAMPED SHOW NOTES: [00:31] The...
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What To Do About Negative People Attacking Your Community
Dealing with negativity and hateful attacks can have a lasting impact. Not just on your day or your mental health, but also on your perspective. In today’s episode, we discuss how to deal with negative actors who are attacking projects and how to maintain a balanced perspective as the founder or...
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How To Cultivate the Right Mindset During a Down Market
Your mindset can have a profound impact on your life and your business. In today’s episode, Wil and Eric share their strategies for fostering a positive outlook and maintaining a balanced perspective. From meditation to spending time in nature, learn why getting away from your screen is essential...
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How To Keep Your NFT Team Motivated
The current NFT landscape and the broader global economy are facing a lot of challenges and uncertainty. And in a down market such as this one, it can be difficult to maintain your motivation. Tune in as we discuss our strategies for keeping your NFT team motivated, from the power of optimism to...
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Our Honest Opinion on the Current NFT Landscape
NFTs are currently experiencing a bit of an identity crisis. After being an exciting new trend, NFTs now need to find their long-term purpose in the broader online landscape. Tune in as we discuss the transition from NFT 1.0 to NFT 2.0, the state of the current NFT landscape, and why NFTs are in…
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What Does It Mean to Build World-Class IP?
Intellectual Property (IP) can be an incredibly valuable asset. Just look at the immense success of the Marvel Cinematic Universe (MCU), which would not have been possible without the studio’s extensive IP ownership. Today on the show we delve into what it takes to build world-class IP and how to...
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The Good and Bad Sides of Free Mint Projects
One of the most popular launch options for NFTs is free minting, but is it the right choice for you? In today’s episode, we unpack the good and bad sides of free minting. We share what we’ve learned from doing free mint launches and why free minting is still a viable option despite its drawbacks....
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When Are NFTs Going To Go Mainstream?
NFTs are more likely than not to seep into the mainstream and today, we voice our predictions on when that will be and how it will play out. We speculate about the role of big corporations in this shift and the light switch moment it will inspire. TIME-STAMPED SHOW NOTES: [00:06] When we predict...
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What Really Goes Into Building A Project For the Decades
Many creators and marketers in the NFT space are hyper-focused on the meta that’s in front of them right now, without simultaneously setting their eyes on the horizon. Without a long-term vision, projects are more likely to fall flat. In this episode, we talk about our ten-year goals for our...
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How To Deal With Entitlement In The Web3 Space
Ego and entitlement are rife in the Web3 space, as we all run the risk of falling prey to the echo chamber effect. In this episode, we look at how entitlement manifests in the space, how to sift out the ego, and why it’s important to work with people with integrity. Tune in to find out how to...
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How To Deal With the Unforgivingness of the NFT Space
The NFT space can be wildly unforgiving and, in this episode, we examine why that is, how it manifests, and what you can do to deal with the excess demands. Tune in to find out how to manage the relentless expectations and minimize the impact while remaining steadfast in your mission.…
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Is Legal Important for NFTs to Start With
If you want to set your business up for growth or potential restructuring further down the line, you’re going to need to take legal into account. Tune in to find out why, and why it’s essential to hire a lawyer specializing in your specific niche. TIME-STAMPED SHOW NOTES: [00:00] Today’s topics:...
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SEC cracking down on BAYC
The Securities and Exchange Commission (SEC) has been investigating Bored Ape Yacht Club’s (BAYC) parent company, Yuga Labs. Their crackdown is focusing on potential securities violations for the sale of Bored Ape NFTs as well as ApeCoin tokens. Tune in as we discuss the latest developments in…
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Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi
Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision...
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More VCs Entering the Space (Doodles, BAYC, Moonbirds, etc.)
More venture capitalists are entering the NFT space. At the forefront are Doodles, BAYC, and Moonbirds, among others. During today’s conversation, Eric and Wil discuss the sometimes contested role of venture capital investment in NFT projects. Hear why the majority of people don’t like VCs…
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Our Thoughts on Personal Marketplaces
While many folks in the NFT space are opting to integrate a personal marketplace onto their websites. During today’s episode, Eric and Wil discuss what this means, where it is needed, and why you should only consider having one built if you need to have more control over the user experience. Tune...
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7 Can’t Miss Tools for NFT Creators
With a plethora of tools on the market for NFT creators, it can be tough to know where to start. During today’s episode, Eric and Wil reveal which ones they have found most useful, from minting and owning podcasts, to design work and keeping abreast of the best-selling NFTs on the market. Hear...
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How Wil created world class merch but lost money!
Creating merch certainly seems like a foolproof way to generate profits, but that’s not always the case! Today, we are discussing how Wil actually lost money on the world-class merch he created with the Littles, and why profit was never part of the plan. We discuss how Wil sees the role of merch…
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Recap of Leveling Up Live Event and How To Do Your Own Conference
Welcome back! Today, we’re reflecting on our recent Leveling Up Live Event, and sharing some tips on conference creation with our listeners. Join us as Wil shares his experience of the conference as an attendee, telling us why he rates the live event as the best he has been to. Next, Eric unpacks...
About this show
Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and stories of these creators, giving insight on what goes on behind the scenes in the Web3 space. In each episode we will shed light on the biggest players in Web3, and explore how they are pushing innovation forward.
Hosted by
Eric Siu and Wil Lee