PODCAST · education
CRMprov with Mickey Baines
by Mickey Baines
Higher Education's go-to podcast for all things CRM. Hosted by higher education enrollment and technology expert and thought leader, Mickey Baines, CRMprov dives deep into tactics for marketing, admissions and student success professionals that want to build deeper connections and deliver a differentiated experience. No #CRM topic is off limits; we will cover #AI, governance, communications, platform reviews, #data, leadership and more as we make each and every episode fun and informative.Join us as we get the conversation started!
Episodes
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Almost Endless Tips to Improve #Email campaigns in #highered with author Nancy Harhut | CRMprov
Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation. Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions...
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Leveraging AI Agents in Higher Ed Admissions
In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students,...
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Embracing #AI in #HigherEdMarketing, with G2's Katlin Hess
In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success. Key takeaways for CRM and AI enthusiasts in higher education: AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to...
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Using #AI to find the data within the data in #highered - CRMprov
This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management! Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about...
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Building Your AI Skills in #HigherEd
Summary In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience...
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You Had Me At Lasso - Defining your leadership style through the lens of Ted Lasso
"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso, Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came...
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3 Hacks to improve engagement with prospects
As college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked. Here are three easy, yet powerful hacks to consider to ensure the new...
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A Higher Ed Masterclass on Data for Growing Admissions Professionals
I came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC. The course was focused on the use of data to help admissions counselors better understand their pipeline and manage...
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From NFL player to Consultant - Maurice Simpkins' journey to prevent Fraud in Higher Ed
Fraud is real in #highered. How real was eye opening for me as I dove in recently with a client. Some of it is bots; some of it is humans. It's not ONLY fake applications anymore. It's fake enrollment. Yes, that creates a significant number of financial audits, check and processes. It also…
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3 Ideas to increase Virtual Event Registrations
Looking to increase your #virtualevent sign ups? Here is a tip and it comes from Jay Schwedelson's podcast, Do This Not That Create a special offer that is highlighted in your email's #subjectline. Using your internal goal for the number of registrants you'd like to have attend, offer BONUS…
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How do you communicate goals across your organization? With the right VISION.
This episode is a doozy! Join Mickey and @ZingTrain's Joanie Hales as they look at the forward-looking, story telling approach for building the right vision for your transformations, annual plans or other large scale efforts. This process looks at the ways to build a tory that defines your…
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Why do 70% of transformation efforts fail or under-achieve? A conversation with John Rossman
Mickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27. In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your...
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Why do so many transformations fail? Interview with best selling author, John Rossman
Over 70% of transformation efforts underachieve or altogether fail. In this episode of CRMprov, Mickey is joined by John Rossman to discuss his new book, Big Bet Leadership which releases February 27, as well as some of the things he learned while serving as a leader at @amazon . This was another...
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Understanding your prospective students - findings from the 2024 Marketing and Enrollment Management Benchmark Report
Understand what matters most to your prospective students. This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report. Mickey and Chris dive in to some consistent themes Chris found in their research, and some of…
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Part 2: Understanding the Role of the Campus Tour
This week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations. The high energy...
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Understanding the role of the Campus Tour - with Jeff Kallay
One of the most influential experiences for a prospective student is the campus tour. But what makes the moment so special, and what may be impacting it from having the most influence? Mickey is joined by THE campus tour expert, Jeff Kallay, and together they barely kept the show on the rails....
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How can you strengthen your Admissions Funnel in #highered? A convo with Emily Smith
This week, Mickey is joined by CollegeVine's Vice President for Partnerships, Emily Smith, to take a deep dive into strategies for building your admissions pipeline. With topics around direct admissions and college search, Emily shares some great insights into more effective approaches to...
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Building Early Alert Action Plans for #StudentSuccess
"What types of #data would you add to my #CRM to help improve our #EarlyAlert Action Plans?" A long-time friend sent that question to me. So I highlighted 5 points of data (PLUS one bonus point!). These are pieces of data that may not already live in your CRM, but are also not hard to find and...
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Building Community in #highered - a conversation with HubSpot's Director of Community, Evan Hamilton
Colleges and universities are always looking to build stronger communities, but as online enrollments grow, finding ways to build them has become a larger challenge. How do you build an online community in #highered? Enter Evan Hamilton, HubSpot's Director of Community. Evan has years of…
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Supporting Students Through Community a Conversation with Cooper Jones, CEO of RahRah
Finding solutions to help students find and build their community when first enrolling is a critical step in their success. In this week's episode, Mickey is joined by Cooper Jones, Co-founder and CEO of RahRah. Mickey and Cooper look at the role of community and discuss various ways colleges and...
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Replacing those boring Communication Flows for Applicants
Some of the most boring, repeated and ignored communication workflows in #highered admissions are those focused on driving prospective students to complete the application process - those emails that remind them that transcripts, essays, etc. are missing. In this "pod-mini", host Mickey Baines,...
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Engaging Parents in the Admissions Process - What You Need to Know
In this episode, Mickey is joined by Dave Becker, Co-Founder and CEO of CampusESP to discuss the role of parent and family engagement in the admissions process. They discuss the expectations of parents in their children's higher ed experience, from admissions through graduation. Dave also share...
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What are Parents' Expectations in the Admissions Process?
In this preview of episode 3 of our season, CRMprov host Mickey Baines welcomes Dave Becker, Co-Founder and CEO of Campus ESP to discuss the role parent play in the Admissions and beyond. In this clip, check to see how much their expectations have changed over the last 6 years. We were shocked!...
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Using AI to predict Enrollment and Student Success - where do you start?
There is a lot of buzz on #AI these days, but so much of that is focused on tools like ChatGPT as a way to generate content. But there is a deeper, more advanced use case that gets overlooked. In this episode, Kirsten Lum, the founder of CTO at storytellers.ai walks us through the steps for using...
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Communication strategies that click (literally)
Season 3 kicks off with more content than one of Shakespeare's plays! Mickey is joined by Jay Schwedelson, Founder and CEO of SubjectLine.com. In this conversation, Jay shares tip after tip of tactics to improve clicks and conversion in your #highered communications. With a deep look into subject...
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Building your path with Predictive AI in #HigherEd
How can colleges and universities start with predictive AI? In episode two this season's CRMprov, Kirsten Lum, Founder and CTO of StoryTellers.ai shares how they help clients get past various barriers and challenges to start leveraging and responding to predictions. In this short teaser, she…
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ABOUT THIS SHOW
Higher Education's go-to podcast for all things CRM. Hosted by higher education enrollment and technology expert and thought leader, Mickey Baines, CRMprov dives deep into tactics for marketing, admissions and student success professionals that want to build deeper connections and deliver a differentiated experience. No #CRM topic is off limits; we will cover #AI, governance, communications, platform reviews, #data, leadership and more as we make each and every episode fun and informative.Join us as we get the conversation started!
HOSTED BY
Mickey Baines
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Frequently Asked Questions
How many episodes does CRMprov with Mickey Baines have?
CRMprov with Mickey Baines currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CRMprov with Mickey Baines about?
Higher Education's go-to podcast for all things CRM. Hosted by higher education enrollment and technology expert and thought leader, Mickey Baines, CRMprov dives deep into tactics for marketing, admissions and student success professionals that want to build deeper connections and deliver a...
How often does CRMprov with Mickey Baines release new episodes?
CRMprov with Mickey Baines has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CRMprov with Mickey Baines?
You can listen to CRMprov with Mickey Baines on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CRMprov with Mickey Baines?
CRMprov with Mickey Baines is created and hosted by Mickey Baines.
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