PODCAST · business
Cross Biz
by Cross Media
Cross Biz is a business podcast with ecommerce, digital marketing, and influencer marketing origins. We talk about the unpopular opinions, and share the truths nobody else will tell you about growing a business and growing a social media following as a creator or influencer. Hosted by John Coyle and Casey Fehrnstrom, with special guests that have done everything from building 100-Million-Dollar business to growing social media accounts to multi-millions of followers. The Cross Biz podcast is a must-listen if you want an "edutaining," raw, and honest take on business and the creator economy.
Episodes
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This is Why Marketing Agencies Suck... | Modern Marketer
Get the skinny on marketing agencies from a couple of agency vets.Thanks for listening— Please rate & review!
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Zuck vs. Musk & The OceanGate Tale
We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening!
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Which Platforms Work Best for Content Marketing?
John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be…
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6 Tips: How to Launch, Grow, and Make Money With a Podcast
We're doing a "launch, grow, scale" episode today, and we're focusing on podcasting (which we think is one of the best mediums for any creator from any platform)--We're giving two of our best tips for launching a new podcast.Don't worry, we won't tell you to "just start." We're giving you some...
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3 Tactics to Test, 2 Trends to Avoid, & 1 Marketing Hot Take
Trends, tips, and tactics for the modern marketer. Topics range from Live Selling to Influencer Seeding.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should…
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The Banana King
Today John tells us a "you have to see it to believe it" type of story. Casey reacts and asks clarifying questions, but this is not a MOdern Commerce to be missed! Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to ROI on Customer Communication w/ Noah Rahimzadeh
Welcome back to Modern Commerce where today John & Casey are joined by a real ecommerce expert on the frontlines of customer communication, Noah Rahimzadeh. Noah will share breakthroughs he's discovered that will change the way you handle customer communications forever. Check out Malomo...
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How to Raise Your Ecommerce Store's AOV w/ Eric Haim
Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim.___Today's Sponsors: Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/Find out which ads are Shaq, which ones are Kobe, and which ones should…
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How B2B Influencers Rise Above the Noise w/ Neal Schaffer
Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here:...
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How to Make Over 6-Figures as a Creator with Less than 20k followers w/ Sonya Robinson
Today we're talking with Sonya Robinson.Sonya is a creator and influencer with a small, but engaged following of less than 20k across all her platforms. But even with that few followers, she is walking you through how she makes over 6-figures per year as a UGC content creator and creative...
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Being a Content Creator is Getting Harder w/ Zoe Kahn
Today we're talking with Zoey Kahn the host of one of the best Ecommerce podcasts out there, "What's Your Biggest Oopsie?" (@OopsiePodcast )Besides being on the Customer Experience team at Chomps, Zoey is also a content creator herself. Today we're talking about how the tools of the trade have...
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If You Don't Do This You Could Lose Your Followers and Customers Overnight w/ Van Oakes
Van Oakes was actually our partner at Explosive Growth Marketing before the exit.We trust him more than almost anyone on the topic of influencer marketing and growing a loyal and passionate audience.Today he wants to talk about why influencer marketing is so important and what influencers and...
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Is Your Relationship with Your Marketing Agency Toxic? w/ Charley T
Today I'm talking to @CTtheDisrupter in this live recording of the Modern Commerce Podcast.We're talking about his story of how he went from Heroin addict to driving hundreds of millions of dollars in revenue.We're also talking about why he decides to have such a controversial public…
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The Future of Business, Marketing, Entrepreneurship, and Influencers w/ Jesse Pujji
Today we'll discuss the future of marketing, entrepreneurship, and influencers with our guest Jesse Pujji.Don't forget to rate & review — Thanks for listening!-----Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which…
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Podcast Promotion Secrets: Growing to 75,000 Monthly Podcast Downloads
Today we're talking about how we grew our podcast and YouTube channel in the early days. Between our two shows we drive about 75,000 downloads/views per month. We'll discuss: - Podcast promotion tactics that have worked- Tactics that haven't worked- Some of our favorite tools- The two main things...
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How To Make Your Company Stand Out (Even If It's Not Unique) w/ Jess Bachman
Jess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company. Don't forget to rate & review — Thanks…
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How To Network with People More Effectively
Today we are talking about how to meet people, build relationships, and leverage relationships to create value in business and in your career. Please rate & review — Thanks for watching! Watch this episode on YouTube Now! --Sponsors-- Use Wicked Reports for all of your marketing attribution…
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Famous Business Growth Hacks That Actually Suck (Plus Some that Work)
Dropbox, AirBnB, and Hubspot all have some of the most famous "growth hacking" stories. But how much impact did those tactics actually have? Could you apply them to your business? Today we're discussing which growth hacks are all hype, and which ones you should actually use. Don't forget to rate…
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The Best Kind of Online Business w/ Nick Shackelford
Nick Shackelford is back with us again to talk about the different types of online and digital businesses. We're breaking down the pros and cons of starting and scaling ecommerce businesses, information and online course businesses, agencies, and software companies. We try to come up with our…
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How To Quit Your Job & Grow a YouTube Podcast Channel Full Time
Today our guest is... Our co-host, Casey. John is going to interview Casey about - The two year long process of building and growing our YouTube channels and podcasts - How he quit his job to start working on the podcasts full time - What the future of media, content creation, and marketing look...
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How To Properly Attribute Your Marketing Efforts w/ Scott Desgrosseilliers
Today we are talking with Scott Desgrosseilliers from Wicked Reports about how to know what is working in your business. In the world of online marketing it can be difficult to know what marketing activities are driving the results you want and which ones aren't. We get into that topic with Scott...
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7 Laws For Launching a New Business
Today we're talking about launching a new business or offer. We're going to cover what we believe to be the 7 laws of launch. These are must follow if you want to have a successful launch. Don't forget to rate & review — Thanks for watching! Watch this episode now >> Learn more about your ad...
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How To Buy a Business & Instantly Increase Your Wealth w/ Kelcey Lehrich
Today we are talking to the CEO and founder of 365 Holdings, Kelcey Lehrich. Kelcey has built up a portfolio of 7+ ecommerce companies all of which have healthy cash flow and run profitably. We'll get into what ecommerce operators should be focusing on in 2023. We'll also get into how to choose…
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Ranking Our TOP 15 Thumbnails of ALL-TIME
Today we are going to break down our own YouTube Thumbnails. We're going through our 15 highest viewed YouTube videos of all time and talking about why they hit. We're specifically focusing in on the Thumbnails and talking about what is good, bad and ugly. John is going to try to guess which...
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How to Build a Brand: Bottle Haus w/ Marvin Attiq
Today Marvin Attiq, Founder of Bottle Haus AKA our favorite guy during the pandemic, joins us on the show to tell us about the booming success of his online liquor store. Don't forget to Rate & Review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
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Psychology Based Advertising Drives More Sales w/ Sarah Levinger
Today we're talking to Sarah Levinger, Co-Founder of HG Performance Creative about how some simple quick changes in your advertising can drive large bumps in conversions and sales. Sarah takes us through how she uses psychology based ads to help customers find and ultimately buy from your brand....
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How to Build a Brand: Groupshop w/ Maddy Sukoru
Maddy Sukoru, Founder of Groupshop joins us to discuss his incredible breakthroughs in word-of-mouth marketing. For those of you who are interested in building a strong community around your brand— this episode's for you! Thank for listening! Don't forget to rate & review! Watch this episode on...
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Digital Marketing Q&A | Answering the Internet's Best Questions
Today we talk about twitter as an ad platform; how to do ninja level targeting; the best way to setup your creative testing; Black Friday Cyber Monday; The best strategy to use affiliates for ecommerce. Don't forget to rate & review! Watch this episode on YouTube >> Learn more about your ad...
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Black Friday 2022 Live! Ecommerce Trends, Plus the Best and Worst Marketing of 2022
John and Casey are live on the busiest day of the ecommerce year to talk about what is working this year, the overall trends they see, and the best some of the best and worst marketing brands are using during their big sale. Don't forget to rate & review! Watch this episode on YouTube now >>…
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How to Build a Brand: The Perfect Jean
Today the guys from The Perfect Jean swing by to tell us their story. It's a fun discussion with some valuable lessons along the way. Stay tuned and enjoy this episode of Modern Commerce! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit...
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Does ROAS Matter? w/ Charley T
From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square. If you enjoyed this episode, please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit...
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Drive More Sales: Practical Copywriting Tips w/ Mason Doerr
Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products. This one jam-packed full of useful tactics you can implement today and get better conversion rates tomorrow. If you enjoyed this episode…
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Marketing Strategies of Fastest-Growing & Highest Profit Brands w/ Alexa Kilroy
This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall strategies, and practical tactics that some of…
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The Influencer Marketing Playbook in 2023
The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program. Watch this episode on YouTube now…
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How to Build a Brand: Western Rise w/ Will Watters
Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode! Don't forget to rate & review — Thanks! Watch this episode on...
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The Ultimate Guide to Creative Testing
Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared during this episode. These links allow for...
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How to Build a Brand: Blushing Brunette Boutique w/ Allen Jernigan
Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review! Visit Blushing Brunette Boutique >> Don't forget to try Pencil at trypencil.com &…
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How to Build a Brand: Range Leather w/ Tim Aton
Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review! Visit Range Leather: rangeleather.com Don't forget to try...
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Recession Proofing Your Marketing Team w/ Nick Shackelford
Nick Shackelford swings by to discuss how to recession proof your brand! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Build a Brand: Kizik Footwear w/ Brett Swensen
Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand! If you enjoyed this video please remember rate & review! Visit Kizik Shoes: https://www.kizikshoes.com/ Watch this episode on YouTube now >>...
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How to Build a Brand: Supply w/ Trace Crawford
This week Trace from Supply joins the guys for our next edition of our "How to Build a Brand" series. If you enjoyed this video please remember to rate & review. Visit Supply: https://supply.co/ Follow Trace on Twitter: @BubbaDoesEcom Watch this episode on YouTube now >> Learn more about your ad...
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The Price is Right Vol. 3
Joel Padron is back! And he brought our favorite game with him... Buckle up & get ready for the third volume of The Price is Right: Ecommerce Edition! If you enjoyed this video please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit...
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How to Build a Brand: CrossNet w/ Joel Padron
On today's episode Joel Padron joins us to discuss the rise of CrossNet— the hybrid sports ecomm phenomenon, and his recent move from being the Marketing Director there to the Head of Paid at Homestead. If you enjoyed this video please remember to rate & review! Watch this epsiode on YouTube now…
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How to Build a Brand: Patrick Adair Designs w/ Lewis Fausett
These two college dropouts went from making YouTube videos to Growing Patrick Adair Designs into an 8-figure e-commerce brand. Today we're interviewing Lewis Fausett of Patrick Adair Designs. His story is incredibly unique in the world of e-commerce. Not to mention there are several gems for…
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How to Build a Brand: Purple Mattress w/ Chris Knudsen & Dan Bischoff
We chatted with a couple of the guys who put Purple Mattress on the map! This is their story in their own words and how they view marketing in today's DTC climate. If you enjoyed this epsiode please remember to rate & review! Watch this episode on YouTube now >> Check out Chris & Dan's agency at:...
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How to Build a Brand: Jones Road Beauty w/ Cody Plofker
On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers! Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate & Review! Watch this episode now on YouTube >>…
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Building a Brand: Hexclad Cookware w/ Daniel Winer & Jason Panzer
Our good friends swung by to be on the pod today. Chef Gordon Ramsay couldn't make it, but his business partners Danny Winer & Jason Panzer from Hexclad Cookware came to tell us all about their ecommerce brand's journey as a disruptor in the cookware space. Watch this episode on YouTube now!…
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5 Ecommerce Metrics You Should Be Watching (But Aren't)
Want to know which ecommerce metrics you should be watching? Well, you came to the right place! In this episode Casey & John discuss five unique views into the performance of your business. Watch this episode on YouTube now >> Don't forget to rate & review — Thanks for listening! Learn more about...
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How to Build a Food & Bev Ecommerce Brand w/ Ryan Rouse
Ryan Rouse from Highkey Snacks joins the guys for this episode to drop some highkey knowledge. If you're curious about the Food & Bev space in ecommerce, then you WILL NOT want to miss this episode. Watch the video version of this episode on YouTube now! Check Highkey Snacks out at:...
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How to Build a Brand: Kuru Footwear w/ Sean McGinnis
Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them all the more enticing. Enjoy! Originally aired…
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ABOUT THIS SHOW
Cross Biz is a business podcast with ecommerce, digital marketing, and influencer marketing origins. We talk about the unpopular opinions, and share the truths nobody else will tell you about growing a business and growing a social media following as a creator or influencer. Hosted by John Coyle and Casey Fehrnstrom, with special guests that have done everything from building 100-Million-Dollar business to growing social media accounts to multi-millions of followers.
The Cross Biz podcast is a must-listen if you want an "edutaining," raw, and honest take on business and the creator economy.
HOSTED BY
Cross Media
CATEGORIES
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Frequently Asked Questions
How many episodes does Cross Biz have?
Cross Biz currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cross Biz about?
Cross Biz is a business podcast with ecommerce, digital marketing, and influencer marketing origins. We talk about the unpopular opinions, and share the truths nobody else will tell you about growing a business and growing a social media following as a creator or influencer. Hosted by John Coyle...
How often does Cross Biz release new episodes?
Cross Biz has 61 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Cross Biz?
You can listen to Cross Biz on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cross Biz?
Cross Biz is created and hosted by Cross Media.
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