PODCAST · business
CRUNCH
by HMC
Get ready to embark on a ‘PR learning adventure’ with CRUNCH!Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game.Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success.Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies.And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you
Episodes
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Launching Uber in New Zealand: From Controversy to Credibility
How do you introduce a disruptive brand when the global narrative is already working against you? AJ Tills, Uber’s first employee in New Zealand, joins CRUNCH to reflect on the early days of launching Uber locally - from recruiting drivers with a backpack of iPhones to managing public questions...
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From Ignored to Newsworthy: How to Earn Media Coverage
Why do some businesses get media coverage while others struggle to get noticed? In this episode of CRUNCH, HMC Director Heather Claycomb is joined by Senior Account Managers Emma Letessier and Natalie Swart to unpack what “earned media” really means, and why it is much more than free publicity.…
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Winning the Battle for Farmer Attention
Whether you're marketing to NZ farmers or wanting to get a news story in front of them, they are harder to reach than ever before. The channels available are changing, plus farmers 'media consumption' habits have also evolved. In this episode, Heather Claycomb is joined by Chris Williams of…
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Build Your Leadership Brand on LinkedIn
LinkedIn has become one of the most influential platforms shaping professional reputation, trust, and visibility. Yet many leaders still feel unsure about how to show up in a way that feels authentic, strategic, and worth their time. In this episode, Emma and Natalie from HMC unpack what…
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Five Crucial Steps to Take in the First Hour of a Crisis
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. When a crisis hits, the first hour can make or break your reputation. In this episode, Heather Claycomb and Natalie Swart walk through what leaders and comms people must do in those first 60 minutes. They talk about how to…
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Bad Review! What Should I Do?
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Got a one star review and feel a bit sick? You are not alone. In this episode we talk about what to do when someone posts a bad review about your business, product or service. We get real about the first reaction most of us...
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How to Ensure Your Brand Shows Up in AI Search
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Is your brand showing up when people ask AI for information on a product or service? Many people are skipping Google and going straight to tools like ChatGPT, Gemini or Claude when they have a question about a product or...
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Media Relations: Is the Media Release Dead?
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Are media releases dead, or do they still earn their place in your PR toolkit? In this episode HMC director Heather Claycomb and senior account manager Natalie Swart talk honestly about how business leaders and comms people…
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5 PR Forces That Will Shape Business in 2026
Businesses are facing a communications environment that is changing faster than at any point in recent memory. From AI-driven search and shrinking newsrooms to rising expectations on leadership visibility, the rules around reputation, influence, and trust are shifting. For leaders and...
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PART 2: Unlocking AI Search: How Your Brand Can Rise to the Top
The way people search for companies and products online is changing. This is part 2 in a two-part podcast series. In this episode our conversation explores communications tactics businesses can use to enhance their visibility within AI-driven searches. And the result will be greater engagement…
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Unlocking AI Search: How Your Brand Can Rise to the Top (part 1 of 2)
The landscape of online search is undergoing a profound evolution, as consumers increasingly opt to bypass traditional search engines like Google in favor of advanced AI platforms such as ChatGPT, Gemini, and Claude. This evolution means brands must reconsider their digital presence, as large...
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Crisis Comms on the Frontlines: A PR Pro’s Journey in Global Aid
The dialogue with Phil Johnstone is an enlightening examination of the critical role of communications in the realm of global humanitarian assistance, particularly during crises. Phil shares his extensive experiences, having navigated the challenging landscapes of crisis response in various...
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Navigating the Minefield: Managing Corporate Reputation in a Distrustful Era
Organisations today face a heightened risk of reputational damage due to an increasingly sensitive public that is quick to take offense at corporate actions and decisions. Understanding the complex social, political, and environmental dynamics at play is essential for leaders looking to navigate...
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Keeping the Buzz Alive: Strategies to Maintain Communication During Tough Times
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Effective communication is crucial for businesses looking to build trust and enhance their brand reputation. This episode of CRUNCH highlights essential foundational actions that every organisation should take to ensure their...
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Building Trust: The Key to Successful Business Relationships
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Building strong relationships is a crucial tool for driving business success, as highlighted in this episode of CRUNCH. Nicola and Kate delve into the importance of internal team dynamics and how they translate to external...
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Bridge the Credibility Gap: Aligning Identity with Reputation
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. This CRUNCH episode dives deep into the concept of the 'Credibility Gap', a critical topic for leaders and businesses striving to align their identity with their reputation. Hosted by Kate Webber and Heather Claycomb, the...
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Building Trust: A Crucial Step for Business Success
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Building trust for any organisation is essential for fostering strong relationships with your audience and stakeholders, and this episode dives into effective public relations techniques to achieve that. Heather and Nicola…
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Invest in Content: Build Authority and Drive Business Results
This is a CRUNCH 'small bite' - a quick tip for our followers and fans. As the saying goes, "Content is King!" But first things first - are you wondering, "How exactly do you define 'content?'" We'll answer that one for you! And once you know what content is, then how do you use it to achieve…
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Skills to look for in a PR advisor: a conversation with Strahan Wallis
Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis. But what are the skills you should look for in that senior PR advisor? In the...
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What's it take to succeed in PR today? A conversation with Strahan Wallis, Pt 1
"What's a farm boy from Raglan, New Zealand, doing here?" That's what PR industry leader Strahan Wallis has asked himself throughout his PR career as his PR roles took him around the world working in the UK, USA and New Zealand. Over the years he’s found himself at a red carpet event where the...
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Changing face of media and its role in building trust
PART TWO: In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation and misinformation. Pattrick and HMC also provide…
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NZ media changes & business impacts
PART ONE: Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists. He provides a behind-the-scenes look at how media are navigating these industry transformations…
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Social media influencers and 3rd party endorsement
In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips. Our...
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Essential Leadership Tips for Crisis Communication
Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich episode. These three senior PR advisors talk through several of the crises they've managed during their careers and provide essential crisis...
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Building an employer-of-choice reputation
In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts...
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Building Trust in the Age of ChatGPT
Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust? In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.' We...
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The PR of Podcasts: maximise your content
Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.' We walk you through how to maximise the 'content' from one podcast episode and distribute through...
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The PR Power of TikTok: using short-form video to achieve business goals
Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging the TikTok platform to boost reputation and build...
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5 Foundations for Building a Personal Brand
As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for your opinion and listened to as a thought leader, then you need the info in this episode. You'll learn the 5 foundations for building a personal...
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ABOUT THIS SHOW
Get ready to embark on a ‘PR learning adventure’ with CRUNCH!Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game.Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success.Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies.And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you
HOSTED BY
HMC
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Frequently Asked Questions
How many episodes does CRUNCH have?
CRUNCH currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CRUNCH about?
Get ready to embark on a ‘PR learning adventure’ with CRUNCH!Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game.Tune in to these 'crucial chats over lunch' - CRUNCH -...
How often does CRUNCH release new episodes?
CRUNCH has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CRUNCH?
You can listen to CRUNCH on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CRUNCH?
CRUNCH is created and hosted by HMC.
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