PODCAST · business
Customer Data Perspectives
by CDP.com
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.Learn more at www.CDP.com
Episodes
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Breaking the Retail Disconnect with Relevancy I Ted Rubin
As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving…
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Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute
Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language…
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Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and…
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How to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at Martech
How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of...
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The Evolving MarTech Landscape I Scott Brinker, Chiefmartec
Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the…
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Driving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD Medscape
How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service. In this episode of Customer Data Perspectives, host...
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How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica
Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their...
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What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute
What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re...
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Customer Data Perspectives Trailer
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are...
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ABOUT THIS SHOW
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.Learn more at www.CDP.com
HOSTED BY
CDP.com
CATEGORIES
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Frequently Asked Questions
How many episodes does Customer Data Perspectives have?
Customer Data Perspectives currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Customer Data Perspectives about?
How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are...
How often does Customer Data Perspectives release new episodes?
Customer Data Perspectives has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Customer Data Perspectives?
You can listen to Customer Data Perspectives on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Customer Data Perspectives?
Customer Data Perspectives is created and hosted by CDP.com.
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