Episodes
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Value Your Greatest Promoters
Your own customers are certainly your biggest promoters; those who really spread the word about your business to their friends and share their experiences online. They are the unsung heroes of marketing, and they’re not even part of your staff; so how are you repaying them? This podcast explores...
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Earning Your Customer Reviews
If you’ve been keeping up with this podcast series then it’s probably starting to sink in that what customers are saying about you can really help your business. You know it’s important to get the reviews and how to ask for them, but are you actually earning them? Don Campbell continues the…
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How to Ask for, and Get Online Reviews
Your online ratings are very important since more and more people are shopping for and researching products and services online. To increase your rating, and improve your marketing efforts, you need positive online reviews, so asking your customers for their input can really make a difference.…
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The Lifetime Value of a New Customer
As a business owner, you know how important it is to develop trust and loyalty with your customers, especially when it comes to word-of-mouth referrals. But how do you maximize that loyalty to ensure referrals? It is so satisfying and fulfilling when you get a good review from a happy customer.…
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Can Online Reviews Help Search Rankings?
Online rankings and reviews about your business or service make a huge difference when it comes to getting the word out about your company. But, did you know that they can also affect SEO? The importance of a company’s online footprint and knowing how reviews benefit marketing efforts have been...
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What to do About Negative Reviews
If you run your own business, there’s a very good chance you’re getting online reviews. This, in itself, can be a little scary because although your business may be getting lots of great reviews, it has likely had the odd negative review too. You worked hard to build your business so of course a...
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Critical Importance of Online Reviews
Does the thought of getting online reviews make your stomach flutter a little from fear? When you consider it, that’s natural. Your customers are writing reviews in cyberspace and there’s no controlling what they say. But what if there was a way to get at least some control over them … or at…
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How To Get More Word of Mouth Referrals
Does it appear to you that your customers are slow to share their experiences about your business even though you offer wonderful products or services? Your customer relations department is humming like a well-oiled machine and you work to keep your customers happy. Nonetheless, customer…
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