Episodes
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Integrating Diversity into your Marketing Programs
Pascale Royal discusses how companies can integrate diversity into their marketing programs.
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What to do before you launch a Community
This podcast is with Jenny Weigle, community strategic consultant, experience architect and all around community guru.
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Key Pillars for Starting a Customer Marketing Function
This podcast is with Katlin Hess, Director of Customer Marketing at G2. Kaitlin also teaches on the CLG Campus. Check out her course: Leveraging Reviews…
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Starting and Scaling Customer Marketing Programs
This podcast is with Liz Oseguera, who heads up Global Customer Marketing at Airtable.
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Building Customer Advocacy Programs with your Internal Teams
This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos
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How to build a customer advisory board
This podcast is with Kim Rehnstedt of Hootsuite
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Applying Demand Gen Principles to Customer Marketing
This podcast is with Anastasia Pavlova.
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How Salesforce Approaches Customer Marketing
Hrishi Kulkarni spent several years working with others to build out Salesforce’s Customer Marketing prorams.
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Being Customer focused and the Inbound Marketing Methodology
Dan Tyre, who has been with HubSpot since the beginning and is the author of the book, Inbound Organization: How to Build and Strengthen Your…
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9 key steps for great customer interviews
Jim Lein is a great story teller and has some great insights on doing a great customer interview.
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Overview of Executive Council Programs
Christopher Detzel experienced community leader discusses his experience in launching executive council programs.
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The MVP Principle and The Community of Excellence
Adrian Speyer, community guru and author of The Accidental Community Manage, discusses the MVP Principle and The Community of Excellence concept.
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Jump starting and growing your online community
Nisha Baxi shares her years of experience in building successful communities.
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Building your Marketing Tech Stack & Designing Your Ecosystem
Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, is considered the guru of Marketing Technology and Ecosystems
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Unlocking value by integrating community into the customer journey
Brian Oblinger discusses how integrating community into the customer journey unlocks true customer value.
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Integrating Community into your Marketing Programs
Jordan Scott discussions how to integrate Community into your Marketing Programs
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A new framework for CLG and CX
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
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Integrating Community into Customer-Led Growth Programs
Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy.
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How Customer Marketing and Customer Success Work Together
Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook.
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Building Long-Term Relationships with Customers
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.
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The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
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Understand Customers and Their Jobs-To-Be-Done (JTBD)
Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel.
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Samantha Venia Logan: Social Currency and Power Dynamics in Community
Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…
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Dani Weinstein: The Evolution of Community In The Last Decade
Dani, a seasoned community leader, shares over 15 years of experience managing community at HP, Domo, SAP and other companies
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Peter Mahoney: Growing your career to become a CMO
Peter Mahoney, author of The Next CMO, outlines how customer marketers can accelerate their careers and prepare for future CMO roles.
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Allison Hartsoe: Leveraging data to be customer centric
Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…
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Jeremiah Owyang: Web3’s impact on Advocacy and Community
Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders.
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Eran Livneh: How Marketers can build a Customer-Led-Growth Program
Eran, one of the first CLG-Campus Professors, discusses how Marketers can build a Customer-Led Growth engine to drive growth.
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Kalina Bryant: Integrating CABs, Advocacy and Community into a CLG Strategy
Kalina shares lessons learned from developing customer facing programs for enterprise companies. She discusses Customer Advisory Boards, Advocacy and Communities.
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Joe Kevens: A deep dive in B2B Customer Reviews
Joe Kevens discusses how to approach B2B Customer Reviews. This podcast is ideal for the customer marketing trying to get started with User Reviews.
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Heather Pritchett: Getting your organization aligned behind your advocacy program
Heather is the Director, Customer Voice at OutSystems, discusses how to get internal stakeholders aligned with your customer advocacy program.
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Luis González: Starting & scaling your advocacy program
Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…
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Alison Bukowski: Where should advocacy sit in your company
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
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Kristen Engelhardt: How advocacy and community work together
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
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Michelle Kostya: Integrating Customer Education and Community
Michelle, a seasoned marketer, discusses how her team jump-started, managed and orchestrated Shopify’s Customer Education and Community programs.
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Barbara Thomas (BT): The Triad Engagement Ecosystem: customers, partners and employees
Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…
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Nick Bennett: Building Your Professional Brand
Nick is the Sr. Director of ELG & Evangelism. In this podcast, he discusses how to build your own professional brand.
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Andrew Sevillia: Building a Successful Customer Review Program
Andrew Sevillia is a seasoned Customer Marketer. He discusses how to get started with and scale your Customer Review program.
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ABOUT THIS SHOW
Learn and grow together
HOSTED BY
CLG Campus
CATEGORIES
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Frequently Asked Questions
How many episodes does Customer-Led Groove have?
Customer-Led Groove currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Customer-Led Groove about?
Learn and grow together
How often does Customer-Led Groove release new episodes?
Customer-Led Groove has 38 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Customer-Led Groove?
Customer-Led Groove is created and hosted by CLG Campus.
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