Cutting Through The Noise

Today we talk with Andrew Schultz: President of the Insight Studio based right here in Montana. We walk through the challenges and misconceptions of HubSpot. We talk about managing a fully remote team and we talk about the path from Alaskan Fishing Guide to Agency Owner and Operator. Reflecting on our conversation, it’s clear that not only does Andrew have a superpower in helping firms harness the power of software, but that he’s identified a clear problem in the market and delivers a really clean solution. And what a lesson. There are countless opportunities and issues businesses face everyday that they’re looking to solve. How can you be the one to help solve it? Even more, is there a specific vertical with a problem unique to their industry that you are uniquely qualified to help solve? If you have questions about anything marketing related, feel free to reach out to us here at Pintler Group. Or if you’re interseted in being a guest, shoot us an email at [email protected]. Thanks again for listening!

Today we talked with Ken Fichtler, Chief Executive Officer at Gaize. Ken's team is developing a test for cannabis impairment, not just cannabis use. It was a fascinating discussion on where the idea came from, how it all works and what’s next for this exciting startup. I know you’re gonna like it!

Hello everyone and welcome back to Cutting Through the Noise: A Montana based podcast produced by Pintler Group Digital Marketing. Today I’m joined by Kari Hyslop, communications coordinator for the college of humanities and sciences at the University of Montana right here in Missoula Montana. We talked about her path to a career in Marketing, her 20 years living abroad and the magic that is Missoula. We know you’re going to love this episode.

In this episode, we talk with Hannah Zurroff. Hannah is the executive director of Families First Learning Lab right here in Missoula, Montana. We talked with her about different strategies to reach parents in town that might benefit from their services. Spoiler alert: there are a lot of services. What does it look like to lead a team where everyone is wearing a lot of hats? We dive into these topics and more. We’re sure you will enjoy this episode. As always, find us at www.pintlergroup.com and www.geofli.com.

On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education. Topics include: -Drawing students to a small rural town college. -Email and digital apps taking over as the primary source of information in college admissions. -Advice for recent graduates entering the marketing field. -Structuring proper work-life balance in a higher-ed position. -Strategies for hiring the right employee. Maura Gatch Linkedin Profile https://www.linkedin.com/in/maura-g-6b978624 Montana State University Northern website http://www.msun.edu/ If you are interested in being a guest on Cutting Through The Noise, email [email protected]. Produced by Pintler Group Digital Marketing. https://pintlergroup.com/

On this episode of Cutting Through The Noise, entrepreneur, Montana Ambassador, and veteran drone pilot, Hazer Novich, drops by the shop to tell his amazing story of pursuing his organically homegrown career in visual arts. We chat about his humble beginnings in Big Sky country, how he gained his initial traction to pursue the work he aspired towards, and reinventing artistic direction amidst a growing field of competition. Hazer Novich Linkedin https://www.linkedin.com/in/hazerlive Hazer Novich Website https://www.hazerlive.com/

On this episode of Cutting Through The Noise, we chat with Jesse Bartholomew, VP of Product at Coaster Cycles. Topics include the 'last mile,' what it is and why it's important, as well as the rise of E-bikes and how the pandemic has shifted attitudes towards transportation. Coaster Cycles https://www.coastercycles.com/ Jesse Bartholomew Linkedin https://www.linkedin.com/in/jessebartholomew Pintler Group https://pintlergroup.com/

On this episode of Cutting Through The Noise, Jill Alban stops by Pintler HQ to offer insight on how to achieve a more enriching career mid-pandemic, what's in store for the future of content marketing, and how to maintain many talents from marketing to coaching. Jill Alban Linkedin https://www.linkedin.com/in/jill-alban Pintler Goup https://pintlergroup.com/ Find Your Why https://simonsinek.com/find-your-why/ Vivid Vision https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X

In this podcast episode of Cutting Through the Noise: Destination Marketing Kyle and Shawn discuss important digital efforts that can drive leads for economic development firms, including a robust customer relationship management strategy, enticing, location-specific content and partnerships with your local tourism firms. They also dive into the importance of establishing micro-conversions in an industry with a long sales cycle. We talk about the Pintler Group marketing framework and how economic development and higher education share some similarities when it comes to digital marketing and the customer journey.

In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel. Referral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few. So, check out the episode (and don't forget to refer your friends out way)! Our website: www.pintlergroup.com

In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why? We look at customer acquisition costs (or traveler acquisition costs) and discuss how to use lifetime value in your early-stage (acquisition) marketing decisions. This episode is specifically for anyone that has vacationers visiting their destination and LOVING it. You've reached product market-fit and now you want to figure out how to continue to grow repeat visitors. Check out more at our website: www.pintlergroup.com or just shoot us a note in the comments :) Also, be sure to check out our geopersonalization software to personalize content based on location: www.geofli.com

Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimization can make a huge impact on site performance and ultimately, your key visitiation metrics. We'll walk through software, strategies and some low-hanging fruit to figure out where to start for your digital destination marketing campaigns. Our website: https://pintlergroup.com/ Software mentioned in post: https://www.instapages.com https://geofli.com/

Acquisition, activation, retention, referral and revenue. This the the framework that makes up any robust digital marketing campaign. Coined originally by Dave McClure of 500 Startups, the framework fits tourism and economic development marketing quite nicely. www.pintlergroup.com www.geofli.com

In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm. Time On Site New vs. Returning Users Geographic Representation Top Visited Pages/ Top Exit Pages Referral Sources This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article. https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/ www.pintlergroup.com www.geofli.com

Gwen and Kyle look at a massive rebranding project: the Missoula Federal Credit Union and discuss how a project like that starts, middles and perhaps never ends. We chat about the importance of naming, earning buy-in from stakeholders and the community and then educating members, fans and community members on the new look and name. It's an amazing episode filled with some pretty powerful insights from a leader in the branding community. Enjoy. Cutting Through the Noise with Kyle Pucko: in this episode kyle interviews Gwen Landquist, Director of Branding at Clearwater Credit Union. They discuss a large rebrand in the city of Missoula: Missoula Federal Credit Union to Clearwater Credit Union. They discuss the "Why" and the "How" in a conversation you don't often hear happen after a large rebranding effort like this one. Truly insightful take-aways for anyone looking to tackle a project like this. Enjoy!

We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana. Enjoy the episode!

Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.

Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back. Google Tag Manager Community: https://support.google.com/communities/answer/7424249 Facebook Groups - What Are They?: https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130/

Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.

The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign. Want to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!

In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. Want to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.

Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness. Want to learn more about using existing platforms as a traction channel? Check out our video (https://youtu.be/wh8HFoDLu6w) and blog article (https://www.pintlergroup.com/blog/leverage-existing-platforms/) on this topic.

Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more! To learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic!

In this episode of Cutting Through the Noise, we look at the traction channel of sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website. Want to learn more about sales as a traction channel? Check out our blog article (https://www.pintlergroup.com/blog/qualifying-leads-how-to-gather-leads-that-convert/) and video (https://youtu.be/QyKeAIOc0Yk) on this topic!

Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them. Want to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.

In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a specific pain point: this is the episode for you. Enjoy! Want to learn more about engineering as marketing? Check out our video (https://youtu.be/znRrUCwtzk) and blog post (https://www.pintlergroup.com/blog/engineering-as-marketing/) on this topic!

In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more. Want to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!

Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help. Want to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.

Kyle and Josh Quick discuss the evolution from sketching to senior designing for a software company. This was an great conversation about the discipline it takes to publish a book and taking your skill to craft a product you can be proud of. Learn More about Josh: https://quickjosh.com/ Purchase the Book: Montana Quick Facts: https://www.amazon.com/Montana-Quick-Facts-Josh/dp/1080630929 Colstrip Tourism: https://www.visitmt.com/places-to-go/cities-and-towns/colstrip.html

Kassi and Michelle dive into the traction channel Search Engine Optimization and share tips for using your blog and video content to increase the SEO of your website. Want more information on SEO? Check out our video (https://youtu.be/heF_rNtUxGk) and blog post (https://www.pintlergroup.com/blog/readability-seo/) on this topic.

In this episode, Ryan Watson explains what it means to be a paid acquisition manager in one of Montana's fastest growing companies. We talk about influencer marketing, getting started in digital marketing and how early adoption paid off in mobile application advertising.

In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase. Want more information on offline advertising? Check out our blog article (https://www.pintlergroup.com/blog/offline-marketing-campaigns/) and video (https://youtu.be/z1n3JzRqV_k) on this topic.

In this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business! For more information on social and display ads, check out our blog article (https://www.pintlergroup.com/blog/compelling-ads/) on this topic.

Morgan Holzberger, Marketing Commuications Coordinator at Blackfoot, shares her experience as a digital marketer. From learning new tools, to understanding the product and trying out new techniques like texting or creating video, Morgan has great experience and advice that you do not want to miss! Morgan Holzberger's LinkedIn: https://www.linkedin.com/in/morganholzberger/

Kassi and Matt spend some time talking about his new business, Lot Metrix, how to market for a niche business, what makes a good marketer and how to keep up with the current marketing trends. With a long history of marketing, Matt is a guest you will not want to miss! Matt Powell's LinkedIn: https://www.linkedin.com/in/matt-powell-b0925991/

Mike Morawski of Honyocker Design joins Kyle on the podcast to talk about graphic design and his many years of experience in the field. They talk about fails and achievements, starting your own business, the importance of logos and what to expect when you are going to work with a graphic designer. Learn more about Mike and Honyocker Design here: http://www.honyockerdesign.com/

If you're listening to this podcast we probably don't have to convince you that podcasts are a great way to promote your business and establish yourself as a topic expert. On this episode, Kassi and Kyle dive into why podcasts are great for every business and what they have learned through the creation of Closing Day Podcast.

Michelle and Kyle answer questions about key words, Google Ads, search engine ad possiblities and much more on this episode of Cutting Through The Noise! Want to learn more about search engine marketing? Be sure to check out our video (https://youtu.be/HM3-CFrbpIA) and blog article (https://www.pintlergroup.com/blog/search/) on this topic.

In the digital world of today, it is increasingly important to create great digital content to use within marketing campaigns. Lido Vizzutti joins Kassi to talk about how media, journalism and marketing are all connected and how to create and leverage media assets to enhance your marketing strategy. Learn more about Lido Vizzutti here: https://www.lidovizzutti.com/

In this episode Kassi asks Michelle about her background, experience as a new marketer, and how to run successful social media and search engine advertisements. Michelle is a Paid Search Specialist here at Pintler Group with a vast background in analytics, sales and, now, digital marketing!

Michelle and Shawn discuss two types of unconventional PR: publicity stunts and customer appreciation. From storming Area 51 to sharing your customers' photos on Instagram, listen to this episode to learn more about using unconventional PR in your business. Want to learn more about unconventional PR? Be sure to check out our video (https://youtu.be/Fa3-cTsdNpM) and blog article (https://www.pintlergroup.com/blog/five-unconventional-pr-campaigns-and-why-they-worked/) on this topic.

This episode covers the Amazon press release strategy: any idea brought to the table of Amazon includes a press release to think about how the company would, if the idea takes flight, release it to customers. We talk about the difference and ecolution of press releases ten years ago to today! Want to learn more about publicity and press releases? Be sure to check out our blog article (https://www.pintlergroup.com/blog/5-steps-for-modernizing-press-releases/) and video (https://youtu.be/n8VHnIjnJLc) on this topic!

When a business is for sale here in Missoula, MT we love to brainstorm new marketing ideas that we would implement. Interested in what our brainstorming sessions are like? Listen to this episode to get inside our brains and learn about our approach to marketing ideation.

We believe that email marketing is a poweful tool that every company should use to get infront of their potential customers. Listen to this episode to learn more about how to get started with email marketing, how to get the most out of your efforts, and why we think it is essential for all businesses. Want to learn more about email marketing? Check out our blog (https://www.pintlergroup.com/blog/cutting-through-the-noise-1-email-marketing/) and video (https://youtu.be/_02nLolnBJE) on this topic.

Does finding a pre-existing, captive audience of people already interested in things similar to your product or service seem too good to be true? Well, when you begin targeting blogs and other influencers it becomes a lot easier to find an audience like this. Working with social media influencers, bloggers, and vloggers can seem intimidating, but in this episode Shawn and Michelle how this process has become easier and even more effective over time. Want to learn more about targeting attention? Be sure to check out our blog article (https://www.pintlergroup.com/blog/targeting-attention-marketing-in-2019/) and video (https://youtu.be/EFlok5wGUE4) on the same topic.

Do you enjoy receiving a coupon when you sign up for a mailing list? Do you get excited when you get an email from your favorite company wishing you a happy birthday? Welcome to the world of email automations. The idea of automated emails can seem robotic and impersonal, but in this episode Shawn and Kassi talk about how to use email automations to create quality, meaningful communication with your customers.