Cyber PR Music Podcast
by Ariel Hyatt
Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice.
Episodes
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Episode 9: Email Marketing for Musicians: Where Followers Become Fans
Step 4 of the Bond Marketing Funnel. Email is the most valuable tool an independent musician has, because it's the one place you actually own the relationship with your fans. No algorithm. No disappearing reach. If you spent half the time on email that you spend on social media, your career would...
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Episode 8: Building a Sustainable Music Career with Emily White
Ariel Hyatt sits down with author, entrepreneur, and music industry expert Emily White to unpack the first steps of the Bond Marketing Funnel—a powerful framework for helping artists move beyond chasing visibility and start building lasting relationships with fans who genuinely support their…
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Episode 7: Capture Buckets: How Artists Build Real Fan Ownership
Most artists have one capture bucket. Maybe. And they're bleeding potential fans every single day because of it. In this solo episode, Ariel Hyatt breaks down Step 3 of the Bond Marketing Funnel: Capture Buckets. This is the framework she uses with every Cyber PR client to help artists stop...
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Episode 6: Creativity, Courage, and Collaboration with Cassandra Kubinski
Are you an independent artist who feels exhausted, overwhelmed, and like you're constantly doing everything right but still going nowhere? This episode is for you. Ariel Hyatt sits down with singer-songwriter, artist coach, and Buzz to Bond Mastermind participant Cassandra Kubinski for one of the...
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Episode 5: Social Media & Online Tuneup
Social Media & Online Tuneup | Cyber PR Music Podcast Ep. 5 | Buzz to Bond Season Most artists are leaking fans every single day and they don't even know it. Someone hears your music on Spotify. They get curious. They click your profile. There's no link to Instagram. No link to anything. Fan...
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Episode 4: How to Craft an Artists' Story: The Art of the Perfect Bio for Musicians
Your songs might be great. That's not enough. In this episode, I sit down with Lorne Behrman, my friend of twenty years and the bio writer Cyber PR has trusted for over a decade. He has never once had a bio rejected. Not the whole thing, not even two or three sentences of it. I wanted to know…
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Episode 3: Brand Pillars, Fan Personas, and Voice — Step 1 of the Bond Marketing Funnel
Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing…
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Episode 2: Getting Your Mindset Right with Julie Flanders
Episode 2: Getting Your Mindset Right with Julie Flanders Before you can build a fanbase, you have to get your head straight. In this episode, Ariel sits down with her longtime mentor, musician, and October Project founder Julie Flanders — a woman who has lived every version of a music career…
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Episode 1: The Music Industry Has Been Lying to You About Success
After 30 years helping independent artists, Ariel Hyatt is back — and she's fired up. In this season premiere, Ariel exposes why streams, followers, and viral moments aren't building music careers — and introduces the Bond Marketing Funnel: her proven system for moving artists from chasing buzz…
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Playlisting Prowess: Pushing Playlist Potential with AI
In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy. Mike warns about the dangers of targeting the wrong audience and…
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Consent, Collaboration, and Caution: Web 3.0, The Metaverse and AI
In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music. Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the…
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Digital Dexterity: Decoding the AI Musicians' Maze By Testing Tools, Apps & Sites
In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is...
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Maximizing Music Marketing with ChatGPT and AI
On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan…
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Rhythm & Reflection: Why Musicians Need an AI Point Of View
On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and...
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Melodies in the Machine: Legal Landmines of AI-Generated Music with Ryan Kairalla, Music Attorney & Break The Business Podcast Host
On episode 2 of The Cyber PR Music Podcast, AI Season we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential…
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Metadata, Music Discovery & Musicians AI with Hazel Savage, Co-founder Musiio by SoundCloud
The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London. Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also…
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The Ultimate Guide to Music Publicity
In this episode Ariel discusses: The struggle she went through to release this book Exclusive Q&As with some of the amazing independent artists and industry professionals who are featured in The Ultimate Guide to Music Publicity Music release strategies and how to get featured on blogs and playlists
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Growing Patreon With Your Superfans w/ Heather Mae
In this epsiode, Heather & Ariel discuss: How to engage and establish your fanbase Finding your Super Fans Turning your Super Fans into Patreon subscribers Using Patreon to connect further with your fans
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Monetizing Zoom Concerts and Hangouts w/ Dan Mangan
In this episode, Dan & Ariel discuss: The state of live music during a pandemic Livestreaming Virtual Concerts Using StageDoor
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How to Grow A Massive Fanbase with Michael Walker
In this episode, Michael & Ariel discuss: Engaging your audience Creating real connections with your fans Getting in the right mindset Leveraging social media
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Music Marketing 101 with Bryan Calhoun
In this episode, Bryan and Ariel discuss: His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few) Why vanity metrics don't really matter The difference between social media management and marketing plans The self-service tools different platforms offer that you…
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Creating Community With Ashley Kervabon
In this episode, Ashley and Ariel discuss: What #WomenCrushMusic is, Why it began, and how it spread to 16 cities in their first year How #WCM has gone virtual during the COVID crisis Why connection and community are the most important things in this industry Surprise wins that #WCM has…
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Beat Your Inner Critic with Angela Beeching
In this episode Angela and Ariel discuss: How Angela helps transform musicians' careers The importance of creating authentic fan connections especially during quarantine The Hero's Journey and how it relates to your career What your musician's bio should actually say How to overcome your inner...
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Fighting COVID Through Connection
In this episode Ariel discusses: How to communicate with your audience during this time Why you can foster deeper connections with your fans more than ever before The reasons you should continue to release music throughout this pandemic
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Breaking Down The Business with Ryan Kairalla
In this episode Ryan and Ariel discuss: The importance of not taking any shortcuts when building your career Resources for legal advice for every budget Why meeting the "right person" won't make your career take off Why copyrights are the most important thing you can do for yourself in your…
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Twitch for Musicians Pt. 2 with Karen Allen
In this episode Karen and Ariel discuss: Twitch and the audience in depth What tools you need to stream on Twitch How to produce a stream on Twitch Levels of Twitch users and their differences How to make money on Twitch before you qualify for monetization If you're interested in Karen's book,...
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Twitch for Musicians Pt. 1 with Karen Allen
In This Episode Karen and Ariel Discuss: Her career highlights including working for the RIAA Her new E-Book and course, Twitch for Musicians How musicians can try Twitch for free before committing to the platform through her account In Rotation How and why you can monetize more effectively while...
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Why Authenticity is Key with Emily White
In this episode Emily and I discuss: Her new book, How To Build A Sustainable Music Career And Collect All Revenue Streams Emily's background at Collective Entertainment and her non-profit #iVoted Emily's time with The Dresden Dolls and what she learned from her work tour managing them The...
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Bandsintown, The Indie Artist's Best Friend
In this episode Kristin and I discuss: Tips to optimize your profiles on other platforms including your artist website utilizing Bandsintown Why Bandsintown can be your new and improved mailing list How Bandsintown gives smaller artists a leg up How to not exhaust your mailing list with the use…
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Women In Music 2020 and Beyond
In this episode Nicole and Ariel discuss: WIM'S history - it was founded in 1985 and up until 5 years ago was only based in New York City. It is now a global organization with over seven thousand members How to join, the benefits you will receive as a WIM member (the best $75 you will spend each...
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Full Time Music is Possible
In this episode, Manafest and Ariel discuss: Manafest shares his system for releasing singles and how he's shifted to the singles market How he uses print on demand to release singles and tshirts at the same time for extra bang (and extra money) How he has launched and succeeded at SIX…
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Your Music and People
First, we talk about at the realities of being an introvert (like Derek) and discuss how to still make friends and influence people in the business whether you're at a gig, a party or an official music conference. Next, Derek breaks down one of my favorite articles that he's ever written, where…
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On Being A Woman in Music
The Cyber PR Music Podcast Episode Six: On Being A Woman in Music with Bree Noble In This Episode Bree Noble and Ariel Hyatt discuss Navigating the business as both artists and music industry professionals How a woman's journey in the music business differs from a mans Getting support from peers...
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Spotify or Die
The Cyber PR Music Podcast Episode Five: Spotify or Die with Mike Warner In this episode Mike and I discuss: The Spotify Basics most artists skip How to submit your music to Spotify's playlist curators How to stand out amongst the 40,000 tracks (yep you read that right!) that go up every day on...
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Lessons from Marie Kondo
The Cyber PR Music Podcast Episode Four: Lessons from Marie Kondo What Marie Kondo Can Teach You about Your Music Career… I recently completed the KonMari Method™ and it was as she promised, life-changing. In this episode, I share the lessons Marie can teach us all in the music industry. It…
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The Importance of Mindset
The Cyber PR Music Podcast Episode Three: The Importance of Mindset with Suz Paulinski May is mental health month and in this episode, I have a great conversation with Suz Paulinski AKA The Rock/Star Advocate, who is my go-to colleague for mental health related advice. Suz holds a Masters Degree…
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The Rise Of The Indie
The Cyber PR Music Podcast Episode Two: The Rise of The Indie with Tony van Veen Independent artists and their voices are now being included and invited to the table in a recognized way. Tony & Ariel talk how to be excellent at marketing, how not to be an a-hole, and how to monetize your music....
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Goal Setting For Musicians
Welcome to Episode one of the Cyber PR Music Podcast. Over the past 23 years since I started Cyber PR, I realize that having a "hyphenated career" is essential for all of us as artists and industry peeps to learn a lot of things. The Cyber PR Music Podcast Will be a Combination of 2 Things:...
About this show
Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice.
Hosted by
Ariel Hyatt