Daily Revenue Journal
by Ollie Whitfield
Want to get away from all the silver bullets and magic strategies for overnight success we see in marketing and sales? I do. Im Ollie Whitfield, Product Marketer at VanillaSoft. I'll be recording every day and uploading 10/15 minute episodes every day.So if you want to get into the weeds and make those 1% improvements every day for your org, have a listen and see how I'm trying to do that. It should be fun 🙃
Episodes
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28: Having 0 Zoom Calls For A Day 😯🏆
It happened
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27: The Pain About Podcasting
Connect: https://www.linkedin.com/in/olliewhitfield/
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23: A New Webinar Format... To Get More Leads From Our Market
Trying something new!
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(Interview?!) A Marketer Who Made Some Cold Calls...
A marketer who made some cold calls... what? It's not a hoax. Sam Niro is my first guest on this podcast. She talks about how and why she got started making some cold calls, even though she's a Product Marketer like me. Dont worry! This isn't going to become the 60 minute interview podcast. Ever....
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22: Launching A Podcast... Not This One
In 1 month I went from having 0 podcasts to 2. WTF
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21: Making An EPIC Webinar
They don't all suck
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Bonus: Rookie B2B Tech Buying Mistakes To Avoid
Yup, admitting it here. Dont do this...
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19: Inbound Lead Follow Up... That's Not Vanilla
Do you want the recording of this webinar? Here's what I found interesting..... We've all heard it. I tried something different.
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18: Finished > Perfect.
Ever waited way too long to finish something? That's because perfection is the opposite of completion.
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17: Focusing On A Few Key Tasks, Not Everything
Yup. It works.
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16: Be A Stringent Project Manager
Thats the main theme for today. A big reminder and lesson we all need to hear every so often
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15: Upselling Customers & Testing Without Risk
difficult conversation today. Have a listen...
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14: Affiliates & Bad Buying Experiences
It's been one of THOSE days
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13: Running A Webinar That's Fun AF
They dont have to be boring. They dont have to be 1 talking person with slides. I just finished recording a webinar today and it was a blast.
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12: My 3 Free Trial To Paid Customer Conversion Tactics
The most actionable episode I've done so far. Want to convert more free trials to paid customers? These are the 3 main ways I'm doing it now
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11: Evaluating Vendors & Asking For Help
Big progress today. Listen for a good time
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10: Aggressive Conversion Tactics & A Thank You
Sorry, no description today :)
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9: Converting Free Trials & Encouraging Engagement
Why do free trial users not even use their free trial? You cant make everyone convert from free to paid. But you can improve how many of those free users (who cost a lot of time and resource to acquire) convert.
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8: Customer Feedback & Your Inner Cirlce
Need to get a win on the board without going public? Trust your inner circle and worry about dotting the I's and crossing the T's later. Here's how im doing that to kickstart my huge project
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7: Quarterly Business Review, Sorta.
Ever done a QBR? What about for your clients? Me either. But it might be a good idea.
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6: Tweaks & Team Buy-In
No preview today. Have a listen ;)
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5: Preventing Churn & Converting Free Trials
Yeah this was a very simple, easy day. Jokes. Preventing churn and optimizing your free trial > paid customer ratio is hard. That's what we did today. But I can't do it alone, I don't know how. So, here's how we do it...
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4: Recording Videos & Your Comfort Zone
Ever sat and talked to yourself on camera? Yeah it's not easy. Getting no reply, having to think of body language and tone. Ooooffff
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3: Planning A New Initiative
Start from completely fresh on any Google Document... where do you start? That's what I did today. Mapping out a new initiative, what it might mean, what we'd need, how it would work and everything inbetween. Here's a couple things I did while trying to not take the easy route on this...
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2: Net Revenue Retention & Your Boss!
Net revenue retention. Big topic :0 We got started after our SKO, and the ball is moving. But I nearly made a pretty big fail and was lucky to be saved this time out. Have a listen to hear how my boss saw something coming that I didn't, and how we make sure he can see these issues coming down the...
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1: Revenue Kick Off & 2021 Goals
Yeah there was a lot going on today :) Our first Revenue (not Sales) Kick Off. The entire company. Every department head. The roadmap, KPIs, revenue goals, expansion and strategy changes. The works. But hey, not a bad place to start a new podcast series.
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0: WTF Is This Podcast? Listen To This Episode First
Another podcast? Yup! But this isn't gonna take even 30 minutes of your time. Lemme explain... Are you bored of hearing the same tactics and strategies to "grow your business", "get more leads" or even "10X your goals"? I am. Truth is, most of the ways anybody has ever 10X'ed anything is by…
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About this show
Want to get away from all the silver bullets and magic strategies for overnight success we see in marketing and sales? I do. Im Ollie Whitfield, Product Marketer at VanillaSoft. I'll be recording every day and uploading 10/15 minute episodes every day.So if you want to get into the weeds and make those 1% improvements every day for your org, have a listen and see how I'm trying to do that. It should be fun 🙃
Hosted by
Ollie Whitfield