PODCAST · technology
Daily SEO Tips
by Katherine Watier Ong
One SEO tip a day for the in-house marketer looking to up their game and get more organic traffic to their sites.
Episodes
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New tools inside your search engine accounts
New tools inside Google Search Console and Bing Webmaster Tools. Today we are going to talk about a few new SEO tools that are inside the search engine s webmaster tool accounts and why you d want to use them. Hello. Thanks for listening to SEO tips today. There is new version of the crawl report...
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Video tips and resources from Google and YouTube
A collection of YouTube updates There s been quite a few updates in the video space last month – from both YouTube and Google. Let s dive into them. Hello. Thanks for listening to SEO tips today. Let s first talk about the YouTube algorithm updates. Here are the crib notes from the Search Engine...
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307 Redirects are not real redirects
Does Google crawl 307 redirects? 307 redirects DO NOT function like 301 redirects. Listen to today s tip to learn about how and why you should fix these redirects. Hello, and thanks for listening to SEO tips today. These types of redirects (307) occur because the site was set up with HSTS which...
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Optimizing podcast audio
It s time to optimize your audio Hello! And thanks for listening to SEO tips today. Interested in optimizing your audio assets? This episode is for you. Did you know that one-third of US adults listen to a podcast a month? That s more people consuming podcasts than are on some of the major social...
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Creating a Plan to Rank in Voice Search
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today. In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are...
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Core Web Vitals 411
Page Experience Google update We now have a deadline around when the Core Web Vitals measurements impact rankings – May of 2021. Let s talk about how to prepare. Hello! And thanks for listening to SEO tips today. Google has announced that the metrics measured in their Core Web vitals report data...
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The power of SEO for Academic Journals
The power of an SEO strategy for academic journals Hello, and thanks for listening to SEO tips today. Over the past few years, I ve been working with professional journals who are in Google Scholar but need to improve their Google Search visibility. My focus has been to ensure that I don t...
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Checking mobile usability issues in bulk
Checking for Mobile Usability Issues Across a Large Site Hello, and thanks for listening to SEO tips today. With desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark...
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Cloudflare's SEO resources
Interesting Cloudflare resources Hello, and thanks for listening to SEO tips today. I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an interesting effort by Cloudflare to market to the SEO community to me, but both of these are free…
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YouTube's content planning guide
Google s YouTube Content Planning Guide Hello, and thanks for listening to SEO tips today. Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters. And it starts with – finding you why – an approach that I LOVE. It aligns well with the Google…
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New Bing ranking tips
Bing Ranking insights Hello, and thanks for listening to SEO tips today. Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the tidbits that they picked up during the interview. Click-through rate (CTR) can be used to determine...
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411 on Google Analytics 4
Google Analytics 4 – Time to Getting Familiar Hello, and thanks for listening to SEO tips today. While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It s now officially released and when you set up new GA accounts, it s the default option when you set…
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Google now ranking passages and moments
Updates from Search on Google 2020 presentation Hello, and thanks for listening to SEO tips today. Today we will talk about the SEO updates unveiled in Google s Search on 2020 presentation, which you can see on YouTube. The first most significant one is their announcement of Passages ranking…
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Nudging Google to index your content
There is no more request indexing feature in the Google Search Console Hello, and thanks for listening to SEO tips today. Google has Temporarily Disabled the "Request Indexing" feature of the URL Inspection Tool. In case you go to the Google Search Console and can't use the "request indexing"...
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March 2021: Only mobile content will be indexed
By March 2021: Google will only index mobile content Hello, and thanks for listening to SEO tips today. John Mueller from Google reminded SEOs during PubCon this year that by March 2021, it will only be indexing mobile-friendly content. If you have anything on Desktop that is not on mobile...
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SEO and conversational skills
Persuading as an SEO and your conversational skills Hello, and thanks for listening to SEO tips today. Persuading as an SEO is directly related to your interpersonal communication skills – your ability to have a good conversation. This tip comes from a recent NPR Life Kit episode where they...
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YouTube Optimization - increasing watch time
A YouTube optimization tip Hello, and thanks for listening to SEO tips today. Most of this comes from a super informative Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. Here are my crib notes: I think the most insightful bit was when Tim answered this question: Should you…
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A handful of podcast marketing tips
An update on how to increase organic discovery of podcasts Hello, and thanks for listening to SEO tips today. First a few updates from the world of podcast marketing: Amazon has entered the Podcasting Market Amazon Music now lets you discover and play podcasts – in its iOS and Android apps and on...
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Dwell rate and SEO
Hello, and thanks for listening to SEO tips today. Let s dig into when bounce rate or dwell time might matter for your SEO program. First, let s talk about what bounce rate is. In Google Analytics, bounce rate is when a visitor comes to your page and leaves without viewing any other page on your...
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Optimizing for Screen Readers
How to create copy that is screen reader-friendly and SEO friendly? Hello, and thanks for listening to SEO tips today. Today we're going to talk about how to write copy that's friendly for a screen reader most of the time when you're optimizing for a screen reader you're also optimizing for…
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SEO - How to understand the bigger picture
How to stay on top of SEO changes Hello, and thanks for listening to SEO tips today. As I record my 100th SEO tip, I reflected on what might be useful for folks who are listening, and I thought today might be a good day to talk about the bigger picture of SEO. When I [...]
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Optimizing your Audio Assets
Today s SEO tip is going to focus on the audio ranking opportunity in organic search. Hello! And thanks for listening to SEO tips today. Today s tip is focused on optimizing audio assets because today, I m launching my second podcast. The Digital Marketing Victories podcast, a monthly show…
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Be careful of hashes in your URLs
Be careful of hashes in your URLs Hello! And thanks for listening to SEO tips today. Google ignores any text beyond a hash mark (#) in a URL. If you are generating URLs known as hash or fragment URLs, they will not crawl, index, or rank them. Google will also not flow PageRank to URLs [...]
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Why schema and how to get it implemented
How to convince your developers or boss to implement schema.org Hello, and thanks for listening to SEO tips today. First, let s talk about what schema markup is. Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way…
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Content Pruning
Let s talk about the power of content pruning. Hello, and thanks for listening to SEO tips today. Let s talk through when you might want to think about removing pages from your website and how to get started figuring out which pages to prune When do you need a content audit and pruning project?…
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Core Web Vitals
Core Web Vitals – do you need to worry? Hello, and thanks for listening to SEO tips today. First of all. Core Web Vitals. Will it impact you? At the moment, it s a tiny ranking factor. But it depends on your business goals, the vertical in which you operate, and your web search competitors, the...
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Why federal agencies (GOVs) need a YouTube strategy
Let s talk about why federal agencies (.govs) need a YouTube optimization plan Hello, and thanks for listening to SEO tips today. Let s start with some background. The US government began engaging with YouTube and launching channels on YouTube in 2009 when it signed Special Service Agreements…
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Is Apple building a search engine?
There are signs that Apple may soon launch a search engine to compete against Google Search Hello, and thanks for listening to SEO tips today. SEOs have been noticing increased activity from AppleBot (Apple s crawler) and in July the company updated information about its crawler as well as...
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Signs that you might need a local SEO plan
When do you need local SEO? Hello, and thanks for listening to SEO tips today. Let s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean. If you ve been working on SEO for a site that does NOT have [...]
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Marketing a new food brand online
A few tips for digital marketing discovery for new food brands Do you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you. If you re working on launching a strategy for discovery of a new brand – your work is less about SEO for [...]
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Episode 90: A quick vacation update
Send us Fan Mail Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...] Here are…
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Episode 89: Documenting all stages of your customer journey
Send us Fan Mail Let s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand…
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Episode 88: How to get started with SEO competitive audits
Send us Fan Mail Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand...
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Episode 87: Federal .gov websites cannot rank for anything they want
Send us Fan Mail Federal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn t mean that they can rank for just anything. I was reminded of this when I…
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Episode 86: A collection of voice search updates
Send us Fan Mail Let s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get started. We are at the 50% of voice searches. We are close to that 50% of searchers…
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Episode 85: Adding transcripts and captions to increase views and listens
Send us Fan Mail Let s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts...
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Episode 84: Federal .gov websites need SEO
Send us Fan Mail Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and…
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Episode 83: Emotions and SEO
Send us Fan Mail Let s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user s mental state. Are you...
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Episode 82: Some ranking drops you can't recover from
Send us Fan Mail How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It s a huge domain, huge domain authority and yet it lost traffic....
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Episode 81: YouTube metrics that you should track
Send us Fan Mail Are you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips today. There are two ways to get more views of your video. You can work to rank in...
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Episode 80: Creating a plan to get more Google Discover traffic
Send us Fan Mail Let s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary of the updates: There is a focus on content that meets E.A.T (Expertise, Authority,...
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Episode 79: Do you need a voice search plan?
Send us Fan Mail Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself using search on your phone with your voice to find instructions while cooking. Or...
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Episode 78: Links in Android are now labeled as fast based on web.dev metrics
Send us Fan Mail Did you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use the Web Core Vitals measurement to highlight faster loading pages in Android…
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Episode 77: Using Reddit for SEO research
Send us Fan Mail Let s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site in the US? Users on Reddit are anonymous. For that reason, it s a great tool to use...
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Episode 76: Ensuring that more people discover your podcast in search
Send us Fan Mail Let s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Google Search on all browsers, desktop and mobile. Users can play your episodes in the...
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Episode 75: You might not know everything about meta titles and descriptions
Send us Fan Mail Do you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncommon knowledge about meta titles and descriptions. It was so amazing that I had to...
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Episode 74: How your website's crawl budget can impact Google crawling
Send us Fan Mail Have you seen the most recent Google video on Crawl budget? If not, you re going to want to get the crib notes in today s SEO tip. Hello. Thanks for listening to SEO tips today. Google released another great SEO mythbusing video about crawl budget that is a must watch . I...
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Episode 73: Can you trust SEO studies?
Send us Fan Mail SEO studies are sexy but are they accurate? We ll talk about the impact of confirmation bias in today s SEO tip. Hello. Thanks for listening to SEO tips today. This is your regular reminder that correlation does not equal causation and many SEO studies you see could be…
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Episode 72: Creating a general SEO writing guide for your in-house writers
Send us Fan Mail Creating a general writing for searchers guide for your in-house team Hello. Thanks for listening to SEO tips today. Today I m going to talk about how to give your in-house writers some general guidelines on how to optimizing their content for search discovery. Hopefully, this is…
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Episode 71: HTST vs 301 redirects
Send us Fan Mail Is HSTS enough? Do you still need 301 redirects? Hello. Thanks for listening to SEO tips today. This tip is based on a client conversation with the developers of the web platform they are moving to. Let me set the scene – we have carefully pulled data on all of their domains and...
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ABOUT THIS SHOW
One SEO tip a day for the in-house marketer looking to up their game and get more organic traffic to their sites.
HOSTED BY
Katherine Watier Ong
CATEGORIES
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Frequently Asked Questions
How many episodes does Daily SEO Tips have?
Daily SEO Tips currently has 107 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Daily SEO Tips about?
One SEO tip a day for the in-house marketer looking to up their game and get more organic traffic to their sites.
How often does Daily SEO Tips release new episodes?
Daily SEO Tips publishes regularly with 107 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Daily SEO Tips?
You can listen to Daily SEO Tips on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Daily SEO Tips?
Daily SEO Tips is created and hosted by Katherine Watier Ong.
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