PODCAST · business
DealerRefresh - RefreshFriday
by Jeff Kershner & Alex Snyder
The official DealerRefresh - RefreshFriday Podcast where Jeff Kershner and Alex Snyder host their weekly...
Episodes
-
Episode 15 - Semcasting Acquires Transparency AI - Interview With Ray Kingman, CEO
In August 2017, Semcasting, a tech firm in North Andover, MA and creators of the patented IP targeting technology Semcasting Smart Zones®, announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an...
-
Episode 14 - Industry Dirt, Drama, and Dealer-Vendor Role Playing - 2018 Predictions
Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch's recent article on…
more -
Episode 13 - Experian Acquires String Automotive - Ryan Gerardi Interview with Ken Kolodziej, CEO
In today’s generally flat new-car market, successful dealers need the perfect mix of data and market intelligence to drive more sales, cultivate deeper customer relationships and develop new ways of better conquesting customers from their competition. One of the few companies in the auto retail...
-
Episode 12 - FixedOps Marketing, Vehicle Subscription Models, 2017 Finale
Chris K Leslie and Ryan Gerardi are back for Episode #12, our final co-hosted show for 2017. In this edition we open up with a friendly debate about whether there is or is not opportunity for dealers to do more with their fixed-ops business, and if so then what exactly is the opportunity, how...
-
Episode 11 - Down Market? Time for a Little “Old School” Automotive
While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes…
more -
Episode 10 - The Myth of Selling Cars to Millennials - DealerRefresh Web Chat
Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new…
more -
Episode 6 - Scaling personalization to all customers throughout the buying journey
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The official DealerRefresh - RefreshFriday Podcast where Jeff Kershner and Alex Snyder host their weekly...
HOSTED BY
Jeff Kershner & Alex Snyder
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does DealerRefresh - RefreshFriday have?
DealerRefresh - RefreshFriday currently has 7 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is DealerRefresh - RefreshFriday about?
The official DealerRefresh - RefreshFriday Podcast where Jeff Kershner and Alex Snyder host their weekly...
How often does DealerRefresh - RefreshFriday release new episodes?
DealerRefresh - RefreshFriday has 7 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to DealerRefresh - RefreshFriday?
You can listen to DealerRefresh - RefreshFriday on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts DealerRefresh - RefreshFriday?
DealerRefresh - RefreshFriday is created and hosted by Jeff Kershner & Alex Snyder.
URL copied to clipboard!