PODCAST · business
Dear Marketers with Emily Kramer & Friends
by Emily Kramer of MKT1
Startup Marketing Advice PodcastWhenever Emily Kramer—creator of MKT1 newsletter—needs B2B startup marketing advice, she turns to the marketers she has on speed dial. Now, you can hear Kramer and these marketing experts, Devon, Grace & Jenny, talk shop and share unfiltered advice on how to improve your approach to marketing. On each episode, we’ll answer a question from a real marketer, like “How do you hire great marketers?”, “Is the company blog dead?” and “Should you make your founder an influencer?” We’ll pack our answers with candid advice, strategies you can apply right away, and proven MKT1 frameworks—plus learnings from our experiences at startups like Asana, Cocoon, Mercury & Vanta. We’ll also bring in guests when we need another expert opinion.Produced by MKT1 and Caspian Studios, in partnership with Typeform, Dear Marketers drops every other week on your favorite podcast app, plus on Substack and YouTube. Subscribe now to Dear Marketers.www.mkt1.co <a href="htt
Episodes
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Dear Marketers, It’s the season 1 finale! Hot takes on case studies, dev marketing, measurement, and more
Dear Marketers, WE HAVE MORE QUESTIONS! Summary: In the final episode of 'Dear Marketers,' season 1, Host Emily Kramer sits down with all her co-host friends to discuss additional questions from listeners. Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, Jenny Thai, Head of...
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“Dear Marketers, How has the product launch playbook changed?”
How has the product launch playbook changed? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, and Jenny Thai, Head of Content at Vanta, discuss the old versus new way of launching products, and...
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"Dear Marketers, How do you build an IRL events strategy?"
How do you build an IRL events strategy? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, and Grace Erickson, VP of Revenue at Cocoon, discuss smart event strategy and how to avoid dollars in…
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Dear Marketers, "What are the most common mistakes new managers make?"
What do new marketing managers get wrong? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Jenny Thai, Head of Content at Vanta, and Grace Erickson, VP of Revenue at Cocoon, dive into what new marketing managers get wrong. Moving beyond the basics like bad…
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“Dear Marketers, Is the company blog dead?”
Is the company blog dead? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Jenny Thai, Head of Content at Vanta and Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, discuss the company blog and whether it is alive and well. They dive into a…
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"Dear Marketers, When should you do a web or brand design?"
Should you do a brand or web redesign? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer sits down with her friends Grace Erickson, VP of Revenue at Cocoon, Jenny Thai, Head of Content, Vanta, and special guest Kelsey Aroian, Former Senior Director Brand & Creative, Front and Former...
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“Dear Marketers, Is sales & marketing alignment harder than ever?" (part 2/2)
Is sales & marketing alignment harder than ever? (Part 2/2) Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon, tackle the often intense topic of sales and...
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“Dear Marketers, how can sales and marketing get aligned in 2025?" (part 1/2)
How can sales & marketing work better together in 2025? (Part 1) Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon, explore the complexities of aligning...
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"Dear Marketers, Should your founder be an influencer (on LinkedIn)?
Should my founder be an influencer? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Jenny Thai, Head of Content at Vanta discuss the intricacies of turning executives into LinkedIn influencers....
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"Dear Marketers, how do you hire a great team?”
Summary: In episode 3 of 'Dear Marketers,' Host Emily Kramer is joined by co-hosts Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon—all three co-hosts worked together twice at Asana and Carta. They discuss the challenges of hiring and...
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“Dear Marketers, How do you tell a consistent story?”
Summary: In episode 2 of 'Dear Marketers,' Host Emily Kramer is joined by Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Jenny Thai, Head of Content at Vanta. Together they discuss the essentials of maintaining a consistent brand story across channels. The conversation...
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“Dear Marketers, How do you handle marketing requests?”
In this debut episode of 'Dear Marketers,' Host Emily Kramer is joined by Jenny Thai, Head of Content at Vanta, and Grace Erickson, VP of Revenue at Cocoon. Together they answer the question: "How do I handle marketing requests?"They share strategies for prioritizing these requests, underscoring...
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ABOUT THIS SHOW
Startup Marketing Advice PodcastWhenever Emily Kramer—creator of MKT1 newsletter—needs B2B startup marketing advice, she turns to the marketers she has on speed dial. Now, you can hear Kramer and these marketing experts, Devon, Grace & Jenny, talk shop and share unfiltered advice on how to improve your approach to marketing. On each episode, we’ll answer a question from a real marketer, like “How do you hire great marketers?”, “Is the company blog dead?” and “Should you make your founder an influencer?” We’ll pack our answers with candid advice, strategies you can apply right away, and proven MKT1 frameworks—plus learnings from our experiences at startups like Asana, Cocoon, Mercury & Vanta. We’ll also bring in guests when we need another expert opinion.Produced by MKT1 and Caspian Studios, in partnership with Typeform, Dear Marketers drops every other week on your favorite podcast app, plus on Substack and YouTube. Subscribe now to Dear Marketers.www.mkt1.co
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HOSTED BY
Emily Kramer of MKT1
CATEGORIES
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