PODCAST · business
Dear Video
by Peter Preston
Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.
Episodes
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032 How to 53X your chances of ranking on page 1 with Robert Cassard
Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for...
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031 Tell your viewers what to do next with Paul Matthew
Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content. Paul works with...
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030 Value your work and value your time with Trey Morrow
Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it...
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029 How Jill Addison positions her business to grow
Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just...
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028 How Adam Harder creates content that aims for the heart
Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing. With three degrees and a ton of experience,...
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027 Why and How to Publish A New Video Every Day with Nina Froriep
Nina publishes a new video every day of the work week and she can tell you exactly how to do it too. Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses. Listen in as Nina and I talk video strategy, her...
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026 Ask your customers to invest in your growth with Trevor Hellman of Hudl
Do you ever wish your customers could see your vision for your company? Trevor Hellman is a Senior Video Producer at Hudl, a forward-thinking sports analytics company. In this episode, Trevor shares how he and Hudl use brand storytelling to get customers to buy into the direction the company is...
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025 Translating ideas into visual stories with Adam Palmer
Adam Palmer thinks you should make more art. In this conversation, Adam and I talk about how companies can take their ideas and translate them into visual stories that move an audience closer to the brand. We also touch on why you should only show your best work - and why you should keep some of...
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024 Three ways to grow your audience through video with Benjamin Kitzinger
Benjamin Kitzinger is a Sr. Multimedia Marketing Manager and Video Producer at Altium, a printed circuit board (PCB) design and tools company in San Diego. Benjamin comes at video from a different background than most of us. He studied computer science in media, so he has a deep understanding of...
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023 People want answers (not more news about you) with Jon Weigell
From journalism student to singing in two metal bands to associate producer for Condé Nast, Jon Weigell may be early in his career but he’s already done heaps of great work and has a lot to share. Tune in for this one to learn how Jon helps his on-screen talent stop actin’ like a robot and be…
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022 This firearms company uses video to get closer with its customers with Nathan Richer
Nathan Richer, the video production manager at Ruger Firearms, joins me today. Nathan has great stories about shooting video of people shooting guns. He also shares: How you can use video to provide good customer service and good customer care How you can use video to mentor your customers if...
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021 Creating videos for an audience of one with Michael Henley
Michael Henley is helping his company and others thrive with video content. Michael is a video and digital content producer with Epic Agile, where they help companies adopt agile practices while having a blast doing it. Michael and the Epic team have a unique approach to using video throughout…
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020 Leveling up by working with people better than you with Avery Grasse
Avery Grasse leapt out of his comfort zone when he was 18 years old and he hasn’t really looked back since. From a missions trip to Mexico to Huntsville, Alabama, Avery has traveled and seen a lot, but the thing that stuck with me from our talk is his humble dedication to making better and better...
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019 Why you should get outside your comfort zone with Conor Olmstead
Conor Olmstead is a Video Producer at America’s Test Kitchen. In this episode we touch on why knowing your limits can help you grow into new and exciting roles plus why sometimes you just need to do crimes. Click these links to find Conor and his work: Conor on LinkedIn America’s Test Kitchen...
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018 What you learn after 18 years in video marketing with Chris Schwager
Chris Schwager has been doing this video marketing thing for nearly two decades. He’s got a lot to share and he’s not shy about it. A lot has changed since Ridge Films started in 2002 and if you tune in to this episode you’ll hear where that journey has taken Chris and where we’re at today. Press...
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017 Why your customers’ problems make good video with James Serra
Whether he's finding good stories to tell at work or struttin' the stage with his band, James Serra is a seriously fun dude. Join us as we talk about how any business can find good stories to tell, who to focus your storytelling on, what it's like to be in a band with your brother (even during a...
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016 Finding the emotional side of the story with Kara Chin
Just because you’re in business doesn’t mean you can’t connect with your audience emotionally. Today’s talk with Kara Chin of Business Insider goes deep into why it’s important to find the emotional side of a story and how to find it (hint: it’s start with really listening to people). We also…
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015 How to attract viewers and keep their attention with Taylor Moyle
How do you make sure your videos capture and hold attention? Taylor Moyle has an idea and in this episode he shares how he goes about making videos that make people stop and watch. Taylor is the Video Producer for Underknown's What If, a social media channel that offers "an epic exploration of...
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#Lesson 1: How to Build Your Own YouTube Channel (deep-dive session) with Dr. Gerald Auger
Dr. Gerald Auger isn’t famous, but he does have a bigger YouTube channel than me. Gerald started his YouTube channel to be able to show and tell his work to a specific audience. But that audience wasn’t there. So he changed his approach and started growing a following that has led to big...
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014 How to flip a story on its head and be a bit more daring with Mykim Dang
Mykim Dang, Executive Producer at America’s Test Kitchen and a bit of an adventurer, joins us to talk how to put together a story arc, why you should experiment more, and how to give your mind some time off (hint: her escape involves lots of water and and very measured breathing). You should…
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013 How to think strategically while nailing your content tactics with Payton Van Vors
Payton Van Vors joins me from Saint Louis to talk video production and social media strategy. Here's what you're going to take away from this conversation today. Payton is focused on: The strategy behind the video behind the social media What you want to get out of the content that you're…
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012 How to build a career in the music biz with Bryan Hahn
Bryan Hahn is a Studio Video Producer for The Fader Magazine, an icon of the music world, and has worked with more artists than I can name in this intro. Bryan’s story is one of doing what it takes to build the connections and repertoire needed to make a great career in the music business. Listen...
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011 Twitter Hacked, Sharing Passwords, and Protecting Your Data with Dr. Gerald Auger
Dr. Gerald Auger has been committed to helping SMBs protect their data for nearly two decades. In this episode, he shares the common cyber security weaknesses a business could have and what you can do about it. From Twitter getting hacked to crying baby noises, Gerry gets into a lot of things we...
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010 How to run a Facebook Live Q&A Show with John Dickow
Today's guest has worked nearly all aspects of TV and is now produces and directs a weekly Q&A show for The University of Chicago Medical Center airing on Facebook Live. John Dickow has been a news producer, a content writer, a social media manager and more, so he knows what he's talking about…
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009 Smartphone Video for Smart People with Jay Hunt of Violet Productions
We listen today to an extraordinary woman with a unique perspective on how to make the right video for right now. Jay Hun never set out to train people how to make great videos, but she adapted to the changing landscape of video production for businesses and now she teaches the Smartphone Video…
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008 Why You Should Record A Funeral with Paul Sheaffe
Paul Sheaffe helped bring the Sydney Olympics to TV and went on the build his own production company here in Australia. He focuses on creating specialist and personalized video for businesses and unique occasions, including funerals and memorial services. If you're wondering why you would want to...
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007 What A Videographer's Real Job Is with Sean Vincent Phair of Ambiguous Fiddle
We hear from Sean Vincent Phair of Ambiguous Fiddle. Sean helps artists grow and engage their fan base using online video. He's an experienced live video producer and what we talk about is how sometimes we can feel like things are just falling into place and sometimes it feels like you're falling...
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006 How To Make It In Video & Creative Fields with Pip Duncan of SEEK
Whether you’re just getting started in video or are trying to break into a new role, Pip Duncan shares a unique perspective on what it takes to make it in a creative field like video. And you can be sure she knows what she’s talking about. Pip has worked for creative juggernauts like M&C Saatchi,...
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005 Video Is Part of Your Strategy, Not The Whole Strategy. With Mark Flores of Falcon Creative.
When he was a kid, Mark Flores wanted to be a rock star. He still plays music, but he's shifted gears and is now helping business owners learn how to think strategically about growing their business with video in the mix. Links: Mark on LinkedIn Mark on Facebook Falcon Creative
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004 Why A Testimonials Is Your Best Piece of Content with Sam Shepler of Testimonial Hero
Sam Shepler and his team at Testimonial Hero have figured out how to make amazing, high-quality video testimonials from almost anywhere in the world. And Sam believes that your next video testimonial is going to be your best piece of content, even if it's a simple DIY video. Links: Testimonial…
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003 How keeping it local led to a global footprint with Richie Burke of GoGeddit Marketing & Media
Big-time success doesn't happen overnight. In fact, it often starts when you focus on being right where you are. Richie Burke of GGMM had an idea that focusing his podcast on the local Milwaukee market would help his business grow. And grow it did. Learn how helping the people nearest you can be...
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002 Seven Elements to an Effective Video Strategy with Ben Amos of Engage Video Marketing
"Your content plan should be as a direct result of understanding your audience and knowing what goals you're trying to achieve." Ben Amos practices what he preaches when it comes to video and business and in this conversation, he goes into detail about how he helps clients think through their...
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001 The Creative Never Drops Out with Nathan Goad of Achieve Video Marketing
Nathan helps businesses grow by using better video storytelling, but he doesn't come from the kind of background that you'd think. We talk about how sales experience can help land clients and help those same clients look at video in new ways. And now that everyone has a video camera in their...
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