PODCAST · business
Decoded | Making Sense of Advertising
by John Francis
Advertising is at a fascinating time, but with all the technology available to us, it feels like there is more ambiguity and uncertainty than ever.Decoded exists to help advertisers navigate some of these challenges, share practical insights to fuel your strategies and make sense of advertising once again.
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Alex McCann | The Evolution of Digital
In our first episode, we sit down with Alex, Head of Digital at Zephyr Social, to explore how the role of digital agencies is rapidly evolving in an AI-powered world. We unpack how agency life is being reshaped by automation, AI, brand vs performance thinking, and what it really takes to drive value for clients today.Alex also shares real-world examples of how platforms like Smartly are unlocking performance gains—both for clients and agencies—and why simplicity and strategic focus are more important than ever.Whether you’re an advertiser, agency leader, or marketer navigating this chaotic digital space, this episode delivers a mix of inspiration, strategy, and tactical wisdom.Chapters0:00 Endurance and Mindset6:46 Evolution of Digital Agencies12:50 Navigating the Fragmented Ecosystem17:36 Brand vs Performance28:39 Agency & Client Relationships35:32 Big Agency vs Indie Shops40:43 Tools & Tech50:01 AI, Automation & The Future
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ABOUT THIS SHOW
Advertising is at a fascinating time, but with all the technology available to us, it feels like there is more ambiguity and uncertainty than ever.Decoded exists to help advertisers navigate some of these challenges, share practical insights to fuel your strategies and make sense of advertising once again.
HOSTED BY
John Francis
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Frequently Asked Questions
How many episodes does Decoded | Making Sense of Advertising have?
Decoded | Making Sense of Advertising currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Decoded | Making Sense of Advertising about?
Advertising is at a fascinating time, but with all the technology available to us, it feels like there is more ambiguity and uncertainty than ever.Decoded exists to help advertisers navigate some of these challenges, share practical insights to fuel your strategies and make sense of advertising...
How often does Decoded | Making Sense of Advertising release new episodes?
Decoded | Making Sense of Advertising has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Decoded | Making Sense of Advertising?
You can listen to Decoded | Making Sense of Advertising on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Decoded | Making Sense of Advertising?
Decoded | Making Sense of Advertising is created and hosted by John Francis.
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