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PODCAST · business

Deconstructing Growth

by Perryn Olson

Deconstructing Growth is a spotlight on the owners, CEOs, and business development leaders building commercial and industrial construction companies. Each episode takes one leader's story apart, piece by piece: how they built the company, how they win work, the decisions that paid off and the ones that didn't, and the lessons they learned along the way. Your host is Perryn Olson, President of A/E/C CMOs and a fractional CMO to commercial and industrial contractors (FSMPS, CPSM, CCMP). If you build, run, or grow a construction firm, pull up a chair.

Publisher-supplied feed metadata · PodParley refreshed Oct 10, 2026 · Source feed

Episodes

  1. How To Land Commercial Demolition Contracts | Simone Bruni

    Demolition is more than taking down buildings. It is the emotional first step of rebirth for communities and clients. In this episode of Deconstructing Growth, host Perryn Olson sits down with Simone Bruni, the founder and owner of Demo Diva, a New Orleans-based demolition and dumpster rental...

  2. How To Build An In-House Creative Team For A Construction Firm | Chris Martinez

    Building a dedicated internal creative team instead of outsourcing to third parties can completely transform how an AEC firm captures project wins and engages employees. In this episode, Chris Martinez, Chief of Membership Engagement and Development at SMPS, shares how shifting from traditional...

  3. How To Scale A Subcontractor Business Past 80M | David Jaeger

    How Legacy Utility Group Scaled from a Single Location to Multi-State Infrastructure Services David Jaeger, CEO and founder of Legacy Utility Group, breaks down how he built a multi-state utility infrastructure company alongside his father. He shares why not all revenue is good revenue, how...

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ABOUT THIS SHOW

Deconstructing Growth is a spotlight on the owners, CEOs, and business development leaders building commercial and industrial construction companies.

Each episode takes one leader's story apart, piece by piece: how they built the company, how they win work, the decisions that paid off and the ones that didn't, and the lessons they learned along the way.

Your host is Perryn Olson, President of A/E/C CMOs and a fractional CMO to commercial and industrial contractors (FSMPS, CPSM, CCMP).

If you build, run, or grow a construction firm, pull up a chair.

HOSTED BY

Perryn Olson

CATEGORIES

Frequently Asked Questions

How many episodes does Deconstructing Growth have?

Deconstructing Growth currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Deconstructing Growth about?

Deconstructing Growth is a spotlight on the owners, CEOs, and business development leaders building commercial and industrial construction companies. Each episode takes one leader's story apart, piece by piece: how they built the company, how they win work, the decisions that paid off and the ones...

How often does Deconstructing Growth release new episodes?

Deconstructing Growth has 3 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Deconstructing Growth?

You can listen to Deconstructing Growth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Deconstructing Growth?

Deconstructing Growth is created and hosted by Perryn Olson.
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