PODCAST · business
Destroy Digital
by Destroy Digital
Two long-time, digital practitioners talking for 28 minutes into a microphone. Dropping digital truth bombs. Dispensing useful, creative online marketing advice to businesses and organisations. Think of it as an Agony Aunt column for businesses struggling to come to terms with the heartbreak that is digital marketing.
Episodes
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#086 Welcome Back to 2021
Yep, Chris and Mark managed to get through not one, but TWO lockdowns. So, Welcome Back 2021! We survived COVID and not only that, here’s what we got up to. Not that we did anything extraordinary or anything… But seriously, for all of us the last 12 months has been a crazy roller coaster ride.…
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#085 Scoping your UX
If you fail to plan…you plan to fail. It’s an old adage that is more than apt for today’s episode. Scoping your UX (User Experience) is really your first port of call when it comes to any website or digital project. This should be done even before designing the UI (User Interface). For all you…
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#084 – Kosdown Printing
The people at Kosdown Printing are the best at thinking in ink and turning your ideas to printed masterpieces. Here’s how to translate that into digital marketing gold. As the premiere ‘print-on-anything, any-time’ printers in Victoria, Kosdown Printing has been the go-to of many Melbourne-based...
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#083 – GUEST – Lisa Bender. Podwhale podcasting –
When is an app not an app? When it is an entire platform for corporate communications and leadership. Welcome to the Podwhale podcasting mobile application platform. This week, we have special guest, Lisa Bender (who’s Chris’ partner in this venture) join us to talk more about what Podwhale does...
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#082 – Happy 2020 Predictions
Here are our 2020 digital marketing predictions. Will we be right? Or are we wrong? Is this something that we’re going to regret? You decide. Usually, the writing is on the wall when it comes to these sort of predictions. And to be honest, a lot of what we’ll be saying you might have heard […]…
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#081 – Carers Couch
The Carers Couch is more than just an app. It is a portal to a whole raft of services and support for people who are caring for loved ones, especially those who are terminally ill. To be frank, this is a role that we suspect nobody wants. Imagine having to help ease a loved one […] The post #081…
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#080 – Iotasol
‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website. How do they do it?...
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#079 – Issimo Markets
When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets. The traditional Weekend Market is poised for an upgrade. Employing a simple to use,...
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#078 – Alicetronics
Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think. What’s better than being next to a McDonald’s? Having FREE...
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#077 – Sherlock Homes Loan Investigation
Trying to find the best mortgage lender is sometimes like looking for The Hound of the Baskervilles. Lots of tramping about in dark moors, sidestepping the occasional puddle of gore and then having a drooling quadruped maul you for your trouble. Here is where Kyle Scott AKA Sherlock Homes Loan...
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#076 – DESTROY DIGITAL – The GAME SHOW
In this special GAME SHOW edition of Destroy Digital – your host Chris Asher grills our guest Mark Chen. Listen to Chris spring on Mark, a field of rapid-fire questions on digital marketing…things. Hear Mark up the ante and ramp the difficulty level to ‘certifiable’ as he attempts…
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#075 – Keep Making Content.
No one’s going to care about your content. So, you have to keep making content. Crazy right? Not really. The key here is that you have to be in it to win it. If you’re making content, then keep making content. No matter what. And make sure you cover your bases with Paid, Owned and […] The post…
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#074 – Building an e-Commerce website?
There are e-Commerce sites and there are e-Commerce sites. Some are good and some are terrible. If you’re building an e-Commerce website, you need to be very clear about your objectives and also make sure the User Experience is spot on. Don’t overestimate your customers desire to access your...
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#073 – Kaley Chu needs a website
The last time we spoke to Kaley, she’d just published a book – 100 Lunches with Strangers. And now, she’s a bona fide keynote speaker – with a national speaking gig under her belt with a rapidly filling schedule heading towards the end of the year. And now Kaley Chu needs a website. Since we […]...
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#072 – Little Hope Eatery
How do you make sure your local business is top of mind? This episode we have a look the Little Hope Eatery and recommend a few simple ideas to leverage all that goodness that is already available on the Interwebs. Most café owners are too busy being café owners to be social media content…
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#071 – Do Yourself a Favour
A favour is not a favour if no one knows you’re doing them a favour. A good way to manage client expectations is to be upfront when you go above and beyond. When you go beyond the project scope, make sure to tell your clients. You might be surprised when they stop taking you for […] The post #071…
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#070 – Anti Social Media Platforms
Have you heard of the YouTube Adpocalypse? How about Likes being hidden on Instagram? It doesn’t affect the majority of users but it does adversely affect those who use social media platforms to make a living. Those guys are usually just seen as collateral damage. Make no mistake. Most social…
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#069 – GUEST – Morry Morgan
It’s only taken us 60 episodes and 24 beers to finally get Morry Morgan from the School of Hard Knock Knocks to come into the studio. In this episode, we catch up from where we last left off a year ago. We yak about making content, getting it out there and also an easy low-cost […] The post #069…
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#068 – Meet Bill Zammit
Bill is in the business of corporate happiness. He is a pioneer in the space of using happiness as a corporate KPI. He is also a tourism consultant, film location guy, business coach and production house etc. That’s a lot of stuff. The key to personal branding is all about honing in on the one…
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#067 – RANT – Digital agencies gone bad.
Digital agencies gone bad are a sad fact of the landscape, make sure you protect yourself. Everyone has heard of someone who’s had a digital service provider who’s gone rogue. While everything is going fine and Dand-y, great. Until you decide to take your business elsewhere or when they go under....
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#066 – Top WooCommerce plugins
To plugin or plugin? That is NOT the question. What are the top Woocommerce plugins? That is where the gold is. WooCommerce is Chris’ go-to e-commerce shopping cart of choice. However, out-of-the-box, it lacks a lot of the ‘extras’ that can drive your bottom-line. What can you do? PLUGINS. Or…
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#065 – Headskinz
They do have you covered. In fact, they’ve covered a lot more than that. Headskinz know who their customers are and have built a brand around that. Branding is all about customer insights. Knowing what your customers want, means you can create a brand that speaks directly to them. This will also...
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#064 – Beware of Quick Fix Marketing
When is the solution more dangerous than the problem? When it’s touted as a silver bullet to your marketing woes. Beware of quick fix marketing solutions and anyone that tells you that they have one is hiding something. All too many times, we have seen businesses salivate over the agency that...
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#063 – North East Citizen Advocacy Inc.
Understanding your audience is the first port of call for ANY website and communications strategy. Delivering your message from an inside-out versus an outside-in perspective is the way to go. The lifeblood of any Not-For-Profit Organisation is in its community. Structure your communications and...
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#062 – Beer O’Clock
Mental health for business owners is something that society at large might not have too clear a handle on. Most don’t even understand that ALWAYS ON mentality that seems to with the job. And guess what? It’s incumbent on you (as a business owner) to look after you. Ok. Being ALWAYS ON isn’t…
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#061 – How to prepare for Branding
Branding is a word that means ownership. To prepare for branding is to prepare for ownership of your business. Your brand is your mark of excellence. It symbolises the promise you make to each and every customer. A great showcase from the very early days of branding one’s product is from the…
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#060 – Working in your Sweet Spot
As a business owner, being the most effective you can be is all about working in your sweet spot. Finding your sweet spot and staying in it, is where it’s at. How often have you heard of business owners who hate their work? Who are no longer loving the game? Those who spend all their time doing...
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#059 – Building a following
Building a brand is the first step to building a following. Dwell Building Services is building a following offering Custom Home Constructions, Building Inspections and Renovations & Extensions. Dodd the Builder. Can he fix it? Well, technically it’s the Dodds. Jason and Cassandra. Dwell is a...
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#058 – 100 Lunches with Strangers
100 Lunches with Strangers started out as a simple project by Kaley Chu to meet more people. In the end, it was a LOT more than that. It became the vehicle by which Kaley grew not only her professional network but also her personal life. And she’s captured it all in her ground-breaking book. As a...
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#057 – Location Optimisation for Services
What does location optimisation mean in the digital world? How will it help your business and help your customers find you? Answers in this episode. In a nutshell. Optimising how you present your location online is the process of serving up relevant localised content to specific geographic…
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#056 – Starting up a business
Starting a business is easy but not for everyone. And keeping it going is another kettle of fish altogether. The key to success is to constantly evolve. Evolution is not the same as changing your mind. Evolution is the process of constant adaptation to your environment. Adapting to either keep up...
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#055 – Influencers
Influencer marketing is a mixed bag for most businesses. There are some that swear by it and there are others who think it’s a dirty word. We say that a rose by any other name is still…a rose and that EVERY business needs influencers in their corner. Firstly, what is an influencer? In simple…
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#054 – GUESTS – Creative Recruiters
Creative Recruiters Vanessa Dolan and Jessica Elmer hang out at the studio and drop some gold nuggets for business owners. Recruiting talent is something that we’ve all have to do at some point. It’s a rite of passage to set about gathering one’s team. Especially for small business, choosing the...
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#053 – AlphaBetter English Services
As a fledgling business, teaching English and offering language services, making online courses to serve content to your students is a great way to use digital to multiply your reach – internationally, if you so wish. The one to many outreach model is something that digital is great for. For one…
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#052 – Destroy Digital Turns 1
Happy Birthday! 1 year. 12 months. 52 episodes of pure digital destruction. As a birthday present of sorts, Chris and Mark turn their gold nugget, destructo rays back on themselves. Standby as the birthday cake gets blown out of the studio. It could get ugly. For the past year, we’ve been taking...
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#051 – Optimise your Facebook Ads in 3 steps
Our buddy, Danté from Clickstarter in the Top End returns to give us the low down on the latest tips from the horse’s mouth to help you optimise your Facebook Ads to get the best from your social campaigns. OK. So it was technically not camping per se. Nor was it called Facebook camp. Its…
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#050 – Rix Kix Dance
Refreshing a website should be a thing that you build into your business model. How often you update your site is entirely dependent on the type of industry you’re in. Fashion brands update at least twice a year and possibly rebuild their sites every 3 or 5 years. For Rix Kix on the other hand…
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#049 – Chiggy is an Artist
Like most good artists, Chiggy (AKA Kristen Johnson) doesn’t find it hard to create beautiful work. What she finds hard is demanding the right value for what her work is worth. Which follows on to online shop optimisation. The major problem with valuing art is that it doesn’t have intrinsic…
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#048 – Bronwyn Clee
Nobody goes looking for help when they don’t think they need it. But when the lightbulb goes on and they know it’s time to get their life in gear – you’d hope that they’d want a life coach that won’t mince words and really tell it like it is. And as far as having someone […] The post #048 –…
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#047 – El Haven
When your cause is a worthy one, having an effective website for donations is sometimes all about making sure your message is carefully tailored for your audience. This is paramount. When one thinks of good web design, two main areas immediately come to mind. The first part almost always is about...
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#046 – How Much For Social Media?
Last week we touched on a question from Andrew, “How much for social media?”. This episode, we take the time to unpack that question. Like most business owners, Andrew’s not really sure if he’s getting value or is he being ripped off. And let’s face it, the real question here is “What do I want…
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#045 – Kakadu Tourism – Part TWO
Part Two to our Kakadu ‘adventure’. In this episode, we continue adding to the picture that is Kakadu National Park. A place owned by a people with stories as old as the land itself. Pairing a podcast app and Dreamtime stories, Chris and Mark suggest how this simple combination can create a more...
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#044 – Kakadu Tourism – Part ONE
Kakadu National Park. Welcome to the Dreamtime, where there are 6 seasons in a year. When the colours change and the land transforms. Owned by the traditional owners, Kakadu Tourism is the peak body that looks after all tourist activities in the park. Five tribes working in harmony. Bringing the...
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#043 – The Comic’s Lounge
Like ebony and ivory, online and offline marketing could live together in harmony at The Comic’s Lounge – Melbourne’s premier comedy venue. Another killer application would be doing podcast marketing with a…podcast. The Comic’s Lounge is easily one of world’s top comedy venues that has hosted...
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#042 – New Year; New Laughs
This year, Chris and Mark make some promises, some resolutions and have a few laughs. Christmas is done, Sock Rudolph is off on his holidays and as New Year’s resolutions go, we promise to continue to bring you (our lovely listeners) more destroying, more insights and more laughs. Just for the...
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#041 – Season’s Greetings!
For those of you who’ve noticed that we didn’t upload any episodes over the holiday season, thanks for the messages. For those who asked if we are ok, ‘Yes, we are alive and well.’ So to clarify, Chris and Mark are finally taking a break till the New Year…but Sock Rudolf (our holiday intern) is…
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#040 – Oasis Accounting
Modern digital marketing tools make targeting your customers by geography easier than ever. A location based marketing strategy is a good way to not only maximise your digital ad spend. It totally helps to make sure your search marketing efforts reach the right audience. Why do you want to market...
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#039 – Green Horse
When is social media marketing more appropriate than search marketing? It depends on whether your offering is something that people already know they need. If they are looking for you, then Pay-Per-Click or Organic search marketing (AKA ‘pull’ marketing) is your game. However, if your offering is...
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#038 – Vegan Market Melbourne
Is it a good idea for a small business to be using Facebook as a website? The Vegan Market of Melbourne relies on both Facebook and Instagram to disseminate information and for publicity. They also use it to keep in touch with market goers. And so far, it works! If you’re just starting out, it…
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#037 – Nudo Weddings
Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so. Making sure that your audience...
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ABOUT THIS SHOW
Two long-time, digital practitioners talking for 28 minutes into a microphone. Dropping digital truth bombs. Dispensing useful, creative online marketing advice to businesses and organisations. Think of it as an Agony Aunt column for businesses struggling to come to terms with the heartbreak that is digital marketing.
HOSTED BY
Destroy Digital
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Frequently Asked Questions
How many episodes does Destroy Digital have?
Destroy Digital currently has 87 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Destroy Digital about?
Two long-time, digital practitioners talking for 28 minutes into a microphone. Dropping digital truth bombs. Dispensing useful, creative online marketing advice to businesses and organisations. Think of it as an Agony Aunt column for businesses struggling to come to terms with the heartbreak that...
How often does Destroy Digital release new episodes?
Destroy Digital has 87 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Destroy Digital?
You can listen to Destroy Digital on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Destroy Digital?
Destroy Digital is created and hosted by Destroy Digital.
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