Develop This: Economic and Community Development

How is technology changing the way communities compete for investment and talent? In this episode of Develop This!, Dennis Fraise speaks with Matt Szuhaj, EVP of Strategic Development Group, to explore more than three decades of change in site selection and economic development. Drawing on 30 years of experience, Matt shares how location strategy has evolved from a focus on cost and infrastructure to a more complex evaluation of talent, quality of life, community identity, and long-term competitiveness. A major focus of the conversation is artificial intelligence and its growing influence on economic development. Matt explains how AI is accelerating access to information and reshaping decision-making, while emphasizing that human judgment, experience, and intuition remain essential. The discussion also explores how communities can better position themselves in an AI-driven world through strong branding, accurate data, and proactive storytelling. For rural communities, emerging technologies and remote work trends may create new opportunities to attract residents, businesses, and investment. Throughout the episode, Matt highlights the importance of trust, credibility, and first impressions—factors that continue to play a critical role in site selection despite advances in technology. A key takeaway? Technology may change the tools, but successful economic development still depends on strong communities, clear messaging, and trusted relationships. Key Takeaways AI is transforming how information is gathered and analyzed Human experience and intuition remain critical in decision-making Community branding is increasingly important in the AI era Rural communities have new opportunities through remote work and technology Trust and credibility continue to influence site selection decisions Strong data and storytelling help communities stand out Key Topics Covered Evolution of location strategy over 30 years AI and economic development decision-making Community branding and character of life Rural communities and remote work opportunities Data, marketing, and investment attraction Trust and first impressions in site selection Sound Bites "AI accelerates access to information." "AI doesn't have intuition or experience." "Control your narrative in the AI age."

How can leaders build stronger teams in a workplace shaped by multiple generations? In this episode of Develop This!, Dennis Fraise speaks with Mark Perna to explore how generational differences, economic realities, and rapid technological change are reshaping today's workforce. Mark shares insights into the strengths and challenges of working across generations—from Baby Boomers to Gen Z—and explains why understanding different perspectives is essential for building collaborative, high-performing teams. A major focus of the conversation is the changing economic landscape facing younger workers. Rising housing costs, student debt, and evolving career expectations are influencing how people view work, leadership, and long-term success. The discussion also examines how technology and AI are transforming the workplace, requiring leaders to balance innovation with human connection, trust, and effective communication. Throughout the episode, Mark emphasizes that successful leadership is built on listening, empowering others, and creating environments where people of all ages can contribute their unique strengths. A key takeaway? Organizations that embrace generational diversity and foster mutual respect will be better equipped to innovate, adapt, and thrive. Key Takeaways Every generation brings unique strengths and perspectives to the workplace Understanding economic realities helps leaders better engage younger employees Multi-generational teams drive innovation and better decision-making Strong leadership requires trust, listening, and decisive action Education, employment, and community must work together to develop talent AI and technology are changing how organizations lead and collaborate Key Topics Covered Generational shifts in the workforce Economic challenges facing younger workers Multi-generational leadership strategies Technology, AI, and the future of work Education and workforce development Building trust and effective communication across generations Sound Bites "Every generation imagines itself to be more intelligent." "The world changes, it shifts, everybody adapts." "Decisive action is critical for leadership."

What separates communities that win major investments from those that get left behind? In this episode of Develop This!, Dennis Fraise speaks with Tess Fay, Vice President of Global Location Strategies, to explore the increasingly complex world of site selection and the factors shaping the future of U.S. manufacturing. Tess shares how companies evaluate locations through the lens of long-term risk, infrastructure capacity, workforce strength, and community readiness. With major investment decisions carrying consequences for decades, preparation and execution have never been more important. A major theme throughout the conversation is trust. Tess explains why communities that communicate clearly, maintain realistic timelines, and consistently deliver on commitments build the credibility needed to compete for large-scale projects. The discussion also dives into growing infrastructure challenges, particularly around energy availability. As demand for manufacturing and industrial development continues to grow, access to reliable power is becoming one of the most critical factors in site selection. Workforce resilience, strategic partnerships, and strong local leadership also emerge as essential ingredients for long-term success, helping communities adapt to changing economic conditions and evolving industry needs. A key takeaway? Winning projects isn't just about having a site available—it's about being prepared, building trust, and demonstrating long-term capability. Key Takeaways Major site selection decisions are shaped by long-term business needs Infrastructure and energy availability are becoming critical competitive factors Trust and credibility play a major role in investment decisions Workforce resilience is essential for sustainable growth Strategic partnerships strengthen community competitiveness Preparation and execution often determine which communities win projects Key Topics Covered Site selection complexity and scarcity management Community preparation and trust-building Infrastructure readiness and energy challenges Workforce resiliency and sustainability Strategic partnerships and political will The future of U.S. manufacturing Sound Bites "Decisions impact the company's future for decades." "Buttoned-up timelines build trust and credibility." "Trust and solutions orientation build confidence."

What does it take to build resilient communities in an era of rapid economic change? In this episode of Develop This!, Dennis Fraise speaks with Ryan Silva, Executive Director of the New York State Economic Development Council, about the policies, partnerships, and strategies shaping economic growth across New York. Ryan shares insights on how data-driven decision-making is helping communities plan for the future, attract investment, and navigate increasingly complex economic challenges. From workforce development to infrastructure planning, the conversation highlights the importance of grounding strategy in reliable research and long-term thinking. A major focus is the impact of the CHIPS and semiconductor investments transforming regions across the country. Ryan discusses how large-scale projects create opportunities for growth while also requiring communities to think carefully about readiness, workforce capacity, and supporting infrastructure. The discussion also explores the balance between pursuing major economic wins and ensuring smaller communities have the tools and resources needed to thrive. Throughout the episode, Ryan emphasizes the importance of adaptability, collaboration, and continuous professional development in a rapidly evolving field. A key takeaway? Successful economic development is built on preparation, partnerships, and a willingness to embrace both opportunity and change. Key Takeaways Data and research are essential for effective economic development strategy Semiconductor investments are reshaping regional economies Community readiness is critical for attracting large-scale projects Workforce development and infrastructure remain top priorities Small communities can thrive through resilience and strategic planning Collaboration and adaptability drive long-term success Key Topics Covered Economic development policy and initiatives Data-driven planning and decision-making Impact of the CHIPS Act and semiconductor investments Workforce and infrastructure development Community readiness and regional growth Professional development in economic development Sound Bites "Finding a way to get to yes." "Building the plane while flying it." "Hope in small community resilience."

What does it take to transform a community while ensuring everyone benefits from the growth? In this episode of Develop This!, Dennis Fraise speaks with Clyde Higgs, President & CEO of Atlanta Beltline, Inc, about one of the most ambitious community redevelopment projects in the United States. Clyde shares his unique journey from healthcare leadership into economic development and explains how large-scale infrastructure projects can serve as catalysts for economic growth, community revitalization, and long-term opportunity. A major focus of the conversation is community-led development. Rather than imposing change from the top down, the Atlanta BeltLine has prioritized public engagement, trust-building, and ensuring that residents have a voice in shaping the future of their neighborhoods. The discussion also explores the challenges of balancing growth with equity, particularly when it comes to housing affordability and ensuring redevelopment benefits both existing and future residents. Throughout the episode, Clyde highlights the importance of mentorship, relationship-building, and lifelong learning as essential leadership skills for economic developers navigating increasingly complex challenges. A key takeaway? Successful redevelopment is not just about infrastructure—it's about creating opportunities, building trust, and putting people at the center of growth. Key Takeaways Community engagement is essential to successful redevelopment projects Infrastructure investments can be powerful catalysts for economic growth Equitable housing must be part of long-term development strategies Public trust is critical in community transformation efforts Mentorship and relationship-building are key leadership skills Economic development is ultimately about improving opportunities for people Key Topics Covered Community-led redevelopment strategies Economic impact of infrastructure investments Equitable housing and neighborhood revitalization Leadership and mentorship in economic development Public trust and community engagement The future of economic development Sound Bites "Everyone knows something you don't know." "You're not as smart as you think you are." "People are the greatest source of optimism."  

What makes some communities stand out while others struggle to tell their story? In this episode of Develop This!, Dennis Fraise speaks with Sandy Dubay, CEO of PPR Strategies, about the growing importance of communication, branding, and storytelling in economic development. Drawing on her experience in both economic development and public relations, Sandy explains why authentic storytelling has become one of the most powerful tools communities can use to attract investment, build trust, and create lasting connections. The conversation explores common communication mistakes organizations make, the importance of maintaining consistent messaging, and how communities can develop brands that reflect who they truly are rather than who they want to be. A major focus is the challenge of communicating across generations. Sandy shares practical insights on adapting messages to different audiences, leveraging social media effectively, and meeting people where they are without losing authenticity. The discussion also covers crisis communication, media relations, and the leadership skills needed to navigate an increasingly complex communication environment. A key takeaway? Strong communities are built on strong stories—and the most effective stories are authentic, consistent, and centered on people. Key Takeaways Authentic storytelling strengthens community identity and growth Consistent messaging is essential for effective branding Communities should focus on stories that genuinely resonate with audiences Communication strategies must adapt to different generations Strong media relationships help amplify community success stories Crisis communication requires preparation, transparency, and trust Key Topics Covered Evolution of economic development and community branding Authentic storytelling and community messaging Media relations and communication strategy Generational communication differences Social media and audience engagement Leadership and crisis communication Sound Bites "Tell the stories that truly resonate." "Consistency is critical in branding." "Meet your audience where they are."

What if the next wave of economic growth starts with local entrepreneurs? In this episode of Develop This!, Dennis Fraise speaks with Rob Williams of SourceLink to explore how entrepreneurship-led economic development can help communities build stronger, more resilient economies. Rob shares how communities—especially rural ones—can leverage their unique assets to support entrepreneurs, strengthen local ecosystems, and create long-term growth from within. The conversation highlights SourceLink's ecosystem approach, focusing on how connecting entrepreneurs to the right resources, partners, and support networks can reduce fragmentation and accelerate success. A major theme is measurement. Rob discusses why communities need better ways to track entrepreneurial activity, job creation, and ecosystem health beyond traditional economic development metrics. The discussion also explores the growing role of AI, broadband, and technology in unlocking innovation at scale and expanding access for entrepreneurs in both rural and urban markets. A key takeaway? Strong entrepreneurial ecosystems are built through connection, collaboration, and a clear understanding of what local businesses need to grow. Key Takeaways Entrepreneurship is a powerful driver of local economic growth Young firms play a major role in job creation Rural communities can build innovation around their unique assets Strong ecosystems require clear connections between resources and entrepreneurs AI and broadband are expanding access to innovation Success should be measured through ecosystem health, not just traditional metrics Key Topics Covered Entrepreneurship-led economic development Rural innovation and community assets SourceLink's ecosystem-building approach Metrics for entrepreneurial success AI and technology in entrepreneurship Economic development education and the role of IEDC Sound Bites "Job creation starts with young firms." "AI is unlocking innovation at scale." "Connect, collaborate, and innovate."

What role do public-private partnerships play in the future of economic development? In this panel episode of Develop This!, Dennis Fraise explores the evolving PPP landscape with Joachim Arnold, Matt Chambers, and Clint Nessmith, bringing together perspectives from the U.S. and Europe. The conversation dives into how economic development organizations are rethinking funding models, private sector engagement, and long-term sustainability in a changing global environment. A major focus is funding diversification. The panel discusses why stable, flexible funding matters—and how structured campaigns can help formalize private sector participation in economic growth strategies. The discussion also explores global FDI trends, infrastructure investment, geopolitical uncertainty, and the importance of adapting economic development models to local and international realities. A key takeaway? Strong public-private partnerships create the structure, trust, and shared investment needed to drive sustainable economic growth. Key Takeaways Public-private partnerships are evolving across global markets Funding diversification is critical for long-term sustainability Private sector engagement strengthens economic development strategy Geopolitical uncertainty is reshaping investment decisions Community engagement can open new doors for growth Structured campaigns help formalize stakeholder participation Key Topics Covered Public-private partnership models Funding diversification in economic development Global trends in FDI and infrastructure investment U.S. and European economic development strategies Stakeholder and private sector engagement Adapting to geopolitical uncertainty Sound Bites "Funding stability is a key strength of the US model." "Community engagement opens doors for economic growth." "Structured campaigns formalize private sector engagement."

What happens when rapid tech growth collides with a city's cultural identity? In this episode of Develop This!, Dennis Fraise is joined by Jon Roberts and Tracy McDaniel of TIP Strategies to explore the evolution of Austin's tech boom—and the social and economic trade-offs that come with it. Once known for its distinct culture and creative energy, Austin has become one of the fastest-growing tech hubs in the U.S. But as investment and innovation accelerate, the conversation turns to a harder question: what gets lost in the process? The discussion unpacks the growing tensions between economic expansion and community impact, including rising disparities, housing pressures, and the challenge of maintaining Austin's identity amid large-scale development. A key theme is the need to rethink how success is measured in economic development—moving beyond pure growth metrics to include equity, inclusion, and long-term community health. The conversation also touches on emerging forces like AI and data infrastructure, and how they may further reshape the city's trajectory in the years ahead. A central takeaway? Growth without inclusion risks reshaping not just economies—but the communities they're meant to serve. Key Takeaways Austin's tech growth is reshaping its cultural and economic identity Rapid development has created increasing social and economic disparities Inclusive growth requires intentional community engagement strategies Traditional economic metrics may overlook equity and livability AI and data infrastructure will continue to influence urban development Balancing innovation with identity is a growing challenge for cities Key Topics Covered Evolution of Austin's tech ecosystem Cultural identity and urban transformation Social and economic impacts of rapid growth Inclusive economic development strategies Gentrification and community displacement AI, data centers, and future urban trends Sound Bites "Are we losing Austin's identity?" "AI will run out of things to mine." "Austin will always be magnetic."

What does it take for rural communities to compete and grow in today's economy? In this episode of Develop This!, Dennis Fraise speaks with Jolene Schalper, EVP of the Great Falls Montana Development Alliance, to explore the opportunities and challenges shaping rural economic development. Jolene shares her journey from nonprofit leadership into economic development and explains how collaboration, creativity, and community trust play critical roles in driving regional growth. The conversation highlights how Great Falls is leveraging local strengths to support entrepreneurship, attract investment, and create long-term economic momentum. Workforce and housing challenges are also a major focus, with Jolene emphasizing the importance of data-driven strategies and proactive planning to support sustainable growth. The discussion also explores how rural communities can position themselves competitively for larger opportunities, including foreign direct investment, while still maintaining strong local identity and community connections. A key takeaway? Rural communities have unique advantages—and with the right leadership, partnerships, and vision, they can compete far beyond their size. Key Takeaways Rural communities can compete by leveraging local strengths and partnerships Collaboration and trust-building are essential for long-term growth Entrepreneurship plays a major role in rural economic resilience Housing and workforce challenges require proactive, data-driven solutions Creativity and adaptability are critical in economic development leadership Rural regions can successfully attract major investment opportunities Key Topics Covered Rural economic development strategies Community collaboration and leadership Entrepreneurship and small business support Workforce and housing challenges Foreign direct investment opportunities Professional development in economic development Sound Bites "Data drives decisions in our housing strategy." "We swing for the fences to grow our community." "Second place sucks—no ribbon for losing."  

What does it take for a small country to compete for high-value global investment in today's economy? In this episode of Develop This!, Dennis Fraise speaks with Pilar Madrigal of the Costa Rican Investment Promotion Agency to explore how Costa Rica is evolving into a strategic hub for advanced industries and foreign direct investment. From its geographic position connecting North and South America to its growing reputation in high-tech sectors, Costa Rica is positioning itself as more than a nearshoring destination—it's becoming a knowledge-driven economy focused on long-term value creation. Pilar explains how the country has successfully diversified beyond tourism into industries such as life sciences, digital health, medical technology, AI, and advanced manufacturing. This transformation is powered by a strong emphasis on talent development and education, which she describes as the foundation of Costa Rica's competitiveness. A key theme throughout the conversation is that investment decisions are shifting. Companies are no longer just prioritizing cost or proximity—they are evaluating talent availability, risk mitigation, ecosystem stability, and total operating value. The discussion also highlights the importance of trust and strategic advisory relationships in attracting and retaining global investors, as well as Costa Rica's intentional focus on building long-term partnerships rather than transactional wins. A central takeaway? Costa Rica's competitive edge lies not in scale, but in stability, talent, and a deliberate strategy to move up the value chain. Key Takeaways Costa Rica serves as a strategic bridge between North and South America The economy is shifting from tourism to high-value knowledge industries Talent development is the core driver of long-term competitiveness Nearshoring now prioritizes resilience and value over proximity alone Trust and long-term partnerships are key to investor attraction Stability and ecosystem maturity offset size limitations Investment decisions increasingly focus on total operating value Key Topics Covered Costa Rica's geographic and strategic advantages Economic diversification into high-tech and life sciences Workforce development and talent pipeline strategies Challenges of scale and cost competitiveness Role of investment promotion and advisory strategy Nearshoring and global investment trends Trust-building with international investors Sound Bites "The main hurdle is the size of the talent pool." "The future of FDI is about transformation." "A common mistake is competing only on cost."

What role do big, bold visions play in shaping stronger communities and more effective leaders? In this episode of Develop This!, Dennis Fraise is joined by Mark Perna to explore how optimism, storytelling, and ambitious goals can inspire innovation, community engagement, and long-term growth. Drawing inspiration from the Apollo 11 Moon Landing, the conversation examines how major rallying points can unite people around a shared purpose and create momentum for transformational change. Mark and Dennis discuss the importance of balancing realism with aspiration in leadership, emphasizing that communities need both practical strategies and compelling visions for the future. They also highlight how storytelling helps leaders connect emotionally with people and build trust around bold ideas. A major theme throughout the episode is courage—the willingness to make decisive moves, embrace uncertainty, and think beyond short-term challenges in pursuit of meaningful progress. A key takeaway? People are drawn to hope, purpose, and leaders who are willing to think bigger than the moment in front of them. Key Takeaways Optimism and vision are essential drivers of community growth Shared rallying points can unite and energize communities Storytelling strengthens leadership and public engagement Effective leaders balance realism with aspiration Courage and decisiveness are critical in driving change Long-term thinking is necessary for lasting impact Key Topics Covered Vision and optimism in leadership Apollo and transformational thinking Community engagement through storytelling Leadership habits that fuel innovation Balancing aspiration with practical action Purpose-driven leadership for future generations Sound Bites "People want hope more than anything" "What's in it for me?" "Fear of loss drives big, audacious goals"

In celebration of Small Business Week, this episode of Develop This! takes a closer look at the businesses that are often small in size but powerful in impact: microbusinesses.  Friend of the show, Erik Reader brings Marci Goodwin, co-founder of SmartStart to speak with Joi Cuartero Austin for a conversation about why communities should pay closer attention to solopreneurs, makers, freelancers, consultants, pop-up vendors, home-based businesses, side hustlers, and gig workers. Together, they explore how these "smaller" businesses contribute to local economies, build community identity, create flexible income opportunities, and represent a growing part of the future workforce.  The conversation reframes Small Business Week as "Smaller Business Week", a celebration of the people who are creating their own opportunities, testing ideas, building income streams, and thinking entrepreneurially, whether or not they ever plan to open a storefront or hire a team.  This episode also challenges economic developers, Main Street leaders, chambers, and community partners to think differently about business support. As work continues to change, communities may need to better recognize that entrepreneurship is not only about business ownership, it is also about skills, adaptability, creativity, and economic self-determination.  Small Business Week is a time to celebrate local businesses, but this episode widens the lens to include the smallest businesses in our communities, the ones that may not always be visible, but are increasingly important to local economies and the future of work.