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PODCAST · technology

Developing Perspective

by David Smith

Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.

Publisher-supplied feed metadata · PodParley refreshed Mar 31, 2025 · Source feed

Episodes

  1. #229: Portal Gun Development

    Gone are the days of map-and-compass development, now if we can imagine it and see a line of sight to it we can build things nearly instantly. Which totally changes the cognitive and structural tradeoffs we need to make in our development process…and how we take care of ourselves in that. Watch…

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  2. #228: New Platforms

    I walk through the history of Apple developer platforms over my history as an app developer and grade them, then think a bit about what has made them worthwhile. Watch on YouTube

  3. #227: Pivotal

    I’m bringing Developing Perspective back. This first episode wrestles through why being an indie app developer right now feels so “pivotal”, in both senses of the word. There’s the constant, week-by-week change in our tools and workflows, and there’s the bigger structural shift in what it even...

  4. Developing a New Perspective

    Under the Radar RSS Feed Overcast Link iTunes Link PocketCasts Subscribe Link I am delighted to announce that today I am launching a new development related podcast with Marco Arment. It is called Under the Radar and starts today on the fine Relay FM Network. I have been doing Developing...

  5. #225: Users per Day.

    I tend to think of my app business in terms of revenue per day. Breaking it down to that level helps me keep a close eye on it and know how well or poorly I’m doing. Today I walk through the reasoning for this as well as do a thought experiment of what the numbers might look like for a new business.

  6. #224: Unplanned Absence.

    Some thoughts on the implications of having to take an unplanned absence from your work when you are self-employed. There are a lot of benefits of being independent that manifest themselves in a situation like this but also a few things to be careful of and plan for.

  7. #223: What to expect this summer.

    An overview of what to expect this summer: the beta schedule, timing for release, the importance of RADARS, my growing interest in Swift and an encouragement for everyone to build something new this summer. Will Hains’ iOS Beta History

  8. #222: WWDC 2015 First Impressions.

    First Impressions from WWDC 2015. These are my initial reactions right after the Keynote, I’ll probably do another episode later in the week which has more considered reactions.

  9. #221: Circular Revenue.

    Some high level thoughts about WWDC and my excitement for it. Then, a few thoughts about whether mobile advertising is in a precarious position.

  10. #220: The Essential Experience.

    Today I begin a new Start-to-Finish series discussing the creation of an application from idea to the App Store. My Essential Experience Target: An application focused on surfacing the data currently collected by the Apple Watch and iPhone and presenting it in a useful, actionable, and…

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  11. #219: Accidental.

    2015 Developing Perspective t-shirts (4 days to order, ends May 18.) One of the most dangerous traps when learning from someone else’s experience is ascribing intentionality to what in reality was accidental. This can make it feel somehow magical or impossible to learn from. We are all just...

  12. #218: Blazing Trails.

    2015 Developing Perspective t-shirts (1 Week left to order.) Once again the topic of sustainable revenue has surfaced around our lovely community. I’ve recently been changing/adapting my thinking on the subject so it seemed the time to wade in again. Tim on the App Store “The app store had its…

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  13. #217: The Brand.

    2015 Developing Perspective t-shirts My WatchKit Apps Release Notes Conference In some ways this week’s episode is a follow up to last week’s show about hustle. All that thinking about the role that asking for money plays in my business got me to thinking about some of the complications that…

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  14. #216: The Hustle.

    Thinking through why I have such a hang up about talking about and asking for Money. Why this is probably not such a great thing for my business and what I might do to fix it. My WatchKit Apps

  15. #215: Insidious Features.

    How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.

  16. #214: App Store Snowstorm.

    Simultaneous Invention or setting realistic expectations for uniqueness. Simultaneous Invention

  17. #213: Showing Up and Shipping Apps.

    After a longer than typical break I’m back with another episode…on a related note I’m talking about how to get unstuck. How I manage the situation that seems to happen often enough where I get stuck in a creative rut. Then I talk a bit about how to manage the process of submitting WatchKit apps....

  18. #212: Four Phases of a Gold Rush.

    In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch. The Phases of Gold Rush: The Rumor The Legend The Rush The Reality Luck = Opportunity + Preparation My WatchKit...

  19. #211: Asterisk Free Marketing.

    Prompted by some thinking I did around building the App Preview for Pedometer++, I start to wonder about honesty in advertising. How honesty should I be? What level of candor is appropriate, helpful, reasonable? Building an App Preview

  20. #210: Polymaths.

    I’m not a huge fan of the term polymath. It sounds kinda pretentious but sometimes the best word for something is that way. Today I was struck by the wild variety of tasks and skills that it takes to run a business principally on your own. So I wanted to walk through some of disparate aspects of...

  21. #209: Not so Fast.

    Today I walk through my history thinking about Swift. From WWDC to now I’ve done a lot of thinking about Swift as whether I should be using it. The result makes me feel a bit conflicted, but the brutally pragmatic part of me is winning out. Swift on Apple.com My WatchKit series

  22. #208: Sam Soffes.

    I take a break out of my normal 15 minute format for a return of my occational interview series. This week I’m delighted to talk to Sam Soffes about balancing your own product work with doing consulting, different ways of thinking about success and deciding what it is you want to do with your…

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  23. #207: Irresistible Complexity

    Rather than wading into the hullabaloo regarding Apple’s software quality directly I instead decided to take a step backwards and consider the forces that have driven us to this situation in the first place. My goal is to consider the forces that make keeping software stable over time difficult....

  24. #206: Can the App Store be Full?

    Today I think out loud about the implications of an App Store that is functionally full. Where applications cannot realistically thrive simply because of novelty or freshness. Whatever you do now you are facing up against a hyper-competitive marketplace. I think this changes significantly how we...

  25. #205: AILW - Economics of WatchKit Apps.

    Thinking out loud about why I recently starting my series called As I Learn WatchKit. I’ve learned a lot about the creative process by giving myself permission to put unpolished things into the world. My first attempt at Youtube Then, I dive into the economics of building WatchKit apps. In…

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  26. #204: Delightfully Pragmatic.

    My first reactions to WatchKit. I’m really glad Apple has given is some genuinely powerful capabilities with this first generation of APIs. Getting Started with WatchKit My Initial Impressions Apple’s Main WatchKit page Developer Forums

  27. #203: Divided by One.

    For a while now I’ve had an episode idea discussing some of the ‘interesting math’ about working on a project by yourself. I discuss how working on something by yourself is so very different than in working on any other sized team.

  28. #202: Four Quadrants of Ideas

    I’ve had a few folks ask me about my plans and ideas for Apple Watch. While I don’t try to be too coy about what I’m working on I’ve definitely kept some of my ideas close to the vest. I’m well aware that ideas, in general, are useless on their own. But that doesn’t mean that being promiscuous…

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  29. #201: On Expedition.

    With the impending arrival of the AppleWatch next year and the WatchKit SDK next month I’m starting to shift my focus towards ‘wearables’. They present a few challenges to me as a developer, not the least of which is that I have almost no experience with that type of device. I used to wear a…

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  30. #200: Sustained.

    I recently hit a few milestones that got me thinking about the attributes of sustained projects. My 7th iOS (iPhone) Developer Program My first app approved 6 years ago 200 Episodes I tried to boil them down into four keys: Purpose Diversity Flexibility / Ruthlessness Patience / Tenacity

  31. #199: Resolution Irrelevant.

    Thinking through the Retina iMac in a world where pixels stop mattering. Also, what’s going on with the iPad? Marco Arments’s thoughts on Retina iMac vs Mac Pro AnandTech’s Hands-on

  32. #198: Boring and Superstitious.

    While a single button might seem somewhat boring or mundane to discuss I unpack the process of thinking through a single button in Emoji++. Specifically how to handle editing of favorites. Ultimately I went with an Edit button rather than a gesture based approach. While somewhat benign...

  33. #197: Speculative Development.

    Talking through the process that ultimately lead to the creation of Emoji++, my recently launched custom keyboard for iOS 8. 🎉

  34. #196: Faust had it easy.

    Getting an app ready for day one of an iOS/device launch is impossible to do right. As a developer you have a variety of options available for how you approach it, none of which are perfect. Trade Offs: App Review Marketing (good and bad) Bugs and Issues Helpdesk load New features and their worth...

  35. #195: Pincer Maneuvers and Stubbed Toes.

    With the rollout of iOS 8 upon us I consider two aspects of the current Apple ecosystem that appear to lie in tension. Pincer Maneuvers Apple is fantastic at laying groundwork. When you take a step back and how their offerings both on software and hardware have evolved over the last few years you...

  36. #194: In Review.

    Today I wanted to take a quick run through the App Review Guidelines. Love ‘em. Hate ‘em. They are one of the most core parts of creating and distributing apps for the App Store. I will give some high level thoughts about the state of App Review and then walk through some of the recent changes...

  37. #193: Update Treadmill.

    Today I’m going to dive into the world of app updates. Why we do them, how often we do them and whether they are important. Context I did a long analysis of the update trends in the App Store. I recommend you visit that yourself but the short version is: 50% of Top Apps are have been updated in…

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  38. #192: Nobility of Effort.

    This past week has seen an explosion of writing and discussion about the business of making software for sale on the iOS App Store. Personally I love it when these little bubbles of discussion appear. If you’ve listened to me for any period of time you’ll know that one of the things I really like...

  39. #191: Insulated Perspectives.

    Back from a delightful, extended vacation I want to take a minute (or 15) to talk about the importance of stepping back from the day to day inputs that can so easily mold or distort your views on things. The world is a varied and complex place and likely very different than the people and...

  40. #190: Everything but a Business Model

    I will be on vacation for the next two weeks, so unless something monumental happens in between now and late July there won’t be any episodes of Developing Perspective. Back at WWDC, basking in the glow of the river of great new announcements I had quipped “Wow, they gave us everything but a...

  41. #189: In the Loop

    This past week we had a bit of drama about the role of podcast networks. I don’t intend to wade into that discussion but as a result of it I was asked about the role that linking and recommendations play in expanding my own audience for this show. Which is considerable and measurable. I wanted to...

  42. #188: Thoughtful Accessibility

    ASCIIwwdc Accessibility is an important aspect of software development. Apple’s platforms provide a wide array of tools for easily adding it into your apps. The return for this effort is often somewhat ephemeral but nevertheless rewarding. Basic Accessibility overview Triple-tap home shortcut...

  43. #187: Explorers

    We are exploring a new territory within the Apple developer landscape. Here is how I plan my expedition. Get a solid grasp of what’s new Start with Apple’s own overviews: iOS 8 for Developers What’s new in iOS API Diffs Keep in mind questions like these: What does this enable that isn’t currently...

  44. #186: Dropping Bombs

    My initial impressions on the 2014 WWDC Keynote. Wow, it was a big one.

  45. #185: Pick up your Kite.

    This year I’m going to skip my usual soapbox speech about WWDC tips and etiquette. Given the way the ticket distribution played out it seems neither kind nor productive. If you are going to WWDC I commend these two #128: WWDC Tips and Etiquette. #53: Please, be polite at WWDC. Today I’m going to...

  46. #184: The Middle Path?

    I wax philosophical about the future. Trying to wrestle with the uncertainty that surrounds our industry. Some products succeed, some products fail. Where will mine fall?

  47. #183: Anxiety and Inertia

    My thanks to everyone who purchased a t-shirt in the last two weeks. They should be at the printer and then on their way to your door within the next week or so. Anxiety and Inertia I’ll be taking a quick break from the Unconventional Wisdom series today. I want to ruminate a bit on something…

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  48. #182: Unconventional Wisdom, Listen to Spock.

    T-shirts I am doing another run of t-shirts for the show. After I did the campaign for them last fall I heard from a lot of people that they missed out. This year I’m giving the campaign a nice long run (through April 28). The shirt design this year combines three distinctly geeky...

  49. #181: Unconventional wisdom, pricing.

    T-shirts I am doing another run of t-shirts for the show. After I did the campaign for them last fall I heard from a lot of people that they missed out. This year I’m giving the campaign a nice long run (through April 28). The shirt design this year combines three distinctly geeky...

  50. #180: Enduring Features.

    I hope you fared better in the WWDC lottery than I did, though I’m hopeful for a possibility of a second round on Monday (maybe?). The system and process generally went really well and I think this is likely the process we’ll see going forward. It isn’t perfect but is as good as I could imagine....

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ABOUT THIS SHOW

Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.

HOSTED BY

David Smith

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Frequently Asked Questions

How many episodes does Developing Perspective have?

Developing Perspective currently has 226 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Developing Perspective about?

Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.

How often does Developing Perspective release new episodes?

Developing Perspective publishes regularly with 226 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Developing Perspective?

You can listen to Developing Perspective on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Developing Perspective?

Developing Perspective is created and hosted by David Smith.
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