PODCAST · technology
Dexibit: The Data Diaries
by Dexibit
The Data Diaries is the visitor attraction sector's leading leadership and innovation series by data analytics company Dexibit, hosting internationally celebrated guests from cultural institutions and commercial venues alongside discussions where the Dexibit team share their experience and expertise.
Episodes
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Bruce Lee, baby lions & ASK: AI superpowers for attractions
Angie Judge and Ravi Chandra dive into the explosive adoption of ASK, Dexibit’s new conversational insight engine that’s reshaping how attractions work with their data. They explore why vertical AI outperforms general tools, what really happens behind RAG and retrieval, and how ASK can surface...
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Keeping it clean in data integrity
When it comes to data, a little mess can make a big difference. In this episode of The Data Diaries, hosts Angie Judge and Pierre Perez from Dexibit dive into the essentials of keeping your data clean, consistent, and trustworthy. From visitor counts to revenue reports, they explore how data...
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The price is insight: on visitor spend
Dive into the art and science of pricing for visitor attractions. Discover how to rethink visitor spend, balance accessibility with profitability and turn pricing insight into strategic advantage.
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Nurturing AI intuition in your team
When the data runs out, intuition takes over. This episode unpacks AI intuition: how organizations can spot signals in uncertainty, embrace disruption and sharpen judgment in the age of generative intelligence.
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Gen AI benchmarks for visitor conversations
Dive into Dexibit’s new GEO Benchmark, a radical new way to measure how visible, beloved and discoverable your attraction is in the age of generative AI. Learn why your reply to a Google review might matter more than ever, how AI is changing the way visitors plan and book, and why the voice of…
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Smart foundations for new builds
Dig into the world of new builds from bold startups to corporate spinoffs and the unique challenges they face. From pricing strategies and competitive positioning to forecasting demand and planning for agility, explore how analytics and AI help new attractions get from grand opening to long term...
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The do's and don'ts of starting a data program
Get the inside know how and Dexibit's hacks for onboarding a data program at your visitor attraction. From setting success metrics to navigating multi-location rollouts, this episode dives into Dexibit’s five step prescriptive method, helping visitor attractions move from gut feel to insight...
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Where can I find a million visitors?
Discover proven strategies for growing visitation at attractions, hitting 1 million visitors, boosting revenue, and optimizing operations using data and AI.
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Our favorite mistakes
Reflecting 10 years experience transforming visitor attractions with data, Pierre and Angie distill lessons learned the hard way that have shaped their approach.
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Location or control? The secret truth of data sovereignty.
Is your data really safe just because it lives in your country? In this myth-busting episode, Angie and Ravi dig into the murky world of data sovereignty—and why so many visitor attractions are getting it wrong. From viral billboards to the complexities of the US CLOUD Act, this episode explores...
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To build, or to buy?
👤 Featuring Ravi Chandra, Chief Product and Technology Officer & Angie Judge, CEO of Dexibit Should you build your own analytics solution—or buy one off the shelf? In this episode of The Data Diaries, Dexibit’s CTO Ravi Chandra joins CEO Angie Judge for a candid conversation unpacking one of the...
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What is happening in the world?
👤 Featuring Pierre Perez, Success Director & Angie Judge, CEO of Dexibit Over the course of 2025 so far, weird things have been happening in the visitor attraction sector. Visitation is all over the place - globally, with a general decline with the exception of a few regions. Tariffs are hitting...
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Crossing the floors with David Hingley at Tate
David Hingley, Head of Visitor Experience at Tate, talks about an initiative to share education and development between cultural institutions to professionalize visitor operations as a career pathway.
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The Power of Play in Learning with Arthur G Affleck III
Arthur G Affleck III, Executive Director for the Association of Children's Museums, shares his organization's mission to support children and families to learn through play, with the importance of this work in lives and to society. Show notes The Association of Children's Museums...
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Product culture at Dexibit
To celebrate international product day, Dexibit's Product Director Veronika Gower talks about contemporary best practices for product management in technology and digital first organizations, and what these mean for company culture and ways of working, drawing on her experiences at Dexibit.
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Leading the data agenda with Baku Hosoe from The Met
Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of Data and Analytics at The Metropolitan Museum of Art in New York, to hear about the origins and evolution of The Met's data program and Baku's takeaways for structuring, hiring and enabling a data team.
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A journey to reimagine the museum
Nancy Proctor weaves together two unique stories: her career intersecting entrepreneurship, academia and culture, with that of a radical vision for the Peale - the first museum in the US, currently undergoing transformation ahead of reopening (summer '22). Set against a backdrop of the evolution…
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The 2022 outlook for travel and tourism with Elliott Ferguson
Elliott Ferguson, President and CEO of Destination DC shares his unique insights into the state of tourism, mandates, omicron and the question of what’s next from the Nation's capital, a premiere visitor destination filled with world class attractions. Elliott talks about the pivot for…
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WTF are NFTs?
Murray Thom, Cofounder of NFT start up Glorious and James Blackie, Director of Art, give us the download on everything we need to know about Non Fungible Tokens (NFTs) and their potential for visitor attractions - from art museums to stadiums. Combining their respective careers in music producing...
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Platforms for visitor superpowers with Sebastian Chan
Seb Chan, Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) discusses the evolution of how we think about visitor experience in experiential spaces, going beyond traditional engagement to cross creative and infrastructural elements. Seb covers ACMI's redevelopment, a...
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Connecting exhibitions and experiences through visitor services at Auckland Museum
"No one's gonna read that": David Lew, Visitor Services Solutions Manager at Auckland Museum Tamaki Paenga Hira talks about how to connect exhibitions with visitor experiences through the power of visitor services, including through an indigenous lens with He Kōrahi Māori, the Māori dimension.…
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Designing experience for loyalty with Melissa Felder at the California Academy of Sciences
Over the course of the pandemic, many visitor attractions experienced wild changes in their membership and season pass customer base - moves which have forever changed consumer behaviors and how we strategically respond to these. Hear how Chief Revenue and Marketing Officer Melissa Felder thinks...
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People first retail, your team are your true champions with Will Sullivan, The Met
Sometimes, "where can I find the gift store?” is the most important question you’ll answer at your visitor attraction. Will Sullivan, Head of Visitor Experience at The Metropolitan Museum of Art sits down with us to discuss how we can drive revenue by people and experience first leadership.…
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Visitors, their experience and the value of museums with John Falk
John Falk is recognized as one of the most influential museum professionals of the past hundred years. Director of the Institute for Learning and Innovation, and Sea Grant Professor of Free Choice Learning at Oregon State University. Falk formerly held a number of senior positions at the...
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How visitor attractions can use design thinking to execute rapid change
In 2021, visitor attractions who are able to execute rapid change are the ones who will thrive in recovery while facing changing market demands and visitor behaviors. Daniel Jordan, Senior Product Designer at Dexibit, discusses how attractions can innovate and adapt quickly through a 5 step…
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Strategies for generating visitation demand with Rob Baker, MoMA
Rob Baker, Director of Marketing and Creative Strategy at The Museum of Modern Art (MoMA) reflects on two reopenings in as many years, after the Museum's temporary closure for a significant renovation before COVID-19. Rob covers how MoMA has positioned and communicated with a primarily now local...
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The role of empathy and data in capacity management with the Smithsonian's NMAAHC
In this value packed episode, we talk to Herman Marigny and DeAnna Wynn from the National Museum of African American History and Culture (NMAAHC) about their partnership between visitor services and information technology, particularly around capacity management both pre and post COVID and their...
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Reflections from the Recovery Room with Rachel Mackay
We head to London to chat to Rachel Mackay, author of the Recovery Room, recently named Blooloop Top 50 Influencer and Manager of the Palaces at Kew. Rachel shares the strategies and tactics that have worked to get visitors back in the door and having a good time during the middle of a pandemic,...
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Priorities for visitor attractions navigating reopening and recovery
Angie Judge (Chief Executive, Dexibit) and Jack Szeltner (Account Executive, Dexibit) digs into the big topic of how visitor attractions are navigating recovery in the wake of COVID-19. Angie uncovers what reopening visitation benchmarks we’re seeing, what strategies and tactics different venues...
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Put your seat backs upright: the economics of travel and tourism for attractions with Ben Baldanza
Tune in to learn about the future of tourism for visitor attractions from a global expert and leader with a foot in each camp. Ben Baldanza sits on the Board of Directors for both Six Flags theme parks and Jet Blue airline, having spent a decade as CEO of Spirit, Ben is also an Adjunct Professor…
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Global Voices: US - May you live in interesting times with AAM's Elizabeth Merritt
Elizabeth Merritt, Vice President, Strategic Foresight & Founding Director, Center for the Future of Museums at the American Alliance of Museums joins our Global Voices series, sharing how attractions in the US are socially and economically impacted by COVID-19. Elizabeth encourages all cultural...
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Leading adaptability through change while the ghost light burns with Arts Centre Melbourne
Claire Spencer AM, CEO Arts Centre Melbourne reflects on how the ACM values and focus on people has carried her team through the crisis so far, along with shareable resources on building resilience and industry efforts to help colleagues deal with the trauma of COVID-19. LEARN MORE For mental...
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Global voices: Europe - We're all stronger together
Julia Pagel, Secretary General, Network of European Museum Organisations (NEMO); David Vuillaume, Director, German Museums Association; and Aleksandra Berberih-Slana, President, Slovenian Museums Association joins us in our 'global voices' series to share how COVID-19 has impacted attractions in...
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Global voices: UK - The power of pragmatic but imaginative thinking
Maggie Appleton, President of the Museums Association reports from the United Kingdom on the impact on the tourist pound across the four nations, for the need for pragmatic but imaginative thinking and for sharing and using data to scenario plan for the future. In her role as the Chief Executive…
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Global voices: Africa - A new vision for attractions: safe, serene, silent and slow
Africa is traditionally known for sun, sea, safari and sand. Sabine Lehmann, consultant at CURIOSITAS and President of the Board and Executive Director for the African Association of Visitor Experiences and Attractions (AAVEA), coins a new phrase for what African attractions will be known for in...
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Privacy in a pandemic with the Future of Privacy Forum
We talk to leading global privacy expert Jules Polonetsky, CEO of the Future of Privacy Forum about philosophy, nudity, liberty, bluetooth, pregnancy, immunity passports and surveillance - along with the practicalities of privacy ethics and legalities in the age of COVID-19 for visitor…
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Global voices: New Zealand - Living Kiwi values during times of crisis
Phillipa Tocker, Executive Director of Museums Aotearoa, joins us in our 'global voices' series to share how COVID-19 has impacted attractions in New Zealand, their response and what global attractions can learn from Kiwis. Phillipa talks about how COVID-19 has impacted attractions and tourism in...
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Global voices: Australia - Strengthening communities, reopenings and advocacy
Alex Marsden, National Director of the Australian Museums and Galleries Associations (AMAGA) joins us in our 'global voices' series to share how COVID-19 has impacted Australian attractions, their response and what global attractions can learn from their Aussie neighbors. Alex discusses the added...
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Post pandemic psychology
Victoria Alogna, Ph.D. Psychology and Data Scientist at Dexibit, discusses the science behind visitor behavior and what attractions can expect when reopening. Understand how people respond to crises, the importance of maintaining trust with your visitors during this time, and why we should be…
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Lessons from Christchurch with Jenny Harper
Jenny Harper, former Director at Christchurch Art Gallery Te Puna o Waiwhetū in New Zealand recounts a beautiful story of resilience and hope from the other side of a crisis - nearly a decade on from the Christchurch earthquake of 2011 which took 185 lives and injured thousands more. Jenny speaks...
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Crisis, creativity and compassion with Christy S Coleman
We talk with Christy S Coleman, Executive Director at Jamestown-Yorktown Foundation on dealing with difficult decisions, including furloughs and redundancies. For Dexibit's full coverage on Leading in Crisis, see dexibit.com/covid19. FOLLOW CHRISTY COLEMAN twitter.com/historygonwrong
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2020: Not the future we planned, but here we are, with AAM's Elizabeth Merritt
Elizabeth Merritt, Vice President, Strategic Foresight & Founding Director, Center for the Future of Museums at the American Alliance of Museums joins us to discuss what the future looks like for museums and attractions in the face of COVID-19. For Dexibit's full coverage on Leading in Crisis…
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COVID-19 Webinar: Visitor attractions leading through crisis
Brought to you by Dexibit, together with the American Alliance of Museums (AAM), IAAPA and Blooloop. For more COVID-19 response resources: https://dexibit.com/covid19/
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ABOUT THIS SHOW
The Data Diaries is the visitor attraction sector's leading leadership and innovation series by data analytics company Dexibit, hosting internationally celebrated guests from cultural institutions and commercial venues alongside discussions where the Dexibit team share their experience and expertise.
HOSTED BY
Dexibit
CATEGORIES
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