PODCAST · business
Diamond Hands Podcast
by Leslie Tracey
Are you a Plastic Surgeon or Nurse who has just opened your medical aesthetics practice? As you know, a thriving business consists of a mix of Business, Mindset, and Continuous Development. Hear stories and best practices from successful practice owners and relevant industry experts so you can fast forward to success. Build your business. Create, beautiful ;)About Host: Leslie Tracey, founder www.traceydonavan.com, a boutique financial practice for medical aesthetics helps you protect and grow your practice, attract and retain industry best and exit on your terms.
Episodes
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Episode 104: Competence Before Clout
Note: This conversation is for educational purposes only. Consult qualified medical professionals before implementing any new injection techniques, treatment-planning approaches, or training programs. Why does authority in medical aesthetics come from clinical outcomes, anatomical education, and...
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Episode 103: The Rep Will Show You the Reel. Ask Who Ran the Study
Note: This conversation is for educational purposes only. Consult qualified medical professionals before implementing any new procedural techniques, laser safety protocols, or equipment purchases. Why do clinical trials miss what combination therapies really do, and what separates evidence-based...
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Episode 102: Your medical degree is your leverage. They are counting on you not knowing that.
Note: For educational purposes only. Consult a qualified legal professional before negotiating or executing any contracts. What actually happens when a medical aesthetic provider or clinician signs a brand deal without understanding usage rights, exclusivity clauses, or the true value of their...
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Episode 101: The Needle Got You Here. It Will Not Get You Where the Field Is Going.
Note: This conversation is for educational purposes only. Consult qualified medical professionals before implementing any new procedural techniques. What does it take to move beyond the needle, rethink how the face ages, and build entirely new aesthetic categories? In this episode, Leslie Tracey...
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Episode 100: The First Year We Hit Twenty Million — We Spent Every Dollar of It.
What does it take to leave the helm of big-brand aesthetic marketing, walk away from corporate security, and co-found a practice that scaled into a multi-state, influential brand? In this episode, Leslie Tracey sits down with Jake Laban, former US Head of Aesthetic Portfolio Marketing at Allergan...
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Episode 99: They Didn't Ghost You. You Were Too Slow.
What is the actual financial cost when an aesthetic practice operates across five fragmented technology systems, and why do conventional lead follow-up workflows fail to capture modern consumer demand? In this episode, Leslie Tracey sits down with Shannon Blake, Director of Aesthetic Partnerships...
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Episode 98: Less Than 1% of Business Owners Are Bankable. Are You? with Micah Smith
Disclaimer: This conversation is for educational purposes only and is not legal, tax, lending, credit repair, or financial advice. Lending standards, credit reporting, rates, and eligibility vary by lender, product, business profile, and jurisdiction. Consult qualified financial, legal, tax, and...
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Episode 97: Perfect Is the New Problem with Dr. Scott Miller
Why does true aesthetic mastery rely on anatomical restraint, individual proportion, and an uncompromising, patient-first philosophy? In this episode, Leslie Tracey sits down with Dr. Scott R. Miller, MD, FACS, owner and board-certified plastic surgeon at Miller Cosmetic Surgery in La Jolla,...
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Episode 96: You Did Not Hire the Wrong People. You Built the Wrong Systems.
Why are so many busy, high-revenue aesthetic practices still struggling with profitability and high team turnover? In this episode, Leslie Tracey sits down with Kara McClanahan, MBA, MHA, CMPE, CEO and Managing Partner of Aesthetic Practice Partners, COO of Genesis Lifestyle Medicine, and Founder...
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Episode 95: Your Nervous System Is Running Your Business with Chris Walker
What if the stress, burnout, anxiety, and second-guessing you experience as a practice owner aren't just "part of the job," but actually symptoms of a nervous system capacity limit?In this episode, Leslie Tracey sits down with Chris Walker, Founder and CEO of Encoded and author of The Frequency...
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Episode 94: The Business That Runs Without You Is the One You Actually Own
What does it take to make the jump from a decade of executive leadership to founding a nationwide regenerative aesthetics brand built on transparency and provider trust? In this episode, Leslie Tracey sits down with Nathan Connolly, Founder and CEO of INVO Aesthetics, a Philadelphia-based...
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Episode 93: They're Not Buying the Procedure. They're Buying the Feeling with Amy Lynn Birkenstamm
What does it truly take to build a decade-long aesthetic brand while balancing clinical innovation, international training, and a high-performing squad? In this episode, Leslie Tracey sits down with Amy Lynn Birkenstamm, RN, CANS (popularly known as "The AMY"), ER-nurse-turned-aesthetic-pioneer,...
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Episode 92: She Helped Launch Botox. Now She’s Coming for Menopause
What happens when a veteran medical aesthetics executive goes through a personal health crisis in the middle of a multi-million dollar acquisition, only to pioneer the next major category in clinical wellness? In this episode, Leslie Tracey sits down with Amber Edwards, Founder and CEO of…
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Episode 91: You Don't Have to Own the Practice to Own Your Career with Alexis Bowhay
What happens when a high-performing clinician steps away from medicine entirely to build an empire, only to return years later and completely redefine clinical education on her own terms? In this episode, Leslie Tracey sits down with Alexis Bowhay, PA-C (widely known as the Orlando Injector), an...
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Episode 90: She Posts Once a Month. Her Chair Is Full. with Whitney Carlson
What happens when you strip away the social media filters and look at medical aesthetics through a lens of clinical grit and a non-negotiable standard of care? In this episode, Leslie Tracey sits down with Whitney Carlson, MSN, FNP-C (widely known as the Alaska Beauty Nurse), an established...
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Episode 89: From Condé Nast to the Consultation Room with Nurse Vinny
What happens when your dream creative career leaves your analytical brain starved and your passion diluted? In this episode, Leslie Tracey sits down with Vinny Sathe (known widely as Nurse Vinny), an emerging authority in medical aesthetics, an Allergan KOL, and a leading practitioner at Skin...
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Episode 88 – The Patients You Already Have Are the Strategy with Audrey Neff
What does it take to build authority in business when the odds and your age are against you? In this episode of the Diamond Hands Podcast, Leslie Tracey talks with Audrey Neff, Chief Marketing Officer at Aviva Aesthetics, about industry influence, scaling medical practices, and the industry's…
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Episode 87 - 13 Years Sober. Two Clinics. One Real Life. with Emma Wedgwood
What do you do when the life you've built falls apart? In this episode, Leslie Tracey sits down with Emma Wedgwood, Advanced Medical Aesthetic Nurse, Independent Prescriber, and founder of Emma Wedgwood Aesthetics, for a raw and honest conversation about addiction, recovery, resilience, and...
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Episode 86 - Luxury Is a Position, Not a Price with Adam Haroun (Founder & CEO of Aesthetic Altitude)
What separates the practices that command premium prices from the ones stuck competing on discounts? In this episode, Leslie Tracey sits down with Adam Haroun, Founder and CEO of Aesthetic Altitude, to discuss luxury branding, patient experience, pricing strategy, and why differentiation is...
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Episode 85 - Human Connection Is the Next Premium Offering with Jessica Cvetic, MSPAS, PA-C (Founder of Citrus Aesthetics & Citrus Franchising)
What does it look like to build a highly profitable aesthetics empire without losing your ethics, your judgment, or your humanity along the way? Jessica Cvetic, MSPAS, PA-C, didn't arrive in the med spa industry from the world of superficial trends. She arrived through the high-pressure doors of...
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Episode 84: Be unmistakable in the Right Room
Most aesthetic leaders have at least one of these, but very few have all three working together: proof, cultural proof, and distribution. And so they do the work. But somewhere between the exceptional results they achieve and the authority they're working toward, something isn't connecting. The...
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Episode 83: Your Post Count Is Not Your Position
Most professionals in this industry have been told the same thing: show up every day, post consistently, stay active. And so they do. But somewhere between all that activity and the authority they're working toward, something isn't connecting. The problem isn't effort. It's signal. In Part 3 of…
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Episode 82: You Are More Than Your Credentials (How Authority Compounds - Part 2)
Most professionals lead with their credentials—where they trained, how many years they’ve practiced, and the awards they’ve won. While these things establish competence, they don't always translate to authority or answer the deeper question: Why does this work exist, and why are you the one doing...
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EP 81: Visibility Is Not The Asset
Most leaders are working hard to become more visible, showing up on social media, at conferences, and on the podcast circuit. But visibility is not the asset. The asset, the thing that actually compounds and earns trust, is Narrative Equity: what people believe, repeat, and assign value to after...
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EP 80: The Work Is the Brand with Brad & Danielle Mathers (Owners of The Luxe Room & The Lads Room)
Episode 80 - The Work Is the Brand with Brad & Danielle Mathers (Owners of The Luxe Room & The Lads Room) From a single borrowed room on a profit share agreement to an Inc. 5000 company ranked #54 with 5,013% growth. Brad and Danielle Mathers didn't build The Luxe Room by watching what everyone...
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EP 79: You Think You're Attracting High-Value Patients. You're Not.
In this solo episode of the Diamond Hands Podcast, Leslie Tracey delivers a reality check to the medical aesthetics industry: your marketing signal might be working against you. Drawing from the "anti-laws" of luxury strategy, Leslie explains why being "approachable" and "affordable" is actually...
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EP 78: A Professor Said Quit. She Built One of America's Top Practices Anyway with Dr. Doris Day
How do you build a practice that ages as well as your patients' skin? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Dr. Doris Day—board-certified dermatologist, clinical professor at NYU, and author—to explore the intersection of business, biology, and mindset. From…
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EP 77: HOPE as a Business Model: Profit follows Purpose with Limor Weinberg
What does it take to go from aesthetician to industry leader? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Limor Weinberg—top injector and entrepreneur in the aesthetics space—to unpack her journey and the mindset behind her success. From humble beginnings to…
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EP 76: Systems Over Hustle: The Key to Scaling Your Practice
What if your marketing was a living ecosystem rather than just a series of ads? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Rick O'Neill, the founder of LTF Digital and a 20-year veteran of the digital marketing world. Rick pulls back the curtain on his journey...
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EP 75: Trust: The True Currency in Aesthetics with Dr. Steven Dayan
What if beauty was more than just skin deep? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Dr. Steven Dayan—a double board-certified facial plastic surgeon and the founder of XOMD. Dr. Dayan opens up about his journey from a challenging childhood to the top of…
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EP 74: Category Beats Competition with Chris Heiler
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Chris Heiler, CEO and co-founder of Flycatcher Men, a Med Spa focused on men's aesthetics. Chris shares his journey into the aesthetics industry, highlighting the unique challenges men face when seeking aesthetic treatments.…
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Ep 73 : Becoming the Woman You Were Meant to Be with Yvonne Dellos
In this episode, Leslie Tracey sits down with Yvonne Dellos, a powerhouse entrepreneur and nurse practitioner who has successfully built and exited multiple aesthetic businesses. Yvonne shares her remarkable journey from growing up on welfare and dropping out of high school at 14 to becoming a...
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EP 72: Treat the Skin, Not the Symptom
In this episode, Leslie Tracey sits down with Roni Bolton, founder of Precise Aesthetics and Precise Cares, a nonprofit dedicated to transforming lives through laser tattoo removal for survivors of trafficking, ex-gang members, and individuals re-entering society. A Doctor of Nursing Practice…
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EP 71 : Chosen -The Evidence Against Your Doubt
In this episode of the Diamond Hands podcast, Dr. George Baxter-Holder shares his transformative journey from addiction to becoming a successful leader in the aesthetics industry. He discusses the power of intention, the cyclical nature of struggles and successes, and the importance of...
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EP 70: Build the Table No One Set for You
In this episode of the Diamond Hands podcast, twin sisters Kiara Muse Whitfield and Kristi Muse share their journey as co-founders of Muse Aesthetics. Kiara and Kristi open up about the personal experiences that led them into the aesthetics industry, the foundation their family built for them…
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EP 69: When Optimism Meets Structure
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Sara Shikhman, an accomplished healthcare lawyer and entrepreneur. They discuss Sarah's journey as an immigrant, her mindset towards business and failure, and her experiences in building successful ventures, including a med…
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EP 68: Why Beautiful Brands Still Fail
In a candid conversation on the Diamond Hands Podcast, Leslie Tracey sits down with Jared Rohrer, CEO of Aesthetic Conversion, to explore the intersection of creativity, digital presence, and marketing in the aesthetics industry. Jared shares his unconventional journey from dueling pianist to...
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EP 67: Standards The Foundation of a Trusted Practice
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Carly Ornelas, the CEO and founder of Speak Easy Aesthetics. Carly shares her journey from nursing to aesthetics, discussing the challenges and triumphs of running a successful practice. She emphasizes the importance of…
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EP 66: The Psychology Behind Practices That Scale (and Those That Stall)
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Amy Anderson, founder of ACG Practice Partners, who shares her extensive experience in the aesthetic industry. They discuss the importance of organizational psychology, team dynamics, and the transformative impact of effective...
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EP 65: Episode Title: The Real Power of Compliance: Trust, Credibility, and Future-Proofing Your Practice
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Paulina Riedler, founder and CEO of Spakinect, a telehealth company specializing in good faith exams for aesthetic practices. Paulina shares her journey of starting Spa Connect, the importance of good faith exams in the...
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Ep 64: Practice Management 101: Brandon Mullen’s Formula For Confident Leadership
In this episode of the Diamond Hands podcast, Leslie Traceyinterviews Brandon Mullen, RN, founder of APMG (Aesthetic Practice Management Group). They discuss Brandon's journey from nursing to practice management, the importance of effective team leadership, and the implementation of membership...
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EP 63: From One-Time Clients to Loyal Fans: How to Build Consistent Revenue with Chris Chomenkoo
In this episode of the Diamond Hands podcast, Chris Chomenko, the chief evangelist and co-founder of RepeatMD, discusses strategies for increasing income in medical practices. The conversation covers the importance of creating repeatable revenue streams, the role of memberships, and the value of...
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EP 62: From Sales To Strategy: Mastering Aesthetic Business Growth
In this episode of the Diamond Hands podcast, Leslie Traceyinterviews Josh DeBlasio, a seasoned consultant in the aesthetic industry. They discuss Josh's extensive background in aesthetics, the importance of identity in practices, and how to plan for future transitions. The conversation also…
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EP 61: The Most Underrated CEO Skill: Bookkeeping as Power
In this episode of the Diamond Hands podcast, Leslie and Anjelica Mira discuss the importance of bookkeeping for small- to medium-sized businesses, particularly in the med spa industry. They explore Angelica's journey into bookkeeping, the dynamics of working with a partner, and the significance…
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Episode 60: From Zero to Aesthetic Hero: Dr. Lisa Lopes’ Journey
In this episode of the Diamond Hands podcast, Dr. Lisa Lopesshares her journey from humble beginnings to becoming a leader in the aesthetics industry. She discusses the importance of mentorship, ethics in patient care, and building trust with clients. Dr. Lopes emphasizes the need for…
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Ep 59: Embracing Intentional Living: A Journey To Self-Actualization
In this engaging conversation, the speakers explore various themes surrounding business, empowerment, and personal growth. They discuss the importance of networking, financial planning, and the balance between personal and professional life. The conversation also discusses the spiritual aspects…
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Ep 58: Mastering Med Spa Management with Kirstie Jackson
In this episode of the Diamond Hands podcast, Leslie Tracey interviews Kirstie Jackson, the director of education at AMSPA. With over 20 years of experience in the aesthetics field, Kirstie shares her journey from a front desk position to a leadership role in aesthetic practices. The conversation...
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Ep 57: Med Spa Profitability "Insights from the CFO"
In this episode of The Diamond Hands Podcast, Leslie sits down with Christin Trujillo, Partner and Co-Founder of Maven Financial Partners, one of the most respected CFO firms in the aesthetic industry. Christin brings years of financial leadership experience across hundreds of med spas…
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Ep 56: "How Jeff Bedard Built a Global Aesthetics Brand Through Leadership and Innovation"
In this episode, Leslie sits down with Jeff Bedard, a 41-year veteran in dermatology and aesthetics, to uncover how he turned a four-person startup into a global aesthetics powerhouse. From launching Blue Lizard Sunscreen to leading Revance with over 1,100 employees worldwide, Jeff shares the...
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Ep 55: "How NewBeauty Turns Data Into Patient Experience Wins"
In this episode, Leslie sits down with Mike Glaicar, CEO of NewBeauty, to unpack how consumer data is reshaping the aesthetics industry. From Beauty Pass and Beauty Engine to the highly anticipated State of Aesthetics Report, Mike reveals how data-driven insights are helping physicians elevate...
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ABOUT THIS SHOW
Are you a Plastic Surgeon or Nurse who has just opened your medical aesthetics practice? As you know, a thriving business consists of a mix of Business, Mindset, and Continuous Development. Hear stories and best practices from successful practice owners and relevant industry experts so you can fast forward to success. Build your business. Create, beautiful ;)About Host: Leslie Tracey, founder www.traceydonavan.com, a boutique financial practice for medical aesthetics helps you protect and grow your practice, attract and retain industry best and exit on your terms.
HOSTED BY
Leslie Tracey
CATEGORIES
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