PODCAST · business
Diary of a Business Start-Up
by Joanna
Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting all this up for herself! She shares the highs, lows, self-doubt and lessons learned from building a business from scratch. Whether you're launching, pivoting or growing, you're not alone—let’s figure it out together.
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Work Smarter with Your Content
Starting a business can feel overwhelming. There are so many things pulling on your time—building your marketing, managing prospects, keeping your systems in check, and (fingers crossed) actually doing some paid client work in between. So creating social posts, or podcasts, blogs etc, can feel overwhelming. In this episode, we dive into a tip I brought with me from my marketing past: COPE—Create Once, Populate Everywhere.
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When Social Media Setup Makes You Want to Cry
Welcome back to a Diary of a Business Start-Up! I’m Joanna, and today’s episode is for anyone who’s ever tried to set up their business social media accounts and ended up in a full-blown tech tantrum. 😩I thought I was being smart, linking my Instagram and Facebook business pages to save time in the future. Instead, I got stuck in login loops, error messages, and nearly threw my Mac out the window. Sound familiar?In this episode, I’ll share exactly what went wrong, what I learned, and how you can avoid the same headache. Because as annoying as Meta can be, getting your setup right will save you so much time in the long run.Let’s dive in—and if you’re currently yelling at your screen, just know: you’re not alone.
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Welcome to a Diary of a Business Start-up
Welcome to a Diary of a Business Start-Up — the real-time podcast documenting what it actually takes to build a business in 2025. I'm Joanna, a marketing expert turned business founder, sharing the highs, lows, lessons and leaps as I grow my own business from the ground up. No fluff, no filters—just honest stories, practical tips, and inspiring chats with fellow entrepreneurs along the way. Let’s get into it.
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ABOUT THIS SHOW
Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting all this up for herself! She shares the highs, lows, self-doubt and lessons learned from building a business from scratch. Whether you're launching, pivoting or growing, you're not alone—let’s figure it out together.
HOSTED BY
Joanna
CATEGORIES
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Frequently Asked Questions
How many episodes does Diary of a Business Start-Up have?
Diary of a Business Start-Up currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Diary of a Business Start-Up about?
Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting...
How often does Diary of a Business Start-Up release new episodes?
Diary of a Business Start-Up has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Diary of a Business Start-Up?
You can listen to Diary of a Business Start-Up on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Diary of a Business Start-Up?
Diary of a Business Start-Up is created and hosted by Joanna.
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