Diary of a SHE-EO
by YannaBeans
Welcome to Diary of a SHE-EO, a front-row seat to the raw, unfiltered journey of building a multi-million dollar brand. Hosted by Yanna Williams (aka YannaBeans), this podcast dives into the highs, lows, and in-betweens of female entrepreneurship. Expect real talk, real lessons, and real receipts from powerhouse women who've built, scaled, and sold businesses. From intimate solo episodes to deep, no-BS conversations with audacious founders, we're unpacking what it actually takes to grow, pivot, and thrive in business. Because success is written in the diary of those who dare to go all in!
Episodes
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2025 Reflection: My Year of Be
2025 was a YEAR! So many twists and turns as I navigated my Year of Be. In this reflection episode, I’m sharing what I learned, what I experienced, what I’m taking with me into 2026, and what I’m leaving in 2025. I’m also giving you my word for 2026!
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Built for This: A SHE-EO's Reflection on Growth, Grit, and the Next Chapter
In this final episode of Season 2, Diary of a SHE-EO founder Yanna Williams is pulling back the curtain. From recording solo episodes about her journey to booking 20+ interviews and producing a podcast people actually wait for, Yanna shares the real, raw, and unfiltered evolution behind the mic....
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The Real Rules of Marketing: Why Simplicity Wins with Caroline Crawford
What if everything you’ve been told about marketing is wrong? In this episode of Diary of a SHE-EO, Caroline, a bold voice in marketing and founder of Cultiveight Comms shares what most companies get completely wrong about branding, marketing strategy, and connecting with customers. From fighting...
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Owning Your Worth & Redefining Work with Meghan Houle
What happens when you stop chasing job titles and start building the life you actually want? In this episode of Diary of a SHE-EO, career strategist and recruiter Meghan Houle joins us for a conversation about worth, work, and the power of doing things your way. From surviving toxic workplaces to...
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Where the Friends At? Reimagining Connection with Charity Locke
Why is it so hard to make friends as an adult? In this eye-opening episode of Diary of a SHE-EO, Charity Locke , founder and CEO of Mixxer, a new social app for building friendships IRL, joins us to unpack the loneliness epidemic facing adults today. From moving to new cities without community to...
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Confidence Isn’t a Trend: Plus-Size Advocacy, Self-Worth & Fashion Equity with Beth Hitchcock
The battle of your mind is the toughest you'll ever face.Beth Hitchcock, body image consultant and founder of Fluffi, sits down with us for an unfiltered conversation on the realities of building a brand rooted in inclusivity. From sleeping in a hallway in NYC to launching a body diversity...
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Ditching Perfect for Powerful with Alicia Noelle
"You don't need to be perfect to be powerful, just willing to be seen." In this episode of Diary of a SHE-EO, Alicia Noelle of Society for Black Girls, opens up about her ongoing journey of healing, belonging, and bold self-definition. As a biracial woman raising two Black children, Alicia shares...
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Permission to Be: Joy, Success & the Life You Actually Want With Anna Bullock
What if living a good life didn’t need permission? In this episode of Diary of a SHE-EO, our “unhitched genius”, Anna Bullock, joins us to explore what it really means to build a joy-filled life on your own terms. From leaving the corporate mold, to redefining confidence and success, Anna speaks...
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Knowledge Is Power: Reclaiming Health & Breaking Barriers with Dr. Denise Bronner
With great power comes great responsibility, so what happens when a brilliant mind decides to redefine healthcare from the inside out? In this week’s episode of Diary of a SHE-EO, Dr. Denise Bronner takes us on a powerful journey through science, identity, and entrepreneurship. From her early…
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Burnout to Breakthrough
What happens when your business becomes too successful, too fast? In this episode of Diary of a SHE-EO, Rikki Kelly, founder of EGO Tequila, opens up about the highs of launching to viral success — and the lows of navigating overwhelming demand, missteps, and burnout. Now, after taking a step…
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Blazing New Paths with Maisha Bahati
Maisha Bahati is reaching higher heights with her Cannabis Lounge, but getting there was no easy feat. In today's episode of Diary of a SHE-E-O, we get deep on pushing through failure and the power of getting out of your own way.
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Standing on Business with Mesha Garner
When it comes to running a business, you have to learn how to stand on business. In today's episode of Diary of a SHE-EO, Mesha spills the tea on being the COO of our parent company, Dear Diary, the importance of knowing yourself before you bring on a team, and the road to a Billion Dollar Business.
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Girl Makes World
Kia Perry is making her own world, and we're just imagining ourselves in it. In this episode of Diary of a SHE-EO, Kia Perry, the creative genius behind crafting immersive AI designs, reveals how she’s reimagining what spaces can be IRL. From her childhood fascination with creating new worlds to...
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Girls Don't Do That
"Girls don’t do that." Well, Melinda Jackson is here to prove that girls can absolutely do that! 💥 In this episode of Diary of a SHE-EO, Melinda, the loud, crazy, and fearless powerhouse behind Melinda Jackson PR, opens up about her untraditional journey into entrepreneurship. From defying...
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Not so Fast Fashion! Marrying the Bridal Industry and AI with Becca Wenning
What if the next step in your entrepreneurial journey isn’t about a business plan — but embracing the messy, imperfect process of growth? In this inspiring conversation, entrepreneur and bridal industry innovator Becca joins me to share her powerful journey from aspiring physical education…
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Trauma, the Nervous System & the Entrepreneur’s Body with Ali Kates
What if the block in your business isn’t strategy, but your nervous system? In this powerful conversation, trauma-informed coach and somatic healing practitioner Ali Kates joins me to unpack the real, raw, and often misunderstood relationship between trauma, the body, and entrepreneurship. From...
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Beauty, Business & the Price of Playing Small
Desiree Crenshaw built her beauty empire from zero clients to becoming the go-to chemist behind some of your favorite brands. In this powerful conversation, we unpack the myths of “clean” beauty, what really goes into your products, and the growing pains of scaling with integrity. Desi also…
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For Such A Time As This
I almost packed my bags and left SXSW early. Between the self-doubt, unexpected chaos (y’all, someone literally tried to break into our hotel room 👀), and questioning my path, I wasn’t sure if I was supposed to be there. But then, everything shifted. In this episode, I share the moments that…
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The Untold Truth About Exiting with Maggie Lord
Maggie Lord started her company with a simple idea, scaled it into something bigger than she ever imagined, and then faced one of the hardest decisions an entrepreneur can make—walking away. In this episode, she opens up about the emotional and strategic side of selling a business, what most...
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What I Didn't Want You To Know
Success is messy, unpredictable, and full of pivots! Right now, I'm in the thick of it! In this first episode of Diary of a SHE-EO, I'm pulling back the curtain on why I changed the direction of this podcast, what's really been happening behind the scenes, and why building a personal brand (and...
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Season Two Is HERE!!!
Last year was a ride, the ups, downs, and everything in between. But I’m back, I’m better, and whew, do I have some things to say. We’re going deeper, bolder, and realer than ever. Life, business, money, fitness, relationships, literally NOTHING is off-limits. New episodes drop every Monday.…
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When Letting Go is the Best Way Forward
Saying goodbye is never easy, but sometimes it's necessary. In this episode, I'm sharing my heart as I reflect on the decision to close Dear Diary. From the wins to the struggles, I'm giving you a behind-the-scenes look at the journey, the emotions, and what's next for Dear Diary and for me. If...
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In The Middle
In this episode, Yanna and Walter discuss being “in the middle” of dating and marriage. They discuss the tough conversations, setting boundaries, and the ultimate grief of letting go. Explore the middle with the Williams.
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Dear Diary,
Today’s episode is a little different. Today, I read my diary, out loud!
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Was It Love At First Sight?!
On this episode of Spill It, Beans, YannaBeans welcomes her first podcast guest, her husband! Learn more about their love story and if it was really love at first sight.
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Life is LIFING!!!
Beans is BACKKKKK!!! In this episode, YannaBeans gives an update on all the things that's been going on with her over the last three months. She's raw, she's vulnerable, she's BACK!
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Your Notes App
Welcome to the inaugural episode of ‘Espresso Shots’ on Spill It Beans! In this quick dose of inspiration, YannaBeans dives into the untapped potential of your Notes app. Join her as she encourages listeners to revisit their digital diaries and breathe life into the ideas, dreams, and plans…
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The Grass IS Greener
Join us for 'The Grass is Greener' on 'Spill It, Beans,' where YannaBeans gets real about money, shattering the poverty mindset. Discover transformative insights and practical advice to empower your financial journey and elevate your life.
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You and The Mirror
Unveil the essence of authenticity in ‘You and the Mirror,’ an introspective journey towards embracing your true self and living unapologetically. This episode invites you to reflect on your reflection, encouraging a life lived in harmony with your deepest truths.
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Potential vs. Reality
Unlock the mystery of transforming vision into reality in this intriguing episode of ‘Spill It, Beans.’ Join YannaBeans as she guides us through a journey of paradigm shifts and the pursuit of a life designed by none other than you. Get ready to be inspired to decide, visualize, and go get it!
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HERstory In The Making
In this opening episode, we peel back the curtain on the woman behind the voice, exploring the twists, turns, and triumphs that have shaped her journey. From the early whispers of ambition to the loud, proud declarations of a life lived unapologetically on her own terms, join Yanna as she shares...
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Spill It Beans: Trailer
Get ready for the tea with YannaBeans, host of Spill It, Beans podcast! Join her as she takes you on her life's journey where unfiltered conversations meet unscripted moments. Brewing inspiration, spilling truths, and sharing plenty of laughter along the way. From fashion to politics…
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About this show
Welcome to Diary of a SHE-EO, a front-row seat to the raw, unfiltered journey of building a multi-million dollar brand. Hosted by Yanna Williams (aka YannaBeans), this podcast dives into the highs, lows, and in-betweens of female entrepreneurship. Expect real talk, real lessons, and real receipts from powerhouse women who've built, scaled, and sold businesses. From intimate solo episodes to deep, no-BS conversations with audacious founders, we're unpacking what it actually takes to grow, pivot, and thrive in business. Because success is written in the diary of those who dare to go all in!
Hosted by
YannaBeans
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