PODCAST · business
Digital Alchemy by ABEM
by L. Jean Palmer-Moloney
An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives. Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/
Episodes
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The Opportunity Switch
The Ideal Clients you attract to your business are looking for a desired result. They have been trying to get that result through some vehicle. Learn how the New Opportunity you offer can takes them out of the vehicle they're currently using and puts them into a new one.
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Improvement Offers Don't Work, New Opportunities Do!
When people are told they need improvement, it implies they've made bad decisions in the past. When people discover a new opportunity for the first time, they want to share it. Knowing why people crave new opportunities and how to build offers as new opportunities are keys to business success.
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Are you swimming in a red ocean or a blue ocean?
A small business owner needs to know why the color of water matters in sales and marketing. If your business is trying to stay afloat in an ocean of bloody competition, you are swimming in dangerous waters. Whether your business is large or small, new or established, you can get out of a red…
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"Why should I buy from you?" Define Your Value Proposition!
“Why should I buy from you?” The way you answer this question can make or break a sale. Your value proposition is the answer you need. It describes how your product or service solves/improves problems. It clearly states what benefits your customers can expect, and why customers should buy from…
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Small Business Survival During COVID-19
There are a number of "Disaster Relief" options for business owners who have suffered financially because of the multi-layered impact of the Coronavirus pandemic. In this episode, I review some of the challenges for digital business owners trying to sort through support opportunities offered...
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Stop Competing on Price, Make an Offer That Can't Be Refused
There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not...
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Take a Stand, Create Your Business Manifesto
A well-crafted manifesto expresses the fundamental essence of a company. Your business manifesto captures what separates you and your business from others. What does your company stand for? What are your business When you can simply and clearly state this, you will crystallize the connection...
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Importance of Trust In Uncertain Times
As we redefine our businesses in a COVID-19 world, the relationships we nurture with employees and clients will build trust and will help us endure the health and financial circumstances we face. Trust is an anchor in healthy relationships. Trust means having faith and confidence that someone (or...
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Let your WHY shine through your story!
Enjoy this conversation between ABEM Digital Creations CEO Jean Palmer-Moloney, RiXtrema (https://rixtrema.com/) CEO Yon Perullo, and writer Colin Ward. Jean shares her observations on digital marketing (generally), her fun with sales funnels (specifically), and some of her "how I got to now"...
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How to get the attention and engagement of your audience
Internet-based "work alone together" options make COVID-19 social distancing doable for many businesses. If you're used to working in-person with coworkers and/or customers, moving to a virtual format means that you cannot rely on eye contact or body language signals to make sure people are...
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Three KEY Strategies For Making Sales
This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result.…
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Grow Your List With A Powerful Lead Magnet
This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result.…
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Every Failed Business Venture Comes With An Opportunity: Remembering Bud Henriksen
I treasure the times when I have deep conversations with friends. Join me as I talk with guest Sheila Henriksen Reilly about the entrepreneurial insights of her late husband and my friend Bud Henriksen. Bud was a serial entrepreneur before the term was coined. My main takeaway: every failed...
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Tuning Out or Tuning In: What Could You Be Missing?
White noise is the 'sh' backdrop of ambient sound, creating an indistinct seamless commotion. We can train ourselves to tune out (ignore) a majority of the white noise in our surroundings. We can learn to live with and even learn to ignore the sound of traffic or the sound of a waterfall. We stop...
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Fact: REALLY Fixing a Business Problem Could Take Time & Money
Sometimes it feels like stating the obvious, right? If the roof leaks, just fix it! Finding the place where a roof is leaking isn't always easy. It can take time and money to find that one spot where water's getting in... Until the leak is fixed, you'll need to watch for drips and position…
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Know Your Niche; Find Your Blue Ocean
In the natural world and the world of marketing, ecosystem management is a long game approach that is highly effective. Beware of quick-engineered solutions that have unforeseen consequences or do not solve a problem! Your ecosystem is where you develop your offer. Ideally, your blue ocean is the...
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Death by Chocolate?!
Even when you see something and have evidence to back up your conclusions, you may be wrong about a situation.
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Assumptions
We can be and frequently are so wrong when there’s a failure to communicate. Effective communication, whether it's among members of your marketing team or between your team and a client, is critical to successful work!
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To Find Shooting Stars, Look Up At The Sky
When you set a goal or intention, like seeing a shooting star, there are some common sense strategies that increase the likelihood of success/fulfillment. In the case of the seeing a shooting star, your chances are better at night that at midday. They're better if you're looking up into the…
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The Moment Before Decision
"Have you heard?" As you prepare to answer a question like this, notice the gap between the moment you hear the question and how you respond. Is this going to be some good or bad news? Should you prepare to jump for joy or to fall into despair? You are not victim to your emotions but are attuned…
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Frozen in Fear by Flawed Future-Forecasting
What scares you? What causes you to be afraid? Fear is rooted in forecasting what you believe will happen based on emotion-filled past experiences that are most often remembered incorrectly. As an entrepreneur, I've learned to confront my fears, to "face the mad dog" when working with clients,...
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Wanted: Self-Directed Team Members!
Not dictating or micro-managing a group requires self-directed group members who are ready and willing to explore what we know; what we need to know; and how will we find out what we need to know. This holds true for a marketing team, too! Independent workers on a marketing team must be committed...
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Re-purpose, Reuse, Recycle!
How do I find exactly what I need? Every solution we're looking for doesn't require new creation. Frequently, "green feedback loop"—re-purpose, reuse, recycle—innovation can work!
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Decisions, Decisions—Strawberries or Worms?
It is an honor to share the Business Strategy genius of Angus Moloney, the founder ABEM Digital Creations. Recorded in May of 2015, Angus's message gets to the heart and soul of the essentials of marketing —know yourself, know your hook/offer, and know your customers. "It'll do no good to use a...
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Impermanence, Perception, and Resilience
Living in a place where hurricanes are common, it's clear that where you are determines the impact a storm will have. Whether you produce physical or digital products, neither is guaranteed permanence in this world or in "the cloud." To what degree are you prepared and able to protect your…
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Can We Have It All? Team Building in a Freelance World
It takes a special type of conversation, communication, and trust to build effective teams. I am fortunate to have a dedicated team of professionals working with me as part of ABEM Digital Creations. We function rather like Voltron superheroes, each adding a superpower to contribute to the...
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The Blessing and The Curse of So Many Program Management Platforms
I admit it; I'm a program management tool hoarder. I have spent hundreds of dollars on subscriptions that are redundant and that don't really apply to what I need now but might apply to a future scenario. How crazy is that? I want to challenge the FOMO (fear of missing out) urgency, which I can…
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Watching For Signs of MAD-ness
M.A.D. during the Cold War days was a term used to describe "mutually assured destruction." MAD was a philosophy of nuclear deterrence: if the other side knew that initiating a nuclear strike would also lead to their own destruction, they would be irrational to press the button and start nuclear...
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Lessons From The Trapeze
The view and the exhilaration can be a rush, but before you step off the platform, make sure that your safety net is strong enough to catch you should you fall.
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Making Mistakes
Make sure you have the right ideal client avatar, or the hook/story/offer you create won't get results.
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Do You Know What You Don't Know?
You are confident that you know what you know. You have experience and expertise. And you honestly assess what you know that you don’t know; for instance, those areas outside of your skill set. But what about the things you don’t know that you don’t know? Accepting that you don't know everything...
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The Small Things
The small things we take for granted help us succeed in business. Stop to take stock of how much you have!
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Constructive or Destructive?
How's your self talk? Stop and listen to yourself. Are you constantly making excuses and begging forgiveness? Or are you accepting responsibility and talking to yourself in a confident and self-assured way? Your internal self-talk makes a difference!
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Direct Marketing Insight
Digital marketers need to make time for some direct 1:1 work with people. The insight gained from actually being with someone when pitching an idea, service, or product can be an invaluable gift.
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Are You Being Productive?
Are you productive in your business practices? If so, what does that mean? If you aren't being productive, what are you being? Listen as I sit down with my business partner, Camille, to discuss.
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What's The Plan?
Do you have a business plan? Plans are generated with expectations built on memories of the past (what worked or didn't work) and (often faulty) forecasts of the future. Good business plans and execution require resilience and flexibility.
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Where Are The Instructions?
Your business is a unique creation. Though you started with a business plan, your business is dynamic and changing, and there is predetermined "How To Do It" set of instructions that works for resolving all challenges you may face.
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ABOUT THIS SHOW
An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives. Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/
HOSTED BY
L. Jean Palmer-Moloney
CATEGORIES
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Frequently Asked Questions
How many episodes does Digital Alchemy by ABEM have?
Digital Alchemy by ABEM currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Alchemy by ABEM about?
An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement,...
How often does Digital Alchemy by ABEM release new episodes?
Digital Alchemy by ABEM has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Digital Alchemy by ABEM?
You can listen to Digital Alchemy by ABEM on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Alchemy by ABEM?
Digital Alchemy by ABEM is created and hosted by L. Jean Palmer-Moloney.
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