PODCAST · business
Digital Marketing Dive
by Seth Goldstein & Friends
The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.
Episodes
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Using Podcasting As A Marketing And Branding Tool
Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to…
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Winning with Social Commerce and Vertical Video: Tips for Local Brands
Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital...
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AI's Impact On Marketing And Customer Experience
Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer...
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Ethics In Marketing
Ethical Marketing Code of Conduct Core Principles --> Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. --> Transparency and Honesty All communications must be truthful, clear, and...
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How To Deal With Difficult Customers Who Complain About You Online, Especially On Social
1. Don’t Take It Personally (Even If It Feels Personal) Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding. 2. Respond Promptly—but Not Hastily Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re...
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How to effectively stay top of mind with your digital marketing.
Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share...
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Why Posting On Social Media Is Important, But The Engagement Is Even More Important
Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and…
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Crafting Your Identity: Steps to Kickstart Your Brand from Ground Zero
Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch,...
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Balancing Automation and Engagement in Social Media Marketing
Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate...
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Welcome to Season 4 of Digital Marketing Dive
Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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FEED DROP: Ace Stone Marketing Detective (Episode 1)
This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective. The first season is out at Lacy Boggs' site (https://lacyboggs.com/ace-stone-marketing-detective/) Be sure to subscribe and check out all the other great podcasts over at MPN here:...
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Special Episode: Rockstar CMO FM #130
Seth had the pleasure of talking to Ian Truscott the host of the Rockstar CMO FM podcast, which is also on the Marketing Podcast Network with Digital Marketing Dive and Entrepreneur's Enigma. We hope you enjoy listening to Ian's show and subscribe to it here: https://rockstarcmo.com Hosted by...
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Amanda Natividad of Sparktoro
Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find...
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Darryl Praill Of Agorapulse, The Web, And The World!
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist…
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Kent Lewis On The Metaverse and the Future of Marketing
Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be...
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[From The Vault] Rand Fishkin of Sparktoro
In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing. Find Rand Online: https://twitter.com/randfish/…
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Ethan Beute On The Power Of Video For Business Communication and Customer Experience
Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business...
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Lynz Floren On Using Podcasting As A Marketing Channel
Lynz Floran is the executive producer and general manager of Growth Network Podcasts, a production house for companies and individuals who want to develop podcasts for their businesses and brands. Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with...
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Ted Rubin & John Andrews Talk About Retail Relevancy In This New Online-First Era
Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is…
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Jason Falls Talks About Influencer Marketing
You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence. Jason's written the book on...
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Jamie Sewell On Mindset for Sales and Marketing Based on Neuroscience
Jamie is the VP of Growth for Dreamfuel Coaching based in Indianapolis, Indiana. In addition, she is a mindset and wellness coach for her own practice Inside Out Living with Jamie. She is an active member of Peak, a community of marketers whose goal is to help its members grow in their marketing...
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Meet Olivia and What To Expect!
We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics. So, buckle up and let's get to it! Find Us Online: Seth's...
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S3 E -01 - A Digital Marketing Dive Update About Season 3
Hey All! Season 3 is on the horizon. We'll most likely start it in January. There have been a few changes. Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures. Our NEW co-host is Olivia Sisinni, my designer and colleague...
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S2 E25 – Pam Aungst on WordPress and SEO
Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress...
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S2 E24 – Joe Casabona on Podcasting and Teaching Online
In this episode, Seth and Shannon talk with a podcasting maverick and educator Joe Casabona. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college-level educator and author of...
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S2 E23 – Pelpina Trip On Smart Phone Video
Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting. This week we have our first international guest on the show…
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S2 E22 – Tamsen Webster and The Red Thread
In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and...
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S2 E21 – Matt Medeiros on Podcasting for Business
In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source…
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S2 E20 – Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server
In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Intro:...
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S2 E19 – Corey Haines Talks Brand Building, Community Building, and Entrepreneurship
In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein...
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S2 E18 – Amanda Natividad talks Content Strategy and SEO
In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey…
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S2 E17 – Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence
In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all…
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S2 E16 – Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell
In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner. Intro: Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital…
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S2 E15 David Anderson of Leadstra
In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more. Intro: Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as...
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S2 E14 – Rand Fishkin of Sparktoro
In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Intro:...
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S2 E13 – Mark Schaefer and The Cumulative Advantage
In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein...
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S2 E12 – Alex Hillman
In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational...
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S2 E11 – What Does Your Digital Presence Say About You?
In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad: Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth...
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S2 E10 – Small business leaders and digital marketing. What you need to know
In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m...
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S2 E9 – On Community
Title Sponsor This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the...
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S2 E8 – To Filter or Not Filter Your Brand Photos On Social
In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business...
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S2 E7 – Sharing An Origin Story (How To Tell An Engaging Story Through Digital Marketing)
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the...
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S2 E6 – How The Hell Do We Keep Up With Algorithms?
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) - Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the...
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S2 E5 – Do You Need A Website? Or Is Facebook Or Social Media In General Good Enough?
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the…
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S2 E4 – Being Authentic With Your Messaging On Social Media
In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media. Intro: Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me…
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S2 E3 – Small Business: Getting online and crushing it while you are there!
The show notes and links to what we talked about are below: Intro: Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting.…
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S2 E2 – The Use Of Technology To Get Healthy
Intro: Seth: Hey Everyone and welcome to the second episode of the second season of Digital Marketing Dive. This is really the first produced episode, since the last episode was more of a snippet. Anyhow, I’m already on a tangent. What a surprise. Before we introduce our topic, I want to…
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Episode 32 - Season Finale - So Long Shawn and Thanks For All The Fish
Hey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting. Shawn, we're going to miss…
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Episode 31 - How To Write Social Media Posts That Don't Suck
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about how to write social...
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Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. It’s our 30th episode. We made it! Let’s see if we...
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ABOUT THIS SHOW
The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.
HOSTED BY
Seth Goldstein & Friends
CATEGORIES
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