PODCAST · business
Digital Marketing Fastlane
by Kevin Urrutia
This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.
Episodes
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How To Generate More UGC Content & Reviews For Your Brand | Loox Product Reviews & Photos
Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s…
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SEO In 2022 | Ft. Peter Rota
What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here…
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BRANDING vs. SELLING - What Should You Do First? - Moiz Ali
Many businesses put a lot of energy into making sure they have a nice branded company. However, the priority when you start a business is to make sales. So, what should you focus on? They are different tactics depending on which stage you’re at. So, in this new episode, I’m sharing a tweet from...
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How to Have a Trustful Healthcare Brand? – LegitScript
If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you...
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What Makes an Entrepreneur - Billionaire's Advice
Everyone had already had an idea and thought, "I should launch this!" Bot, how many people actually do? Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what...
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The Easiest Way to Buy and Sell Startups – Successful Entrepreneur Tips
Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one? Let's discover MicroAcquire, the number one startup acquisition marketplace. I love this platform for a few reasons: -You get lots of information about the startups to easily make buying...
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Anyword AI Product Demo - The Future of Copywriting - 2022 Marketing Trends
If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y) So I’m taking it a step further and showing you how AI copywriting works with a product demo of...
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High Converting Landing Pages - 5 Reasons Why - Marketing Tips
In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista. We used a format that has proven many times to get high conversion rates: the X reasons why format! We went for 5 reasons for this landing page, but depending on your brand and...
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TOP 8 DIGITAL MARKETING TRENDS IN 2022
2021 is almost over, and it’s important that you know how to navigate this new year. Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage. So I decided to share my top 8 digital...
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Learn how to predict future sales – Metorik – Product Review
Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik! Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna...
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Advertising Crypto Products on Facebook – NFT – Brand Review
With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products. I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs. Check this out! Watch on YouTube:...
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BEST Ad of the Week – Should Luxury Brands Do Discounts? - Mycube
Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes. You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any. In this video, I’m giving my point of view on whether or not…
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Landing Page of the Week – Optimizing Checkout Flow - Advertorial by BugMD
In this new episode, I’m reviewing an advertorial from BugMD that I like. The landing page is really well thought out, with great headlines, illustrations, and copywriting. I’ll also show you how they optimize their checkout flow so that you can improve yours! They’re lots of interesting tricks...
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Voy Media’s Testimonial | Danny Morel
Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media. Check this out to hear what she has to say about us! Watch on YouTube: https://youtu.be/vqLUyF09nUA 🔎 LEARN MORE + CONTACT DANNY MOREL ► Website: https://www.morelglobal.com/ ► LinkedIn:...
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Discover Different Types of Ads - Tech Start - Brand Audit
Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start. They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example. So in this new episode, I’ll be…
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Improve Customer Acquisition Costs - Remrise - Brand Audit
In this new episode, I’m auditing a brand that I like: Remrise! I’ll review their ads, landing pages, social media, Typeform quiz… Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly...
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Becoming a Successful Business Owner – Growth Tips | Ft. Kevin Nicholson
Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account. So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you. If you’re looking for…
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My Best Tips for eCommerce Brands for 2022
Supply chain can be a big issue for eCommerce brands. So check out this video to get my best tips for 2022! Let me know in the comments what you think are the most important things to think about for 2022! Watch on YouTube: https://youtu.be/HUxO8ex2oI4 🔎 STAY CONNECTED ► Website:...
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BEST Ad of the Week - By Outstanding Foods
In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like. As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting. Listen now to get some inspiration for your next ads! Watch on...
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BEST Ad of the Week - Optimizing Sales - By Petlab Co
In today’s episode, I’m reviewing a video ad by Petlab Co that I really like. Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic. Your priority is to test and see how your content…
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Landing Page of the Week – by Super Coffee
Today, I am reviewing a landing page by Super Coffee that I really like. They are a number of things they did great, including powerful headlines, social proof, checkout, and discount. Listen now to get inspiration for your next landing page and learn how to improve your campaigns’ conversion...
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BEST Ad of the Week - Improve AOV and Customer Acquisition Cost - By LOCA Foods
✨ NEW AD OF THE WEEK! I’ve noticed that you guys enjoy this format, so here’s a new one! Today, I’m reviewing an ad by LOCA Foods. I like it a lot; they use strong imagery, copy, and CTA. But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost,...
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Do Minimalistic Ads Stand Out? – Monos Carry-On
Depending on how big and known your brand is, the types of ads you should use are quite different. While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more. This is why I decided to review an ad from Monos Carry-On…
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BEST Ad of the Week - Easy Image Ad That Stands Out - By Stay Labs
In today’s episode, I’m reviewing an ad by Stay Labs that I really like. Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it. I’ll also...
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How to Crush Q4 in 2021!
Did you miss our Webinar on how to crush Q4 in 2021? Don’t worry: we recorded it! Listen to learn: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking. 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5....
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Important Google Ads Update – Data-Driven Attribution
As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns. The biggest change is that the new default attribution model is set to become Data-driven Attribution. Nowadays, not a lot of people buy directly...
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What Makes a Great Marketer?
Today I want to share with you a person I’ve learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Listen to this new episode to discover more about Ezra and see how you…
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BEST Ad of the Week - How to Respond to Complaints
No product or service is perfect. There will always be complaints because you can’t please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In today’s episode, I’m reviewing an ad by Atoms that I really like. What…
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How to Skyrocket Q4 2021 | WEBINAR
How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportunities it has to offer, you need to come prepared. This is why I am hosting…
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What Should Your Landing Page Look Like?
Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main types of landing pages are: -Lead generation landing pages: focuses on...
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Understanding Conversion Optimization - Miracle - Brand Audit
Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more. Listen...
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How to Monitor the Competition Using Mailcharts
It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspired by their successes. In today’s episode, I will show you how to track...
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BEST Ad of the Week – Advertorial by Rootine
In today’s episode, I’m reviewing an ad from Rootine that I really like. They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate. Listen now if you want to get more inspiration for your ads! Watch on YouTube:...
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Facebook Ads Research Made Easy | ft. Eric Philippou
People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and beliefs are, is extremely important. And if you want to run successful...
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Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE
In this Facebook Ads course, you’re going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers after they have left your store. Listen now to better understand how to take...
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TOP 30 Copywriting Power Words
Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know how it worked out for you. 🔎 STAY CONNECTED ► Website:...
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Top 2021 Marketing Strategy | ft. Shauna Armitage
Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director…
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How to Build a Brand Post iOS 14.5?
The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU But does that mean it’s the end of advertising? Does that mean we won’t…
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Tracking Post iOS 14.5 – What You Need to Know
Apple’s iOS 14.5 updates have significantly impacted the advertising industry. It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled. So, what does…
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GIVEAWAY! Free Facebook Ad Course - ONE WEEK ONLY
Are you ready to become an ad expert? We are giving away our Facebook Ad Academy for FREE for a week. This course is the ultimate tool to learn how to make money online. Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally...
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What Makes a Successful Marketing Agency? | ft. Elias Crum
What is it like to start a marketing agency? Or to work for one? Do you want to know what the keys to building a successful marketing agency are? In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the…
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The Secrets to Building a Successful Local Business | ft. Neel Parekh
Some people think only big global companies generate lots of money. Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is...
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7 Easy Steps to Customer Loyalty
Having loyal customers is a game-changer. It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing. It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend...
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Do Facebook Ads Work?
Are Facebook ads worth it for your brand? Are Facebook ads only for B2C? What are the pros of Facebook ads? These are the kind of questions people ask a lot, and even more since the iOS updates. If you’re wondering what the answers are, listen to this new episode! 🔎 STAY CONNECTED ► Website:...
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Does Your ROAS Go Up As You Scale?
📈 You want the highest ROAS possible, right? 📈 And you want it to grow over time, right? Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale. It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why. 🔎 STAY CONNECTED ► Website:...
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Net Promoter Score | The Best Way to Measure Customer Loyalty
How to know what your customers really think about your brand? Use Net Promoter Score (NPS). NPS is a simple survey asking how likely your customers are to recommend your brand. It is highly valuable to measure your company’s success based on customer loyalty and satisfaction. Understanding how…
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Email Marketing | Flows vs. Campaigns
📧 Do you know anyone that doesn’t have an email address? Probably not; everyone uses email. I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting...
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How to Understand the Impact of Your Marketing?
Measuring the performance of your marketing is key! If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful. An effective way to know if your new marketing channels are working is to ask…
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Analyzing Amazon Reviews for Ad Copy That Convert.
How can Amazon reviews be used for ad copy or product development? Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you...
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How to Get Amazon Reviews?
Why are Amazon reviews so important? Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to...
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ABOUT THIS SHOW
This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.
HOSTED BY
Kevin Urrutia
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Frequently Asked Questions
How many episodes does Digital Marketing Fastlane have?
Digital Marketing Fastlane currently has 163 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Marketing Fastlane about?
This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online...
How often does Digital Marketing Fastlane release new episodes?
Digital Marketing Fastlane publishes regularly with 163 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Digital Marketing Fastlane?
You can listen to Digital Marketing Fastlane on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Marketing Fastlane?
Digital Marketing Fastlane is created and hosted by Kevin Urrutia.
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