Episodes
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How to Create LinkedIn Content that Connects and Converts New Clients
Are you ready for this? Here are 5 Tips in 5 Minutes on how to up your LinkedIn game. Michael Winn is back with another episode of the Digital Opps Digital Marketing Podcast to help you understand how to create LinkedIn content that connects and converts new clients. For more digital marketing...
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Retargeting: Magical Cookies to Grow Brand Reach
Another episode of the Digital Marketing Podcast from Digital Opps is LIVE! In this episode, Michael Winn outlines the receipt for successful retargeting campaigns 🎯. Retargeting is a powerful tactic for growing small business revenue while maximizing brand reach. Tune in to learn more! ✅ 💻…
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5 Questions to Ask Your WordPress Website Hosting Company
The Digital Marketing Podcast by Digital Opps is BACK! In today’s episode, we unpack 🖐 five questions that you need to ask when choosing a WordPress website hosting provider. If you are a small business or association, it's important that you ask these five questions before you sign any website...
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Digital Priorities 2022: The MUST Have Tactics for Growth
Check out this episode, where we quickly unpack the must have tactics for digital brand growth in 2022. For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog
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Secret SEO Superpowers of a Job Board
In today’s competitive job market, brands who understand the digital advantage of creating a job board on their own website will inherently see a spike in website traffic. In this episode of the Digital Opps Digital Marketing Podcast, our Chief Digital Officer, Michael Winn, reveals the secret…
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14-Pt Guide to a Successful Podcast Marketing Plan
Are you thinking about launching a podcast for your brand, but struggling where to start? If so, this episode is a MUST read. We cover 14 important elements of a successful podcast marketing plan. This step-by-step outline will ensure your podcast reaches your target audience quickly and...
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Seven Sparks to Ignite Fanatical Fans Before the NFT Brand Tsunami
Over the past 18 months, the virtual brand engagement timeline has rapidly advanced. The wide spread adoption of online tools and streaming channels has disrupted the status quo of online community activities. In this episode, we unpack seven sparks of how to be prepared for the coming NFT brand...
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Building Brand Trust through Digital Engagement Security
Imagine your brand is spending thousands of dollars on digital ads to help grow your business or you are relying on digital ads running on your site only to find out someone was inflected by malware just by visiting your website! In today's episode, we take a serious look at the dark side of...
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6 Tips to Scale Your LinkedIn Marketing Strategy
LinkedIn traffic has soared over the past 18 months. Has your company taken advantage of the enhancements of the LinkedIn Ads platform? In this episode, we dive into the six steps to scale your LinkedIn marketing strategy with guest Anthony Blatner Founder, CMO - Speedworks Social. For more…
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How to Accelerate your Live Stream Brand and Maximize Lifetime Value
Is your brand exploring the option of live stream as a content strategy? In this episode, we discuss what are the mistakes to avoid and how to accelerate your live stream brand while maximizing your customer lifetime value with special guest Stefan Georgi of Copy Accelerator. For more digital...
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Pitfalls to Avoid When Launching Your eCommerce Brand
As a result of the pandemic, more and more brands are launching ecommerce brands focused on direct to consumer. So what are the pitfalls to avoid when launching your ecommerce brand? Listen in as we discuss the topic with Lucas DiPietrantonio, CEO and Co-founder, of DARKROOM. For more digital...
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8 Steps to Survive the Apple Apocalypse
With the announcement from Apple regarding data privacy, many digital marketers are scrambling on how to survive the changes. In this episode, Chris Mercer from MeasurementMarketing.io reveals 8 steps to adjust to these changes. For a special FREE offer from "Mercer" visit,...
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Finding the sweet spot between brand and demand
Today's episode: Finding the sweet spot between brand and demand with Carl Fremont, CEO Quigley-Simpson. For more digital marketing strategies and tactics, visit https://rboa.com/blog
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What are the biggest obstacles to growth in the 2021 business landscape?
Since the pandemic, businesses across nearly every market segment have faced tremendous obstacles as they try to maintain or exceed their growth goals. What emerging trends are taking place as a result of work-from-home and other economic factors. What has changed in the traditional business...
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The Five Levels of the Digital Experience Economy
We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences. In fact, with B2B’s longer customer acquisition timeline, digital experiences offer an even wider opportunity to provide touch points along the purchasing journey.…
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Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line
To say that the current climate for brand messaging and marketing is volatile is a complete understatement. In today's episode, we unpack "Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line" with guest Lola Bakare. Tune in and get ready to take notes! This is a powerful...
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Ad Tech Fraud: When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
Is your business running digital display or programmatic ads? This episode is a MUST. Dr Augustine Fou dives into his recent article from Forbes where he outlines BIG fraud in the digital marketing ecosystem. Tune in to learn more! For more digital marketing strategies and tactics, visit...
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Recognizing Growth Markers to Scale Your Small Business: GreenPal's $20M Revenue Story
Has your small business hit the growth ceiling? If so, this episode is for you! We are joined by Bryan Clayton from GreenPal, a service-based marketing place in the lawncare maintenance segment. Bryan shares his journey and the growth markers from start up to $20M in revenue. Tune in to hear his...
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Carefully Unpacking the 3 Essential Business Growth Hacks for 2021
In a recent interview with Kevin O'Leary, he describes how the majority of his businesses grew in 2020. That interview truly inspired this episode, we carefully unpack three essential business growth hacks you need to make in order to thrive in 2021. These three hacks are simple to integrate into...
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What's the pandemic pivot for a digital brand growth strategy in 2021?
What's the pandemic pivot for any business growth strategy in 2021? Guest on the show is Erik Huberman, former Forbes 30 Under 30, of Hawke Media. For more digital marketing strategies and tactics, visit https://rboa.com/blog
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Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels
Today's episode: Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels. Joined by guest speaker, Zenia Johnson, 3Q Digital. For more digital marketing straties and tactics, visit https://rboa.com/blog
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Rebooting Your Content Strategy to Reignite Your Brand for 2021
If you are searching for the most effective way to boost your brand reach right now, this episode is for YOU! We take a deep dive into the trends and forecast for content strategy in 2021. Steve shares his insight on how he grew his business by 300% in just 36 months! We hope you enjoy Rebooting...
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How "Good" Brands in 2021 Will Learn to Be Straightforward and Human
With the spike of internet traffic due to more people working from home and spending more time on the web, how will "good" brands earn the trust of their target audience. In this episode, we explore digital amplification, content strategy and modern tactics for the web with our guest Dan…
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The 3 Point Pivot for Programmatic Campaigns on Linear and Connected TV with special guest Sara Rethinger of Amobee
The connected and linear TV ad space has dramatically shifted over the past 12 months. Tune into this power packed episode where we discuss screen-to-screen strategies with Sara Rethinger of Amobee.com. For more digital marketing strategies and tactics, visit https://rboa.com/blog
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A Real World Story of How to Start, Grow and Scale a Small Business from Zero to $3 Million in 18 months
This is one the best episodes ever! Kevin Urrutia shares his story of how he successfully started, grew and scaled his small business in just 18 months. Get ready to tune-in and take notes. For more digital marketing tips and strategies, visit https://rboa.com/blog
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The Impact of COVID-19: A Review of the 2020 Q2 Digital Report Reveals Untapped Channel for Longterm Business ROI
Many data sources have completed their reviews and digital reports and they are point to the same conclusion, website traffic across every vertical is up 30% year over year. However, there is a bid disconnect in on specific area or channel that many businesses are over looking. Regardless of...
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3 Stages of Customer Acquisition in the New Normal
Welcome to the new normal? What are the best strategies for customer acquisition in the new normal? In this episode, we discuss the three stages of customer acquisition that are blowing up and producing serious longterm brand equity and ROI. For more digital marketing strategies and tactics…
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8 Action Points You Should Deploy Now to Enhance Your Brand Empathy
What is brand empathy? Why should you care? In a HubSpot survey, 42% of business are failing at brand empathy. In today's episode, we look at eight action points that brands like Apple, Dell, BestBuy, Uber and AirBnB use to deploy brand empathy which result in massive ROI. Tune in! For more…
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Thinking About Going Virtual? Here is Your Comprehensive 27-point Guide to a Successful Virtual Conference!
If your company or association is thinking about taking your annual conference virtual, this episode is absolutely for you. We cover 27-points that should be taken into consideration. These points cover a 360 degree of attendee experience, exhibitor and sponsor opportunities as well as the…
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3 Pivot Points To Help Grow Business Profits After A Pandemic
Many businesses across America have experienced significant challenges as a result of the COVID-19 pandemic. In today's episode, we care joined by Tony Guarnaccia to discuss the three small steps business should take in growing profit after a crisis. Tune in to learn more. For more digital...
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14 Building Blocks of a Successful Audio-based Marketing Plan
Normally during a time of crisis, TV time spikes dramatically, but the new normal is turning to mobile platforms as our primary news sources. If your brand has not developed an audio-based marketing plan, now is the time. Tune in as we discuss these vital building blocks! For more digital…
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Creating a Powerhouse Influencer Marketing Hub to Amplify Your Brand Reach in 2020 (with guest Nancy Rothman, VP Marketing of Sideqik)
Leveraging the power of influencer marketing can be a game changer for your business. How do major brands like Coca-Cola, Home Depot and Under Armour execute their influencer campaigns? Nancy Rothman from Sideqik takes us behind the scenes of how major brands grow and activate their online...
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YouTube Video SEO (A Comprehensive Tutorial): Part Three - Sexy Titles, Channel Promotion and Optimization
In this episode, we wrap up YouTube Video SEO. For brands looking to boost their YouTube channel reach and increase their video ranking, this is a MUST tune in episode! For more digital marketing strategies and tactics, visit https://rboa.com/blog
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YouTube Video SEO (A Comprehensive Tutorial): Part Two - Superpower Ranking Signals
Are you looking for a cost effective way to market your business? In today's episode, you will learn the superpower ranking signals as part two of our comprehensive tutorial on YouTube Video SEO. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog
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YouTube Video SEO (A Comprehensive Tutorial): Part One - Magical Topics and Video Recipes
One of the most underutilized digital marketing strategies by brands is YouTube video SEO. YouTube videos, when optimized properly, have massive upside to amplifying your brand reach. In today’s episode, we will cover the first two important elements of optimizing your video content. The first is...
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How to Launch Your Solopreneur Digital Marketing Start Up Kit on a $17 Annual Budget
Is it really possible to launch a brand new solopreneurship business on a $17 annual budget? Yes. In this episode, we outline the step-by-step process of how to do it. It really doesn't matter if you are tech savvy or not, this isn't rocket science, but you need to know the right resources to get...
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The SMB Salary Reset - 10 Reasons Why Personal Branding Skyrockets in the 2021 Gig Economy
The Department of Labor estimates that more than 26 million Americans have filed for unemployment since March 14, 2020 due in large part to COVID19. As small businesses begin to recover from this, there will be a significant salary reset for employees of small businesses. So why will personal...
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The Hidden Revenue of YouTube that Most Small Businesses will Never Find
This week YouTube celebrates 15 years of hosting videos and becoming the second most popular search engine next to Google. So why do only 9% of small business owners use YouTube to promote their business. How much money could they be leaving on the table? Tune in to find out. For more digital...
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The Great Economic Reset: Forecasting Brand Growth Strategies for 2021
History can be a great indicator of what could happen in the future. By looking at what occurred following the market crash of 1929 and/or the Cuban Missile Crisis, we can anticipate how society will prioritize spending and how brands can improve consumer confidence. So what do brands do now and...
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Maximizing cash flow projections and navigating the federal and local small business opportunities
Many small businesses are scrambling to find ways to navigate the volatile economic landscape right now. In today's episode, we are joined by Katie Lilly from Lillyfield Accounting Solutions to discuss the federal and local programs and how to avoid delays in submitting your forms as well as...
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How to Launch a Virtual Learning or Membership Engagement Area for Your Website
Now more than ever brands are scrambling on ways to provide value to their customer or member base. In this episode we discuss the 9 steps to developing and launching a virtual learning or membership engagement area for your website. Tune in. For more digital marketing strategies and tactics…
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What is the bullet proof SEO strategy for the remainder of 2020?
Reports from many sources indicate that internet traffic is up almost 30 percent as Americans are attempting to flatten the curve of the spread of COVID-19. Whether working from home or just staying at home, the ripple effect is amplifying organic search queries. Now is the time to double down on...
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Digital Advertising Help for SMBs: Facebook offers 100M in Advertising and Grants plus Google offers 340M in Free Ads
This is great news for many small businesses across the globe as the two biggest digital ad platforms announce that they are offering support for advertisers. Facebook is offering $100M in Advertising & Grants plus Google is offering $340M in Free Ads. Tune in to learn more. For more information…
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What should an emergency SEO strategic plan include in 2020? Here's the 12 point checklist!
Why is SEO so important right now? Why should your business pay close attention to SEO in 2020? As a result of COVID-19, more people are turning to the internet to find answers to their questions. In this episode, we review the 12 point checklist for an emergency SEO strategies plan. Tune in to...
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What does the SEO look like in the midst of shelter-in-place and social distancing HOTH style?
With more and more people using the internet to search for special store hours, available products or limited service offerings in the midst of COVID-19, it is absolutely critical that brands have a rock solid SEO plan. In this episode, our guest is George Papadeas from the HOTH as we dive deep...
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How to create a 60-day action plan based on 5 critical data points of observed online behaviors from Google Analytics
As a result of the explosion of online traffic on the internet in the last 30 days, businesses should take a very close look at their Google Analytics console. Many business owners make the assumption that everyone behaves (consumes content) the same way that they do. Not true. In this episode…
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7 Simple Ways To Publishing Content At Scale While Forming Digital Partnerships To Foster Growth
During these challenging times, businesses must explore innovative ways to stay connected with their customers and clients. In this episode, we discuss seven simple steps to stay connected and increase your brand reach. Tune in. For more digital marketing strategies and tactics, visit...
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Enriching the digital consumer life cycle through omnichannel marketing with special guest Rytis Lauris of Omnisend
Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in. For more digital...
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How to make the shift to a virtual conference or summit and increase your annual revenue
For many businesses and/or associations the annual conference or summit is either number one or number two in terms of revenue. With the disruption of COVID-19, many organizations are canceling these events. In this episode, we discuss making the shift to a virtual event. For more digital…
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The 8 Essential Components of a COVID-19 Digital Response Toolkit and Why You Need It Yesterday
No doubt that every business on the planet has been or will be impacted by COVID-19 in 2020. Some businesses are already seeing the impact of social distancing and self-quarantines. One aspect that is being greatly overlooked is the surge in internet traffic. Global traffic is up 10% and…
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About this show
Insights, tips and strategies to grow your business leveraging digital marketing.
Hosted by
Michael Winn
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