PODCAST · business
Digital Marketplace
by WMR.FM
Our roving reporters go around the world to learn about some of the newest and coolest products and services to help your brand meet and exceed its goals.
Episodes
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From Ebola to Cannabis: Tech for Healthier Spaces
Dave Johnson, Chief Strategic Officer at Chorus, discussed the company's mission to create healthier indoor spaces using technology developed to combat Ebola. Chorus, based in Massachusetts, focuses on three areas: indoor agriculture, food freshness, and human health in indoor spaces. The…
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Pretaa: Revolutionizing Addiction Treatment with Biometric Data
Eliza Foltz, Chief Growth Officer at Pretaa, discussed their outcome-based measurement tool for addiction and substance use disorder (SUD) treatment. PRETA uses a proprietary biometric ring to monitor heart rate, sleep, and activity, providing data to treatment centers for early intervention. The...
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Healthcare Marketing: SEO, Branding, and Patient Experience in 2024
Kathy Gaughran, Senior Marketing Strategist at Health Care Success, discussed her extensive experience in healthcare marketing, highlighting her work with over 4,000 clients in North America. She emphasized the importance of local search optimization, patient experience, and strategic branding...
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Behaivior's AI-Driven Tech Tackles Substance Use Disorder & Mental Health Crises
Ellie Gordon, founder of Behaivior, discussed the company's AI-driven behavioral health technology and wearables aimed at crisis aversion and mental health support. Behaivior's platform, which includes a wearable device and mobile app, uses machine learning to predict and prevent health crises,...
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GXC: Ian and Tamara Dowling from Lit Path
Ian and Tamara Dowling from Lit Path Ministries discussed their mission to provide therapy scholarships for those struggling with addiction and mental health issues. They manage the organization virtually from Greenville, South Carolina, to keep costs low. Tamara and Ian shared their personal...
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GXC 2024: Dr. Francisco Cidral, BrainTap
At GXC, Dr. Francisco Cidral from BrainTap discusses the power of Brainwave Entrainment (BE) technology in managing stress, reducing anxiety, and supporting addiction recovery. Learn how BE promotes relaxation, focus, and overall wellness, offering a cutting-edge approach to mental and physical...
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GXC 2024: Serena Saunders, Pawsitive Recovery & Ken Rotondo, Rehavior
In this heartfelt episode, we sit down with Serena Saunders, Founder of PAWsitive Recovery, and Ken Rotondo, veterinarian and entrepreneur, to explore the unique intersection of animal care and addiction recovery. Serena shares her personal journey of overcoming addiction, inspired by the...
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GXC 2024: Sariah Hopkins & Leah Kendall, Atlantic Health Strategies
At GXC, Sariah Hopkins, CEO of Atlantic Health Strategies, discusses the critical role of compliance in behavioral health facilities. From preventing legal and financial risks to navigating complex accreditation and licensure processes, Atlantic Health Strategies offers hands-on support for...
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GXC 2024: Matthew Mitchell, SOBRsafe
In this episode, Matthew Mitchell, Director of Strategic Partnerships at SOBRsafe, introduces their next-gen SOBRsure wrist-worn alcohol monitoring tool and suite of analytics, designed to support individuals recovering from alcohol addiction. Matthew explains how SOBRsafe provides real-time...
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GXC 2024: Rowena Gates, Eng3 Corporation
In this episode, Rowena Gates, Co-Founder and CMO of Eng3 Corporation, shares how NanoVi technology is revolutionizing wellness and recovery. Rowena explains the critical role of improving protein functions in enhancing overall health and how their technology supports the essential protein…
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GXC 2024: Kimberly Sheahan, Lantana Recovery
Kimberly Sheahan, with over 15 years of experience in business development, marketing, and operational leadership in the Mental Health and Substance Use Disorder space, joins us at GXC to discuss her work at Lantana Recovery. Kimberly's background in pharmaceutical launches, including Vivitrol…
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US Business Show: RWS Group Talks Helping Businesses Speak to Customers Worldwide
Discover how RWS Group is helping businesses speak to their customers in their own language. Jordan Cockrell explains how their translation and localization services can improve findability, reach new markets, and ensure compliance with upcoming accessibility laws in Europe. As a trusted partner,...
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US Business Show: Lone Armadillo Learning Provides Affordable Online Training for Small Businesses
Lynne McNamee, Founder of Lone Armadillo Learning, joins us to discuss their mission of providing affordable online learning for small businesses. With a library of 91,000 courses and a turnkey solution, Lone Armadillo Learning offers plug-and-play training options for companies with three to 100...
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ITEXPO 2024: An In-Depth Look at eProc Solutions' Trailblazing Approach With Oren Rosen
The digital world is abuzz with technological advancements, and the tech super show serves as a pulse-point for the latest and greatest in this ever-evolving industry. Among the illustrious lineup of innovators, Oren Rosen of eProc Solutions stands out with his company's unique vision for…
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ITEXPO 2024: The Strategic Evolution of NachoNacho in the Tech Marketplace With Sanjay Goel
One of the more engaging aspects of Nacho Nacho is, undoubtedly, its quirky name. In the realm of fintech, where the landscape can often feel saturated with jargon and complexity, the choice of such a fun and approachable name is a breath of fresh air. Sanjay Goel, the company's CEO, reveals, "We...
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ITEXPO 2024: Protecting Businesses from Bad Bots and Cyber Threats With Robert Jacobi of BotGuard
In the digital space where cybersecurity threats loom large, authentic protections against malevolent forces are not just desirable but also essential. Botguard emerges as a focused sword and shield in the techno-scape, combating the dual threats of content scraping and e-commerce fraud. The...
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ITEXPO 2024: Introducing Biz Advisory Board With CEO Paul Daigle
Paul Daigle, founding member of Bizadvisoryboard.com, discusses their MSP business evaluator tool on this episode of Digital Marketplace. The tool helps MSPs determine the value of their business to potential buyers or investors. It provides an estimate of worth and offers a blueprint for...
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ITEXPO 2024: Embracing Technological Evolution at Trade Shows with Founder of Monev Marketing, Jason Nickerson
In the tech industry, a major key to success is networking and creating a robust industry presence. Founder of Monev Marketing, Jason Nickerson's insights prove valuable for those looking to navigate these waters. As he puts it, "They're all very small and everybody knows each other." This small...
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ITEXPO 2024: Transforming Customer Experience With with Matt Edic, CXO of IntelePeer
In an era where digital transformation is paramount, businesses are continually seeking innovative ways to enhance the customer experience. A recent conversation with Matt Edic, Chief Experience Officer of IntelePeer, on WMR FM's Digital Marketplace, discussed the potential of AI in…
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ITEXPO 2024: The Rise of AI and Remote Power Sourcing in Business With Myron Melekson, CEO of Mpower Sourcing
In a rapidly evolving workplace ecosystem, businesses are seeking innovative pathways to growth and operational efficiency. Today Myron Mekelson, CEO of Mpower Sourcing, provides a deep dive into the transformative power of empower sourcing in the post-Covid era, the integration of AI technology…
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ITEXPO 2024: A Panoramic View of IT Services With Dev IT's co-founder, Jaimin Shah
In a world characterized by rapid digital evolution, companies that harness the full spectrum of IT services stand to gain a significant competitive edge. The transcript of a recent interview with Jaimin Shah at the Tech Super Show unveils the ambitious approach of Dev IT, a dynamic IT solutions...
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ITEXPO 2024: Leveraging Connections and Content: Insights from Cynthia Lau of Trifactor
The business landscape is constantly evolving, and with it, the strategies for marketing and expansion shift as well. The rise of video content marketing stands out as a pivotal change, revolutionizing how companies interact with their audience. Drawing on a candid conversation with Cynthia Lau,...
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Loren McDonald Discusses AI and Machine Learning Technologies at DDS
Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital...
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Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has…
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Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping…
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Robert Bochnack Discusses How Social Media Matters at DDS 2017
Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Check out our interview…
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Thom Craver Discusses Monitoring User Behavior at DDS 2017
Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing. Check out our interview with Thom below, as he gives us some key...
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Jay Baer – Keynote Speaker at Dallas Digital Summit 2017
Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast. Check out our interview with Jay below…
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Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017
Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me”. Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus...
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Vi's Senior Living Content Marketing Manager Leslie Boehms Interview
People of Distinction Process is a new intiative started by Vi's Senior Living content manager Leslie Boehms. Brandy Shapiro-Babin talks with Leslie about macaroons, native content marketing, leadbanks, and how she's been able to communicate content to prospects that may not be the most tech…
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Shyamala Prayaga User Experience Evangelist at VoiceBox Technologies Interview
Shyamala Prayaga spoke at Conversion Conference 2016 in a presentation entitled Great User Experience Leads to Conversions - an Amazon Case Study. Daron Babin and Shyamala talk about how to create cool products that are pratical while giving the experience the user is looking for on this special...
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Brian Massey with Conversion Sciences Interview
Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with…
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Barry Feldman and His Go-To Techniques for Writing Persuasive Content
Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about...
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Greg Jarboe from SEO-PR Interview
The field of video has exploded and collided with social media causing a new mutation in the field. The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has…
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Bill Albert from Bentley University Interview
Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace…
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Majestic as an SEO Tool
Majestic as an SEO Tool is discussed as Majestic’s U.S. Brand Ambassador Mel Carson talks about his most recent project he’s been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you’re in...
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Comprehensive Search and SEO Strategies
Comprehensive Search and SEO Strategies plus Google’s algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016 as Kristen Matelski speaks with Personas Expert and Founder of iPullRank Michael King at...
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Native Advertising Campaigns and Orange Is the New Black
Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working…
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The Future of Content Marketing
Talking the The Future of Content Marketing including Holistic SEO as Kristien Matelski of Vizion Interactive speaks with Vizion Interactive Digital Marketing Strategist Shanti Shunn. Shanti has managed large-scale marketing programs, including all digital channels for companies large and small....
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Marketing to the Individual
Uniqueness, Belonging, and Marketing to the Individual as Kristien Matelski of Vizion Interactive speaks with Microsoft Behavioral Scientist Matt Wallaert. Learn from Matt about brand identity, and about the importance of making the user feel unique like a snowflake, while at the same time secure...
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Paid Ads Increasing Organic Rankings
Paid Ads Increasing Organic Rankings as Kristien Matelski of Vizion Interactive speaks with Globe Runner Digital Strategist Bill Hartzer. We hear best practices for using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid...
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Advice on Googles Mobile Changes April 21
With April 21 fast approaching, Frank Watson talks to Internet Marketing INCs Benj Arriola about what website owners should be doing to be ready for Google’s roll out of their new Mobile algorithm. Plus, Benj discusses what warnings or recommendations do you have for people hoping to optimize for...
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Marketing Dollars for a Local Business and Managing User-Generated Content
Benj Arriola, the Vice President of SEO of Internet Marketing Inc, speaks with our host ( Vice President, Development and IT at Internet Marketing Ninjas) Thom Craver to discuss topics such as marketing dollars for a local business and managing user-generated content to work in your favor. They...
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ABOUT THIS SHOW
Our roving reporters go around the world to learn about some of the newest and coolest products and services to help your brand meet and exceed its goals.
HOSTED BY
WMR.FM
CATEGORIES
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