Digital Politics with Karen Jagoda

Ryan Davis, CEO of People First highlights how influencers and content creators have become an increasingly important component of a political campaign strategy. The value of an influencer's trusted voice is becoming even more relevant as voters are bombarded with AI-generated ads and content. Transparency and disclosure of paid influencer relationships strengthen credibility and are essential for ensuring compliance with local legal requirements and broader community standards. We talk about: Prioritizing authenticity and why real people stand out compared to AI-generated content Effectiveness of content creators and building modular content Role of Influencers as a core media channel When covering up partnerships with influencers becomes the story #PeopleFirst #PoliticalStrategy #DigitalCampaigns #InfluencerMarketing #CivicEngagement #GOTV #CampaignTech #MediaMix PeopleFirst.cc  

Andrew Tavani, EVP Data at Aristotle, discusses the unprecedented volatility of mid-census redistricting and how Aristotle can quickly update voter files with new district lines, enabling campaigns to target voters accurately. Changes to the Voting Rights Act have resulted in a lack of ethnic data in voter files, adding to the challenge of targeting specific voter demographics. The emerging role of AI in campaign analytics, trends in early voting, and court decisions on gerrymandered districts make the 2026 midterm election highly unpredictable. We talk about: Keeping voter files accurate in a time of rapid changes in district lines that are often challenged in court Impact of the Supreme Court's decision to strike down part of the Voting Rights Act giving states more autonomy not to include ethnicity data in voter files Using AI to provide predictive models of voters in specific districts How campaign strategies have evolved from moving to the center for general elections to a focus on mobilizing the base  #Aristotle #PoliticalData #Redistricting #Gerrymandering #VoterFile #EarlyVoting #AIinPolitics #EthnicTargeting #CampaignStrategy #DigitalPolitics #AristotleData Aristotle.com