PODCAST · science
Digital Transformation Series
by Mehrnaz Campbell
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results.To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series.- Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSETAuthor of The Omni Advantage
Episodes
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In Conversation with Anand Madhvani
What does the future of customer engagement in pharma look like? That was the focus of this conversation in our Digital Transformation Series. Mehrnaz was joined by Anand Madhvani, a commercial leader with over 20 years’ experience in the pharmaceutical industry, to explore how the role of the...
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In Conversation with Tina Backhouse
In this edition of our Digital Transformation Series, I was delighted to welcome Tina Backhouse, one of the UK’s leading voices on women’s health and Vice Chair of Menopause Mandate, for an insightful conversation. Together, we explored women’s health, menopause policy, healthcare innovation and...
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Mehrnaz Campbell in conversations with Gareth Motley
In this episode of the Digital Transformation Series, Mehrnaz chats with Garth Motley, National Sales Manager for Glenmark Pharmaceuticals. Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership,...
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Mehrnaz Campbell in conversation with Dr Azmain Chowdhury
Mehrnaz was joined by Dr Azmain Chowdhury, medical doctor and clinician creator, for the next session in the Digital Transformation Series on 26th February. With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content...
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Mehrnaz Campbell in conversation with Brian Shroyer
In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.
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Mehrnaz Campbell in conversation with Graham Addison, AstraZeneca
In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca. With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation....
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Mehrnaz Campbell in conversation with Nina Fyhn, Commercial Excellence Manager, Sanofi
This month's Digital Transformation Series is another thought-provoking conversation. Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a...
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Mehrnaz Campbell in conversation with Carlos Eid, Novartis
In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. He currently leads the...
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Mehrnaz Campbell in conversation with Fi Edwards and Katie Langdon, Skin + Blister
Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare. Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical...
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Mehrnaz Campbell in conversation with Alyssa Fenoglio from Teva Pharmaceuticals
In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa...
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Mehrnaz Campbell in conversation with Andrew Binns from Croda Pharma
In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma. Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In...
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Mehrnaz Campbell in conversation with Nico Renner from BeiGene
In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene. Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both. Almost by coincidence, Nico started to work on digital…
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Mehrnaz Campbell in conversation with Nyambe Sumbwanyambe from The Black Sherpa
In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️ Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional...
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Mehrnaz Campbell in conversation with Carolina Quezada Correa from Grünenthal
Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and...
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Mehrnaz Campbell in converation with Christian Wöckel from Sanofi
In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi. With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations...
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Mehrnaz Campbell in conversation with Marco Andre from Novartis
I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry....
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Mehrnaz Campell in conversation with Chiara Bolgnini from Roche
After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked…
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Mehrnaz Campbell in conversation with Emma Vitalini from Amgen
Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.
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Mehrnaz Campbell in comversation with Amish Patel from APC
For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute…
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Mehrnaz Campbell in conversation with Dario Safaric from NEXT Pharma
Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing...
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Merhnaz Campbell in conversation with Patrick Markt from Daiichi Sankyo Europe GmbH
Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving…
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Mehrnaz Campbell in conversation with Erasmus Holm, Director of Pharma & Commercial Operations, MSD Netherlands
Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that...
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Mehrnaz Campbell in conversation with Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead, Novo Nordisk
I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on…
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Mehrnaz Campbell in conversation with Rick Hollis, Business & Customer Excellence Director, Ipsen UK & Ireland
I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital…
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Mehrnaz Campbell in conversation with Nataliya Andreychuk, CEO, Viseven
I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series. Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences...
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Mehrnaz Campbell in conversation with Audrey Krassnitzer, Global MCE Director, Novo Nordisk
I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the...
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Mehrnaz Campbell in conversation with Rob Koster, Director - CX, Havas Health & You
I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively. I am...
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Mehrnaz Campbell in conversation with Dr Paul Tunnah, Managing Director, Healthware International
Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents! Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and...
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Mehrnaz Campbell in conversation with James Harper, Managing Director, twentyeightb
I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast. I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. James Harper and I met through a Reuters webinar on omnichannel....
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Mehrnaz Campbell in conversation with Sophie Graham-Godet, Global Director - Omnichannel Marketing Capabilities, GSK
I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series. If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get...
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Mehrnaz Campbell in conversation with Chris Wade, AVP of Strategic Solutions, Exeevo
When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. What many organisations failed to do was help their teams transform and adopt omnichannel. Over the course of the year, I’ve been interviewing...
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Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal
As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! We related on so many topics and you can hear so many nuggets of golden information from him! A few of Florent’s points: To create a…
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Mehrnaz Campbell in conversation with Paul Simms, Chief Executive, Impatient Health
For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. We discussed how looking...
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Mehrnaz Campbell in conversation with Frank Armenante, Director of Commercial Execution, Novo Nordisk
As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's...
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Mehrnaz Campbell in conversation with Koen Janssens and Kym Jacks-Bryant, Norgine
I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement....
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Mehrnaz Campbell in conversation with: Sebastien Noel, Director of Multichannel Strategy, Veeva Systems
In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry. Mehrnaz and Sebastien Noel talk about how digital transformation has…
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Mehrnaz Campbell in conversation with: Clare Bryant, Senior Global Training Manager - Global Channel Strategy, LEO Pharma
In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.
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ABOUT THIS SHOW
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results.To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series.- Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSETAuthor of The Omni Advantage
HOSTED BY
Mehrnaz Campbell
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Frequently Asked Questions
How many episodes does Digital Transformation Series have?
Digital Transformation Series currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Transformation Series about?
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results.To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital...
How often does Digital Transformation Series release new episodes?
Digital Transformation Series has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Digital Transformation Series?
You can listen to Digital Transformation Series on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Transformation Series?
Digital Transformation Series is created and hosted by Mehrnaz Campbell.
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