PODCAST · business
Digital.Marketing
by Digital.marketing
Short, practical episodes on running digital marketing that actually compounds — search, paid media, conversion, and the measurement underneath all three. Each episode takes one decision a marketing team is actually facing — which channel to cut, whether a test proved anything, how to brief an agency — and works it through from first principle to what you'd do Monday morning.It's written for people accountable for a number: in-house marketing leads, agency strategists, and founders who own demand generation whether they wanted to or not. No panel chatter, no guest introductions, no forty minutes of throat-clearing before the useful part. One narrator, one idea, five or six minutes.Topics include channel mix and budget reallocation, attribution and incrementality testing, answer-engine and AI search visibility, landing page and conversion work, agency briefs and scopes, marketing hiring, and the reporting that survives a board meeting.Produced by Digital.Marketing, a full-service dig
Episodes
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How Influencer Marketing Actually Generates Leads (Not Just Likes)
Influencer marketing has grown into a $21 billion global industry — yet many brands still deploy it as little more than a visibility exercise. This episode of Digital.Marketing reframes the channel entirely, drawing on this deep-dive on influencer-driven lead generation to show how the right...
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Content Marketing & Lead Gen: The Tactics That Actually Drive Conversions
There's a gap that quietly undermines most marketing strategies: the distance between a visitor who's interested and a lead who actually converts. This episode of Digital.Marketing examines exactly what closes that gap — exploring the interconnected content and lead generation mechanics covered…
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Amazon Is a Search Engine — Here's How to Win It
Amazon rewards sellers who understand one fundamental truth: the platform runs on search, not browsing. This episode of Digital.Marketing unpacks the mechanics of Amazon listing optimization — the discipline of structuring a product detail page to rank higher, convert better, and build…
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What a Full-Funnel Agency Actually Costs in 2026
Hiring a full-funnel agency is one of the largest marketing commitments a growth-stage company can make — and in 2026, the price range is wider than ever. This episode of Digital.Marketing cuts through vague proposals and platform-speak to give listeners a clear map of what agencies actually...
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How to Use ChatGPT to Scale Your Content Marketing Strategy
Content marketing workloads have grown far faster than most teams' capacity to keep up. This episode of Digital.Marketing cuts through the AI hype to offer a grounded, practical framework for weaving ChatGPT into day-to-day content operations — without surrendering editorial judgment or brand...
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The Digital Marketing Manifesto: Principles That Actually Drive Growth
Most agencies have values on their website. Far fewer have principles that actually govern decisions when a campaign is underperforming at midnight and a client is watching. This episode of Digital.Marketing unpacks the manifesto on principled digital marketing growth published by…
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IT & Software Marketing in 2026: The Efficiency Era Is Here
The B2B software sector is still growing — but the rules have changed. This episode of Digital.Marketing digs into the 2026 IT and software digital marketing trends report, examining why blitzscaling is out, why almost half of "new" ARR is actually expansion revenue, and what all of it means for...
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The Growth Constraint Audit: Find What Is Actually Holding You Back
When growth stalls, the knee-jerk reaction is to pour more resources in — bigger ad budgets, more content, another tool. But that approach can just amplify an underlying problem rather than fix it. This episode of Digital.Marketing explores the growth constraint audit, a structured diagnostic...
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Beyond the Buzzword: Choosing the Right Types of Digital Marketing
The phrase "digital marketing" gets thrown around constantly, yet it collapses more than a dozen distinct disciplines into a single term — each with its own mechanics, metrics, and ideal moment in the customer journey. This episode of Digital.Marketing cuts through the noise by exploring the full...
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How to Measure Content Performance: Metrics That Actually Map to Revenue
Most content teams are swimming in metrics but struggling to answer the one question that matters: which pieces are actually driving business results? This episode of Digital.Marketing tackles content measurement head-on, offering a practical framework for moving beyond pageview obsession and...
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AR/VR Training Marketing: Budget Pressure, Buyer Behavior, and the ROI Imperative
The AR/VR training market is on a steep growth curve — projected to climb from $16.4 billion in 2024 to nearly $70 billion by 2030 — but the vendors selling into it are doing so with less budget than ever. This episode of Digital.Marketing explores how that tension reshapes every channel…
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AI Marketing's New Rules: Proof Over Promise, Product Over Pitch
The AI market is on a trajectory toward nearly a trillion dollars by 2035, but rapid growth hasn't made selling AI tools easier — it's made buyers harder to impress. As AI shifts from novelty to business infrastructure, the companies winning on acquisition are the ones who figured out that the...
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Why Your Marketing Team Should Start Shipping Software
The martech stack keeps growing, but marketing budgets aren't keeping pace — and adding yet another platform rarely closes that gap. This episode of Digital.Marketing tackles a practical alternative: building a small, in-house software capability that ships tools tailored specifically to your...
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Why Data & Analytics Vendors Must Stop Selling Tech and Start Selling Outcomes
The data and analytics infrastructure market is worth over $21 billion — yet two-thirds of organizations don't fully trust the data driving their decisions. That contradiction is forcing a fundamental rethink of how vendors in this space go to market. This episode of Digital.Marketing draws on…
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Digital PR Services: How to Choose the Right Agency for Your Brand
Choosing a digital PR agency is harder than it looks. The category is crowded with firms that repackage press release distribution or paid link schemes under a shinier name — and brands that don't know the difference often end up paying for something that delivers little to no SEO value. This...
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Attribution and Measurement: Knowing Which Marketing Actually Worked
Most marketing teams generate plenty of data — weekly reports, packed dashboards, platform analytics — but when a CFO asks which campaign actually drove revenue last quarter, the room goes quiet. This episode of Digital.Marketing tackles one of the most consequential blind spots in modern...
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Email, CRM & Automation: The Revenue Engine You Already Own
Growth-focused marketers often fixate on acquisition — new traffic, new leads, new audiences. But for many businesses, the most underleveraged revenue opportunity is already sitting inside their tech stack. This episode of Digital.Marketing makes the case for treating email, CRM, and automation…
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The Death of Organic Social and What Smart Brands Are Doing Instead
Social media marketing has undergone a quiet but seismic shift, and many brands haven't adjusted their playbooks to match. This episode of Digital.Marketing tackles the collapse of organic reach head-on — not as a eulogy, but as a strategic reset. Drawing on the death of organic social, the…
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Why Most Lead Generation Fails Before Sales Ever Gets Involved
Generating leads is only half the battle — and for most businesses, it's the easier half. This episode of Digital.Marketing tackles the uncomfortable truth that the majority of lead generation failures happen well before a salesperson ever picks up the phone. Drawing on how Digital.Marketing…
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Why Your Law Firm Isn't Ranking on Google — And How to Fix It
For many law firms, a polished website and a few published blog posts are where the SEO effort begins — and ends. This episode of Marketing tackles why that approach consistently falls short, drawing on this in-depth diagnostic guide on law firm search visibility to walk through every layer of…
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Event PR: Turning Conferences Into Coverage That Lasts
Conferences are expensive, chaotic, and fleeting — but the coverage they generate doesn't have to be. This episode of Marketing draws on this in-depth guide to lasting event PR strategy to lay out a full-cycle playbook for turning a single trade-show appearance into sustained media authority....
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Scalable Link Building: A Smarter, Simpler Approach That Actually Works
Link building is one of the most time-consuming challenges in SEO — and for lean marketing teams, the traditional approach of manual outreach and cold pitching rarely scales. This episode examines a practical scalable link-building framework that reframes the entire process: instead of chasing...
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PPC for Accounting Firms: The Hands-On Guide to Actually Getting Clients
Paid search has a reputation problem among accounting firms — too expensive, too confusing, and too easy to get wrong. But the firms walking away frustrated usually share the same set of avoidable mistakes: campaigns built too broad, ads too generic, and no real system for measuring what's…
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QA Before It Leaves Your Hands: Building the Last Line of Defense
When a client spots an error in a deliverable, it doesn't matter who actually made it — the agency that forwarded it owns the problem. This episode of Marketing makes the case that a pre-delivery QA layer isn't optional overhead; it's the mechanism that keeps your reputation inside your control,...
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Content Marketing Is Not Dead — But the Way You're Doing It Probably Is
Publishing more content has never been the same as doing content marketing — but a surprising number of brands haven't figured that out yet. This episode of Marketing tackles why so many content programs produce so little measurable return, and what the teams actually getting results are doing...
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Programmatic Advertising Explained: What It Is and How It Boosts SEO
Programmatic advertising has quietly become the dominant force in digital media buying, yet the technology powering it — and its surprising overlap with SEO — remains a mystery to many marketers. This episode of Marketing pulls back the curtain on the full programmatic ecosystem, tracing its...
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Launch Playbooks: Digital PR for New Products and Features
A product launch is only as strong as the strategy behind it. This episode of Marketing explores how Digital PR transforms a one-day announcement into a multi-week momentum engine — covering everything from the earliest teaser phase through the sustained content cadence that keeps audiences…
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8 Ways to Build Links Without Guest Blogging
Link building without guest posting isn't a workaround — it's a legitimate strategy that many marketers overlook simply because guest blogging has dominated the conversation for so long. This episode of Marketing draws on this practical guide to building links without guest blogging and walks...
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How Insurance Agencies Can Win at PPC Without a Massive Budget
Insurance is one of the most brutally competitive PPC landscapes in existence, but that doesn't mean independent agencies are locked out of the game. This episode unpacks a practical, budget-conscious framework drawn from this in-depth guide on insurance agency PPC strategy — walking through how...
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Who Talks to the Client: Setting the Communication Rules Before They Break You
Client communication is where white-label fulfillment relationships quietly fall apart — not through bad work, but through a misplaced email, an unbranded report, or a well-meaning partner who jumps into a conversation they were never supposed to be in. This episode of Marketing tackles one of…
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Paid Media & PPC: Separating Profitable Spend from Waste
Paid media is supposed to be the most accountable channel in marketing — every click tracked, every impression logged. So why do so many advertisers keep raising budgets without moving the revenue needle? This episode of Marketing tackles the structural and strategic gaps that turn paid spend…
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SEO Strategies You Need to Abandon Right Now
SEO is evolving faster than most marketing teams are willing to admit. This episode of Marketing tackles the uncomfortable reality that several once-reliable SEO strategies have not just stopped working — they're quietly doing damage. Drawing on this detailed breakdown of SEO strategies to…
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Crisis Management in the Digital Age: What to Do When Your Brand's in Trouble
Brand crises rarely announce themselves politely — and in a world where a single screenshot can go viral before your team has even convened, the gap between prepared and unprepared is the gap between recovery and lasting damage. This episode of Marketing draws on PR Digital's in-depth crisis...
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7 Barriers Killing Your Agency's Link Building — And How to Fix Them
Link building is one of the most valuable services an SEO agency can offer — and one of the easiest to get quietly, expensively wrong. This episode of Marketing cuts through the noise to identify the structural problems that cause otherwise capable agencies to plateau, lose client trust, or burn...
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How Hotels Can Win Direct Bookings and Escape the OTA Commission Trap
OTA commissions are one of the most quietly damaging costs in the hotel business — and most properties accept them as unavoidable. This episode challenges that assumption head-on, making the case that a disciplined paid search strategy can recover significant margin, build a direct-booking guest...
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How to Migrate a Client Off a Fulfillment Partner That Isn't Working
Replacing a white-label fulfillment partner mid-engagement is one of those agency problems that rarely gets discussed until it becomes a crisis. This episode cuts through the chaos with a practical, sequenced framework for migrating a live client account to a new partner — cleanly…
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The SEO Discipline: Building Organic Visibility That Actually Lasts
Most companies hope their organic search traffic holds. Few have built the systems that make it reliable. This episode of Marketing makes the case that SEO, done right, functions more like business infrastructure than a marketing campaign — and explains exactly what that infrastructure needs to...
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How Much Should You Actually Pay for SEO in 2026?
SEO budgets are one of the most misunderstood line items in marketing. Spend too little and you risk stagnation — or worse, a Google penalty that undoes years of progress. Spend without a framework and you're flying blind. This episode of Marketing cuts through the noise with a clear-eyed look at...
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AI in Digital PR: Friend or Foe? What the Data Actually Says
Artificial intelligence is transforming the way PR professionals research, pitch, and monitor media — but the journalists on the receiving end have some strong opinions. This episode of Marketing digs into the real-world data behind AI-assisted digital PR, drawing on the full analysis of AI's…
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6 Link Building Strategies That Actually Work for Startups
Link building is one of the most misunderstood growth levers available to startups — and getting it wrong doesn't just stall progress, it can actively damage search rankings. This episode cuts through the misinformation to focus on what genuinely moves the needle, drawing on the six proven…
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Why Marketing Agencies Are Terrible at Marketing Themselves (And How to Fix It)
It's one of the great ironies of the agency world: the teams most capable of building demand for a business often have the least disciplined approach to building demand for themselves. This episode of Marketing tackles that blind spot head-on, drawing on this in-depth guide on why marketing...
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The Arithmetic of Your First White-Label Hire vs. a Fulfillment Partner
Landing a client who needs a service you don't yet deliver forces one of the most consequential decisions in agency growth: bring someone in-house or route the work through a white-label fulfillment partner. Most owners make the call on instinct and excitement. This episode slows that moment down...
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One System, Not a Menu: The Case for Integrated Digital Marketing
Fragmented marketing stacks are the norm, not the exception — and most organizations don't realize the structural cost until the budget is already bleeding out. This episode draws a sharp distinction between a collection of vendors and a true marketing system, using the major types of digital...
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Content Audit in the AI Era: Clean, Consolidate, and Get Found
Most websites are carrying more dead weight than their owners realize — outdated posts, thin articles, and competing pages that quietly erode domain authority and crawl efficiency. This episode of Marketing tackles the content audit as a strategic discipline, not a housekeeping chore, drawing on...
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How to Get Featured in Top-Tier Publications Without Paying for Ads
Earned media coverage in top-tier publications is one of the highest-leverage moves a brand can make — yet most pitches never get past a journalist's delete key. This episode of Marketing breaks down the full editorial pitching process, drawing on PR Digital's practical guide to landing press...
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5 Ways to Evaluate Link Quality Before You Build
Plenty of link-building campaigns produce dozens of backlinks and zero ranking movement. The culprit is almost never the number of links — it's the quality. This episode of Marketing gives SEOs and business owners a concrete five-part framework drawn from this guide to evaluating link quality...
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How Wedding Planners Can Win With PPC Ads
For wedding planners, the gap between a fully booked calendar and a feast-or-famine business often comes down to one thing: paid advertising done right. This episode unpacks a practical PPC framework built specifically for the wedding industry, drawing on this in-depth guide for wedding planners…
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The Paid Media Waste Checklist: Are You Buying Results or Activity?
Dashboards full of clicks and conversions can mask a painful reality: paid media spend that generates activity without generating revenue. This episode of Marketing breaks down the most common — and costly — places where ad budgets quietly drain away, using the framework from the paid media waste...
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Second Tier Link Building: The Hidden Multiplier in Your SEO Strategy
First tier link building is the foundation of most SEO campaigns — but it's rarely the ceiling. This episode explores a strategy that operates one level deeper: strengthening the pages that already link to your site, so every earned backlink works harder and delivers more authority over time.…
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Why Every Brand Needs a Digital PR Strategy in 2025
Digital noise is louder than ever, and brands that rely on scattered tactics or viral luck are falling behind. This episode of Marketing draws on PR Digital's in-depth editorial on building a modern Digital PR strategy to lay out a practical, durable framework — one designed for the way buyers...
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ABOUT THIS SHOW
Short, practical episodes on running digital marketing that actually compounds — search, paid media, conversion, and the measurement underneath all three. Each episode takes one decision a marketing team is actually facing — which channel to cut, whether a test proved anything, how to brief an agency — and works it through from first principle to what you'd do Monday morning.It's written for people accountable for a number: in-house marketing leads, agency strategists, and founders who own demand generation whether they wanted to or not. No panel chatter, no guest introductions, no forty minutes of throat-clearing before the useful part. One narrator, one idea, five or six minutes.Topics include channel mix and budget reallocation, attribution and incrementality testing, answer-engine and AI search visibility, landing page and conversion work, agency briefs and scopes, marketing hiring, and the reporting that survives a board meeting.Produced by Digital.Marketing, a full-service dig
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Frequently Asked Questions
How many episodes does Digital.Marketing have?
Digital.Marketing currently has 121 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital.Marketing about?
Short, practical episodes on running digital marketing that actually compounds — search, paid media, conversion, and the measurement underneath all three. Each episode takes one decision a marketing team is actually facing — which channel to cut, whether a test proved anything, how to brief an...
How often does Digital.Marketing release new episodes?
Digital.Marketing publishes regularly with 121 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Digital.Marketing?
You can listen to Digital.Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital.Marketing?
Digital.Marketing is created and hosted by Digital.marketing.
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