PODCAST · business
Digitally Overwhelmed
by Cinthia Pacheco
This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
Episodes
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Brand Entity SEO : Understanding the evolving nature of keywords and AI searches / ep362
In this episode of the Digitally Overwhelmed Podcast, I'm breaking down one of the biggest shifts happening in SEO and online visibility right now: the move from keyword-based search to entity-based search. For years, SEO strategies focused heavily on keywords, rankings, and backlinks. But today,...
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First Look at May 2026 Core Update + more SEO news / ep 361
In this episode of the Digitally Overwhelmed Podcast, I'm breaking down the latest SEO and AI search updates from Google, including the May 2026 Core Update and what it means for your content strategy. I share my perspective on how Google continues to evaluate quality, authority, and relevance in…
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Content Marketing vs. SEO / ep 360
In this episode of the Digitally Overwhelmed Podcast, I'm breaking down the difference between content marketing and SEO—and why understanding both can completely change the way you grow your business online. A lot of business owners hear these terms used interchangeably, but they actually serve...
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How to grow on substack / ep359
In this episode of the Digitally Overwhelmed Podcast, I'm exploring how to grow your Substack newsletter and turn it into a consistent audience-building channel for your business. Substack has become a powerful platform for creators because it blends newsletters, publishing, and a social feed...
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Search Generative Experience vs. Classic SEO: What Still Works? / ep 358
When should you rethink your SEO strategy in the age of AI? As tools like Google's AI Overviews and Search Generative Experience (SGE) continue to change how people find and consume information, many business owners are noticing shifts in traffic, clicks, and visibility. In this episode, I break...
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When should I start doing SEO? / ep 357
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How to use AI consciously for SEO / ep 356
AI is changing how businesses approach SEO—but it doesn't replace your voice, expertise, or the strategy behind your marketing. In this episode, I share how we're currently using AI for SEO inside Digital Bloom IQ and with our clients. From speeding up research and brainstorming keywords to...
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How to get ranked in Google Maps / ep355
Do you have a location based business and you want to get found on Google maps? This episode covers 3 components that have to be part of your Local SEO strategy. Full episode shownotes: https://digitalbloomiq.com/get-ranked-google-maps/ More about the podcast and Digital Bloom IQ:...
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Stillness & Intuition in Business with Tabitha Danloe /ep353
In this episode of Digitally Overwhelmed, host Cinthia Pacheco talks with Tabitha Danloe, founder of The Divine Sophia and creator of The Pack Program. Tabitha is a life, business, and leadership coach who helps soulpreneurs build aligned, sustainable businesses without burnout. They discuss the...
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Planning a year of SEO / ep352
In this episode of Digitally Overwhelmed, host Cinthia Pacheco discusses the importance of planning a year of SEO for female founders and business owners. She emphasizes the need for setting clear goals, analyzing current traffic data, creating quality content, and conducting keyword research....
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Why does SEO take time? / ep351
In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the importance of understanding that SEO takes time. She emphasizes the need for patience in building a successful online presence and the significance of creating quality content. Cinthia explains how Google…
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Repurposing marketing content to your blog / ep350
Don't have time to write blog content? No problem! In this episode, we cover a few ways you can repurpose and recycle existing marketing content, as well as more fully integrate an SEO routine into your current marketing cycles. Full episode shownotes + extra tips here:...
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SEO Case Study with Marci Buttars / ep349
In this episode, Cinthia sits down with her client Marcy, the creator behind the food blog Tidbits, to talk about what it really looks like to grow your SEO without losing your personality or joy in the process. Full episode shownotes here: https://digitalbloomiq.com/pod/marci-buttars/ Get email...
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How to stand out as an E-commerce brand with Cassandra Caruso / ep348
In this episode, Cinthia sits down with Cassandra Caruso, intuitive brand mentor and founder of Wild Dreams Co., to explore what it really takes for e-commerce brands to stand out in a crowded market. Together, they dive into the power of storytelling, brand energy, and integrity and how...
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Business Storytelling with Valeria Palmertree / ep347
When you are the owner of a small business, everything can feel very personal and so linked to your own life's journey. That's why sometimes bringing in outside help to see the story behind your brand and business is important. In this episode with Valeria of The Palm Tree Type we talk about how...
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SEO Case Study with Taylor Newendorp / ep346
I'm so proud of all my clients! Working with Taylor has been especially rewarding since his team was able to work alongside me and follow my SEO recommendations. In this episode, I interview Taylor about the experience of going through AIM and I also share the traffic growth results has seen.…
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Importance of SEO for Small Business / ep345
In this episode, we review some stats from this year that show the potential behind SEO and how SEO is more sustainable than other marketing strategies. Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail Website Links…
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Confidence for Female Founders with Valerie Priester / ep344
In this inspiring conversation, Cinthia Pacheco speaks with Valerie Priester, CEO and Founder of Victorious Life Coaching, about the inner work behind lasting business success. They explore what confidence really looks like for women entrepreneurs, why fear can actually be a good sign, and how...
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Technical SEO vs Content SEO/ ep.343
There are several moving parts when it comes to SEO and I know how confusing that can be. In this podcast episode, I cover some of the biggest differences and how to know which to take action on, based on where you are at with your business website. More specifically, this episode covers: Top...
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SEO Case study with Arielle Moody of Mama Sol/ ep.342
In this episode, Cinthia sits down with Arielle Moody, founder of Mama Sol, a clean beauty brand born from her own journey of motherhood and passion for safe, effective skincare. Arielle shares how a simple frustration during pregnancy turned into a thriving business now featured in over 65…
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Site Security for Health and Wellness with Sky Stover/ ep.341
Sky is a long time friend online and when she asked me if I ever talked about site security on my podcast, it seemed like a perfect opportunity to fill that void. In this episode, we go through this somewhat dull topic and get through the essentials and how it is also part of having a healthy...
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How to Measure SEO Efforts/ ep.340
Measuring SEO efforts can feel heavy, no? There are several other podcast episodes where I walk through specific metrics and where to find them, but in this one, I want to talk more about how to connect these metrics to things that actually make sense for you and your business. In this episode…
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Smart Growth for Women Law Firm Owners with Davina Frederick/ ep.339
In this powerful episode, Cinthia sits down with Davina Frederick, attorney, business strategist, and founder of Wealthy Woman Lawyer®, to explore what it really takes to grow a law firm beyond yourself and into a sustainable, million-dollar business. Davina shares her journey from burnt-out solo...
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Applying Google Analytics Data to Your Business/ ep.338
In this episode, I walk through the different areas of your business you can use Google Analytics data to make decisions in your business. More information about SEO Retainers: https://digitalbloomiq.com/seoretainers Website Links: Full episode shownotes for this episode:...
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Mindset, Motherhood & Letting Go with Cassandra Vantriet/ ep.337
In this powerful episode, Cinthia sits down with business coach and multi-time founder Cassandra Vantriet to explore the deep, often unspoken mindset shifts that come with building a business as a mom. Cassandra shares her journey of founding (and later selling) her product-based company while...
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How often should I be blogging? (encore)/ ep.336
Let's talk about your blogging routine. This episode goes through some questions to consider when deciding on your blogging frequency. More information about the podcast: https://digitalbloomiq.com/podcast Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/ Get…
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Tossing Pebbles: How Small, Consistent Actions Grow Big Dreams with Heather Anderson
In this heartfelt and inspiring conversation, Cinthia sits down with Heather Anderson—founder of The Mama Hood Collective—to explore what it really looks like to grow a business while raising little ones. Heather shares her journey from indie band frontwoman and marketing strategist to building a...
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Websites for Therapists feat. Kat Love (encore) / ep334
Kat Love is a dear friend who creates effective websites for therapists. During this episode, we talk about what it means to have a profitable website today for Therapists, how to use your site more intentionally, and some predictions for websites in the future. Kat's site: www.katlove.com…
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Mental Health for Women Entrepreneurs with Cara Steinmann/ Ep333
In this deeply honest and refreshing episode, Cinthia welcomes back friend and returning guest Kara Steinmann, founder of Ravel Collective, for a vulnerable conversation about mental health and entrepreneurship—especially for women founders. Kara shares her personal journey with anxiety,...
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Getting help in your small business by Sarah Noked/ ep332
After my previous episode with Paul Jarvis, I've been thinking a lot about what it means to grow and transform in business. The thing that makes it so confusing is that it's actually super unique to everyone and that's why it can be tricky thing to come by, especially when you are thinking of...
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What is the search console? (encore)/ ep331
The search console is one of the most important tools you want to get familiar with when it comes to your SEO. Plus, it's free! In this episode, I break down what it is and how to start using it. Website Links: More SEO resources + podcast episodes here: https://digitalbloomiq.com/ Get email...
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Embracing your needy with Mara Glatzel (encore)/ep.330
I love finding other inspiring women podcasters and Mara Glatzel is one of them. I happened to find her podcast (Needy - https://itunes.apple.com/gb/podcast/needy/id1389278344?mt=2) and immediately connected with her work. In this episode we talk about how women can advocate for their needs,...
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How long should my blog post be? / ep329
This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Website Links: Full episode shownotes for this episode:...
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Small is the new big with Paul Jarvis(encore)/ ep328
This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are your big goals? During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and...
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SEO Tips for Beginners(encore)/ ep327
I love teaching about SEO! Here are three beginner tips for doing SEO (without the overwhelm!). Get more information about the Traffic Boost Email course here: https://digitalbloomiq.com/traffic-boost Website Links: Full episode show notes for this episode:...
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Scaling your business with Courtney Chaal (encore)/ep326
It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Chaal is one of those people for me. She runs the Rule Breaker's club, where she teaches women how to package and sell their brilliance. In this...
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Local vs. Web Based SEO (encore)/ep325
If you are a business that focuses on attracting clients who are close to you geographically, this episode is for you. I talk about the difference between doing Local SEO vs. Global (or Web Based) SEO. Website Links: Full episode shownotes for this episode: http://digitalbloomiq.com/seo/localseo...
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Biggest SEO Mistakes when Migrating Your Site (encore)/ep324
In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration. I cringe when I hear the horror stories of business owners who didn't have a plan for migrating their sites. Here are a few: - 30% drop in site traffic…
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How to use your keywords correctly (encore)/ ep.323
Let's talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode…
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Discovering your one business vision with Mike Michalowicz (encore) / ep321
This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things). Sometimes when it comes to "serious"...
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Web Dev vs. Web Designer vs. SEO (encore)/ ep321
This is such a good question and one that I took for granted in many ways, since I've seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might…
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SEO strategies for older websites (3+ years old)/ ep.320 (encore)
Last week I did a post on how to start doing SEO on a new site and this week I'm juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they've been online, when I mention age here, also take into account how…
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SEO strategies for new sites (1-3 year old)/ ep.319 (encore)
I'm writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it's just a different reality. Maybe that "awkward" feeling is...
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How to build a referral system with Lauren Pawell (encore) / ep.318
When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral…
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What is an SEO Audit?/ ep.317
The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words "SEO" can't fully encompass everything it means to me and part of me wishes I could just invent new words for Search...
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Slowing down for better results with Kerri Twig (encore)/ ep316
It is immediately apparent when you talk to someone who is very passionate about what they do. Well, Kerri is one of those people. I jived with Kerri from the start because she is so grounded on how to show up on LinkedIn in a way that doesn't feel spammy or cookie cutter (which reminded me so…
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Pinterest Marketing for Book Promotion with Debbie Gonzalez/ ep315
In this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie...
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Instagram SEO with Molly Cahill (encore) / ep314
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics. Website Links: Full episode...
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SEO and AI (March 2025 update) / ep313
In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the evolving landscape of AI and SEO in digital marketing. She emphasizes the complementary relationship between AI and SEO, highlighting the importance of a solid SEO foundation for effective AI optimization....
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How to use your keywords correctly on your website (encore) / ep312
Let's talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode…
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ABOUT THIS SHOW
This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
HOSTED BY
Cinthia Pacheco
CATEGORIES
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