DJ University Podcast
by DJ University - Online DJ School Lessons
How do you become a DJ and create an incredibly successful and fulfilled lifestyle, while everyone around you doesn’t believe it’s even possible? That is the big question, and this podcast will give you the answer. Welcome to the DJ University Podcast. Support this podcast: https://anchor.fm/djuniversity/support
Episodes
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90. Content Strategy: Post For One Client, Not The Algorithm Ft. Jack Kristian
Stuck at 500 views and wondering if it's even worth it? Jack Kristian says you're asking the wrong question. In this episode, Jack breaks down the content strategy that took him from a small Texas market to weddings across the country, and it has nothing to do with chasing the algorithm.Follow…
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89. The MC Mistakes DJs Don't Know They're Making Ft. Rob Ferre
You're probably saying things on the mic that are hurting you, and you don't even know it.Rob Ferre has coached DJs and MCs at every level. In this episode, he gets into what separates forgettable hosts from unforgettable ones, why authenticity is the only technique that actually works, and how…
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88. From Cold Emails to Loyal Clients Ft. Nick Covino
The school dance niche has recurring clients, clear seasonality, and almost no competition, if you know how to enter it. DJ Extreme's Nick Covino lays out exactly how he dominates this market in San Diego, from free state education databases to nightclub-level high school productions. This is the...
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87. The Marketing Strategy DJs Are Ignoring (And It's Costing Them) Ft. Rob Peters
Nobody taught DJs how to run a business. That's the problem.Rob Peters, DJ, author of the Small Business CEO Playbook, and entrepreneur since 1988 breaks down why the industry keeps repeating the same mistakes and what you can do differently starting today.Subscribe & FollowYouTube:...
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86. Mobile DJ Business Mistakes to Avoid: How Mike Walter Built a 40 Year DJ Company
Mike Walter of Elite Entertainment joins Ben Herman to share the real lessons behind building a multi-op, training DJs from scratch, staying physically and mentally sharp, and why he's choosing to sell his company on his own terms.Subscribe & FollowYouTube: / @benseanherman...
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85. How to Protect Your Business, Save Taxes, and Build Business Credit Ft. Michael Wedaa
Michael Wedaa joins the Ben Herman Show to unpack one of the most important topics for entrepreneurs: how to structure your business the right way. We cover LLCs, tax elections, legal protection, trusts, and why so many small business owners are unknowingly leaving themselves exposed. Connect…
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84. How to Scale a Wedding Business Without Losing Trust Ft. Lianne Feliciano
Ben sits down with Lianne Feliciano of LiliWeds to break down what really forced her first hire, how to protect a 5-star brand, and why values matter more than skills when building a team. If you’re overwhelmed and trying to grow the right way, this episode is for you.Subscribe & FollowYouTube:...
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83. 60+ Party Crates for DJs: thebpm.com with Chucky Brown
Chucky Brown (Miami/SF/NYC/Barcelona/Vegas) built thebpm.com, a curated “Bible of Party Music” spanning 60+ genres and event crates with Spotify + YouTube playlists (yes, music videos too). We talk NYC mega-clubs, Miami hip-hop nights, DJ AM lore, and why sharing wins.Subscribe & FollowYouTube:...
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82. DJ Website Design That Converts: Emily Foster’s Formula
A chat with Emily Foster, founder of Emily Foster Creative, about what makes a DJ website actually convert. We talk about blending beauty with strategy, smart SEO tips, and how color theory and storytelling can transform your brand. FInd more about Emily on emilyfostercreative.com Instagram,...
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81. TikTok & Instagram for Wedding DJs Ft. Emily Rochotte
Emily Rochotte, marketing pro for wedding pros, shares great insights about turning TikTok/IG into real bookings for DJs. Subscribe & FollowYouTube: https://www.youtube.com/@BenSeanHermanSpotify:https://open.spotify.com/show/2JJVEPpGoOVkwUc5EnqTnF?si=uLzILyc1R8Wt6eAwVwpdMwStay…
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80. The Future of DJing, Education & Pro Certification Ft. DJ Hapa
Ben sits down with an industry friend DJ Hapa, DJ, educator, and founder of The DJ Coach. Talking about the evolution of DJing (vinyl → controllers → AI/VR), why fundamentals matter more than gear, and how his Pro DJ Certification is helping DJs gain legitimacy and confidence. More about DJ Hapa:...
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79. Growing Your DJ Business With Organic Marketing Ft. Nina Addeo
In this episode of The Ben Herman Show, Ben talks with Nina Addeo, founder of I Do Wedding Marketing and host of the I Do Wedding Marketing Podcast Subscribe & Follow YouTube: https://www.youtube.com/@BenSeanHerman...
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78. USDJN Explained: Benefits, Vision & What’s Next for DJs Ft. Keith KoKoruz
In this episode of The Ben Herman Show, KC joins us, a serial entrepreneur and founder of the new U.S. Disc Jockey Network (USDJN).KC shares how he went from fraternity DJ to running multiple event businesses, and now launching a network designed to help DJs earn more, learn more, and grow...
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77. How DJs Can Book More Weddings with Smarter Marketing Ft. Tayler Cusick from Enji
In this episode of The Ben Herman Show, I sit down with Tayler Cusick Hollman, founder of Enji, to talk about how DJs and other creatives can simplify their marketing, attract the right clients, and stop leaving money on the table. We dive into the biggest mistakes DJs make when promoting...
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76. The Marketing Funnel is Dead: Enter the Theme Park Ft. Becca Pountney
Becca Pountney, UK’s #1 wedding industry marketing expert and author of Done Is Better Than Perfect.We talk about why referrals matter more than ever, how to track where your best leads come from, and why the old “marketing funnel” is dead, replaced by Becca’s powerful Marketing Theme Park…
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75. DJ Recruiter + DJ University: The Ultimate DJ Business Solution ft. David Cross
In this episode of The Ben Herman Show, Ben sits down with David Cross to drop some game-changing news for DJs looking to scale! They reveal the new and improved DJ University, offering white-labeled training solutions, plus the launch of DJ Recruiter—a revolutionary service that hires and trains...
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74. Book More Weddings Without Chasing Leads ft. Heidi Thompson
Heidi Thompson, wedding business coach and creator of the Book More Weddings Summit, talks about the marketing shifts every wedding pro needs to know especially with Gen Z couples. We dive into pricing transparency, standing out in a crowded market, and practical strategies to fill your calendar...
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73. Stop Selling Photo Booths; Start Selling Experiences Ft. Ursula and Sammy from Photobooth Marketing
Ursula and Sammy from Photo Booth Marketing unpack how they turned a small side hustle into a scalable content and coaching platform for photo booth owners worldwide. We dive into pricing, branding, lead generation, and why the real money is in selling experiences, not equipment. If you want to...
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72. Ben Herman: Escaping the Gig-to-Gig Grind & Building a Real Empire ft. Wais S
Ben Herman didn’t just build a DJ business. He built a machine. In this episode, Ben shares how he turned heartbreak and hardship into fuel, created a scalable DJ company, and teaches others to do the same. If you're ready to level up your bookings and build something bigger than yourself, don’t...
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71. Behind the Scenes of OutSnapped: Scaling a Nationwide Photo Booth Brand ft. Nicholas Rhodes
On this episode of The Ben Herman Show, I sit down with Nicholas Rhodes, founder of OutSnapped and creator of PICTOR, the revolutionary AI-powered photo booth platform changing the face of modern events. Subscribe & Follow YouTube: https://www.youtube.com/@BenSeanHerman...
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70. Marketing vs Mixing: DJ Barr’s Truth About Booking More Gigs in 2025
In this episode of The Ben Herman Show, I’m joined by DJ Barr (Bayardo Rugama), who shares how he broke out of the burnout of club DJing and transformed his life through content creation. What started as a dream to travel turned into one of the most influential DJ YouTube channels around—all...
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69. Top Photo Booth Trends 2025 – AI, Portability & Client Experience Ft. David Miller
Ben chats with David from LA Photo Party about how they grew from weddings and mitzvahs to developing some of the industry's most innovative photo booths and software. Learn how their enclosed CASA booth was designed for portability, how they’re using AI to transform guest experiences, and why...
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68. How To Scale With Predictable Leads By Ben Herman
Ben Herman shares how he went from being an evicted 18-year-old with a DJ dream to building a business that runs without him. He breaks down the exact system he used to generate predictable leads, scale profitably, and license his company model across North America Subscribe & Follow YouTube:...
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67. A Photo Booth Hack That Will Change How You Book Events Ft. Whitney Chamberlin
Join me as I chat with Whitney Chamberlain from Photo Engineers about how he scaled a photo booth business from local gigs to global campaigns with brands like Google. We dive into creative activations, software innovation, and even how he's reimagining Santa photos. Subscribe & FollowYouTube:...
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66. Turning a College Gig Into a Goldmine ft. Ryan Jacobs
In this episode of The Ben Herman Show, I sit down with Ryan Jacobs, the mastermind behind Spot My Photos. We dive into the wild ride from college photo galleries to building one of the most advanced real-time event photo delivery platforms out there. Subscribe & FollowYouTube:...
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65. Demystifying Fake Leads with The Knot & WeddingWire ft. Tom Chelednik
In this must-watch episode of The Ben Herman Show, we’re diving deep into the wedding industry with Tom Chelednik, Director of Vendor Engagement at WeddingPro (The Knot + WeddingWire). Subscribe & Follow YouTube: https://www.youtube.com/@BenSeanHerman...
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64. Booked, Branded, and Bot-Powered – DJ Stardust Breaks It Down
I sat down with DJ Stardust (Stephanie Rifkin) at MEX 2025 to talk about AI, automation, and building an unforgettable brand as a DJ. From cruise gigs to Fashion Week, she’s turning bold personality and smart systems into a thriving business. Don’t miss this one! Subscribe & Follow YouTube:...
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63. Crate Hackers X & AI That Delivers Coffee Ft. Dom Pirone
Sat down with Dom Pirone from Crate Hackers to talk about navigating business slumps, using AI to streamline your DJ workflow, and what's new in Crate Hackers X. We even get into live AI demos, future features, and how to market like a pro using client feedback. Don’t miss this packed episode if...
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62. Mastering Business, Finance, and DJing with Ken Costco
We sit down with Ken Costco, the legendary announcer for MEX 2024 and a veteran in the DJ industry. From his early days at Mobile Beat Las Vegas to building a multi-op DJ business and mastering personal finance, Ken shares invaluable insights on taking risks, scaling a business, and the power of...
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61. How One Mixtape Led to Booking 50 Weddings a Year - Ft Phil Harper from Wedding Crash Kings
I had a chat with Phil fromWedding Crash Kings about his evolution from crafting high school mixtapes torunning a thriving wedding DJ business booking 50 gigs a year. Phil shares hisinspiring story of overcoming personal and professional challenges, thetransition from club DJing to weddings, and...
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60. Overcoming Self-Doubt: How DJ Shawdy Took Small Steps to Big Success
Join me as I sit down with my longtime friend and DJ entrepreneur, Rashad Haywood, aka DJ Shawdy. We discuss his journey from personal training to DJing full-time, overcoming imposter syndrome, and shifting from nightlife gigs to a thriving wedding and private event business. Rashad shares...
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59.From Stacking Shelves to Global Success – Tina Dahmen's Journey to Dubai
In this episode, I sit down with Tina Dahmen, a location-independent entrepreneur who transformed her career from working at Aldi in Germany to building a thriving online business. Tina shares her insights on leveraging automation, scaling with AI, and the mindset shifts that helped her succeed....
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58. How DJ Desire's Family Ties Sparked a Revolution in Music
Discover how Ashley Thompson, aka DJ Desire, turned her childhood passioninto a thriving career with Desirable Entertainment. Inspired by her DJ dad, Ashley now empowers female DJs to find their rhythm and shine in the industry. In this candid interview, we dive into her journey, the lessons she...
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57. Invest In Educating Yourself
When COVID turned Joe Miller's life upside down, he made a bold move: starting his own business during uncertain times. In this video, Joe shares how joining the ProfitableDJ community helped him not only survive but thrive, turning his passion into a success story. From struggles to laughter…
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56. How I got 10x ROI on my First ADs
Emily Walleman’s journey into Google Ads is nothing short of inspiring. Starting without a tech background, she’s now a go-to expert helping small businesses shine. In this interview, Emily shares her top strategies, why ads are only amazing when done right, and how hard work changed her game....
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55. AI to improve DJ business efficiency with Alan Berg
Welcome to another transformative episode of The Ben Herman Show! We are thrilled to have a return guest, Alan Berg! 🌟 Apply for the Profitable DJ Mastermind: https://profitabledj.com/links Watch the Playlist on YouTube 👇:YouTube Playlist Connect with Ben Herman: Website | YouTube |...
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54. Never Stop Learning with Matt Radicelli
Welcome to another transformative episode of The Ben Herman Show! This time, we sit down with the dynamic Matt Radicelli, a DJ Entrepreneur who has mastered the art of business in the entertainment industry. 🌟 Prepare to be inspired by Matt’s entrepreneurial journey, discover his key strategies,...
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53. Success or Failure with Tommy McCollister
🎧 In this episode, we’re thrilled to feature: Tommy McCollister’s journey from humble beginnings to achieving great success Key turning points that defined his career Insightful tips and effective strategies for reaching your objectives Ways to overcome challenges and maintain motivation Don’t...
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52. Brian B's Journey to the Top
🎧 In this episode, we’re excited to share: DJ Brian B’s path from his early days to becoming a success Major milestones that impacted his career Useful advice and strategies for achieving your ambitions Techniques to overcome hurdles and stay inspired Tune in for an in-depth look at DJ Brian B’s...
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51. Discover David Osbourne's Path To Success
🎧 In this episode, you’ll discover: David Osbourne’s early beginnings and rise to success The pivotal moments that shaped his career Practical tips and strategies for achieving your goals How to overcome obstacles and stay motivated Join us as we delve into the experiences and wisdom of a true...
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50.Ben Unveils Arif Million-Dollar Business Secrets! 🎧🌟
Join us for an exclusive chat with Arif Rampuri as he shares his journey and insights on creating impactful business connections and dominating the photo booth industry. Discover key strategies from his experience and his expertise in SEO and business growth. Join us as we delve into the...
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49.Ben Herman Shares David Cross's Success BluePrint
Get ready for an extraordinary episode of The Ben Herman Show! Ben Herman sits down with the legendary David Cross to reveal his success blueprint. 🌟 This episode is packed with invaluable insights, strategies, and inspiring stories from David's remarkable journey. Join us as we delve into the...
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48. Ben Exposes Greg Lozano's Shocking Career Pivot!
Welcome back to the "Ben Herman Show," where today's guest is Greg Lozano, a multifaceted entrepreneur and mentor who has made significant strides in the DJ industry and beyond. In this episode, Greg shares his journey from DJ to influential mentor and business owner, detailing the challenges and...
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47. Confronting DJ Cova on his Past!
Dive into DJ Cova’s inspiring journey from his roots as a child of Chilean immigrants with a passion for music, to becoming a pivotal figure in the audio engineering world. Discover invaluable advice for aspiring DJs, insights into creating impactful music edits, and DJ Kova’s vision for the…
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46. How to overcome sales objections? Ben Herman presenting at WeddingMBA
Missed out on Ben's appearance at Wedding MBA in Las Vegas? No worries, we got the insider view on how Ben impacted hundreds of entrepreneurs' lives with his exclusive presentation! 📺 Watch the Playlist on YouTube 👇:🎥 Past Episodes 🔗 Connect with Ben Herman: Stay connected and explore...
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45. Aaron Traylor of Crate Hackers - "We help you find the BANGERS faster!"
Aaron Taylor stops by The Ben Herman Show to chat about the awesome service he is providing to the DJ community: Crate Hackers, the ultimate cheat code in getting the best songs and playlists! 📺 Watch the Playlist on YouTube 👇:🎥 Past Episodes 🔗 Connect with Ben Herman: Stay connected…
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44. Ben Herman featured at Entertainment Industry Expo
Live from Southpoint Las Vegas, tune in as Ben Herman breaks down in front of a live audience how and why we should be using and leveraging not our own time, but other people's time AND money together to where we need to go. And help others on the way! 📺 Watch the Playlist on YouTube 👇:🎥...
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43. "Take a 3 year look on the company..then work backwards."
Profitable DJ License Partner Sam Samperi talks with Ben about the new found experience and purpose he gained ever since joining the PDJ Community! 📺 Watch the Playlist on YouTube 👇:🎥 Past Episodes 🔗 Connect with Ben Herman: Stay connected and explore more content. 🌐 Find out more by...
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42. "How can we use changes in technology to our benefit?"
JJ Richards, leader of Accurate Productions, returns to chat with Ben about his recent endeavors, including opening a 2nd location in Southern California, the opportunities that arise with leveraging AI and the power of representing "small roots to a big world." 📺 Watch the Playlist on YouTube...
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41. "I wasn't that profitable going the sub contractor route!"
Ben Herman has an awesome sit down with Profitable DJ License Partner Justin Forella; tune in as they navigate Justin's journey from trying to figure it out on his own to finding the golden roadmap he's been searching for! 📺 Watch the Playlist on YouTube 👇:🎥 Past Episodes 🔗 Connect with...
About this show
How do you become a DJ and create an incredibly successful and fulfilled lifestyle, while everyone around you doesn’t believe it’s even possible? That is the big question, and this podcast will give you the answer. Welcome to the DJ University Podcast. Support this podcast: https://anchor.fm/djuniversity/support
Hosted by
DJ University - Online DJ School Lessons