PODCAST · business
Do Good Work
by Raul Hernandez Ochoa
Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul
Episodes
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How to Price to Value: Most B2B Sales Are About Risk Transfer With Garrick van Buren
In this episode, I talked with Garrick Van Buren about pricing as value creation and why every price is really set against the status quo of “doing nothing,” meaning you must outcompete the comfort of not fixing a problem. We break down value as transformation from current to future state and how...
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How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean,...
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How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin
I sat down with Bill Benjamin to break down his research on the “last 8%”—the small but crucial part of a difficult conversation or decision we often hold back because it feels risky. Bill shares how the idea started with two executives, then expanded through studies of 34,000+ people, showing we...
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AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts
AI As Strategy Workshop: Work and Grow at the Speed of Your Thoughts Most conversations about AI begin with the model. This workshop begins with the business. In this episode explores AI as a strategy question across ownership, ethics, operating design, pricing, and net new value. Raul breaks…
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Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies
In this episode, I sit down with Taylor Black, who leads AI and venture ecosystem work in Microsoft’s Office of the CTO and brings a deep “better-formed humans” conviction to the AI conversation. We draw a hard line between intelligence (statistical knowing) and insight—where a human knower makes...
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Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant
In this episode, I sit down with Michael Lopez, a Fortune 500 transformation consultant and author of “Change,” to break down why stress and resistance can be biological signs that change is working and why leaders often abandon transformation too early. We unpack Michael’s national workforce...
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The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)
In this episode, I’m joined by Jim Schleckser, founder and CEO of The CEO Project, to break down how CEOs identify and fix the real constraint in their business. We cover practical signals for finding the “kink in the hose,” including where inventory accumulates, cycle time slows, congestion...
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How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control
I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,”...
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Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how...
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How AI Will Evolve the 7 Parts of Your Consulting Business Model
How AI Will Evolve the 7 Parts of Your Business Model: Leverage AI to enable you to solely focus on client relationships, belief and the nuances of your work 00:00 The Bold Pricing Vow 01:42 AI Labs Enter Services 03:29 Your Offer Is Not The Moat 05:00 Seven Model Ingredients 06:47 How AI Changes...
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What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade
In this episode, I talk with Jeffrey Meade, founding director of entrepreneurship at Paul Quinn College, about the school’s “Every Quinnite is an Entrepreneur” program, where by 2028 every student must launch a real business that generates revenue before graduating. Jeff explains why traditional...
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Why Calling Your AI "Intelligent" Is a Leadership Mistake with Patrick Rooney, Founder of Leonis Strategy
In this episode, I interviewed Patrick Rooney, a cognitive science–trained AI practitioner and founder of Leonis Strategy, about how founders mischaracterize AI by collapsing “scripted autonomy” (agents doing tasks while you step away) into personhood autonomy (will, rights, interiority). Patrick...
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The Friction With AI Adoption from CEOs Vantage Point with Jim Ristuccia with Vistage
In this episode, I’m joined by Jim Ristuccia, a former US Naval officer, founder/CEO, and Vistage Chair in San Diego who leads peer groups for CEOs of $5M+ companies and small business owners in the $1–10M range. We break down what actually happens inside a Vistage meeting—especially the “issue...
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What Actually Happens to Your IP and Labor Costs When AI Gets Cheaper with Thadd Ruszkowski, CTO at Fuzati
In this episode, I’m joined by Thaddius Ruszkowski, CTO at Fuzati, who’s built software platforms for over a decade, from 25-person internal workflow systems to consumer platforms with millions of users. Thadd isn’t just theorizing about AI agents; he’s running a fleet of them in parallel every…
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What AI Native Consulting Actually Looks Like: The 4 Stages
What AI Native Consulting Actually Looks Like: The 4 Stages 00:00 Why AI Native Matters 02:26 Four Stage Roadmap 03:10 Stage One Enhancement 06:39 Stage Two Augmentation 14:15 Stage Three Parallel Ops 18:43 Agentic Workflow Examples 24:17 Stage Four Autonomy 33:10 Autonomy In Practice 37:36 Self...
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Why Your Business Tensions Are a Competitive Advantage with MissingLogic Co-Founders Dr. Tracy & Michelle Troseth
In this episode, I sit down with Dr. Tracy Christopherson and Michelle Troseth —co-founders of Missing Logic and authors of Polarity Intelligence—to talk about a major pivot they made from serving healthcare leaders to serving entrepreneurs, and how they had to use their own polarity framework…
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How AI Is Creating the 3rd Form Factor of Digital Products
Most conversations about AI in consulting stop at productivity. Doing the same thing faster. That's the wrong frame entirely. In this episode, I break down the three form factors for digital products: information products, software products, and what I'm calling actors. An actor is an AI agent or...
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On Creating Net New Value
What happens when you stop thinking about AI as a replacement tool and start thinking about it as a value creation engine? In this episode, Raul shares the paradigm shift he taught his 4-year-old son about money and value creation, rebuts Mark Cuban's argument about AI token costs, and walks...
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Marketing Leadership from the .com Boom to the AI Revolution: A Conversation with John Schultz on what Clients Want Today (Hint It’s Not An Agency)
In this episode, Raul and John discuss why hiring an agency feels risky today—cost, quality, outcomes, and commoditized “SEO/PPC shop” buying—then explore a shift toward providing open-ended marketing leadership focused on strategy, positioning, and execution using a mix of people, AI…
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First Sight, Not First Shot: How a Navy SEAL is Using AI to Stop Shootings Before They Happen with JJ Parma
In this podcast episode, JJ discusses ZeroEyes, an AI weapons-detection software-as-a-service created in response to the Parkland shooting to make existing security cameras proactive rather than reactive. The platform works with current IP cameras (720p minimum) to detect brandished firearms (not...
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Human Centered AI Workflows with Dirk Vander Noot
In this episode, I interviewed Dirk Vander Noot, founder of Tell Tale Ops, who runs thousands of automations monthly and helps small businesses use AI and automation without losing the human touch. He discussed what you can build with AI versus what you should build, emphasizing focusing on tasks...
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Your Offer Is Your Positioning: Selling in the Post Scope Era
Your Offer Is Your Positioning: Selling in the Post Scope Era Resources: Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-when The New Value Quadrant https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price 00:00 Budgets Tighten Up 01:54 Entering Post...
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The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era
The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era Read this on the newsletter: https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price Services Stack https://dogoodwork.substack.com/p/the-service-stack-what-remains-when 00:00 AI Is Deflationary…
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The Service Stack: What Remains When Client Services Are Being Eaten by AI
AI's Impact on Client Services: What You Need to Know Read the newsletter: https://open.substack.com/pub/dogoodwork/p/the-service-stack-what-remains-when 00:00 Introduction: The AI Revolution in Client Services 00:33 Real-World Applications of AI 02:41 The Future of Client Services 04:50...
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Human Purpose In the Age of Abundance with Andy Leonard
In this episode, I sit down with Andy Leonard, host of the Fulfillment Project podcast to discuss the essence of true fulfillment. We delve into Andy's mission to inspire individuals to find purpose beyond material success by integrating faith, family, and meaningful work. Andy shares his…
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Harnessing Creativity: How Arts Fuel Purpose, Passion, and Profits with Diane Strand
In this insightful episode, I chat with Diane Strand, founder of JDS Production and co-founder of the nonprofit JDS Creative Academy. Diane shares her journey from working in Hollywood on popular shows like 'Friends' to focusing on empowering mainstream, foster, at-risk youth, and special needs...
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Metrics, Channeling Your Energy & The 5 Knobs You Orchestrate
In this episode, I discuss the core desire of business clients to feel in control and organized in their ventures and the importance of metrics in channeling focus and energy towards productive actions. I introduced the concept of 'building a system' through 5 fundamental control knobs: metric,...
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Are You Consciously Ready For Your Next Stage Of Growth?
In this episode, let’s dive into the critical role of emotional intelligence and interior growth in achieving success in both business and personal life. We explore real-life examples from high-achieving individuals who have made transformative decisions—such as eliminating alcohol or…
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The Principles of Unlocking Major Gifts & Revenues With Jeff Schreifels
Join me in this insightful episode as we welcome Jeff Schreifels, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source processes help nonprofits enhance mid and major gifts…
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How to Think About Post AI Adoption As We Build Today With Andrew DeBerry
In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of...
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AI Policy Insights for Agencies with Robert Manigold
Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients.…
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Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel
In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness,...
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The Referable Client Experience With Stacey Brown Randall
In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on...
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The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.
In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the…
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The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey
In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on...
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How to "Niche" Your Business For Resilience with Jason Brewer
Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based...
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Tranforming the Way Moms Thrive at Work with Reigna Bethencourt, Founder of Tenuto
In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her...
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Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller
In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and...
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Building an AI Driven Consultancy With Cynthia and Rich Kerr, Founders of Wellpay AI
In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align…
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Why You're Underpaid for Your Services & How to Fix It
In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on...
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Marketing Stopped Working? Try This
In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging,...
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Expanding to a New Market or Service? Review These 3 First
In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical...
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How to Implement AI With Your Team, Without Making Them Worry You're Looking to Replace them…
In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework…
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How To Go From Fixed Major Project to Ongoing Predictable Revenue
In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value...
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Outreach Always Works If You Have This
In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value…
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The Quality Of Your Inputs (That Determines Your Success) Depends On These 2 Factors
In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He...
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Here’s Why Implementation Services Will Reign Supreme
Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two...
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How Leaders Can Instill an Owners Mentality In Their Teams with Daniel Ludevig
Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership...
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How I Profitably Use AI in My Consulting Business
Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate...
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Get your Outreach to Breakthrough with Richard Mechaly
In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client…
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ABOUT THIS SHOW
Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul
HOSTED BY
Raul Hernandez Ochoa
CATEGORIES
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Frequently Asked Questions
How many episodes does Do Good Work have?
Do Good Work currently has 336 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Do Good Work about?
Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often...
How often does Do Good Work release new episodes?
Do Good Work publishes regularly with 336 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Do Good Work?
You can listen to Do Good Work on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Do Good Work?
Do Good Work is created and hosted by Raul Hernandez Ochoa.
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