PODCAST · business
Do It My Way Podcast
by Deedra Determan
DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make!https://d2branding.com/https://www.facebook.com/D2Brandinghttps://www.instagram.com/d2branding/https://www.linkedin.com/in/deedradeterman/https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lwhttps://twitter.com/d2branding
Episodes
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You're Not the Main Character in Everyone Else's Story
You're Not the Main Character in Everyone Else's Story Have you ever overthought what you wore, what you said in a meeting, what you posted on social media, or whether someone was judging you? Here's the truth: most people aren't thinking about you nearly as much as you think they are. They're…
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I Need To Stop Chasing Shiny New Things
I'm going to admit something that may surprise you: I need to stop chasing the shiny new thing. As an entrepreneur, I LOVE a new idea. Give me a blank piece of paper and a business problem and my brain immediately starts creating. A new offer. A new business. A new opportunity. A new way to make...
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Who Is In Your Circle of Influence
I was listening to a client speak the other day about her "Board of Directors" in her life and it got me thinking about the people in my life. Who is in your Circle of Influence? Not just your friends. Not just your family. I mean the people who influence how you think, the decisions you make…
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The Work Behind the Success – Shawn Peters
After 20 years in real estate, Shawn Peters has learned that selling homes is only part of the job. The real business is built on relationships, trust, consistency, and staying connected long after the sale. Shawn's career began after working as a paralegal, becoming a mom, and eventually…
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Stop Trying to Be an Expert. Serve the Person You Used to Be.
What if the thing you've spent years trying to figure out…is actually the thing you're meant to teach? One of the easiest ways to create a coaching program is to serve the person you once were. Think about it. What was your storm? What were you struggling with? What mistakes did you make? What…
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Stop Chasing Customers
Here's a question for you: How much of your time should you actually be spending getting new customers? Because if you're a small business owner, you're probably doing both. You're trying to bring in new business while also taking care of the customers you already have. And when you don't have a...
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How to Delegate Without Losing Control
If your business can't function without you, you don't have a business, you have a job. And I know that one might sting a little as it does for me. As CEOs, especially women who built our businesses from the ground up, we often tell ourselves: "I can do it faster." "They won't do it as well as I...
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Creating Experiences People Remember – Renee McKenney
Renee McKenney has spent more than 30 years in the tourism and hospitality industry, but her career has been anything but predictable. From starting out on a high-end cruise ship to working in hotels, Southwest Airlines, Walt Disney Parks and Resorts, Visit Dallas, and now Tulsa Regional Tourism,...
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You're Probably Leaving Money on the Table
What if you didn't need more leads? We're taught that the answer to increasing revenue is almost always the same: Get more leads. Get more customers. Spend more on marketing. Grow your audience. But what if the easiest way to make more money is sitting right in front of you? Your existing...
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Why I'm Resetting My Life in August
August has always felt like a reset month to me. It's not January, but it feels like a fresh start with kids going back to school and routines getting back into place. Summer vacations are winding down, routines are shifting, and it's the perfect time to ask: What do I want the rest of this year…
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You Are Not For Everyone (And That's A Good Thing)
Have you ever felt guilty for saying "no" to a client? I used to think every opportunity was one I had to take. If they had a budget, I could make it work. If they wanted to hire us, I should say yes. But after years of building my business, I've learned one of the most freeing lessons of my...
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A Life of Purpose and Public Service – Anna America
What does it look like to build a career rooted in purpose instead of a title? Anna America, Deputy City Administrator and Director of Parks, Culture & Recreation for the City of Tulsa, shares the remarkable path that led her from starting college at just 15 years old to leading one of the city's...
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What Gen Z Wants Their Bosses to Know
What if the next generation could tell us exactly what they want from leaders? This week on the Do It My Way podcast, we turned the microphones over to our two college interns for one of the most honest, and surprisingly insightful, conversations we've had. We asked them the questions every...
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Entrepreneurship Will Change You Before It Pays You
If you've ever wondered why building a business feels so much harder than you expected, this week's episode is for you. After more than 20 years as an entrepreneur, I've realized something no one warned me about: Entrepreneurship doesn't just change your bank account. It changes you. The hardest...
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Is Your Business Stealing Your Vacation?
Summer has a way of reminding us what's really important. Long dinners on the patio. Family vacations. Kids laughing in the pool. Watching the sunset instead of another spreadsheet. And yet... so many business owners never truly experience those moments because they're still answering emails,...
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The Mid Year Check-In: Are You Where You Thought You'd Be?
We're officially halfway through the year. Back in January, you probably had big goals, ambitious plans, and a vision for what this year would look like. So now comes the important question: How's it going? In this week's episode of Do It My Way, we're doing a Mid-Year Check-In. Not to judge...
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Knowing Your Worth Changes Everything – Meg Myers Morgan
What if the biggest negotiation you'll ever have is the one you have with yourself? Bestselling author, TEDx speaker, University of Oklahoma professor, and negotiation expert Dr. Meg Myers Morgan shares how self-worth influences every area of our lives, from our careers and relationships to the...
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Your Best Marketing Strategy? Relationships
Some of the biggest clients I've ever landed didn't come from an ad, a website, or a sales pitch. They came from relationships. A friend from college. A former client. Someone I met years ago who remembered my name when the timing was right. In a city like Tulsa, relationships matter. People do...
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Your Business Is Your Baby...But It's Not Theirs
Can I say something that every entrepreneur has felt… but almost nobody talks about? Sometimes owning a business feels like your heart is hanging outside of your body. Because this business? It's not just a business to you. It's your baby. You built it from nothing. You've lost sleep over it....
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Stop Waiting for Permission
Have you ever stopped yourself from posting content, launching something new, raising your prices, or sharing your expertise because of one thought? "Who am I to be teaching this?" Maybe you don't have the degree. The certification. The fancy title. I get it. Because I don't have a business…
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Color, Creativity, and Content Creation – Jodi Smith
Jodi Smith is a content creator, influencer, and mom of three with a community of more than 100,000 followers on Instagram. Known for her colorful style, fun OOTDs, shopping hauls, lifestyle recommendations, and love of books, Jodi has built a brand that feels both creative and deeply personal.…
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Why Brilliant Women Get Overlooked
You can be incredibly talented… The smartest person in the room. Highly respected. Experienced. Successful. And still be overlooked. Why? Because in today's world, expertise alone is no longer enough. Visibility matters too. That may feel frustrating, especially for women who were taught to keep...
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The New Fitness Formula for Women Over 50: It's Not What You Think
I used to think getting in shape meant pushing harder. Harder workouts. More intensity. Sweat more. Do more. Don't stop. But after knee surgery… I didn't have that option anymore. And honestly? It forced me to ask a better question: "How long can I support my body?" Instead of… "How hard can I…
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AI Isn't Replacing You, But It Is Exposing You
I want to start this week's conversation with something that might feel a little uncomfortable, but important. We're hearing a lot of noise right now about AI replacing jobs, replacing creativity, replacing businesses. But that's not actually what I'm seeing. AI isn't replacing people. It's...
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Movement, Motivation, Motherhood – Erin Miller Thiessen
Erin Miller Thiessen is an ESPN analyst, former OU softball national champion, and co-founder of LEAGUE Studios in Tulsa. From elite athletics to broadcasting and now entrepreneurship, Erin shares how movement has shaped every chapter of her life. What started as a love for sports became a career...
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The Power Move Female Entrepreneurs Are Making Behind the Scenes
If you're still trying to grow your audience the "old way"… this might be the shift you've been missing. We recently launched a private group for one of our clients and within a short time, it grew to over 700 highly engaged members. No ads. No complicated funnel. Just the right strategy. Here's...
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One Question Saved Me $45,000
Last week, I was told I owed $45,000 in taxes. And I was ready to pay it. No questions. No pushback. Just, "Okay… let's handle it." But something didn't feel right. So I paused. I asked one more question. I got a second opinion. And what I found? It was wrong. I was taxed on something that isn't...
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New Space, New Energy, New Results
Have you ever felt like you're doing everything right… but still not moving forward? Same effort. Same routine. Same space. That's exactly where I was until something changed. We recently moved into a new office, and almost overnight…everything shifted. The energy felt different. The ideas…
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Why I'd Take 400 Engaged People Over 40,000 Followers
What if I told you… A private community of just 500 women could outperform an audience of 50,000? No ads. No funnels. No complicated tech. Just connection and a strategy most people are completely overlooking right now. In this episode of Do It My Way, we're pulling back the curtain on something…
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Balancing Heart and Numbers – Heather Van Hooser
Heather Van Hooser has spent over a decade leading in private banking, but her impact goes far beyond the office. With a passion for people, community, and service, she's built a career rooted in relationships and purpose. In this episode, Heather shares how she balances leadership, giving back,...
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The Voice in Your Head Isn't Always Right
One of the biggest lies women believe is that confident people don't struggle with self-doubt. But I'll let you in on a little secret… They do. Even after starting and selling a business… Even after writing a book… Even after launching a podcast and speaking on stages… That voice still shows up...
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The Magic Happens Outside of Your Comfort Zone
Lately, I've found myself in a season of life where I've had to step outside my comfort zone… a lot. Not just once or twice, but over and over again. Some of it was exciting. Some of it was scary. And some of it felt like standing on the edge of a cliff wondering, "Am I really about to do this?"…
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The Power of the Brain Dump
If you've ever felt like your brain has 47 tabs open, this episode is for you. In my latest episode, The Power of the Brain Dump, I'm talking about what happens when you stop carrying it all silently. The mental load. The "shoulds." The conversations we replay in our head. For women who are...
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Leading With Excellence and Heart – Christy Lindsay
With 30 years as a medical sales rep and the owner of Cedar & Lily Clothier in Tulsa and Jenks, Christy Lindsay has built a career rooted in relationships, resilience, and service. What started as a passion for empowering women has grown into a luxury boutique known for thoughtfully curated...
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The Referral Engine: How to Turn Clients Into Your Sales Team
Referrals do not come from average service. They come from memorable service! Over the years our best clients have come from referrals. We don't intentionally ask for referrals, we just try to always go above and beyond for our clients which generates amazing referrals. Most people think…
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Listen to Your Body: The Signs Women Ignore
Are you really listening to your body? I spent years pushing myself with early mornings, high-impact workouts, and eating what everyone else said I "should." My knee, my energy, my mood, they all tried to tell me something, but I didn't listen. Until I couldn't ignore it anymore. In this episode…
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Digital Marketing Myths That Are Costing You Time and Money
If you have ever felt frustrated with digital marketing, this is for you. Every week, I hear business owners say the same things. "I need more followers." "I guess I should be on every platform." "My marketing should be working by now." In this week's podcast episode, I am busting the biggest...
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Paving Your Own Path – Courtney Driskell
Courtney Driskell's path to becoming a lawyer was anything but traditional. As a single mother, she knew something had to change to support herself and her son, so she decided to do things her way. Courtney shares how she built a legal career on her own terms, from navigating the pressures of the...
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How Daily Habits Shape Powerful Women
We love big goals. Big visions. Big dreams. But the truth is, your life and your business are built in the smallest moments of your day. In this week's Do It My Way podcast episode, we break down how tiny habits shape powerful women, calm leaders, and CEOs who live life on their terms. We talk...
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The Day I Stopped Solving Problems
Do you have any fun vacations planned this year? I want you to be able to take off work and not worry about problems that may come up when you are gone. Here's the truth: if your team comes to you for every little problem that comes up, you will never grow. In the latest episode of Do It My Way…
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Stop Chasing Everyone. Start Serving Someone.
What if the fastest way to grow your brand is to stop trying to reach everyone? In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why...
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The Power of Processes in 2026
As entrepreneurs, we love the thrill of building something from nothing. The big vision. The creativity. The hustle. I love living in that space! Dream Big! Figure out how to implement later (haha typical entrepreneur)! This has worked well for me for many years, but it's time to tighten up the...
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Confidence Is an Energy – Kristy DeBoer
Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity,...
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Why Every Female Entrepreneur Needs a Strategic Plan
As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later. In the latest DO IT MY...
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Building Stronger Brands Through Community Giving
Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support...
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Turn Your Brain On & Get Sh*t Done – Macy Snyder-Amatucci
Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to…
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Gratitude as a Business Strategy
This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful: A reminder that gratitude is one of the most strategic tools a woman can have in business. In this week's DO IT MY WAY episode, we go beyond "be thankful" and talk about gratitude...
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Why Moving Your Body Matters
If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again. This episode blends...
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Boundaries That Protect Your Sanity
As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work. In this episode of the DO IT MY WAY Podcast, we're…
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Beauty is Revealed, Not Applied – Kim Roxie
Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful…
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ABOUT THIS SHOW
DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make!https://d2branding.com/https://www.facebook.com/D2Brandinghttps://www.instagram.com/d2branding/https://www.linkedin.com/in/deedradeterman/https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lwhttps://twitter.com/d2branding
HOSTED BY
Deedra Determan
CATEGORIES
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Frequently Asked Questions
How many episodes does Do It My Way Podcast have?
Do It My Way Podcast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Do It My Way Podcast about?
DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will...
How often does Do It My Way Podcast release new episodes?
Do It My Way Podcast has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Do It My Way Podcast?
You can listen to Do It My Way Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Do It My Way Podcast?
Do It My Way Podcast is created and hosted by Deedra Determan.
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