Episodes
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Dodgeball Marketing Podcast #74: Getting the Most Value from Your Content Strategy
In this episode, we talk about getting the most value from your content strategy. 00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There 00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav 00:06:16 - Plan a Variety of Content Formats: Blog Posts…
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Dodgeball Marketing Podcast #73: How to Think About SEO Services Pricing
In this episode, we talk about how to think about SEO services and pricing. 00:00:58 - Determine How Results Will Be Judged Before Starting 00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do 00:06:54 - Understand How Long It Takes for SEO to Gain Traction 00:09:53…
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Dodgeball Marketing Podcast #72: Anticipating SEO Problems Before They Happen
In this episode, we talk about anticipating SEO problems before they happen. 00:00:44 - Maintain Documentation of Hosting Locations 00:03:17 - Plan Workflows of New Content, Site Updates, and Changes 00:05:53 - Redesign Your Website Every Two Years for SEO Purposes 00:09:48 - Plan for Rankings to...
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Dodgeball Marketing Podcast #71: Alternative Strategies for Nurturing Soft Leads to Close
In this episode, we talk about alternative strategies for nurturing soft leads to a close. 00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content 00:03:00 - Manual Nurture: Use Your Flow of Content to "Give" Some Value in Follow-Ups 00:06:25 - Get Users to Visit Your Website…
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Dodgeball Marketing Podcast #70: Getting the Most SEO Value Out of Your Webinar Content
In this episode, we talk about getting the most SEO value out of your webinar content. 00:01:54 - Use Your Landing Page as an SEO Content Page 00:03:17 - Load the Full Webinar Transcript to Your YouTube Description 00:05:05 - Make the Full Transcript Available on a Web Page 00:09:33 - Build Links...
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Dodgeball Marketing Podcast #69: Use the Power of Story to Drive Your Business Growth
In today's episode, we're going to talk about using the power of story to drive your business growth. 00:01:44 - Tell Your Story Well. 00:04:00 - Make Your Ideal Customer the Hero of Your Story. 00:06:33 - Turn Your Customers' Stories into Content. 00:10:06 - Speak to Your Audience with Stories...
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Dodgeball Marketing Podcast #68: Never Run Out of Content Ideas for SEO
In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO. 00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices. 00:03:59 - Create Landing Pages for Your Major Markets and Regional...
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Dodgeball Marketing Podcast #67: Five Easy Ways to Get Started with Your SEO
In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool. 00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav. 00:06:36 - Develop Stand-Alone Pages for Your Important...
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Dodgeball Marketing Podcast #66: How Your Marketing Changes when You Grow Your Geographic Market
In today's episode, we're going to talk about how your marketing changes when you grow geographically. 00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines. 00:03:17 - How Should Businesses That Are Expanding Thinking About How They Present Their Service...
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Dodgeball Marketing Podcast #65: Maintaining Your Ability to Market without 3rd Party Cookies
In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies. 00:00:25 - What Are Third Party Cookies? 00:04:15 - Build Your Social and Email Audiences. 00:06:32 - Develop Your SEO, Content, and Affiliate...
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Dodgeball Marketing Podcast #64: Marketing for the New Normal
In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in. 00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis. 00:04:40 - Close Gaps in Your Tracking to Know Your ROI. i.e., Call Tracking....
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Dodgeball Marketing Podcast #63: Is Cold Email Dead or Just Getting Started?
In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails. 00:01:00 - What Is a Cold Email Compared to an Opt-in Email? 00:02:33 - Is Cold...
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Dodgeball Marketing Podcast #62: The Best Ways to Use Video in Your Marketing
Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on your homepage, adding video to service and landing...
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Dodgeball Marketing Podcast #61: Pros and Cons of Top Online Advertising Channels
In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube! 00:01:42 - Google Search 00:03:55 - FB/Insta 00:08:06 - LinkedIn...
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Dodgeball Marketing Podcast #60: Why SEO Won't Die
Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future. 00:01:06 - There's a Balance: Access to Information vs. Search Engine Priorities 00:04:57 - SEO Is...
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Dodgeball Marketing Podcast #59: Healthcare Marketing Misses
In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public. This episode will go over the things that healthcare providers and healthcare marketers get wrong and how to fix...
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Dodgeball Marketing Podcast #58: More SEO Basics to Improve Your Rank
SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to: 00:00:31 - Understand and Use Core Web Vitals 00:03:25 - Use Meta Descriptions Well 00:05:56 - Know Your Competitors and Their Online...
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Dodgeball Marketing Podcast #57: Build Your Online Profile for Better SEO
Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the process. 00:00:52 - Avoid Confusion With Your Domain Name for SEO 00:04:10 - Know and Monitor Your Domain Authority 00:06:05 - Make Phone Calls and Phone...
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Dodgeball Marketing Podcast #56: Offsite SEO Tools and Tips
Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website: 00:00:19 - Create Steady and Valuable Social Media Content 00:03:48 - Use All of Your Websites/Profiles to Support Each...
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Dodgeball Marketing Podcast #55: SEO Maintenance for Better Site Performance
Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas: - Have Site Backups in Place - Keep Your CMS and Plugins Up to Date - Implement Google Search Console - Connect Your Email to Google Analytics…
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Dodgeball Marketing #54: SEO Basics: 5 Link Building Best Practices
Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages. - Make Sure You're Interlinking Your Pages - Look for Back-Linking Opportunities - Look for Local Link Opportunities - Post to Q+A Sites - Make Sure Off-Site…
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Dodgeball Marketing Podcast #53: Site Maintenance That Improves SEO
Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages. - Make Sure Your Site Is ADA Compliant - Make Sure Your Site Is W3C Compliant - Remove Duplicate Meta Descriptions - Remove/Rename Duplicate Page Titles…
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Dodgeball Marketing Podcast #52: 5 Content Marketing Fixes for Better SEO
Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today. - Optimize Your Top Pages - Delete Irrelevant Content - Implement Question Keywords - Ensure Each Page Has 300-500+ Words - Identify and...
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Dodgeball Marketing Podcast #51: SEO Basics: 5 Good Analytics KPIs for Business Websites
Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking: - Track Page Speed and Load Times - Check Domain Authority (Moz) - Watch Keywords Ranked/Sum of Ranks (SpyFu)…
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Dodgeball Marketing Podcast #50: SEO 101: Find and Fix Broken Site Elements
Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address: - Find and Fix: Broken Links - Find and Fix: Broken Images - Find and Fix: Meta Descriptions and Titles - Find and Fix: Image Optimizations - Find...
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Dodgeball Marketing Podcast #49: SEO Basics: More SEO Tools You Can Use
Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask: - How Is Local Visibility on Listing Tools? - Would Plugins Help Your SEO? - Are GSC Crawl Errors Being Fixed? - Are Bing Crawl Errors Being Fixed? - Is a CDN in Use...
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Dodgeball Marketing Podcast #48: SEO Basics to Improve Website Usability
Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots: - Monitor and Fix Pagespeed - Be Sure Your Site Is Fully Responsive - Use "Big Idea" Content Marketing on Main Pages - Install and Learn from a Heat Map - Be Sure Forms…
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Dodgeball Marketing Podcast #47: SEO Basics: How Should I Use Social Media in My Online Marketing?
Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask: - Are Good Social Channels in Use? - How Strong Is Social Engagement? - Are Social Channels Listed in the Footer? - Are All Social Channel Settings Used? - Is the...
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Dodgeball Marketing Podcast #46: What Makes a Website More Usable?
Improving website usability requires ongoing evaluation. We recommend starting with questions like these: - Does the Top Nav Work Well? - Is There Enough Home Page Content? - Does the Website Establish Credibility? - Are There Pages for Major Services? - Do Key Pages Communicate Well? For more on...
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Dodgeball Marketing Podcast #45: SEO Basics: What Makes a Good Website Header?
Website headers can either clutter websites or improve usability and SEO. It depends on the choices you make. Here are some things to check: - Is the Logo in the Header? - Is There a Link to a Form in the Header? - Is There a Clickable Phone Number in the Header? - Is the Header Sticky for…
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Dodgeball Marketing Podcast #44: SEO Basics: How to Use Keywords on Every Website Page
Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend: - Use Keywords in URLs - Hyphenate URLs for SEO - Optimize H1 Titles with SEO Keywords - Keep Page Titles Short for SEO - Use Keywords in the First Few...
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Dodgeball Marketing Podcast #43: Improving Your Online Customer Experience
Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing digital tools together with personable service. - What Is Groundwork and What Is Your Mission? - What Do Companies Forget When it Comes to Customer...
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Dodgeball Marketing Podcast #42: How to Think About Your Website Images for SEO
Optimizing website images includes choosing great pictures and labeling them well. Here's what to do on your site. - Use High Quality Images - Size Images Correctly - Optimize Image Filenames - Optimize Image Alt Text - Use and Optimize Image Captions For more on the tools and tips discussed in...
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Dodgeball Marketing Podcast #41: How to Use Google My Business for Better SEO
Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do: - Claim Your GMB Listing - Complete and Update Your GMB Listing - Know Your Goal for Google Star Ratings - Set Up a Workflow to Get Reviews - Have a Set Process for Responding to...
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Dodgeball Marketing Podcast #40: Make Sure the Internet Knows Your Geographic Service Area
Adding service area information to web pages is essential for local SEO. Here's what to do: - Get Your Team on the Same Page About Your Service Area - Update Geographic Info in Search - Add Geographic Info in Header and Footer - Keep Location Up to Date in Online Directories - Build Location Info...
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Dodgeball Marketing Podcast #39: How to Thrive in Business when the World Changes Overnight
The world changes fast. Is your business ready? Michael Utley asks Matt Streiff of The Budd Group how they've adapted their business: - How Has COVID Changed Serving Customers? - How Do You Consider Local and Regional Factors in Sales and Delivery of Services? - Where Does The Budd Group Look for...
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Dodgeball Marketing Podcast #38: 5 Questions to Ask when Planning a Content Strategy
When planning a content marketing strategy, asking the right questions can set you up for success. Get answers to these questions with your marketing team at the table: - Is There a Content Strategy in Place? - Does the Site Feel Sterile or Human? - What Are the Most Valuable Pages? - Is the...
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Dodgeball Marketing Podcast #37: Using the Primary Tools for Website Tracking and Security
Tracking website analytics and improving website security are easier with automated tools. Here's what Michael and Chris recommend: - Install and Use Google Analytics - Install and Use Google Search Console - Install and Use Bing Webmaster Tools - Purchase and Update SSL as Needed - Force All...
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Dodgeball Marketing Podcast #36: Trades Websites: How to Generate More Leads and Get Conversions
If you're a general contractor or in a trades business, Michael and Chris have tips for how to increase your website conversions to improve lead generation: - Give a "Big Idea" of What You Do - Make "Contact Us" Actions Clear and Easy - Use Mobile-First Thinking - Use a "1-2-3" Structure for...
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Dodgeball Marketing Podcast #35: Using Video for Better Marketing
Video is critical for improving marketing performance and website conversions. Here's why, and how to use video: - Make Your Ad Landing Pages Convert Better - Make Your Home Page Convert Better - Remember: YouTube Is a Search Engine - Make Your Services Pages Convert Better - Make Your Social…
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Dodgeball Marketing Podcast #34: How Make Your Services Pages Work for You in Search Engines
Service pages are a great way to build credibility and engagement online. Michael and Chris discuss how to optimize service pages for SEO: - Make Service Pages More than Minimum Length - Use Both Technical and User-Friendly Service Keywords - Answer Real Customer Questions in Service Q&As - Build...
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Dodgeball Marketing Podcast #33: How to Plan a Successful Paid Search Campaign
Michael and Chris are ready to talk about search advertising. Here's how to plan a successful paid search campaign: - Use Bottom Funnel and Middle Funnel Keywords - Give People a Reason to Click - Make Sure You're Measuring Everything That Matters - Drive Traffic to Unique Landing Pages - Make...
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Dodgeball Marketing Podcast #32: How to Write a Great Blog for SEO
Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to: - Create Helpful, Valuable Blogs - Blog for Your Audience, Not Your Peers - Answer Questions Your Customers Ask - Use Real Insights in Every Blog - Make Blogs...
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Dodgeball Marketing Podcast #31: How to Make Good Content Marketing Videos
Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest: - Use Popular Content Formats (Hot Topics, How-Tos, and More) - Create Videos for Your Audience - Answer Customer Questions with Video - Give Away Knowledge in Video Content - Address...
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Dodgeball Marketing Podcast #30: What Makes a Good Social Media Ad?
When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices: - Advertise Using Key Target Audience Data - Choose the Best Platform for Social Ads - Use Headlines that Focus on Future Benefit or Current Pain - Use...
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Dodgeball Marketing Podcast #29: Optimize Your YouTube Page for SEO
Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to: - Use Keywords to Optimize YouTube - Complete Your YouTube Profile for SEO - Use Subtitles and Captions to Optimize YouTube - Use...
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Dodgeball Marketing Podcast #28: What Type of Email Marketing Should I Use?
Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results. - Use Cold Email Sequences for Prospecting - Nurture Audiences and Cross-Promote with Email Newsletters - Promote Products and Services…
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Dodgeball Marketing Podcast #27: Optimize Your LinkedIn Page for SEO
Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search: - Choose and Use Keywords for Your LinkedIn Tagline - Write a Detailed LinkedIn "About" Section - Update LinkedIn Regularly with Fresh...
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Dodgeball Marketing Podcast #26: How to Use Online Marketing KPIs
Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices: - Set Analytics Priorities - Use Google Analytics Goals - Pick Your Marketing KPIs for Better ROI - Create Marketing Dashboards - Develop Awareness…
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Dodgeball Marketing Podcast #25: How to Avoid Disaster with a Google Core Update
Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance: - Fresh, Steady, Relevant Content Is Critical - Monitor and Work to Improve Your Page Speed - Use Best Practices for Access and Usability - Monitor…
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About this show
The DodgeballSEO team created our podcast to help you optimize for search and gain more leads. Listen for insider tips on digital marketing, SEO, content creation, and more.
Hosted by
Michael Utley
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